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Cairo Hosts Intra-African Trade Fair 2023 (IATF2023) Business Roadshow to Promote Trade between Egypt and Africa

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IATF2023

The third edition of the IATF will be happening here in this beautiful city of Cairo in November 2023

CAIRO, Egypt, July 9, 2023/APO Group/ — 

The African Export-Import Bank (Afreximbank) (https://www.Afreximbank.com/), in collaboration with the African Union Commission (AUC), the African Continental Free Trade Area (AfCFTA) Secretariat and the Ministry of Trade & Industry of Egypt hosted a high-level business roadshow, ahead of the Intra-African Trade Fair (IATF 2023) scheduled to hold on the 9th to 15th of November 2023 in Cairo, Egypt.

Under the theme “Promoting Egypt-Africa Trade and Investment Under the African Continental Free Trade Area (AfCFTA), ‘IATF2023 Egypt High-Level Business Roadshow’ brought together captains of industry, the business community, high-level government officials, the diplomatic community, as well as executives and senior officials of Afreximbank, AUC and AfCFTA Secretariat to deliberate on how the IATF is playing an instrumental role in boosting and promoting trade and investment opportunities under the AfCFTA between Egypt and the rest of Africa.

Chief Olusegun Obasanjo, Chairman of IATF2023 Advisory Council and Former President of the Federal Republic of Nigeria said “we are here today to demonstrate and reaffirm that the third edition of the IATF will be happening here in this beautiful city of Cairo in November 2023. We urge the business community to take advantage of IATF2023 and use it to explore business opportunities. Opportunities are huge and limitless. IATF2023 is expected to be bigger and better than the previous two editions and the event is expected to attract more than 1,600 exhibitors; over 35,000 visitors, buyers and conference delegates from all 55 African countries, and the rest of the world; with more than US$43 Billion in trade and investment deals.”

Professor Benedict Oramah, President and Chairman of the Board of Directors at Afreximbank, said that the IATF was created to fast-track Africa’s economic integration through the AfCFTA. He added that “The biggest challenge on the continent is the lack of trade ad market information of what exists within the continent. This can be traced to the colonial era where Africa was divided into 55 domestic countries that had and continues to have very limited linkages with themselves. It created a situation where somebody in an African country knows more about what is happening in America, Europe and Asia than what is happening in a neighbouring country across the border. One way of dealing with this, is creating a platform like IATF, where Africans can gather to understand their markets, know themselves and understand more about the African countries. Egypt has been a major beneficiary of the IATF. At the first trade fair in 2018, which was held in Cairo, Egypt signed the largest share of deals out of the US$32 billion worth of trade and investment deals closed at the Trade Fair”.

Ambassador Albert Muchanga, AU Commissioner for Economic Development, Trade, Tourism, Industry and Minerals regarding the low levels of trade in Africa said “in order to develop intra African trade, we need very efficient and cost-effective road infrastructure, railway, shipping lines, airlines, airports and payment systems and fundamentally we need to produce goods and services that can be traded.  Producing and trading in raw materials cannot be the basis for intra-African trade. We need to move towards manufacturing and agro-processing so that these, based on endowments across African countries can be the basis for intra-African trade.”

Principal Communication Adviser, Ms. Grace Khoza representing the Secretary General of the AfCFTA Secretariat said “IATF is one platform that we believe creates an avenue through which Africans get to connect and know each other. Africans need to understand what products are produced in different regions of Africa that could be exported to other regions within Africa. Egypt being the second largest economy in Africa stands to benefit from immense opportunities presented by the IATF as an AfCFTA marketplace.

The event is expected to attract more than 1,600 exhibitors; over 35,000 visitors, buyers and conference delegates from all 55 African countries, and the rest of the world

H.E. Yahia El-Wathik, Deputy Minister of Trade and Industry for the Arab Republic of Egypt, delivered remarks on behalf of H.E Hon. Eng. Ahmed Samir Minister of Trade and Industry and said: “IATF is becoming a prime event on the trade and economic level all over the African continent since its first edition proudly held in Egypt in 2018 witnessed participation from 1,100 exhibitors  with  up to US$32 billion in trade and investment  deals closed during the trade fair. The Egyptian Government considers African economic development as one of its top priorities. We seek to achieve this through promoting Africa to Africa investment, increasing intra-African trade, developing infrastructure projects and supporting industrialisation plans. Events like this are a true reflection of our strong commitment to materialise economic development which would be given a boost through the full implementation of the AfCFTA which is set to redefine African economic fortunes for the future.”   

