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Brands’ desire to tap engaged communities pushes Reddit’s advertising revenue to $1.8bn this year

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Reddit

Reddit’s ad revenue is growing x3 faster than the wider social media market
Its $1.2bn ad revenue in 2024 accounted for only 0.4% of total social ad expenditure
AI is helping Reddit accelerate its ad business growth
Ad reach exceeds 600 million, edging closer to Snap
Reddit strives to be an “alternative to social media”
A quarter of Reddit posts are recommendation-related, driving brand discovery and trust

WARC Media’s Platform Insights: Reddit

17 July 2025 – Since Reddit’s initial public offering (IPO) last year, the platform has captured the media industry’s attention with its robust high-double-digit advertising revenue growth, pushing ad income to a forecast $1.8bn this year, finds WARC.

Striving to be an “alternative to social media”, Reddit’s conversational and text-oriented engagement style gathers like-minded people, while users’ highly targeted search behaviour enables brands to be discovered organically. AI ad targeting and content licensing agreements are further advancing its upward trajectory.

Celeste Huang, Media Insights Analyst, WARC Media, and author of the report, said: “Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.”

Alex Brownsell, Head of Content, WARC Media, added: “This latest Platform Insights report provides evidence-based insights on the challenges and opportunities Reddit has to offer advertisers, and explores its latest trends across investment, consumption and performance.”

Investment: Reddit ad revenue to top $1.8bn this year and grow to $2.5bn next year

According to WARC Media forecasts, Reddit has demonstrated remarkable year-on-year growth with global advertising revenue projected to reach $1.8 billion in 2025 (+49.6%) and grow to $2.5 billion by 2026 (+39.0%), positioning itself as a formidable competitor to established Big Tech and digital platforms.

Successfully navigating challenges typically faced by smaller social platforms, its mid- and lower funnel revenue accounts for 60% of its total revenue with top of the funnel brand advertising revenue growing the fastest rate in over three years, according to its Q4 2024 earnings call.

Despite this impressive trajectory, Reddit’s $1.2 billion in annual ad revenue in 2024 accounted for only 0.4% of the total social media advertising expenditure. While it positions itself as “intentionally different” from social media, for now, Reddit primarily finds itself competing for social ad dollars.

To attract advertisers, the company has strategically leveraged AI across its business, from AI-aided content moderation and translation, to AI content licensing deals. Its AI search feature, Reddit Answers, has quickly gained traction with one million weekly users in Q1 2025.

Consumption: Reddit’s global ad reach is 606 million, edging closer to rival Snap

Reddit reported a 31% year-on-year increase in daily active unique users (DAUs) to 108.1 million in Q1 2025.

The platform’s advertising reach has grown to 606 million users — representing nearly one in 14 people worldwide, according to Datareportal analysis, surpassing X’s reach (586 million) and approaching Snapchat (709 million). While analysts note that Reddit’s doubled ad reach since last October may partially be attributed to a change in reporting methodology, the platform maintains strong growth momentum.

Its user base skews towards males (59.8%) but it has diverse age demographics, assisting its self-proclaimed positioning as a “source for knowledge” for all. Most users in the US are aged between 18-34 (41%), while those 45+ account for a third (34%) of users.

Having referred to itself as being the “alternative to social media”, Reddit now wants to be the alternative to AI search answers, emphasising its community-driven, conversational engagement model.

Reddit was one of Google’s top 20 search terms in 2024, and sixth in the last 90 days, according to CEO Steven Huffman. Users are often found to arrive via Google with a question in the hope of discovering an answer on Reddit.

According to Reddit, its top markets by weekly views are the US, UK, Canada, Germany and Australia. For brands trying to reach new audiences, 30% of Redditors are not on Facebook, while 63% are not on Pinterest. However, GWI data suggests that as many as 81.8% of global Reddit users actively use YouTube.

Reddit reports that 43% of recommendation conversations on its platform involve users seeking new product options or alternatives.

Performance: Reddit advertisers benefit from highly organic and trusting engagement

According to Reddit data, a quarter (25%) of Reddit posts are recommendation-related, where trusted users come to discover new products and inform purchase decisions. A full 42% of users rank the ability to ask questions within trusted communities among their top three priorities for product research. And 76% of users believe posts on Reddit are more “honest and truthful” than other platforms. However, nearly one in four recommendation posts elicit a “redirection”, meaning the original poster would consider another brand.

