Connect with us

Business

Online Press Conferences Are Credibility Tests (By Malika Bouayad)

Published

on

APO

Among the organisations APO Group consults with, the most effective OPCs are marked by a shift away from traditional rehearsals and towards design drills

JOHANNESBURG, South Africa, January 30, 2026/APO Group/ —By Malika Bouayad, Group Account Director, Public Relations & Strategic Communications, APO Group (https://APO-opa.com)

 

Online press conferences – or OPCs — have become routine across Africa. Governments, multinationals, DFIs, and listed companies use them to deliver speed, access and reach across markets.

 

What has changed is not their prevalence but their function.

Today, an OPC is less a platform for information-sharing than a live test of institutional confidence – conducted in public, under pressure, and judged less on what is said than on how an organisation behaves when control loosens.

What journalists are really watching

Journalists don’t join OPCs simply to hear prepared remarks. They attend to observe how an organisation responds when questioning escalates.

They notice hesitation.
They track how follow-ups are handled or deferred.
They assess whether responses feel coordinated or internally negotiated.

These signals shape how reporting unfolds long after the session ends. Organisations that appear coherent and assured are treated differently from those that appear cautious, fragmented or defensive.

This scrutiny is particularly pronounced in multi-market African contexts, where regulatory pressure, political sensitivity and uneven access to information intersect. A question that appears technical may carry implications across jurisdictions. A pause intended to be responsible can be read as evasion.

Once the OPC begins, there’s no private margin for error.

Why OPCs expose more than messaging

Most OPC failures are not technical. The platform works. The speakers arrive. The agenda is followed. What falters is decision confidence.

OPCs surface assumptions organisations often make about access, responsibility and escalation – assumptions that may hold internally but unravel in live environments.

Who’s authorised to answer follow-up questions if new information emerges?
Who decides whether a line of questioning should be closed or pursued?
Who has the mandate to intervene if legal, reputational and operational priorities collide?

Too often, these decisions are assumed rather than designed, and the gap becomes visible quickly.

OPCs sit on the critical path of reputation

OPCs are not neutral containers. They’re live by default; attended by journalists publishing in real time; recorded, clipped and redistributed immediately; and accessed across borders, time zones and editorial contexts. This means design choices become reputational choices.

An OPC that appears controlled but inflexible raises different concerns from one that appears responsive but disorganised. In both cases, journalists draw conclusions not only about the issue at hand, but about the institution behind it.

This is why, in practice, OPCs demand far more than technical execution. They require governance, media judgement, and active stewardship of how information moves across markets.

Five judgements that separate stable OPCs from fragile ones

An OPC that appears controlled but inflexible raises different concerns from one that appears responsive but disorganised

This isn’t about tools or formats. It’s about governance under pressure.

1. Access must be designed, not assumed
Open access is not inherently inclusive. Controlled registration protects the integrity of the briefing without limiting legitimate media participation.

2. Responsibility must be explicit
An OPC is not one task. Moderation, access control, technical oversight and decision authority must be clearly owned. When roles blur, response slows precisely when speed matters.

3. Preparation is about failure, not polish
Dry runs expose handover gaps, translation delays, escalation blind spots and decision bottlenecks. In pan-regional OPCs, preparation is risk mitigation.

4. Escalation must be agreed before it’s needed
Live environments do not allow for internal debate. Effective OPCs define in advance who can intervene, pause proceedings or redirect if the briefing is compromised.

5. Distribution is part of the event
An OPC disconnected from press release publishing, newsroom access and post-event assets fragments interpretation and weakens impact.

Beyond rehearsals: why design drills matter

Among the organisations APO Group consults with, the most effective OPCs are marked by a shift away from traditional rehearsals and towards design drills.

Rehearsals focus on logistics: speakers, timing, slides and links. Design drills focus on decision authority. In practice, this means stress-testing realistic scenarios where information is incomplete, questions escalate unexpectedly, or legal, reputational and operational priorities collide. The aim is to identify where authority is unclear – before that uncertainty plays out in public.

This approach builds institutional confidence, not just presentational polish.

Pan-African OPCs in practice

APO Group’s OPC work creates the unmatched opportunity to assemble key journalists from across the continent in one setting. Spanning the full lifecycle of a virtual media event, our team develops the brief, secures panellists, manages registrations, coordinates media outreach across markets, and runs the live technical environment – including moderation, Q&A management, and recording.

The differentiator is how these elements are orchestrated to protect credibility under scrutiny.

