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Online Press Conferences Are Credibility Tests (By Malika Bouayad)

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APO

Among the organisations APO Group consults with, the most effective OPCs are marked by a shift away from traditional rehearsals and towards design drills

JOHANNESBURG, South Africa, January 30, 2026/APO Group/ —By Malika Bouayad, Group Account Director, Public Relations & Strategic Communications, APO Group (https://APO-opa.com)

 

Online press conferences – or OPCs — have become routine across Africa. Governments, multinationals, DFIs, and listed companies use them to deliver speed, access and reach across markets.

 

What has changed is not their prevalence but their function.

Today, an OPC is less a platform for information-sharing than a live test of institutional confidence – conducted in public, under pressure, and judged less on what is said than on how an organisation behaves when control loosens.

What journalists are really watching

Journalists don’t join OPCs simply to hear prepared remarks. They attend to observe how an organisation responds when questioning escalates.

They notice hesitation.
They track how follow-ups are handled or deferred.
They assess whether responses feel coordinated or internally negotiated.

These signals shape how reporting unfolds long after the session ends. Organisations that appear coherent and assured are treated differently from those that appear cautious, fragmented or defensive.

This scrutiny is particularly pronounced in multi-market African contexts, where regulatory pressure, political sensitivity and uneven access to information intersect. A question that appears technical may carry implications across jurisdictions. A pause intended to be responsible can be read as evasion.

Once the OPC begins, there’s no private margin for error.

Why OPCs expose more than messaging

Most OPC failures are not technical. The platform works. The speakers arrive. The agenda is followed. What falters is decision confidence.

OPCs surface assumptions organisations often make about access, responsibility and escalation – assumptions that may hold internally but unravel in live environments.

Who’s authorised to answer follow-up questions if new information emerges?
Who decides whether a line of questioning should be closed or pursued?
Who has the mandate to intervene if legal, reputational and operational priorities collide?

Too often, these decisions are assumed rather than designed, and the gap becomes visible quickly.

OPCs sit on the critical path of reputation

OPCs are not neutral containers. They’re live by default; attended by journalists publishing in real time; recorded, clipped and redistributed immediately; and accessed across borders, time zones and editorial contexts. This means design choices become reputational choices.

An OPC that appears controlled but inflexible raises different concerns from one that appears responsive but disorganised. In both cases, journalists draw conclusions not only about the issue at hand, but about the institution behind it.

This is why, in practice, OPCs demand far more than technical execution. They require governance, media judgement, and active stewardship of how information moves across markets.

Five judgements that separate stable OPCs from fragile ones

An OPC that appears controlled but inflexible raises different concerns from one that appears responsive but disorganised

This isn’t about tools or formats. It’s about governance under pressure.

1. Access must be designed, not assumed
Open access is not inherently inclusive. Controlled registration protects the integrity of the briefing without limiting legitimate media participation.

2. Responsibility must be explicit
An OPC is not one task. Moderation, access control, technical oversight and decision authority must be clearly owned. When roles blur, response slows precisely when speed matters.

3. Preparation is about failure, not polish
Dry runs expose handover gaps, translation delays, escalation blind spots and decision bottlenecks. In pan-regional OPCs, preparation is risk mitigation.

4. Escalation must be agreed before it’s needed
Live environments do not allow for internal debate. Effective OPCs define in advance who can intervene, pause proceedings or redirect if the briefing is compromised.

5. Distribution is part of the event
An OPC disconnected from press release publishing, newsroom access and post-event assets fragments interpretation and weakens impact.

Beyond rehearsals: why design drills matter

Among the organisations APO Group consults with, the most effective OPCs are marked by a shift away from traditional rehearsals and towards design drills.

Rehearsals focus on logistics: speakers, timing, slides and links. Design drills focus on decision authority. In practice, this means stress-testing realistic scenarios where information is incomplete, questions escalate unexpectedly, or legal, reputational and operational priorities collide. The aim is to identify where authority is unclear – before that uncertainty plays out in public.

This approach builds institutional confidence, not just presentational polish.

Pan-African OPCs in practice

APO Group’s OPC work creates the unmatched opportunity to assemble key journalists from across the continent in one setting. Spanning the full lifecycle of a virtual media event, our team develops the brief, secures panellists, manages registrations, coordinates media outreach across markets, and runs the live technical environment – including moderation, Q&A management, and recording.