Research shows that authentic brand participation on Reddit yields tangible results, with one weekly organic brand post increasing positive user mentions by 3.5%, while three meaningful comments under user posts can boost positive brand mentions by 2.2%.

As consumers seek reciprocal relationships with brands on the platform, advertisers can leverage conversation-focused formats like Ask Me Anything (AMA) ads and Reddit Pro Trends to build organic strategies that enhance customer retention and satisfaction.

Reddit’s AI investments are enhancing targeting and lower-funnel capabilities, with advertisers using both Dynamic Product Ads and standard conversion campaigns to achieve 2x higher return on ad spend (ROAS) in Q1 2025.

Its latest MMM meta-analysis found that advertising on Reddit delivers significant gains across full media plans. Reddit was found to be among the top-two paid social platforms in efficiency, with 11% of impact from boosting other channels.

 

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CEM Africa 2026: Africa’s CX Leaders Meet in Cape Town

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Final programme brings together senior CX leaders, practical workshops, technology showcases and high-value industry conversations from 18–20 August 2026

CAPE TOWN, South Africa, August 14, 2026/APO Group/ –CEM Africa 2026 will return to the Century City Conference Centre in Cape Town from 18–20 August, bringing together senior customer experience, marketing, digital, customer service, technology and transformation leaders for the 14th edition of Africa’s leading customer experience summit.

With organisations across the continent under growing pressure to improve customer outcomes while navigating AI adoption, automation, rising expectations, fragmented journeys and commercial scrutiny, the 2026 programme has been built around a central question: how can businesses use technology to improve customer experience at scale without losing trust, relevance or the human connection?

Across three days, CEM Africa will combine strategic conference discussions, hands-on workshops, technology demonstrations, an exhibition, networking activations and peer-to-peer exchange, giving delegates the opportunity to move from big-picture industry questions to practical frameworks they can apply inside their organisations.

A speaker line-up rooted in real CX leadership

The 2026 speaker faculty brings together leaders working directly across customer experience, marketing, digital transformation, customer service, commerce, technology and organisational change.

Among those joining CEM Africa 2026 are:

  • Bruce Whitfield, business journalist and best-selling author
  • Khensani Nobanda, Group Chief Marketing Officer, Nedbank
  • Francois Retief, Head of Customer Experience, FNB
  • Martin Urrutia, global toy industry leader
  • Marnitz Van Heerden, Head of Customer Experience, Discovery Limited
  • Grace Brown, Head of Customer Experience and Client Services, JSE
  • Khwaṱhelani Tshikovhi, Head: Santam Experience and Client Care, Santam Insurance
  • Shaun Edmeston, Director of Customer Experience, Absa Bank Mauritius
  • Job Thomas, Chief Customer Officer, WooCommerce
  • Richie Sobayeni, Group Head of Customer Experience Design, Equity Group Holdings
  • Julia Ahlfeldt, Customer Experience Strategist and Business Advisor
  • Rashid Toefy, Deputy Director-General, Department of Economic Development and Tourism
  • Katie Stabler, Founder and Director, CULTIVATE Customer Experience by Design
  • Charlie Stewart, CEO, Rogerwilco
  • Omowunmi Akingbohungbe, Executive Director, WIMBIZ
  • Wavi Mungala, Board Director, Institute of CX – Kenya

The wider faculty spans financial services, retail, technology, insurance, e-commerce, public sector, consulting and customer operations, reflecting the increasingly cross-functional nature of customer experience.

From AI experimentation to measurable outcomes

Artificial intelligence will be one of the defining conversations at CEM Africa 2026, but the programme moves beyond broad speculation about AI to focus on where organisations are seeing – or still struggling to achieve – real operational and commercial value.

Day One will examine how African organisations can move from AI pilots to production, including governance, data readiness, agent co-pilots, voice AI, speech analytics, conversational AI and AI-driven personalisation.

The agenda also tackles the questions surrounding responsible adoption. Sessions will examine AI governance and ethics, privacy, POPIA, customer consent and the challenge of automating at scale without damaging trust.