In Somalia, for example, APO Group supported TikTok’s #SaferTogether digital safety campaign by mapping a high-risk media landscape, working with the Somalia Journalists Association, managing live Q&A, and supporting post-event coverage – resulting in strong qualitative engagement and sustained media dialogue.

In West Africa, a bilingual OPC for Nestlé Maggi combined English and French media participation, same-day execution, and integrated post-event distribution to drive both visibility and measurable commercial outcomes across multiple markets.

In Guinea, OPC activity formed part of a broader launch strategy for Mercy Ships’ dental education initiative, combining live and on-ground media engagement to position the programme as a regional healthcare milestone.

Across these contexts, the common factor is discipline: how access is controlled, how authority is exercised, and how narratives are guided once the session ends.

What strong organisations are doing differently in 2026

OPCs will continue to grow because they solve a real operational problem: speed, access and scale across markets. But the organisations getting real value from them are treating OPCs less like isolated events and more like repeatable systems.

They design the briefing for the way journalism actually works – anticipating what will be quoted, clipped, shared and reframed across markets before the first question is asked.

They also plan for what happens after the session ends: coordinated press release publishing, newsroom-ready assets, rapid turnaround of quotes and cut-downs, and distribution pathways that reduce fragmentation and prevent parallel narratives from forming.

This is the shift that matters.

An OPC that runs smoothly in the room but produces confusion in the replay is not a briefing. It is a missed opportunity.

Distributed by APO Group on behalf of APO Group.

Business

Sierra Leone’s PDSL to Host Strategic Investor Roundtable at Paris Energy Forum

Published

on

The Petroleum Directorate of Sierra Leone will lead a targeted roundtable at Invest in African Energy 2026, spotlighting upstream potential and cross-regional partnerships

PARIS, France, March 24, 2026/APO Group/ –The Petroleum Directorate of Sierra Leone (PDSL) is set to convene an investor roundtable at Invest in African Energy (IAE) Forum 2026 in Paris, underscoring growing interest in West and North African energy markets and the need for deeper capital engagement across exploration, renewable and offshore services. The session reflects a strategic effort by Sierra Leone to connect its emerging upstream prospects with established operators and project developers as the country moves to unlock the full potential of its emerging oil and gas industry.

 

Sierra Leone is increasingly positioning itself as a frontier oil and gas market with significant offshore potential, and part of the PDSL’s mandate is to catalyze investment interest in its offshore acreage through direct engagement with global capital. Recent data suggest the country holds estimated recoverable resources in the tens of billions of barrels, backed by discoveries and extensive multi‑client seismic datasets that prospective investors are evaluating. The PDSL is actively promoting licensing opportunities and drilling plans, emphasizing fiscal terms and exploration readiness to attract strategic partners.

 

A cornerstone of this strategy is the anticipated launch of the country’s sixth licensing round. Offering a rare early-entry opportunity into a largely untapped deepwater terrain with considerable upside, the upcoming bid round is backed by fresh 3D datasets which de-risk exploration and support new drilling campaigns. Just this month, GeoPartners announced that the final Pre-Stack Time Migration data for its recently acquired 3D multi-client seismic survey in the country was complete and is now available for licensing. The dataset provides a 3D window into the hydrocarbon potential of the underexplored northern Sierra Leone region.

 

Sierra Leone’s licensing drive comes as major operators advance exploration activities. In 2025, Eni signed a Reconnaissance Permit Agreement with the PDSL, securing rights to conduct reconnaissance and technical evaluation activities across offshore blocks G113, G129, G130, G131 and G132. The acreage covers 6,790 square kilometers within Sierra Leone’s territorial waters. Nigeria’s F.A. Oil Limited is pursuing drilling following its award of six offshore blocks through the country’s fifth licensing round in 2023. The company is currently seeking a farm-in partner to advance the project from exploration to production, offering a 40% stake in each of the G Blocks 53, 54, 55, 71, 72 and 73.

 

As these development unfold, the upcoming roundtable at IAE 2026 offers a unique opportunity for operators and policymakers to engage potential investors. The IAE 2026 Forum has become a strategic bridge between African upstream opportunities and global investors, with sessions like the PDSL roundtable designed to foster deeper dialogue and provide clarity on project pipelines and investment prerequisites. Discussions are expected to cover mechanisms for de‑risking exploration activity, optimizing fiscal and contractual frameworks and identifying synergies between hydrocarbon investment and renewable energy commitments.

 

For investors seeking differentiated exposure to African energy markets, the Sierra Leone roundtable represents both a focused exploration of frontier oil potential and a broader conversation about regional infrastructure, partnerships and the evolving demands of energy capital in the years ahead.