The differentiator is how these elements are orchestrated to protect credibility under scrutiny.

In Somalia, for example, APO Group supported TikTok’s #SaferTogether digital safety campaign by mapping a high-risk media landscape, working with the Somalia Journalists Association, managing live Q&A, and supporting post-event coverage – resulting in strong qualitative engagement and sustained media dialogue.

In West Africa, a bilingual OPC for Nestlé Maggi combined English and French media participation, same-day execution, and integrated post-event distribution to drive both visibility and measurable commercial outcomes across multiple markets.

In Guinea, OPC activity formed part of a broader launch strategy for Mercy Ships’ dental education initiative, combining live and on-ground media engagement to position the programme as a regional healthcare milestone.

Across these contexts, the common factor is discipline: how access is controlled, how authority is exercised, and how narratives are guided once the session ends.

What strong organisations are doing differently in 2026

OPCs will continue to grow because they solve a real operational problem: speed, access and scale across markets. But the organisations getting real value from them are treating OPCs less like isolated events and more like repeatable systems.

They design the briefing for the way journalism actually works – anticipating what will be quoted, clipped, shared and reframed across markets before the first question is asked.

They also plan for what happens after the session ends: coordinated press release publishing, newsroom-ready assets, rapid turnaround of quotes and cut-downs, and distribution pathways that reduce fragmentation and prevent parallel narratives from forming.

This is the shift that matters.

An OPC that runs smoothly in the room but produces confusion in the replay is not a briefing. It is a missed opportunity.

Distributed by APO Group on behalf of APO Group.

Business

Zambia–Lobito Railway Moves Towards Financial Close as President Hichilema Meets Africa Finance Corporation (AFC) Leadership

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Project advances towards financing with preferred EPC bidders selected and letters of intent covering approximately 2 million tonnes a year signed

LUSAKA, Zambia, November 6, 2026/APO Group/ –His Excellency Hakainde Hichilema, President of the Republic of Zambia, has received a delegation from Africa Finance Corporation (AFC) (www.AfricaFC.org), led by its President and Chief Executive Officer, Samaila Zubairu, to review progress on the Zambia–Lobito Railway Project. AFC, the continent’s leading infrastructure solutions provider, is the lead sponsor and developer of the project.

The approximately 830-kilometre railway will connect Chingola in Zambia’s Copperbelt to Luacano in Angola, where it will link with the existing Benguela Railway and provide direct access to the Atlantic Ocean through the Port of Lobito.

 




 
 

A strategic component of the broader Lobito Corridor initiative, the project has reached several important development milestones. AFC last month announced preferred bidders for the engineering, procurement and construction (EPC) contracts for the Angolan and Zambian sections, following an international competitive tender. The project has also signed memoranda of understanding and letters of intent with prospective railway users covering approximately 2 million tonnes of freight a year.

Every tonne that leaves Zambia unprocessed takes jobs away with it

In addition to providing a direct Atlantic export route for Zambia’s copper and critical minerals, the project is being developed as an integrated economic corridor supporting agricultural exports, petroleum logistics, manufacturing and regional trade. Transit from the Copperbelt to the Port of Lobito is expected to take approximately seven days.

The project’s commercial strategy targets approximately 5 million tonnes of annual freight at steady state, comprising petroleum products, agricultural commodities, copper, cobalt, zinc and other industrial cargo. AFC is targeting financial close in 2027.

Discussions focused on continued collaboration between AFC and the Government of Zambia on the project’s next steps, including the railway’s right of way and land for associated agricultural, petroleum and freight-handling facilities. The meeting also considered rail sector policy measures to support the corridor’s long-term competitiveness, including integration with the Zambia Railways network and the Chingola–Ndola line.

President Hichilema reaffirmed the railway’s importance to Zambia’s economic development and regional integration. He said: “The Zambia–Lobito Railway is central to our vision of transforming Zambia into a competitive regional hub for trade, manufacturing, agriculture and mineral value addition. By connecting our productive sectors to international markets more efficiently, we can reduce logistics costs, attract investment and create jobs. We welcome AFC’s progress and will continue working closely together to advance this strategic project.”

Samaila Zubairu, President and Chief Executive Officer of AFC, said: “Every tonne that leaves Zambia unprocessed takes jobs away with it. This railway changes that. Starting in Chingola, it gives Zambia a seven-day route to the Atlantic and every reason to process, manufacture and add value at home. With preferred EPC bidders selected and strong interest from freight users, we are now working with the Governments of Zambia and Angola, the African Development Bank, the Government of Italy and our other partners to reach financial close. We are building a railway. Zambia will build an economy on it.”