The deputy minister’s address was followed by a panel session which discussed among other issues, unlocking Egypt’s export potential by leveraging AfCFTA for economic growth and continental integration. The panel session also explored various opportunities that exists under the AfCFTA for Egyptian manufacturers, exporters, investors, creatives and automotive sectors. It also took stock of Egypt’s current trade relations with Africa and discussed some of the challenges and opportunities involved with Egyptian companies operating across the continent.  Speakers included, Dr. Ahmed Fikry Abdel Wahab, Vice President, African Association of Automotive Manufacturers (AAAM); Mr. Ayman El Zoghby, Acting Director, Intra-African Trade Bank, Afreximbank;  Mr. Ahmed Sadek El Sewedy, President and Chief Executive Office, El Sewedy Electric; H.E. Yahia El-Wathik, Deputy Minister of Trade and Industry of the Arab Republic of Egypt; Mrs. Maii Assal, Chairperson, Egypt Expo and Convention Authority (EECA); and Mr. Ahmed Hanafi, Founder and Chief Executive Officer of LMTL Group Egypt.  

Mrs. Kanayo Awani, Executive Vice President, Intra-African Trade Bank, Afreximbank, in her remarks at the event said “Today’s roadshow will provide you all, especially the business community with critical information on the IATF, its relevance to Africa’s transformation and integration ambitions and to support the implementation of the AfCFTA. It should serve as a rallying call for the full participation of the Egyptian business community at the IATF2023 in Cairo. I’m hoping that the opportunity will be seized”. Mrs. Awani also highlighted Afreximbank’s support to Egypt’s industrialisation and export development efforts. She said “ Afreximbank has consistently provided support to the Egyptian public and private sector. Since inception Afreximbank has provided financing support to Egypt in excess of US$ 32 billion, with US$ 28 billion coming in the past 5 years alone.  Our support to Egypt cuts across major sectors and industries considered strategic to the Government of Egypt and pivotal to the growth and development of the national economy. This support has helped strengthen Financial Institutions, the Energy Sector, Telecommunication, Health and Construction, the private sector, among others.”

The roadshow concluded with a ‘Media Launch’ which featured a high-level panel and Q&A with some of the key personalities behind the IATF. The session featured H.E. Chief Olusegun Obasanjo, GCFR Chairperson of the IATF2023 Advisory Council and Former President of the Federal Republic of Nigeria; Professor Benedict Oramah, President and Chairman of the Board of Directors of Afreximbank; H.E. Yahia El-Wathik, Deputy Minister of Trade and Industry for the Arab Republic of Egypt; H.E. Amb. Albert Muchanga, African Union Commissioner for Economic Development, Trade, Tourism, Industry and Minerals; and Grace Khoza, Principal Communications Advisor, representing the Secretary General of the AfCFTA Secretariat.

The IATF2023 roadshow was a key opportunity for the Egyptian private sector to learn more about the opportunities and benefits of participating in the IATF2023, Africa’s premier trade and investment fair, which will be held between the 9th to 15th of November in Cairo. As Africa’s largest trade and investment fair, the event is not to be missed for importers and exporters looking to take advantage of a single market of 1.3 billion people created by the AfCFTA with a combined Gross Domestic Product of US 3.5 billion dollars.

The resoundingly successful inaugural trade fair held in Cairo, Egypt in 2018 was followed by an even more successful IATF2021 hosted in Durban. Collectively, the two editions of the Trade Fair brought together more than 2,500 exhibitors from 77 countries and generated over US$74 billion in deals, providing a glimpse of the immense potential that exists for intra-African trade. Building on this success, the third edition (IATF2023) holding in Cairo, Egypt, in November 2023, will again provide an opportunity for exhibitors to showcase their goods and services, engage in Business to Business (B2B) and Business to Government (B2G) exchanges, and conclude business deals which will ensure that the momentum toward greater intra-African trade is sustained.