A dedicated discussion, “Will AI Make Your Brand More Trustworthy?”, will explore whether increased automation strengthens customer confidence or risks undermining it, before the day closes its content programme with the audience-led town hall “Will Humans Still Matter in a World of AI-Driven Customer Experience?”

Data, insight and the business case for CX

For leaders under pressure to demonstrate the commercial return on customer experience investment, CEM Africa will put measurement firmly on the agenda.

Workshops will address customer data quality, real-time insight, first-party data strategy, predictive analytics and Voice of Customer, alongside practical sessions on building an end-to-end CX scorecard, customer lifetime value and mapping journey costs.

Delegates will also be able to explore how to prove CX ROI to executive teams, connecting customer experience activity to revenue uplift, churn reduction, operational efficiency and cost-to-serve.

The emphasis throughout is on turning customer insight into decisions and measurable business outcomes rather than collecting more data without action.

Designing customer journeys that work in African markets

The programme will also address the practical realities of customer engagement across diverse African markets.

Topics include omnichannel journey design, mobile-first experiences, WhatsApp as a service channel, self-service, proactive CX and reducing friction across high-volume journeys such as onboarding, billing, claims and fulfilment.

Sessions will examine how organisations can create accessible experiences for customers with different levels of digital literacy, connectivity and channel preference, while maintaining consistency between physical, digital and human-assisted interactions.

African market realities also feature in discussions on sentiment analysis, conversational AI, language, code-switching and customer behaviour.

The people behind customer experience

Technology is only one side of the CX equation.

CEM Africa 2026 will look closely at employee experience, organisational culture and the changing capabilities required of customer-facing teams.

Sessions will cover customer-centric culture, employee resilience, burnout, hybrid CX teams, human-centred service, AI upskilling, cross-functional collaboration and change management.

The programme will also explore the relationship between employee experience and customer outcomes, recognising that organisations cannot sustainably improve CX without equipping and engaging the people responsible for delivering it.

What the three days will look like

Tuesday, 18 August – Day Zero

CEM Africa begins with an afternoon dedicated to registration, community engagement and relationship-building ahead of the main conference programme.

Delegates can expect networking activities and activations, including tastings, community conversations, the CEM Networking Padel Tournament and sponsored welcome drinks.

The format is designed to give speakers, delegates, partners and industry leaders an opportunity to begin making connections before the formal summit gets underway.

Wednesday, 19 August – Day One

Day One opens with a strong focus on trust, relevance and measurable customer experience outcomes.

The main stage begins with Deshnie Govender’s opening keynote, “The Culture-Led Customer: The Emerging Markets Playbook for Building Trust, Relevance and Loyalty”, followed by sessions examining the future of AI-powered customer experience, journey-led CX orchestration and business journalist and best-selling author Bruce Whitfield’s keynote, “The Trust Advantage”, exploring how trust can reduce friction and unlock better business results.

From late morning, the programme moves into a series of parallel workshops and panels built around some of the most pressing issues facing CX leaders today.

The first sessions explore building trust in the AI era, with discussions on whether AI investments are delivering measurable business outcomes, the changing role of the CX leader, enterprise AI agents, frictionless customer journeys and lessons from CEM Africa Awards-winning teams.

The afternoon broadens the conversation into customer intelligence, Voice of Customer, Agentic AI, digital trust and human reassurance, alongside a dedicated discussion on how African contact centres and BPO operators are positioning themselves to compete globally.

Later sessions place the human experience firmly back at the centre of CX. Leaders will explore employee wellbeing, emotionally intelligent journey design, empathy in an AI-enabled environment, customer-centric culture and how to lead CX teams through continuous change.

The final workshop block tackles the commercial realities of CX, including moving from NPS to P&L, improving checkout conversion, connecting customer, employee and digital experience, driving loyalty through hyper-personalised research and the realities of stepping into senior CX leadership.

Day One closes with Matchmaking and Happy Hour, followed by the CEM Engage Party, creating further opportunities for delegates, speakers, partners and solution providers to continue conversations and build meaningful industry relationships.

Thursday, 20 August – Day Two

Day Two turns the focus towards human impact, business value and the future direction of customer experience in Africa.

The main stage opens with Zahirah Variawa’s motivational keynote, “The Moments People Remember: Why the Experiences We Create Matter More Than We Think”, followed by Rashid Toefy on designing better citizen experiences and building trust through public services.

