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Gold, Silver and Bronze winners announced for the WARC Awards 2024 Asia-Pacific

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WARC Awards

7 Gold, 11 Silver and 15 Bronze awarded across 10 markets for 12 categories

Local and global brands honoured including Dove, McDonald’s, Paytm, Samsung, and leading agencies from across APAC represented

22 May 2024 –  The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 – Asia Pacific. Now in their fourth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.

7 Gold, 11 Silver and 15 Bronze accolades have been awarded for Asia-Pacific. Campaigns for both global and local brands, and for a diverse range of product categories covering CPG, finance and travel are represented showcasing how marketers are driving growth across different sectors.

India has won the most awards (11), followed by Australia (7), New Zealand (4), Singapore (3), Greater China (2), Hong Kong SAR (2), Philippines (1), Taiwan (1), Thailand (1) and Vietnam (1).

The three APAC jury panels followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.

The Gold, Silver and Bronze winners are:

Brand Purpose category:

Gold

  • An envelope that sealed the fate of women · Ujjivan Small Finance Bank · McCann Worldgroup, Gurugram · India

Silver

  • Brand Purpose · LEAD School · TBWA/India, Mumbai · India

Bronze

  • Dove’s journey from good to loved · Dove · Ogilvy, Mumbai · India

Business-to-Business category

Bronze

  • Making money talk · Paytm · McCann Worldgroup, Gurugram · India

Channel integration category

Bronze

  • Saudi tourism invites Chinese travellers to Lai Bai! · Saudi Tourism Authority · PHD Media MENA, Glodow and Nead Communications, San Francisco · Greater China
  • Reviving the lost colours of West Bengal · Sunlight · Mindshare, Mumbai · India

Channel Pioneer category

Gold

  • Samsung iTest – Comparing apples with androids · Samsung Galaxy · DDB Auckland / Tribal Aotearoa, Auckland · New Zealand

Silver

  • Doing nothing makes you unmissable · Cadbury 5 Star · Ogilvy, Mumbai · India

Jury chair, Sindhuja Rai, CEO, Wavemaker, APAC, said: “Something which was seen as innovative a few years back is now business as usual, showing a maturity within the market. There were cases that showed really strong, inspiring and clever use of technology, but being anchored and rooted in the heart of the brand and the business, rather than being a novelty.”

Cultural Impact category

Gold

  • Changing the education system to keep girls in school · Whisper (feminine hygiene) · Leo Burnett, Mumbai · India

Silver

  • #LetHerGrow · Dove · Edelman, Bangkok · Thailand
  • Can a cookie help India win the World Cup? · Oreo · Leo Burnett, Mumbai · India

Bronze

  • Correct the internet · Team Heroine · DDB, Auckland · New Zealand

Customer Experience category

Silver

  • Re:Store · KFC · Dentsu Creative, Shanghai · Greater China

Bronze

  • Rebuilding a more wonderful airline experience · Virgin Australia · Special, Sydney / PHD Sydney · Australia

Commenting on the Bronze winner, jury chair Dean Chadwick, Chief Marketing Officer, MYOB, said: “The Virgin case study was not a one and done campaign. The brand is committed to the middle seat lottery for a number of years. So you can see the net effect of that as a consumer because the brand is there for the long haul.”

Instant Impact category

Gold

  • Trapped · Income Insurance · Bartle Bogle Hegarty, Singapore · Singapore

Silver

  • Making the best call in home loans – How ANZ mobilised a thousand staff, redefined value and reversed a year of share decline in one month · ANZ · TBWA/New Zealand, Auckland · New Zealand
  • Spotify becomes the undisputed leader in IPL · Spotify · Leo Burnett, Mumbai · India

Bronze

  • How un-Australia delivered new records for Australian lamb · Australian Lamb · The Monkeys, part of Accenture song, Sydney / One Green Bean, Sydney · Australia
  • McDonald’s coffee retirement · McCafé · DDB Group, Hong Kong · Hong Kong (SAR)

Long-term Growth category

Gold

  • Brewing coffee culture in tea-drinking India · Nescafé · McCann, Gurugram · India