The Roadshow and Media Launch was preceded by the 6th IATF2023 Advisory Council meeting  which is chaired by H.E Chief Olusegun Obasanjo. Reporting on the readiness of the various components of the event, including the Exhibition, the Conference, the IATF Virtual, the African Automotive Show, the Creative Africa Nexus (CANEX) programme, AU Youth Start-Up programme, Country Day, Diaspora Day, and Business to Business and Business to Government, the organisers demonstrated an overall satisfactory level of preparation.

To register and be part of IATF2023, interested exhibitors, buyers, trade visitors and delegates are invited to visit www.IntrAfricanTradeFair.com and sign up.  Follow our social media to get up-to-date information as well.

Distributed by APO Group on behalf of Afreximbank.

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Creative Africa Nexus (CANEX) WKND 2026 opens in Lagos, bringing together leading African and diaspora creatives, investors and policymakers

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The four-day gathering will convene leading voices from film, music, fashion, sport, publishing, gastronomy and business to advance trade, investment and commercial opportunities across Africa’s creative economy

LAGOS, Nigeria, November 5, 2026/APO Group/ –Creative Africa Nexus (CANEX) WKND 2026 has opened today in Lagos, bringing together leading creatives, investors, policymakers, business leaders and cultural figures from across Africa and the diaspora for four days of conversations, deal-making, performances, exhibitions and industry-focused sessions.

 




  

Hosted by the Federal Government of Nigeria and organised by African Export-Import Bank (Afreximbank) through its Creative Africa Nexus (CANEX) programme, this year’s event runs from 5 to 8 November under the theme “One People, United in Culture, Creating for the World.”

The 2026 programme spans film and television, music, fashion, sport, literature and publishing, gastronomy and visual arts, with a strong focus on finance, intellectual property, technology, skills, investment and market access.

Across the four-day programme, CANEX WKND will provide platforms for deal-making, industry dialogue and sector-specific engagement, including the CANEX Deal Room, with the aim of turning creative talent and ideas into stronger businesses, partnerships and commercial opportunities.

That ambition reflects the evolution of Afreximbank’s commitment to Africa’s creative and cultural industries in 2020, subsequently doubling this to US$1 billion before quadrupling the original commitment financing available to US$2 billion.

The expansion reflects Afreximbank’s wider objective of helping African creators and creative businesses build scalable enterprises, strengthen ownership of intellectual property and retain more of the economic value generated by African culture and creativity.

The opening ceremony is expected to feature addresses by Ministers of Culture and Creative Industries across 11 African countries, Dr George Elombi, President and Chairman of the Board of Directors of Afreximbank, H.E. Dr Olajumoke Omoniyi Oduwole, Nigeria’s Minister of Industry, Trade and Investment, H.E. Wamkele Mene, Secretary-General of the African Continental Free Trade Area Secretariat, and H.E. Babajide Sanwo-Olu, Governor of Lagos State among other dignitaries.

The programme will bring together some of Africa and the diaspora’s most influential cultural and industry figures. Participants include Nobel Laureate, writer and playwright Professor Wole Soyinka; Emmy Award-winning actor Uzo Aduba; filmmaker and actor Funke Akindele; actors Richard Mofe-Damijo and Thuso Mbedu; former professional footballers Didier Drogba and Jay-Jay Okocha; alongside leading figures from Africa’s music, film, fashion, sport and creative business sectors.

The event will also include performances and appearances from musicians and entertainers such as Davido, Fally Ipupa, Flavour, Libianca and Charlotte Dipanda, reflecting CANEX WKND’s combination of industry engagement with live cultural programming.

Beyond the headline names, the programme places a strong emphasis on the business of Africa’s creative economy.

