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Service as a service (By Viv Muthan Pr Eng)

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Service as a service

As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution

JOHANNESBURG, South Africa, April 23, 2026/APO Group/ —By Viv Muthan Pr Eng, Head of Export Sales and Operations.

Digitalisation has brought and continues to bring sweeping advancements in how companies go to market and how customers engage with brands. Agentic AI is now poised to disrupt even these developments, creating a scramble among organisations anxious to invest in the “next big thing” for fear of being left behind. Yet history has shown that the more speed becomes associated with winning, the more companies blur the line between operational effectiveness and strategy, copying the same best practices in pursuit of advantage and compromising the very uniqueness they once stood for.

 

The values companies were founded on often fall away in this race to jump on the bandwagon of the newest technology trend. As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution. However, beneath the surface of today’s digital revolution is an even more important structural dynamic which is often overlooked: technology accelerates competitive convergence. In hyper‑competitive markets which are characterised by rapid innovation, collapsing entry barriers, and continuous technological shifts, advantages erode quickly. As organisations adopt the same tools, platforms, and automated customer experiences, differentiation becomes increasingly difficult to sustain. Digitalisation enhances efficiency, but it also amplifies sameness.

 

This is the paradox of the modern competitive landscape where technology expands possibilities on the one hand but compresses uniqueness on the other. Many organisations misinterpret this environment as one where speed itself equals strategy. They invest in more automation, more digital tools, and more system integration at more pace, believing that motion is progress and more equals better. Yet these actions, while valuable, remain squarely within the domain of operational effectiveness. Porter (1996) reminds us that strategy is about what you choose to do as a company, what sets of activities support that position (fit) and, possibly most importantly, what you choose not to do. Digital transformation accelerates the impact of these strategic choices. Technologies shape what organisations prioritise and enable certain behaviours while constraining others. Over time, this subtly shifts how companies make sense of themselves, how they coordinate, and how they engage customers. By spending more on getting faster there is potential for elements of the customer journey to fade into the background, particularly the messy and less easy to control human elements.

 

That is where and why service, especially human service, has become even more strategically significant. In a digital ecosystem where technologies diffuse rapidly and imitation cycles shorten, the only dimension of the firm that remains difficult to replicate is its humanity. Platforms can be cloned, algorithms can be trained, and interfaces can be mimicked but human discernment, contextual understanding, empathetic listening, and relational trust cannot be reverse‑engineered at scale.

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system

 

Technology delivers speed.
Humans deliver meaning.

 

This is why RS, despite being a forefront contender in the space of digitally led and data‑driven e-commerce businesses, continues to invest deliberately in people as a core part of its customer experience. RS recognises that digitalisation is about augmenting and enhancing human capability rather replacing it. E‑commerce platforms handle the transactions, the complicated back end that lends itself to automation, but people handle the relationships. Automation reduces friction, but humans resolve complexity. AI identifies patterns, but people interpret significance.

 

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system. It is the part of the firm that remains recognisably “itself” even as technology evolves. In this sense, “Service as a Service” is more than satire. It might be seen as a strategic assertion: In a transient, digitally accelerated competitive landscape, humanity becomes the last defensible frontier of differentiation. RS embraces digital transformation as an enabler of a higher quality omni-channel customer journey. In an industrial world where customers often operate under pressure, RS is looking at ways to combine speed, technology and humanity to create value that endures even as the technological environment continues to shift.

 

RS South Africa (https://Africa.RSDelivers.com/) is a trading brand of RS Group plc (LSE: RS1) and a leading provider of industrial product and service solutions.

References
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage.
Bharadwaj, A. et al. (2013). Digital Business Strategy.
D’Aveni, R. (1995). Hypercompetition.
McGrath, R. (2013). The End of Competitive Advantage.
Porter, M. (1996). What Is Strategy?

 

Distributed by APO Group on behalf of RS South Africa.

 

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Africa Tech Festival opens registration for landmark 29th edition in Cape Town

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April 22, 2026

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Tech Festival

Based on the success of last year’s event, and ongoing conversations with key stakeholders, Africa Tech Festival 2026 is structured around six interconnected pillars that reflect where investment is flowing, where innovation is accelerating, and where the biggest opportunities lie

CAPE TOWN, South Africa, April 22, 2026/APO Group/ –Africa Tech Festival (https://AfricaTechFestival.com/), the continent’s longest-running and most influential technology event, today announced that registration is open for the 29th edition of the event, taking place from 16 to 19 November 2026 at the Cape Town International Convention Centre in South Africa.