Silver

  • Beertime is playtime · Bar Beer · Ogilvy, Taipei City · Taiwan, China
  • Industry SuperFunds · Industry SuperFunds · Shannon Company, Melbourne · Australia

Bronze

  • How little moments made big bickies for Arnott’s · Arnott’s Biscuits · Saatchi & Saatchi, Sydney · Australia

Partnerships & Sponsorships category

Bronze

  • Domex X Petron partnership · Domex · Mindshare, Taguig · Philippines

Path-to-Purchase category

Bronze

  • Instant shoppable ads – A Moët & Chandon X News Corp Australia commerce partnership powered by Vudoo · Moët & Chandon · Vudoo, Melbourne · Australia

Strategic Thinking category (new)

Gold

  • How can a country exist without land? · Government of Tuvalu · The Monkeys, part of Accenture song, Sydney · Australia

Silver

  • You’re cooked · Fire and Emergency New Zealand · Motion Sickness, Auckland · New Zealand
  • Singapore’s favourite side trip · Gojek · Forsman & Bodenfors, Singapore · Singapore

Bronze

  • We see you care · Agency for Integrated Care · The Secret Little Agency, Singapore · Singapore
  • McDiploma · McDonald’s · DDB Hong Kong SAR · Hong Kong SAR
  • Cadbury 5 star presents – The mush detector · Cadbury 5 Star · Ogilvy Mumbai / Wavemaker Mumbai · India

Commenting on the winning work, jury chair Bhaskar Choudhuri, Chief Marketing Officer, Lenovo, APAC, said: “The overwhelming majority of the issues that the case studies were trying to solve were not marketing or advertising problems, but business problems related to brand growth, market share or category stagnation.”

Use of Data category

Gold

  • Democratising technology to help farmers fight climate change · Lay’s · Leo Burnett, Mumbai, India

Bronze

  • Tết 2022 – The safe ticket home · Lifebuoy · Mindshare, Ho Chi Minh City / Creativehunts, Ho Chi Minh City · Vietnam

The Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 June via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.

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Nigeria’s Upstream Reform Program Captures 40% of Africa’s Final Investment Decision (FID) Activity After a Decade on the Margins

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African Energy Chamber

A government three-year review documents how executive action under President Tinubu reversed a decade of upstream decline

JOHANNESBURG, South Africa, May 8, 2026/APO Group/ –Nigeria has gone from capturing 4% of Africa’s upstream final investment decisions (FIDs) to commanding 40% in two years, according to Nigeria’s Energy Sector Reforms 2023-2026: A Three-Year Review, published by the Office of the Special Adviser to the President on Energy and spearheaded by Special Adviser Olu Verheijen. The $50 billion project pipeline now in development beyond 2026 points to sustained capital commitment at a scale not seen in the Nigerian upstream for at least a decade.

 

Between 2014 and 2023, Nigeria was among the continent’s weakest performers for upstream FIDs despite holding 37.5 billion barrels of proven oil reserves, the second-largest endowment in Africa. Algeria captured 44% of African upstream FIDs during that period, Angola held 26%, while Nigeria trailed Mozambique, Ghana, Senegal and Namibia. In the third quarter of 2022, crude production briefly dropped below one million barrels per day, as years of underinvestment, pipeline vandalism and regulatory ambiguity compounded each other. However, reforms instituted by Nigeria’s President Bola Tinubu have dramatically turned this trend around. Through deliberate and coordinated steps, the government has reset the trajectory.

Addressing Fiscal Terms, Regulatory Scope and Contracting Speed

President Bola Tinubu’s administration moved simultaneously on fiscal terms and regulatory architecture. Policy directives in 2023 clarified the boundary of jurisdiction between the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), resolving an ambiguity that had complicated project sanctioning. Presidential Directive 40 introduced targeted tax incentives, and a separate Notice of Tax Incentives for Deep Offshore Production in 2024 was designed to draw international oil companies (IOCs) back into capital-intensive, long-cycle deepwater projects. The VAT Modification Order 2024 and Upstream Cost Efficiency Order 2025 addressed the cost structures that had rendered marginal projects uneconomic. NNPCL contracting timelines were compressed from 36 months to a maximum of six months.

