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#YearOnTikTok 2024: Celebrating African Creativity, Culture, and Impact

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2 years ago

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TikTok

Year-end report celebrates the year’s most memorable trends, moments, and creators in Africa and around the world, with their meaningful impact on and beyond the platform

JOHANNESBURG, South Africa, December 5, 2024/APO Group/ — 

As we conclude 2024, TikTok (www.TikTok.com) stands as a transformative platform for creators, reshaping the cultural, social, and economic landscapes of Africa. This year, TikTok wasn’t just a platform for trends and challenges—it became a powerhouse for cultural celebration, community building, and entrepreneurial success. From amplifying underrepresented voices to inspiring social change, TikTok empowered creators across Africa to share their stories, build thriving businesses, and foster connections beyond borders.

“Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our African community who have inspired and entertained us this year, and we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine,” said Boniswa Sidwaba, Head of Content Operations, Sub-Saharan Africa, TikTok.

Advocacy and Social Change: Breaking Barriers and Amplifying Voices

In 2024, TikTok proved that creativity could drive real-world change. Across the continent, creators used the platform to foster positive social impact and amplify marginalised voices:

Health and Wellbeing: Spreading Positivity, One Video at a Time

  • Dr Siyamak Saleh (@ doctor.siya: http://apo-opa.co/4iiWmxD), in partnership with the WHO, turned TikTok into a classroom for global health education, offering evidence-based reproductive health advice.
  • Dr Ann Mwongela (@ mindclaritycentre: http://apo-opa.co/3VnNCwr) provides valuable mental health insights, offering her followers a safe space to discuss life’s challenges.
  • Dennis Ombachi (@ theroamingchef: http://apo-opa.co/3D0hxV2), a former Kenyan rugby star, used his culinary storytelling and mental health advocacy to inspire audiences worldwide. His partnership with Mtoto News, a child-focused NGO, amplified the voices of African youth.

Community Builders: Connecting People, One Video at a Time

  • Charity Ekezie(@ charityekezie: http://apo-opa.co/4iwYMca) demystified misconceptions about Africa, working with local NGOs to champion digital inclusion. TikTok’s $25,000 donation to Paradigm Initiative underscored her influence.
  • Dan Corder (@ dancorder: http://apo-opa.co/3CZE1pb) has used his magnetic presence and sharp wit to encourage civic engagement. He used his platform during the South African elections to fight misinformation, and teach the masses how to spot fake news. The buzz around him got so big that he’s now got his own show on eNCA.
  • Kantel Mdagliz and Manna Zoggo (@ wadaglizke: http://apo-opa.co/4ijJo2G), a Kenyan rap duo, created the viral anthem “Anguka Nayo,” which united Kenyans and reached audiences across the world.

Education Pioneers: Learning Gets a TikTok Makeover

  • Priscilla Wanjiru Karanja (@ tr.cillah: http://apo-opa.co/4ietIxL) transformed education into a fun, interactive experience through her “#TeachersOnTikTok” approach, using trending song and dance and simplifying maths to make learning engaging for her students.
  • Roy Kanyi (@ roy.kanyi: http://apo-opa.co/4ihCavX) is a tech influencer and educationist, who uses his platform to simplify the tech world for everyday users. His reviews on gadgets and tech products have helped his audience make informed choices in an increasingly digital world.
  • Vicky Betran (@ productive_vee: http://apo-opa.co/3D0hyby) helps creators grow their online presence and monetise their content by offering editing tutorials and courses about how to monetise social media. Her educational content has become a valuable resource for aspiring content creators looking to turn their passion into profit.

While TikTok has been instrumental in fostering positive social change, it has also empowered countless individuals to turn their creative passions into thriving businesses.