 

Based on the success of last year’s event, and ongoing conversations with key stakeholders, Africa Tech Festival 2026 is structured around six interconnected pillars that reflect where investment is flowing, where innovation is accelerating, and where the biggest opportunities lie: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation. Every session, speaker and experience at Africa Tech Festival 2026 is built around these pillars, which will be showcased throughout the event, on eight dedicated stages.

For sponsors and exhibitors, Africa Tech Festival is the premier platform where enterprise buyers, technology leaders, and solution providers converge to shape the future of digital transformation across the continent. Leading brands can engage directly with C-suite executives, policymakers, and industry leaders as they showcase solutions in telecoms, AI, data centres, cybersecurity and enterprise innovation. In addition to providing a forum for generating leads and forming partnerships, Africa Tech Festival’s media exposure and pan-African reach create the ideal platforms for boosting brand reputation.

First wave of confirmed speakers announced

Africa Tech Festival 2026 is already attracting some of the continent’s most influential technology and business leaders. Confirmed speakers to date include:

Africa’s digital economy is accelerating at an unprecedented pace, and Africa Tech Festival 2026 is designed to be at the centre of that momentum

  • Bunmi Cynthia Adeleye, Chief Strategy & Transformation Officer, Retail Supermarkets Nigeria Limited (Owners of Shoprite Nigeria)
  • Dido wa Kalonji, Chief Information Officer, FNB Eswatini
  • Faith Burn, Chief Technology and Operations Officer, Land and Agricultural Development Bank of South Africa
  • Joost Pielage, Chief Technology Officer, Quro Medical
  • Lazola Ndamase, Group Executive Head: Big Data & AI/ML Technology, Vodacom
  • Mary Mahuma, Chief Information Officer, Sub-Saharan Africa, Philip Morris South Africa
  • Nina Triantis, Head: Global Sponsor Coverage, Client Coverage CIB & Vice Chair/TMT, Standard Bank Group
  • Nirvani Dhevcharran, Chief Technology Officer: Platforms and Operations, TFG (The Foschini Group)
  • Nollie Maoto, Chief Data and Analytics Officer, FirstRand Compliance Office
  • Nomsa Chabeli, Group Chief Executive Officer, South African Broadcasting Corporation (SABC)
  • Richard Cazalet, Executive: Strategy and Transformation, Telkom SA
  • Seaparo Phala, Chief Information Officer, Department of Sport, Arts and Culture
  • Senthil Kumar Velayutham, Chief Technology and Digital Officer, African Development Bank

 

Commenting on the importance of the event in advancing Africa’s digital transformation agenda, David Monaghan, VP, Africa Tech Festival, said, “Africa’s digital economy is accelerating at an unprecedented pace, and Africa Tech Festival 2026 is designed to be at the centre of that momentum. Whether you’re a decision-maker looking to shape strategy, an innovator seeking investment, or an organisation ready to put your brand in front of the continent’s most influential technology leaders, this is the event for you. We look forward to welcoming the industry to Cape Town in November.”

 

Register to attend Africa Tech Festival 2026

 

General registration: https://apo-opa.co/3OvRBqv

 

For more information, as well as exhibitor and sponsor applications, visit https://AfricaTechFestival.com/

Distributed by APO Group on behalf of Africa Tech Festival.

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OPPO Opens Entries for OPPO Photography Awards 2026, Introducing New “Super Video” Category and Programs Supporting Young Creators

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April 22, 2026

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OPPO

SHENZHEN, CHINA – Media OutReach Newswire – 21 April 2026 – OPPO officially announced the launch of the OPPO Photography Awards 2026 today, marking the return of the annual competition that provides a global stage for mobile photographers to showcase diverse perspectives through visual storytelling.

Building on last year’s theme “Super Every Moment”, this year’s edition introduces a brand-new Super Video category alongside expanded support programs offering creators more visibility and professional support. This year’s competition also includes a total prize pool of $76,500 distributed across the various prize categories.