Four Divestments Transferred Onshore Control to Indigenous Operators

In parallel, the administration deployed targeted security directives and accelerated ministerial consents for four IOC asset transfers. Renaissance acquired Shell’s onshore portfolio. Seplat Energy completed its acquisition of ExxonMobil’s Nigerian upstream interests. Oando took over from Agip, and Chappal acquired Equinor’s local assets. The four transactions totaled approximately $4 billion. The transfer of onshore and shallow-water blocks to indigenous operators contributed directly to production recovery. Output rose by approximately 400,000 barrels per day between 2023 and 2025 to reach 1.6 million barrels per day, the highest onshore production level in 20 years.

When a government rebuilds fiscal competitiveness and regulatory predictability at the same time, capital responds

Signed Projects Total $10 Billion, With a $50 Billion Pipeline Beyond

The reforms produced a concrete FID response from Shell and TotalEnergies. Shell Nigeria Exploration and Production Company (SNEPCo) sanctioned the $5 billion Bonga North deepwater development in December 2024 and committed a further $2 billion to the HI Non-Associated Gas (NAG) project. TotalEnergies and NNPCL took a joint FID on the $550 million Ubeta gas field development in June 2024.

Together those three commitments account for more than $10 billion in signed investment after a decade of near-zero sanctioning activity. The pipeline beyond 2026 spans a further $50 billion across 11 projects including Bonga South West, Owowo, Usan and Erha. Nigeria approved 28 field development plans valued at $18.2 billion in 2025 alone, targeting an estimated 1.4 billion barrels of reserves.

“When a government rebuilds fiscal competitiveness and regulatory predictability at the same time, capital responds,” said NJ Ayuk, Executive Chairman of the African Energy Chamber. “Nigeria has done both, and the FID numbers are concrete proof.”

The Counterfactual Illustrates How Much Was at Stake

The presentation includes a no-reform projection that puts the gains in context. Without intervention, total crude and condensate production was on track to fall from 1.371 million barrels of oil equivalent per day in 2022 to 579,000 by 2030. Under the reform trajectory, output reached 1.77 million barrels of oil equivalent per day in 2026, with a stated government target of 3 million barrels per day. Export gas utilization rose 39% over the same period, while domestic utilization grew by 7%.

The durability of these gains will be tested by two factors: whether the institutional architecture put in place under the Tinubu administration holds over the long term, and whether the deepwater commitments signed in 2024 and 2025 advance to execution on schedule. The project pipeline is large enough that partial delivery would still represent a generational shift in Nigeria’s upstream output profile.

 

Distributed by APO Group on behalf of African Energy Chamber.

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Angola Strengthens Global Investment Drive Across Oil, Gas and Mineral Resources

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Angola

With sweeping reforms across the extractive sector, Angola is entering a new phase defined by transparency, regulatory modernisation, value addition, and international partnership

LONDON, United Kingdom, May 8, 2026/APO Group/ –At a defining moment in Angola’s economic transformation, the Critical Minerals Africa Group (CMAG) (https://CMAGAfrica.com), together with the Government of Angola and the Ministry of Mineral Resources, Petroleum and Gas of the Republic of Angola (MIREMPET), will convene global investors, policymakers, and industry leaders in London for the Angola Oil, Gas & Mining Investment Conference on 14 May 2026.

 

More than a conference, this gathering represents a strategic international engagement at a time when Angola is actively reshaping its economic future and positioning itself as one of Africa’s most compelling destinations for long-term investment in natural resources, infrastructure, and industrial development.

With sweeping reforms across the extractive sector, Angola is entering a new phase defined by transparency, regulatory modernisation, value addition, and international partnership. The country’s leadership is sending a clear message to global markets: Angola is open for investment and ready to build transformational partnerships that support sustainable growth and economic diversification.