AFC continues to work with the Governments of Angola and Zambia, the European Union, the United States Government, the Government of Italy and the African Development Bank, alongside Italian development finance institution CDP and Italian export credit agency SACE, to bring the Zambia–Lobito Railway into construction.

Distributed by APO Group on behalf of Africa Finance Corporation (AFC).

 




 

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Mukuru Partners with Flash to Add 170,000 Cash Pay-in Points Across South Africa

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Mukuru

New partnership brings remittance payments into township, peri-urban and rural spaza shops nationwide

JOHANNESBURG, South Africa, November 6, 2026/APO Group/ –Mukuru (www.Mukuru.com), a leading financial services provider, has partnered with Flash, a payments technology company with an extensive network of spaza shops across South Africa, adding 170,000 cash pay-in points where customers can now pay for their Mukuru remittance orders. The network includes Flash’s broader merchant footprint, giving Mukuru access to locations through Flash and its partner networks. These new locations are now operational, reducing the time and distance many customers currently travel to make a payment.

Previously, customers often had to travel to banks or dedicated payment outlets to pay for their Mukuru orders. Now, they can simply visit a spaza shop close to home, work or where they usually shop.

For people in townships, peri-urban and rural areas who rely on cash and have traditionally had limited access to formal pay-in points, particularly South Africa’s migrant communities, this change removes a real barrier and makes it easier to send money home. With these pay-in points inside spaza shops, Mukuru’s services become part of places people already go, meaning fewer extra trips and more timely payments.

Every additional pay-in point represents one less barrier for a customer trying to send money home

“Every additional pay-in point represents one less barrier for a customer trying to send money home,” said Erone Kyte, Commercial Manager: Cross-Border Remittances at Mukuru. “Our partnership with Flash gives us the scale to bring Mukuru’s services into the everyday spaces our customers already know and trust. It’s a meaningful step in making remittances simpler, more accessible and genuinely closer to the communities we serve.”

For Mukuru, working with Flash means reaching even more customers in underserved urban, township, and rural areas. By leveraging Flash’s established network, Mukuru can now offer cash pay-in options where they didn’t exist before. The expanded network is expected to help more people access Mukuru’s services, support growth in its South African customer base, and make cross-border payments more convenient.

Rens Rezelman, General Manager for Flash’s Merchant Division, commented, “Flash works to bridge the digital product and payments gap between businesses and consumers across the country. Launching Mukuru across our network presents another opportunity to bring a familiar brand closer to the people who need it most.”

The sector is now recognised as a R750 billion  industry. According to data tracked by Trade Intelligence, total turnover recently reached R197 billion, growing at roughly 15% annually. Research confirms that traditional trade and spaza shops are growing faster than large supermarket chains, with almost 80% of South African households shopping at these traditional trade outlets regularly. (https://apo-opa.co/4iDwZr8) Bringing Mukuru payments to these stores is a natural fit and helps shop owners draw in more customers and offer more services to their communities. Mukuru and Flash will build awareness of the new pay-in option through store, digital, and community promotions in the coming months.

This partnership is part of Mukuru’s ongoing drive to make cash pay-ins easier and improve access to remittance services for people living and working in areas with limited formal financial services. Over the past two years, the company has made similar moves to make its payment network bigger and more accessible across the region.

Mukuru customers looking to pay closer to home can easily find their nearest participating Flash pay-in point using the Mukuru app or website.

Distributed by APO Group on behalf of Mukuru.

 

 




 

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How CESI is helping shape Africa’s next-gen power grids

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CESI

CESI, a global engineering and consulting company specialising in power systems and energy transition, has supported utilities, transmission system operators and public institutions

CAPE TOWN, South Africa, November 6, 2026/APO Group/ –Across Africa, power systems are undergoing a profound transformation. Rapid population growth, urbanisation, industrial development and ambitious electrification goals are increasing pressure on networks that must improve reliability, integrate growing volumes of renewable energy and strengthen regional interconnections.

 




 
 

For utilities, regulators and governments, this creates a dual challenge: planning future power systems while modernising the infrastructure required to operate them safely and efficiently.