“Over the past four years, the OPPO Photography Awards has evolved into a truly global platform that empowers mobile creators everywhere to express their inspiration effortlessly through OPPO’s powerful imaging capabilities,” said Ling Liu, Overseas CMO at OPPO. “Championing young creators has always been central to the Awards, and this year, we are taking this further by creating more opportunities for the next generation to be seen, supported, and recognized. Smartphone users have always embraced video as a powerful tool for mobile storytelling, and through our advanced imaging technologies and long-term partnership with Hasselblad, we hope to empower more creators worldwide to tell rich and authentic stories with their mobile devices.”

The OPPO Photography Awards 2026 introduces two new categories—Super Video and Super Zoom—as part of an updated six-category lineup that also includes Journey, Me, Live, and Snap.

Marking the first dedicated video category in OPPO Photography Awards history, the Super Video category aims to highlight the growing influence of video alongside photography as a distinct medium for mobile storytelling. With life’s meaningful moments taking place not only in static frames but the dynamic motion and emotions that unfold between them, OPPO is empowering storytellers from all walks of life to capture this motion through the latest innovations in mobile videography. Building on its longstanding focus on video, OPPO continues to deliver industry-leading capabilities across its product portfolio, enabling both enthusiasts and professionals to fully embrace the fun of creation.

Beyond offering cutting-edge technology, OPPO is equally committed to enhancing how these creations are shared. OPPO and Meta are closely collaborating to optimize the video-sharing experience on Instagram. OPPO Find X9 Ultra users can now achieve near-lossless video quality from capture to share. Videos shared on Instagram will retain quality virtually indistinguishable from the original footage, achieving the industry’s highest standards and ensuring that every shared moment remains true to the original creation. This reflects OPPO’s continued focus on optimizing the entire creative lifecycle for a truly seamless user experience.

This year’s other new category, Super Zoom, seeks to explore the creative potential made possible through OPPO’s long-term investment in advanced telescope zoom technology. By pushing the boundaries of mobile imaging, OPPO has brought smartphone zoom capabilities closer than ever to those of traditional standalone cameras, allowing users to capture unseen details with precision and explore life’s hidden beauty from completely new perspectives.

Committed to Supporting Young Creators

OPPO is committed to supporting young creative talents and amplifying their voices globally. Through the 2026 Awards, this commitment is taken even further with several new programs designed to empower creators’ long-term growth through professional guidance and coaching.

In partnership with Discovery Channel, OPPO has launched the Filmmaker Accelerator Program, offering young creators exclusive mentorship from industry professionals. Creators who submit videos to the Super Video category will have the chance to be invited to produce a short film with end-to-end creative support and potential broadcast opportunities, alongside a grant provided by OPPO.

OPPO is also extending support to the wider creator community through a range of accessible learning resources. Among them, the new OPPO Imaging Academy features a series of tutorial videos designed to help users tap into the full power of OPPO’s cutting-edge technology to transform creative inspiration into artistry.

In addition to these initiatives, the OPPO Creators program further expands visibility and creates more professional development opportunities for young creators. Through the program, outstanding works will be showcased across various OPPO platforms, and creators will also gain priority invitations to flagship launches and collaboration opportunities, along with complimentary professional equipment to support their ongoing development.

Opening Diverse Pathways for Creators Worldwide

As part of efforts to recognize a wider range of creators and expand participation in the Awards, the OPPO Photography Awards 2026 introduces a diverse awards program that gives creators more opportunities to gain global exposure and showcase their work on a bigger stage.

In addition to the Gold, Silver, and Bronze Awards up for grabs in the main competition, participants can also earn recognition and generous incentives through Honorable Mentions, Regional Awards, and the Audience Choice Awards. A total of 38 different awards or acknowledgements are on offer recognizing outstanding creators across all categories, with a total prize pool of $76,500.

Total prizes of $76,500 across 38 award categories.

The year’s judging panel also brings together renowned industry professionals in both photography and cinematography, including Tina Signesdottir Hult and Wang Jianjun, Hasselblad Masters; Vikram Channa, Vice President, Co-Lead, and Editorial Chief at Warner Bros. Discovery; Zhu Jiong, Professor at the School of Visual Media and Communication, Beijing Film Academy; Pete Lau, Senior Vice President and Chief Product Officer at OPPO; and Joy Cheng, Director of Imaging Cognition at OPPO.

Members of the awards’ judging panel.

To further encourage participation, the 2026 Awards also introduces a new monthly contest format. Through the new format, young creators can receive feedback and more visibility on an ongoing basis, while also having the opportunity to progress into the main competition.