Turning Passion into Sustainable Ventures

TikTok empowered African creators to turn their passions into sustainable businesses, showcasing the potential of digital entrepreneurship. The platform became a launchpad for small businesses and creative ventures:

Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video

Building Brands through TikTok: From Likes to Legacy

  • Emmanuel Madonsela (@ denhlax: http://apo-opa.co/3BbP8e8): From dancing in rural KZN to a spot in Gordo and Drake’s music video ‘Healing’, Denhlax, aka “The Don Madfunz,” made his mark by sharing his infectious dance moves on TikTok. This TikTok sensation turned his passion into a career and is now making waves in the global entertainment scene.
  • Sabelo Hadebe (@ sabelo_the_kreator: http://apo-opa.co/4iiWmO9) lost his job just before lockdown, but he didn’t let that stop him. With a camera in hand and a TikTok account, he shared affordable lifestyle tips that turned his followers into loyal fans. Brands took notice, and now he’s the go-to creator for all things budget-friendly.

Small Business Champions: TikTok Trailblazers

  • Jade Oliver (@ afrolecia: http://apo-opa.co/4f5Mbtr) and Jared Fynn (@ jaredfynnboidax: http://apo-opa.co/4fbd67m) exemplified what it means to be digital entrepreneurs, growing their businesses through TikTok and becoming celebrated SMB powerhouses.
  • Cherie Kihato (@ cheriekihato: http://apo-opa.co/4in32uI) expanded her business beyond East Africa, using TikTok as a tool to mentor other entrepreneurs whilst growing her own business in the process.
  • Tamia Nontsikelelo (@ tolthema: http://apo-opa.co/4ietIOh) transformed her TikTok success into a storefront business, growing her entrepreneurial footprint beyond her local community.
  • William Etombi (@ willy_kanga_: http://apo-opa.co/4ijJozI) built a successful animation business, inspiring others to follow suit and offering tutorials for those interested in the field.

Beyond just building businesses, TikTok has also played a crucial role in celebrating African culture—providing a stage for creators to share their unique narratives, traditions, and artistry with the world.

Cultural Storytelling: Creativity Across Borders

In 2024, TikTok became a stage for the vibrant cultural expressions of Africa, from traditional music to modern storytelling, bringing people together and sharing African narratives with a global audience:

Amplifying African Beats

  • Tyla Seethal (@ tyla_: http://apo-opa.co/4iph7I7) is a South African superstar who broke global records with her hit single “Water.” She took TikTok by storm, and now, with a Grammy under her belt, she’s a global sensation, proving that TikTok is where stars are born.
  • Ayuni Nyapolo (@ mama_jabidii: http://apo-opa.co/4ine2s4) brought traditional music to the fore, turning her song “Miel Matin” into a viral TikTok challenge that united Kenyans and captivated global audiences.
  • Onesimus (@ onesimusmuzik1: http://apo-opa.co/4iiYW6K), from Malawi, represents East Africa on the global music scene, gaining international recognition and even a Grammy nomination for his hit song “Controller.”
  • Zandile Nxumalo (@ ZeeNxumalo: http://apo-opa.co/4iodYrO) from Swaziland is  an emerging Amapiano star, bringing cross-cultural collaboration to the music scene, resonating with audiences in South Africa and beyond

Telling Stories That Matter

  • Uduak Ekpo (@ ms_yudee: http://apo-opa.co/4f1R7zx) boldly celebrated Africa to the world, particularly during #AfricaDay. Through her authentic and engaging content, she showcased the richness of African culture, proudly representing the continent and challenging harmful stereotypes.
  • Hezron Asewe (@ godwinthenewsman: http://apo-opa.co/4in3adG) educated his audience on Kenyan traditions, creating a “living classroom” where heritage meets modern learning.
  • Nombulelo Fox (@ u_nombulelo: http://apo-opa.co/3D06QSq) isn’t just sharing her love for film and TV; she’s turning her reviews into a cultural phenomenon. Her TikTok feed is a go-to spot for fans of the latest series and movies, highlighting the growth of entertainment content on the platform.