This is not simply about resource development, it is about building long-term industrial growth, strengthening energy and mineral supply chains, and shaping Angola’s future

The event will be headlined by H.E. Diamantino Azevedo, Minister for Mineral Resources, Oil and Gas of Angola, whose leadership since 2017 has been central to advancing Angola’s mineral and hydrocarbons agenda. Under his stewardship, Angola has accelerated institutional reform, strengthened governance frameworks, promoted private sector participation, and prioritised sustainable resource development.

As global demand intensifies for critical minerals, energy security, and resilient supply chains, Angola is uniquely positioned to become a strategic partner to international investors and industrial economies. The country’s vast untapped mineral wealth, significant oil and gas reserves, expanding infrastructure ambitions, and commitment to economic diversification present a rare investment window for global stakeholders.

Speaking ahead of the event, Veronica Bolton Smith, CEO of the Critical Minerals Africa Group said:

“Angola stands at a pivotal point in its national development. The reforms taking place across the country’s extractive sectors are creating unprecedented opportunities for responsible international investment and strategic partnership. This is not simply about resource development, it is about building long-term industrial growth, strengthening energy and mineral supply chains, and shaping Angola’s future as a globally competitive investment destination. We believe this moment represents one of the most important opportunities for international partners to engage with Angola’s leadership and participate in the country’s next chapter of economic transformation.”

The event is expected to attract a distinguished international audience, including sovereign representatives, institutional investors, mining and energy executives, infrastructure developers, development finance institutions, and strategic partners seeking direct engagement with Angola’s leadership.

Distributed by APO Group on behalf of Critical Minerals Africa Group (CMAG).

 

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The Islamic Development Bank (IsDB) Group Successfully Concludes Private Sector Roadshow in Baku

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Islamic Development Bank

Bringing together a diverse range of stakeholders, the Forum showcased IsDB Group services, activities, and initiatives across its 57 member countries, with particular emphasis on Azerbaijan

BAKU, Azerbaijan, May 7, 2026/APO Group/ –The Islamic Development Bank Group (IsDB) affiliates (www.IsDB.org) – namely the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), the Islamic Corporation for the Development of the Private Sector (ICD), and the International Islamic Trade Finance Corporation (ITFC) – in cooperation with the Islamic Development Bank Group Business Forum (THIQAH), organized the “IsDB Group Private Sector Roadshow” in Baku, Azerbaijan, in close collaboration with the Ministry of Economy of the Republic of Azerbaijan and the Export and Investment Promotion Agency of the Republic of Azerbaijan (AZPROMO).

 

The high-profile event which took place on Thursday, 7th May 2026, at Azerbaijan’s Ministry of Economy, came as part of ongoing preparations for the upcoming IsDB Group Annual Meetings and Private Sector Forum (PSF 2026), scheduled to take place from 16 to 19 June 2026, under the high patronage of His Excellency President Ilham Aliyev, the President of the Republic of Azerbaijan.

 

Bringing together a diverse range of stakeholders, the Forum showcased IsDB Group services, activities, and initiatives across its 57 member countries, with particular emphasis on Azerbaijan. It highlighted the Group’s ongoing support for private sector development and its efforts to stimulate promising investment and trade opportunities in the Azerbaijani market.

 

The event also served as a unique opportunity inviting the audience to participate actively in IsDB Group Annual Meetings and the Private Sector Forum (PSF 2026). The program included panel discussions and specialized workshops on ways to enhance economic partnerships and the role of IsDB Group’s institutions in supporting the needs of member countries. The spectra of services, solutions and financial tools were also presented, including lines and modes of Islamic financing, trade finance and trade development solutions, corporate private sector financing, as well as risk mitigation solutions plus investment insurance and export credit insurance services.

 

Keynote speakers, in their speeches, underlined strong commitment to deepening engagement with the private sector and fostering meaningful partnerships that drive sustainable economic growth in light of the upcoming IsDB Group Annual Meetings in Baku, all to showcase integrated solutions especially in Islamic finance, trade, investment, and risk mitigation while working closely and collectively with private sector partners to unlock new opportunities, support innovation, and empower businesses contributing to inclusive and resilient development across IsDB Group member countries.

Distributed by APO Group on behalf of Islamic Development Bank Group (IsDB Group).

 

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