A QuestionPro and Metropolitan fireside chat explores the use of AI within Voice of Customer programmes, while Katie Stabler and Debi Potgieter’s “What the Fluff?” challenges the industry to examine whether CX initiatives have genuine substance when put under pressure.

The morning also features the CEM 2026 Advisory Board Panel, bringing together leaders from across Africa to examine the future of CX through the lenses of trust, technology, business value and human connection, before Martin Urrutia, Head of Global Retail Experience at The LEGO Group, takes to the stage for the keynote “Experience Is the Brand.”

The afternoon workshop programme moves from strategy into execution.

Sessions will explore AI-powered WhatsApp journeys, voice AI in the South African market, the point at which brand promises break down, self-improving human and AI service models and how CX leaders can prove ROI in language that resonates in the boardroom.

The final workshop block looks further ahead. Delegates can explore CX designed for measurable ROI, the Future African Customer 2030, organisational trust, scalable experience design, the risks of poor AI, emerging CX research and Human First experience design.

The programme then closes with WiN CX Africa: Women Shaping Excellence in Every Experience, bringing together female leaders to explore how cultures of safety, trust and inclusion shape stronger customer and employee experiences.

Across both days, the programme reflects the central theme of CEM Africa 2026: Trust, Technology and the Human Future of CX in Africa, with a clear emphasis on moving beyond theory towards customer experience strategies that create stronger relationships, better operational outcomes and measurable business value.

More than a conference programme

Alongside the conference and workshops, attendees will have access to the CEM Africa exhibition, Expo Spotlight Stages, technology demonstrations, networking functions and opportunities to engage directly with CX solution providers and peers facing similar transformation challenges.

For senior leaders, the value lies not simply in hearing what is changing, but in comparing approaches with peers, interrogating technology choices, finding practical solutions and building relationships across Africa’s customer experience community.

CEM Africa’s broader 2026 positioning – “Excellence in Every Experience: Shaping the Future of Customer Engagement Across Africa” – reflects an industry that is increasingly being asked to connect customer experience directly to business growth, loyalty, trust and resilience.

With the event now days away, CEM Africa 2026 offers organisations a timely opportunity to understand where customer experience is heading next — and what leaders need to do now to stay relevant.

CEM Africa 2026 takes place from 18–20 August 2026 at the Century City Conference Centre in Cape Town, South Africa.

For the latest programme, speaker line-up and delegate availability, visit https://apo-opa.co/4zgt0bJ.

Distributed by APO Group on behalf of VUKA Group.

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KoçSistem Leads Türkiye’s Information Technology (IT) System Integrator for the Eighth Consecutive Year as KoçDigital Wins Top Artificial Intelligence (AI) Award

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KoçSistem

KoçSistem ranked first in ICT 500’s main system integrator category for an eighth consecutive year, while KoçSistem and KoçDigital recorded 10 category wins as KoçSistem expands its MENA operations through Dubai and Riyadh

ISTANBUL, Türkiye, August 9, 2026/APO Group/ –KoçSistem (www.KocSistem.com.tr), a Türkiye-based technology company, ranked first in the main Information Technology Systems Integrator and Business Partner category of the 27th ICT 500, the country’s most comprehensive ICT (information and communication technology) sector research.

 

The company announced that the eighth consecutive category lead, as well as 10 combined category wins for KoçSistem and KoçDigital, support its MENA growth through offices in Dubai and Riyadh.

“Securing this leadership for an eighth consecutive year in ICT 500 is a strong reference for our leadership position in Türkiye,” said Mehmet Ali Akarca, General Manager of KoçSistem. “It also supports our objective of growing in international markets. We are pleased to take the technology expertise and operational capabilities we developed over many years in Türkiye to the MENA region.”

Ten category wins across two companies

KoçSistem’s eight first-place results covered the main system integrator category and areas including consulting, cloud, hosting management, cybersecurity, managed services and data backup and storage hardware.

With over 80 years of experience, we aim to create long-term value for the region’s digital ecosystem

KoçDigital added two first-place results in data warehousing and business intelligence software, and artificial intelligence under the “Contribution to Türkiye’s Economy” category.