Global Competition Submissions Open Until December 31

Submissions for the OPPO Photography Awards 2026 and the first round of monthly contests are now open. Creators worldwide are invited to submit their entries and showcase their creativity and storytelling visions captured on OPPO, OnePlus or realme devices.

Entries for the global competition will remain open until 24:00 (UTC+8), December 31, 2026. Submissions for all categories can be made via the official OPPO Photography Awards website. Submissions for the Super Video category can also be made through Instagram and TikTok using the hashtags #SuperVideo and #ShotOnOPPO.

Entries for the first global monthly contest can be submitted via the official website or on Instagram with the hashtags #SuperEveryMoment and #ShotOnOPPO. Upcoming monthly contests will feature different themes, with future submissions accepted through both social platforms and the official website.

For more information on the OPPO Photography Awards 2026 and the monthly contests, please visit the official website at https://lumo.oppo.com/en/.

 

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China Unicom and Huawei Elevate Beijing E-Town Race-Day Experiences with 5G-A GigaUplink

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April 21, 2026

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China Unicom

BEIJING, CHINA – Media OutReach Newswire – 20 April 2026 – China Unicom and Huawei capped off a series of successful 5G-A GigaUplink deployments by guaranteeing the premium connectivity at the Beijing E-Town Half-Marathon and Humanoid Robot Half-Marathon, where human and robot runners competed alongside through the E-Town in Daxing District. This marks the two companies’ latest landmark showcase for sports events, combining 5G-A and AI to provide fast uplink with huge capacity and low latency for event organization and media services, digital engagement, and humanoid participation.

China Unicom Delivered a Masterclass in Connected Marathon Events

Marathon events typically feature high-density crowds with an extensive demand for uploads. China Unicom and Huawei turned to 5G-A 3CC on 3.5 GHz and 2.1 GHz for the event, ensuring an uplink fulfillment at 20 Mbps surpassing 99.6%, along with a peak speed of field-tested 677 Mbps. This impressive uplink performance provided consistent and reliable support for 4K/8K broadcasting and real-time collection and editing while also enabling fans to share and stream smoothly.

Such unrivalled experience is underpinned not only by high-quality networks but also flexible operations. China Unicom and Huawei used intelligent base stations to build 5G-A intelligent, elastic channels for the event. This facilitated differentiated scheduling for livestreaming, voice and video calling, and short videos to ensure smooth experiences for fans even at heavy-traffic moments.

5G-A GigaUplink Takes Embodied AI to New Heights

In a global first, the E-Town half-marathon features a pioneering format that sees human and robot runners compete simultaneously. The humanoid robots were divided into an autonomous navigation group and a remote-control group, running on the same course and evaluated using mixed timing methods. Each humanoid robot requires approximately 10 Mbps uplink for video uploads, environment sensing, gait control, and autonomous navigation. Dedicated uplink slices were reserved to ensure a positioning accuracy of up to sub-decimeter level and an average end-to-end latency of less than 30 ms throughout the racing course, which provided strong support for the video uploads, obstacle avoidance, cornering, and sprinting of humanoid robots. While offering technical upgrades to sports events, this promoted the adoption of humanoid robots on a large scale.

Qin Yang, Deputy General Manager of China Unicom in Beijing spoke proudly of the excellent connections his company provided for the 2025 World Humanoid Robot Games as a global strategic partner and the 2026 Beijing E-Town Half-Marathon event as the exclusive official communications sponsor. “5G-A and AI are essential digital infrastructure, enabling us to bring embodied AI to sports. Given the new dynamics of AI development, we will double down on our priorities over connectivity, computing power, services, and security to sharpen our competitive edges as a preferred telecom partner for intelligent sports and a core enabler for intelligent industry transformation. Moving forward, we will accelerate our innovation-driven push to strengthen our digital infrastructure and drive the high-quality growth of embodied AI in China and beyond.”

Samuel Chen, Vice President of Huawei’s Wireless Network Business Marketing, said this humanoid robot half-marathon offers a good example of deepening integration between mobile technology and embodied intelligence. “Beyond redefining connectivity for sports, it has shown us what intelligent production and life will look like in future. We are always dedicated to building excellent 5G-A networks together with operators based on user-centered innovation to ensure GigaUplink, low latency, and high reliability for differentiated mobile AI services. This will enable us to continuously drive the high-quality growth of the digital economy.”
 

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