Exploring and Showcasing Africa’s Beauty

  • Niyi Fagbemi (@ theniyifagbemi: http://apo-opa.co/3ZBkEM2) is a cinematographer, drone pilot, and filmmaker who uses TikTok to portray the splendour and rich heritage of Nigerian culture through stunning visuals.
  • Siphelele Sibiya (@ popi_sibiya: http://apo-opa.co/4f1RcmP) combines her passion for travel with purpose. On TikTok, she shares budget-friendly tips and travel hacks, proving that adventure is within reach for everyone. Alongside showcasing stunning destinations, she uses her platform to highlight social issues, blending exploration with meaningful impact.
  • Adam Sebastian Fempe (@ fempe: http://apo-opa.co/3ZDiMlN), a Tanzanian travel creator, conducts public interviews with tourists, offering a unique glimpse into Kenya’s tourist hotspots.

Culinary Culture Served Hot

  • Rajaatu Muhammed Ibrahim (@ diaryofanortherncook: http://apo-opa.co/3ZArql8) and Ms Odoom (@ Thehotburner: http://apo-opa.co/4f1Rf1Z) brought African cuisine to the global stage, becoming popular #FoodTok figures.
  • Omoshalewa Ogunsemoyin (@ growwithzionn: http://apo-opa.co/4iph7YD) is the leader of the #SchoolLunch community, showcasing creative ways to make school lunches exciting, and inspiring others to rethink their lunchtime routines.
  • Owino Suzan (@ suehowino: http://apo-opa.co/4ine2IA) and Connie Nganga (@ .boina: http://apo-opa.co/4imYNiD) spotlights Kenyan culinary culture, highlighting both traditional and modern dishes that captivating food lovers worldwide.
  • Onezwa Mbola (@ onezwambola: http://apo-opa.co/4iiWnlb): Imagine a food lover who crafts her dishes with homegrown and foraged ingredients, all while showcasing the beauty of Willowvale, Eastern Cape. That’s Onezwa! Her wholesome food content, featuring a blend of love, culture, and culinary skills, has captured the hearts of many on TikTok.

Redefining Sports Entertainment in Africa: From Locker Room to Livestream

In 2024 TikTok reimagined the way we experience sports – redefining how fans connect and engage with their favourite athletes, teams and leagues while also providing a forum for underrepresented voices. Broadcasters harnessed TikTok’s power to reach wider audiences with innovative content that resonated globally. There was a 350% increase in #SportsOnTikTok posts compared to last year, a testament to TikTok’s undeniable impact on the broader sports industry.

These creators used their platforms to build connections, inspire fans, and grow a sense of camaraderie within the sporting world.

  • Zero Brainer (@ zerobrainer0: http://apo-opa.co/4f1leao), George Mokoena (@ overthinkingfootball: http://apo-opa.co/3ZBMNm8), and TAshley and Miguel Pregueiro (@ themanchesterderby2.0: http://apo-opa.co/4ik2tSk) produced content that united sports enthusiasts across Africa, covering everything from game predictions to viral challenges.
  • James Ndege (@ boxtoboxregista: http://apo-opa.co/3ZH7ays) gained a loyal community of sports fans by providing up-to-the-minute football highlights, ensuring no one missed a beat.
  • Dennis Cofie (@ ourafricanfootball: http://apo-opa.co/3ZDiMCj), who also plays a role as one of TikTok Africa’s Safety Advisory Council members, has redefined sports entertainment on TikTok, offering fans a new way to connect with their favourite football teams and players.
  • StoneAvenue (@ stoneavenuee: http://apo-opa.co/4ihCbA1) transitioned from TikTok to being featured on television, becoming a prominent figure in sports analysis.

Looking Ahead: The Journey Doesn’t End Here

TikTok in 2024 was about more than just scrolling for fun—it was about making a difference, sharing stories, and lifting voices. From helping small businesses thrive to amplifying changemakers and sparking cultural movements, TikTok has become a platform where creativity, community, and connection collide. As Africa celebrates its Year on TikTok, the path forward is full of promise: 2025 will bring even greater inspiration, laughter, and impact, and the community is just getting started.