Drawing on projects delivered across the continent CESI, a global engineering and consulting company specialising in power systems and energy transition, has supported utilities, transmission system operators and public institutions in addressing both long-term planning requirements and grid modernisation challenges. These experiences highlight how strategic planning and operational modernisation are becoming increasingly interconnected.

Planning for growth in a changing energy landscape

Many African countries are updating power sector strategies to reflect changing demand patterns, evolving technologies and new regional opportunities. National master plans in countries including Angola, Mozambique and Liberia are examining how generation, transmission and distribution systems can evolve over the coming decades while remaining technically feasible and financially sustainable.

A key trend is the growing emphasis on integrated planning. Rather than treating generation, transmission and distribution separately, stakeholders are increasingly assessing investments across the entire value chain to meet future demand efficiently and reliably. Demand forecasting methodologies are also evolving, considering industrial development, electric mobility and broader electrification trends.

Renewable energy integration is another central consideration. Africa possesses significant solar, wind and hydropower resources, but integrating these technologies requires careful assessment of transmission capacity, system flexibility, reserve requirements and grid stability. In this context, CESI has contributed to power sector master plans and network studies evaluating future development pathways while addressing reliability, economic and energy transition objectives.

Regional interconnections as strategic infrastructure

Regional integration continues to play an increasingly important role in Africa’s electricity sector. Future Interconnection projects linking countries such as Ethiopia and Somalia, Uganda and Tanzania, and Uganda and South Sudan demonstrate how cross-border infrastructure can enhance energy security and optimise the use of available generation resources.

Delivering these projects requires more than engineering analysis. Technical, economic, regulatory and operational considerations must be aligned among participating countries. Through its involvement in several interconnection initiatives at different stages across Africa, CESI has supported stakeholders in assessing feasibility, network performance and operational requirements for cross-border electricity exchanges.

As regional power markets continue to develop, interconnected systems are expected to contribute further to reliability, operational flexibility and efficient resource utilisation.

Modernising grid operations for greater reliability

Alongside long-term planning, utilities are investing in modern operational technologies to improve management of increasingly complex power systems. Control centres, SCADA systems, energy management systems (EMS) and telecommunications networks are becoming essential components of modern grid operations.

In countries including Mozambique and Angola, projects are supporting the development of advanced control centres capable of monitoring generation facilities, transmission networks and interconnections through integrated operational platforms. These systems provide operators with real-time visibility and decision-support capabilities that strengthen system reliability and operational efficiency.

Meanwhile, programmes in Tunisia and Nigeria illustrate how utilities are upgrading ageing SCADA and EMS infrastructures to meet evolving requirements. Modern solutions increasingly incorporate

  • cybersecurity,
  • wide-area monitoring capabilities and
  • renewable energy management functions.

CESI’s experience in control centres, SCADA/EMS systems and power system operations reflects the growing importance of digital technologies in enabling more resilient and responsive electricity networks.

Building resilience and technical capacity

Environmental and social considerations are becoming increasingly important across both planning and modernisation initiatives. Climate resilience now plays a central role in infrastructure development, particularly in countries exposed to extreme weather events or heavily dependent on hydropower resources. As a result, environmental and social assessments are increasingly integrated into project design and investment decision-making processes.

Capacity building is equally important. New technologies and analytical tools require utilities and public institutions to continually strengthen technical capabilities. Training and knowledge-transfer programmes have therefore become integral components of many planning, interconnection and grid modernisation projects, helping organisations develop the expertise needed to manage increasingly sophisticated power systems.

An integrated approach to Africa’s power future

Several common themes are emerging across Africa’s electricity sector. Utilities are adopting longer-term planning horizons, renewable energy is becoming a central driver of network development, regional interconnections are expanding opportunities for power exchange, and digitalisation is transforming power system operations.

Together, these trends point towards a broader evolution of African power systems. The challenge is no longer simply expanding infrastructure, but ensuring that future networks are planned, operated and modernised in a coordinated manner. Achieving this objective will require continued collaboration among utilities, governments, regulators, financiers and technical stakeholders.

Experience across the continent suggests that integrating sound planning with targeted grid modernisation can support the development of more reliable, resilient and adaptable power systems, helping meet Africa’s long-term economic and social development goals.

CESI is a partner of ESI Africa, the power, energy, water, transport and utility multimedia platform that forms part of VUKA Group.

Read the article and access more information: https://apo-opa.co/47Xr1g3

Distributed by APO Group on behalf of VUKA Group.

 

 




 

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