On 6 November, a high-level conversation titled “One Market, One Culture: Building the Creative Economy of Global Africa” will examine the steps required to convert the growing global influence of African culture into stronger creative businesses, exports and investment. Speakers include Professor Wole Soyinka; ministers responsible for culture and the arts from Côte d’Ivoire, South Africa and Rwanda; International Finance Corporation representatives; and from Afreximbank.

Financing will also be central to the programme. The Creative Economy Finance Summit, presented by Afreximbank in partnership with the Creative Economy Practice at Co-Creation Hub, will bring financial institutions and investors together to examine how creative-economy transactions can be structured, financed and de-risked.

CANEX Creations Inc. will lead discussions on unlocking investment in African intellectual property, while the CANEX Deal Room and Creative Pitch Sessions will connect creative entrepreneurs directly with financiers and investors considering opportunities across film and television, music, fashion, sport, publishing, gastronomy, visual arts and creative infrastructure. Technology and the changing economics of creative production will feature prominently. Sessions will examine artificial intelligence, authorship and intellectual property; the use of technology to reshape creative businesses; and how African creators can use digital tools to develop globally competitive products.

The CANEX CreaThon, delivered with pan-African technology company Gebeya, will bring creators, developers and innovators together around projects in music, video and gaming, supported by African-built digital tools, mentorship, computing resources and a US$50,000 prize pool. Film and television programming will explore both storytelling and the commercial infrastructure required to take African content to wider audiences. Sessions include “Stories Without Borders: Africa, Hollywood & the Global Diaspora”, featuring former Afreximbank President Professor Benedict Oramah, and “Made in Africa, Watched in Africa”, which will examine research into film distribution, audiences and financing across Egypt, Kenya, Nigeria, Rwanda, Senegal and South Africa.

Sport will form another major strand of CANEX WKND 2026. Discussions will examine athlete development, management, commercialisation and the links between sport and the broader creative economy. Didier Drogba and Jay-Jay Okocha are scheduled to participate in “When Giants Speak: The Business of the Game,” while the weekend will conclude with a Legends Football Match at Onikan Stadium on 8 November. Fashion programming will include masterclasses on building profitable African brands, textile value chains, market access and intellectual property, alongside the CANEX Fashion Show and Awards Night.

In gastronomy, the CANEX Junior Chefs Competition, Africa Jollof Wars Competition and a series of live demonstrations and conversations will explore how African food, ingredients and culinary traditions can become stronger commercial propositions across domestic, continental and global markets. Publishing and literature will feature through the CANEX Book Factory, Book Fair, writers’ workshops, manuscript pitching and the CANEX Prize for Publishing, while visual arts programming will combine exhibitions, collector engagement and practical sessions for artists navigating Africa’s growing art ecosystem.

On 7 November, CANEX WKND 2026 will host a major concert bringing together artists from across Africa and the diaspora, before the programme continues into its final day on 8 November with cultural excursions, gastronomy activities, the CANEX Music Factory Songwriting Camp and the Legends Football Game.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Coca-Cola system invests USD 1.22 million to strengthen water security in Namibia

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The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030

WINDHOEK, Namibia, November 5, 2026/APO Group/ –As Namibia continues to face recurring droughts and growing water demand, the country’s water resources are under increasing pressure. Windhoek is situated in one of the most water-stressed regions in sub-Saharan Africa, where low and unpredictable rainfall, combined with high evaporation rates, continues to challenge water availability and long-term water security.[1]

 




  

To help address these shared water challenges, the Coca-Cola system is investing USD 1.22 million in the //Gam-i Swakop Basin Resilience Project, designed to help strengthen water security and support ecosystem restoration in the Swakop River Basin, a vital water source for the city of Windhoek and surrounding communities.

The //Gam-i Swakop Basin Resilience Project aims to support improved water availability and help strengthen the resilience of the Swakop River Basin through nature-based solutions that support sustainable water resource management across the catchment area.

Implemented in collaboration with the Global Water Challenge (GWC) and World Wildlife Fund (WWF) Namibia, the project includes the construction of two sand storage dams, restoration of 235 hectares of land through the clearing of invasive alien plants, and the planting of 750 trees in river buffer zones and environmentally degraded areas within Windhoek’s informal settlements. In addition, two boreholes will be drilled to support groundwater recharge in the Windhoek aquifer, and a water resilience action plan has been developed.

Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030.

“Because water challenges are local, our approach to water security is focused on local action and collaboration,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca‑Cola. “The Coca‑Cola system remains focused on helping to promote water stewardship, increasing water use efficiency, and treating and returning safe water to communities.”

Henry Friedrich, General Manager of Coca-Cola Namibia Bottling Company (CCNBC) added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities.”

WWF Namibia Country Director, Dr Juliane Zeidler, said: “Water is one of Namibia’s most precious and increasingly vulnerable resources. This project is an opportunity to demonstrate how investing in healthy ecosystems can deliver tangible benefits for people, while also helping communities become more resilient to future climate pressures. We hope the lessons and partnerships developed through this initiative can inform similar approaches elsewhere in the country.”

“Collaboration is essential to addressing shared water challenges effectively. Coca-Cola and its authorised bottlers continue to work with governments, businesses, and civil society organisations to design and implement strategic interventions,” concluded Olajide.


Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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‘Power, Protect, Purchase’: Africa Made It unveils blueprint to capture USD 34B in GDP and accelerate African industrial sovereignty

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Africa

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit

African culture, design, and storytelling influence global fashion, music, and media like never before

LAGOS, Nigeria, November 5, 2026/APO Group/ –Africa Made It (https://AfricaMadeIt.co/), the continental movement driving Africa’s industrial sovereignty, today officially launched its campaign, “Power, Protect and Purchase,” at the CANEX weekend in Lagos, Nigeria. Aimed at unlocking USD 34 billion in annual GDP contribution through a structural transition from unprocessed raw cotton exports to end-to-end local garment processing, the initiative seeks to turn Africa’s vast natural wealth into sovereign, self-sustaining economic power.

 




  

Africa Made It is driven by a consortium of leading pan-African organisations, advocacy groups, and media organisations who are positioning Africa as a global investment hub. Its flagship campaign, spotlighting the fibre-to-fashion value chain, presents a clear roadmap for continental industrialisation: securing competitive energy power for local industrial mills, enacting policy measures to protect emerging domestic manufacturers from unfair foreign imports, and rallying African consumers to purchase locally manufactured apparel. Together, these three pillars ensure that value created from African resources remains on African soil.

 

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit.  Building the continent’s domestic processing capacity in spinning, weaving, and sewing locally produced cotton will sustain nearly two million permanent industrial jobs and inject approximately USD 33 billion directly into domestic household incomes every year, in addition to a recurring contribution of USD 34 billion to the continent’s GDP.

 

While these figures reveal the immense macro-economic potential of the value chain, the true heart of this transformation lies in its human impact. Industrial wages and local lint purchases leading to increased capital circulation in rural communities can drive community micro-economic vitality and contribute to rural poverty reduction. Additionally, formal employment opportunities can expand drastically for women, as they currently make up between 70-90% of garment factory workers on the continent.

 

Realising this vision and changing the lives of millions of people requires a deliberate combination of targeted investments, supportive trade policies, and consumer mobilisation. A USD 1.8 billion capital allocation toward critical structural enablers for garment transformation is the foundation for bridging Africa’s missing middle in the fibre-to-fashion value chain.

 

Marie Wilke, editor-in-chief of the Africa Made It magazine, said, “African culture, design, and storytelling influence global fashion, music, and media like never before. Yet, without domestic manufacturing infrastructure, Africa’s creative authority yields very little economic return. Linking raw cotton harvest directly to local processing ensures that the intellectual property, commercial margins, and industrial jobs remain on the continent. It is time to wear our power.”

 

To learn more about the potential of Africa’s fibre to fashion value chain, watch the campaign video (https://apo-opa.co/4BKAIvY) or read the Africa Made it (https://apo-opa.co/4zvA5VF)magazine (https://apo-opa.co/4zvA5VF). Access the campaign website and resources in English (https://apo-opa.co/4zvA5VF) and French (https://apo-opa.co/4zrK8e2).

Distributed by APO Group on behalf of Africa Made It.

 

 




 

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