 

IAE 2026 (www.Invest-Africa-Energy.com) is an exclusive forum designed to connect African energy markets with global investors, serving as a key platform for deal-making in the lead-up to African Energy Week. Scheduled for April 22–23, 2026, in Paris, the event will provide delegates with two days of in-depth engagement with industry experts, project developers, investors and policymakers. For more information, visit www.Invest-Africa-Energy.com. To sponsor or register as a delegate, please contact sales@energycapitalpower.com

 

Distributed by APO Group on behalf of Energy Capital & Power.

Continue Reading

Energy

Cape Town Prepares for African Mining Week 2026 as Draft Program Reveals Continent’s Mineral Drive

Published

on

African Mining Week returns for its 2026 edition with an expanded three-day program, bringing together African mining leaders and global partners to shape the future of the continent’s mining sector

CAPE TOWN, South Africa, March 24, 2026/APO Group/ –Global economic trends – from record-breaking commodity prices to intensifying geopolitical competition for resources – are reshaping the strategic importance of Africa’s mineral wealth. As global countries race to secure supply chains for energy transition metals – which are expected to triple by 2030 – Africa is positioning its 30% share of the world’s critical minerals as a key pillar of economic growth. African governments are modernizing mining codes, developing industrial corridors and investing in mineral processing facilities to support local beneficiation, job creation, workforce development and regional mineral markets.

 

Against this backdrop, the upcoming African Mining Week (AMW) Conference & Exhibition – Africa’s premier gathering for mining stakeholders – has launched the draft program for its 2026 edition {https://apo-opa.co/3NneKLj}. Scheduled to take place October 14–16 in Cape Town, the event provides a platform where policymakers, global investors, project operators, technology providers, academia and mining service companies examine Africa’s mining opportunities, challenges and long-term strategic direction.

Under the theme ‘Mining the Future: Unearthing Africa’s Full Mineral Value’, the three-day, multi-track agenda reflects the growing urgency among African markets to strengthen value addition across the mining value chain.

Regional Cooperation and Policy Alignment in Focus

A key feature of the agenda is the Ministerial Forum, where African mining ministers will provide updates on regulatory reforms and policy alignment initiatives aimed at unlocking greater value from the continent’s mineral resources. Discussions will examine how harmonized regulatory frameworks and regional cooperation can accelerate investment flows and strengthen Africa’s position in global mineral supply chains.

The inclusion of regional policy integration reflects a growing continental push to leverage frameworks such as the African Continental Free Trade Area (AfCFTA) to enhance cross-border mineral cooperation and trade.

We are acting to enhance regional integration through frameworks such as the African Mining Vision and the Africa Mineral Strategy Group

“Africa’s integration is not only a political objective but a strategic economic vision,” stated Emmanuel Armah-Kofi Buah, Ghana’s Minister of Lands and Natural Resources, in remarks reported by Energy Capital & Power – organizers of AMW – in February 2026. “Our natural resources require coordinated policies. Isolated legal frameworks cannot fully unlock their value. Through integration and initiatives such as the ECOWAS [Economic Community of West African States] Mining Code and the African Mining Vision, we can build a stronger and more competitive mineral economy.”

Nigeria’s Minister of Solid Minerals Development, Henry Alake, echoed this emphasis on regional cooperation and beneficiation.

“We are acting to enhance regional integration through frameworks such as the African Mining Vision and the Africa Mineral Strategy Group,” he stated. “We must develop mineral corridors that connect resources, infrastructure and markets across the continent. Our goal is not to simply export raw materials, but to develop industrial hubs that create jobs and value across borders.”

Connecting Global Investors with African Opportunities

Strategic roundtables and Country Focus sessions form a key part of the AMW 2026 program, connecting African mining jurisdictions with international partners from the U.S, Europe, the Middle East and China. These sessions will provide African stakeholders with a platform to showcase exploration opportunities and project pipelines across the mining value chain.

Meanwhile, technical workshops and the exhibition floor at AMW 2026 will provide a platform for equipment manufacturers, technology providers and engineering firms to showcase innovations designed to enhance operational performance across mining operations.

By combining high-level policy dialogue with technical expertise and investment matchmaking, AMW 2026 positions itself as a critical marketplace where Africa’s mineral potential converges with global capital, technology and strategic partnerships – helping shape the next phase of growth for the continent’s mining sector.