ICT 500 ranks Türkiyes largest ICT companies

ICT 500 is BThaber’s annual ranking of Türkiye’s 500 largest ICT companies by revenue, with additional tables covering operating categories. The latest edition assessed 2025 data and marked the study’s 27th year.

The research reported that the combined 2025 revenue of the 500 ranked companies reached TRY 1.6 trillion, up 40 per cent from 2024.

MENA growth through Dubai and Riyadh

KoçSistem opened offices in Dubai and Riyadh in 2024 and continues to develop its MENA business in AI, cloud, cybersecurity, data analytics and managed services.

The offices extend a regional initiative outlined at GITEX Dubai 2024, when KoçSistem described Dubai as a base for developing customer and partner relationships across the Gulf and wider MENA markets.

“With over 80 years of experience, we aim to create long-term value for the region’s digital ecosystem,” Akarca concluded.

Distributed by APO Group on behalf of KoçSistem.

 

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Venezuela Global Investment Forum to Showcase Major Investment Opportunities at African Energy Week (AEW) 2026

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African Energy Chamber

The forum will strengthen investment ties between Venezuela and Africa while advancing South-South energy cooperation

CAPE TOWN, South Africa, August 7, 2026/APO Group/ –The Venezuela Global Investment Forum will take place during African Energy Week (AEW) 2026 in Cape Town from October 12 -16, bringing together senior Venezuelan government officials, national oil company leadership, international energy executives, financiers and commodity traders to showcase one of the world’s most significant energy market reopening while creating a direct pathway for global investment into Venezuela’s rapidly evolving hydrocarbons sector.

 

Organized as a flagship feature of AEW 2026, the Venezuela Global Investment Forum underscores the growing momentum behind the country’s energy sector reforms and its renewed engagement with international investors. More than a traditional conference session, the Forum will connect investors directly with bankable upstream, natural gas, infrastructure and power opportunities by showcasing Venezuelan projects alongside some of Africa’s largest energy developments in the AEW Deal Room.

Following sweeping reforms to the country’s Organic Hydrocarbons Law earlier this year, Venezuela has introduced one of its most comprehensive investment overhauls in decades. The reforms expand opportunities for private operators, establish new production participation contracts, introduce more competitive fiscal terms and strengthen international arbitration mechanisms aimed at reducing investment risk and restoring confidence among international capital providers.

Venezuela is opening a new chapter for its energy industry

“Venezuela is opening a new chapter for its energy industry. The reforms underway are creating a more competitive and attractive investment environment and the Venezuela Global Investment Forum at AEW 2026 provides the ideal platform for international investors to engage directly with decision-makers and explore the opportunities emerging across the country’s oil, gas, infrastructure and power sectors,” says NJ Ayuk, Executive Chairman, African Energy Chamber.

These reforms are already reshaping the investment landscape. The government is targeting crude production of 1.4 million barrels per day (bpd) by the end of 2026 after output recovered to approximately 1.2 million bpd during the first half of the year. Beyond oil production, Venezuela is advancing a broader strategy centered on natural gas monetization, offshore development, infrastructure rehabilitation and power sector modernization, creating opportunities across the entire energy value chain.

Throughout the Forum, delegates will hear directly from ministers, senior government officials, national oil company executives, international operators, development finance institutions, commodity traders and technical leaders responsible for implementing Venezuela’s new investment framework. Discussions will focus on expanding upstream investment, accelerating natural gas development, modernizing infrastructure and creating long-term partnerships that support Venezuela’s renewed role in global energy markets.

The forum also reinforces the strategic relationship between AEW 2026 and Venezuela Energy Week, which will take place in Caracas from February 22-25, 2027. Together, the two events form a coordinated international investment campaign that begins by introducing global investors to Venezuela’s reformed investment environment in Cape Town before continuing in Caracas, where commercial negotiations, technical engagement and project execution will move toward final investment decisions.

As global energy markets continue to prioritize supply security, infrastructure investment and new sources of production growth, Venezuela is positioning itself to re-establish its role as a major international energy supplier. Through the Venezuela Global Investment Forum at AEW 2026, investors will gain an unparalleled opportunity to engage with the country’s new investment framework, evaluate commercially attractive projects and build partnerships that support Venezuela’s return to global energy markets while strengthening cooperation between Africa and Latin America.

Distributed by APO Group on behalf of African Energy Chamber.

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