Year on TikTok 2024 Methodology

Year on TikTok 2024 is based on research comprising in-app and third-party insights focused on TikTok’s social, economic, and cultural impact, conducted from January to November 2024.

Distributed by APO Group on behalf of TikTok.

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SLB commissions new fluids systems plant in Pemba to support Mozambique’s offshore energy development

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12 hours ago

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October 9, 2026

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Mozambique

New facility expands in-country drilling and completion fluids capability, advancing the next phase of SLB’s growth in Mozambique

PEMBA, Mozambique, October 9, 2026/APO Group/ –SLB (NYSE: SLB) (www.SLB.com) announced the opening of a new fluids systems plant in Pemba, Mozambique. The new facility strengthens in-country capacity to prepare, store and deliver drilling and completion fluids for offshore operations, reinforcing the infrastructure needed as Mozambique’s offshore activity grows and its role as a strategic energy hub for East Africa continues to expand.

The commissioning of the plant, also known as a liquid mud plant, coincides with SLB marking 70 years of operations in Mozambique. It reflects the company’s long-term commitment to investing in people, infrastructure and capability that support the country’s long-term offshore energy development plans.

 




  

With an initial storage capacity of 21,000 barrels, the liquid mud plant provides a scalable platform for future growth, supporting multiple customers and rising offshore activity while improving logistics and enhancing operational flexibility.

As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions

“As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions,” said Miguel Baptista, Central, East and Southern Africa, Managing Director, SLB. The new liquid mud plant strengthens local energy infrastructure, expands opportunities for local content development, and enhances our ability to support customers as they deliver some of Africa’s most significant offshore energy resources.”

The liquid mud plant project was delivered with strong local participation and that momentum is expected to continue into operations. During project delivery, more than 100 jobs were created in Pemba with nationals representing 80% of the workforce, reflecting a focus on building local capability.

The project was delivered with a strong focus on safety, operational integrity, and quality, achieving more than 67,000 hours worked without a recordable safety incident.

This key infrastructure strengthens SLB’s ability to support consistent service quality and enhance supply chain readiness for increasing offshore activity across Mozambique, supporting customers execute safely and efficiently while developing local skills and expertise.

Key Points:

  • SLB has commissioned a new fluids system plant in Pemba, expanding in-country drilling and completion fluids capability for offshore operations.
  • With an initial storage capacity of 21,000 barrels, the facility provides a scalable platform to support growing offshore activity in Mozambique.
  • The investment marks the next phase of SLB’s growth in Mozambique, strengthening local capability and supporting long-term offshore energy development.

Distributed by APO Group on behalf of SLB.

 

 




 

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South African Energy Storage Association (SAESA) welcomes 4,600 MW battery storage prioritisation and calls for integrated energy planning

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12 hours ago

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October 9, 2026

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Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply

JOHANNESBURG, South Africa, October 9, 2026/APO Group/ –The South African Energy Storage Association (SAESA) (www.SAESA.org.za) welcomes the prioritisation of 4,600 MW of battery energy storage under the first Integrated Resource Plan (IRP) 2025 Section 34 determination.

 




  

The timing is significant. Recent Integrated Energy Plan (IEP) modelling and assumptions discussions highlighted a fundamental shift that South Africa’s energy planning now needs to capture: we cannot plan the future power system by counting megawatts of generation alone.

We must plan for when energy is available, where it is available, how it moves through a constrained grid and how it is stored and dispatched when the system needs it most.

The announcement reinforces that shift. Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply.

For SAESA, the message for the IEP is clear: storage, flexibility and system services must be modelled as integral components of South Africa’s future electricity architecture, with their contribution considered from the outset of generation planning.

“The IEP must plan the power system we are becoming, not simply model the power system we have inherited,” says SAESA.

The IEP must plan the power system we are becoming, not simply model the power system we have inherited

Partnership with C&I Energy + Storage Summit

SAESA is an association partner of the C&I Energy + Storage Summit, created by VUKA Group, taking place on 28–29 October 2026 at The Maslow Hotel, Sandton, Johannesburg.