AMW serves as a premier platform for exploring the full spectrum of mining opportunities across Africa. The event is held alongside the African Energy Week: Invest in African Energies 2026 conference from October 12-16 in Cape Town. Sponsors, exhibitors and delegates can learn more by contacting sales@energycapitalpower.com.

Distributed by APO Group on behalf of Energy Capital & Power.

Continue Reading

Business

Tony Elumelu Foundation Selects Seven North African Entrepreneurs in 2026 Cohort

Published

on

Seven North African entrepreneurs in technology, education, professional services and agriculture selected from 265,000 applications at historic Abuja ceremony

Hope is not just a feeling — it is a system we can build

ABUJA, Nigeria, March 24, 2026/APO Group/ —
  • 7 North African entrepreneurs selected from Morocco, Tunisia and Egypt
  • 51% of the 2026 cohort are women, all selected purely on merit, without any quota in place
  • 3,200 total entrepreneurs selected from 265,000+ applications across 54 African countries
  • USD 5,000 in non-refundable seed capital for each selected entrepreneur
  • Selection conducted independently by Ernst & Young

 

The Tony Elumelu Foundation (TEF) (www.TonyElumeluFoundation.org), the leading philanthropy empowering young African entrepreneurs, announced on Sunday, 22 March 2026 the 12th cohort of the TEF Entrepreneurship Programme at a ceremony held at the Transcorp Hilton, Abuja. The announcement was made by Founder Tony O. Elumelu, C.F.R.

 

Among the 3,200 entrepreneurs selected from 265,000 applications received from all 54 African countries: seven from North Africa. Three from Tunisia, two from Morocco, two from Egypt. Spanning technology, education, professional services and agribusiness, they represent a generation of North African founders building businesses that address the urgent needs of their communities. Their selection, which was conducted independently by Ernst & Young, places them among the most rigorously assessed young entrepreneurs on the continent.

 

This year’s cohort carries a historic signal: 51 percent of the 2026 entrepreneurs are women. They were selected purely on merit, without quota. Across hundreds of thousands of applications, women distinguished themselves through the strength of their ideas, the clarity of their business models and the ambition of their vision.

 

In 2026, the Foundation is empowering a total of 3,200 entrepreneurs across all its entrepreneurship programmes:

 

  • 1,751 entrepreneurs through Heirs Holdings Group: Heirs Energies, Transcorp Power, Transcorp Hotels, and United Capital;
  • 1,049 entrepreneurs in partnership with the European Commission, OACPS, BMZ and GIZ;
  • 100 entrepreneurs in partnership with Sèmè City Development Agency;
  • 100 entrepreneurs in partnership with DEG, the German Development Agency;
  • 100 entrepreneurs in partnership with the IKEA FoundationUNICEF’s Generation Unlimited and the Dutch Government; and
  • 100 entrepreneurs in partnership with UNDP and the Rwandan Ministry of Youth and Arts.

 

 

Each selected Tony Elumelu Entrepreneur will receive USD 5,000 in non-refundable seed capital, access to world-class business management training on TEFConnect, one-on-one mentorship, and entry into a powerful network of investors, partners and fellow entrepreneurs.

 

In his annual letter (https://apo-opa.co/4uOFepM), “A Story of Hope,” Tony O. Elumelu, C.F.R., Founder of the Tony Elumelu Foundation, shared a powerful message to the new cohort:

 

“For a long time, I believed luck was something that simply happened to you. Then I came to understand: luck can be engineered. Opportunity can be democratised. Hope is not just a feeling — it is a system we can build.” — Tony O. Elumelu, C.F.R., Founder, Tony Elumelu Foundation — 2026 Annual Letter

 

The Tony Elumelu Foundation has empowered over 2.5 million young Africans with access to business management training on TEFConnect (https://TEFConnect.com), and disbursed over USD 100 million in seed capital to more than 24,000 selected entrepreneurs.

 

Collectively, these entrepreneurs have generated USD 4.2 billion in revenue and created more than 1.5 million direct and indirect jobs. Through its support for African entrepreneurs, TEF has lifted 2.1 million Africans above the poverty line and positively impacted more than 4 million African households, with 46% of supported entrepreneurs being African women. Eighty percent of TEF-supported businesses survive and scale, against a global average of ten to twenty percent.

 

 

The announcement ceremony was broadcast live in English (https://apo-opa.co/3PWLiML), French (https://apo-opa.co/3PWLiML), Portuguese (https://apo-opa.co/4t4Y7Da) and Arabic (https://apo-opa.co/4bYHlQl).

 

Distributed by APO Group on behalf of The Tony Elumelu Foundation.

 

Continue Reading

Trending

Exit mobile version