The summit brings together commercial and industrial energy users, project developers, financiers, regulators and solution providers to explore practical approaches to energy security, procurement and storage deployment.

For businesses assessing how storage can support their operations, the event offers an opportunity to meet SAESA and engage with the wider energy community on the decisions shaping South Africa’s evolving electricity system.

Commercial and industrial energy decision-makers are invited to apply to attend as hosted buyers. Qualifying buyers receive complimentary summit access and curated opportunities to engage with industry partners.

 

Meet SAESA at C&I Energy + Storage Summit: Join the Hosted Buyer Programme

The Hosted Buyer Programme connects commercial and industrial energy decision-makers with solution providers shaping South Africa’s evolving private energy market.

Qualified energy buyers receive complimentary access to the summit and curated engagement with industry partners exploring energy procurement, storage deployment and project development.

Apply for the Hosted Buyer Programme (https://apo-opa.co/4ehLijJ)

Distributed by APO Group on behalf of VUKA Group.

 




 

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Afreximbank welcomes launch of Africa Credit Rating Agency as an important step in strengthening Africa’s financial architecture

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18 hours ago

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October 9, 2026

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Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets

PORT LOUIS, Mauritius, October 8, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) welcomes today’s launch of the Africa Credit Rating Agency (AfCRA), an important milestone in strengthening Africa’s financial architecture and expanding the continent’s capacity to generate credible, independent analysis of African credit risk.

 




 
 

Credit ratings play an important role in determining access to capital, influencing investor perceptions and shaping the cost at which governments, institutions and businesses can finance development. It is therefore essential that assessments of African credit risk are independent, rigorous and evidence-based, while reflecting a complete understanding of the structures, institutions and economic realities being assessed.

The establishment of AfCRA adds an important African-led source of credit opinion to the market. Its value will not be measured by whether it produces more favourable ratings, but by the credibility of its analysis, the quality of its data and transparency of its methodology, and its ability to deepen understanding of African sovereigns, sub-sovereigns and corporate credit.

This is particularly important given that many African issuers remain unrated, while local-currency and sub-sovereign markets continue to have limited rating coverage. Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets.

AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans

Alongside fellow members of the Alliance of African Multilateral Financial Institutions (AAMFI), Afreximbank has consistently maintained that African Multilateral Financial Institutions should be assessed on the basis of their fundamentals, performance, legal frameworks, mandates and operating models. Ensuring that these institutional characteristics are properly understood is essential to achieving informed, balanced and credible assessments of African risk.

Commenting on the uniqueness of the African market, and need for AfCRA’s rating methodology to reflect this, Mr Denys Denya, Senior Executive Vice President, Afreximbank, said: “The rating methodology AfCRA develops must recognise the uniqueness of our environment and its institutional structures. The Agency must set its own standards and not follow those set elsewhere — it must build a unique identity that conforms to an ‘African best practice.”

Highlighting the need for the autonomy of the Africa Credit Rating agency as it takes off, Mr Denya added: “Most importantly, AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans. We must all use it, and in return expect a complete assessment of where we (Africa) stand: the strengths the market has ignored, and the weaknesses we still need to fix.”

AfCRA should therefore be seen as complementary to existing international and regional rating agencies, broadening the range of credible analysis available to investors and issuers while strengthening competition, transparency and analytical capacity within Africa’s credit markets.

As Africa seeks to mobilise the scale of capital required for industrialisation, trade, infrastructure and economic transformation, credible African institutions that improve information, strengthen market confidence and deepen the continent’s financial markets will become increasingly important.

Afreximbank congratulates the African Union, the African Peer Review Mechanism (APRM) and all those involved in bringing AfCRA from concept to launch, and looks forward to the contribution the Agency will make to deeper, more transparent and more efficient African capital markets.

Distributed by APO Group on behalf of Afreximbank.

 




 

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