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#YearOnTikTok 2024: Celebrating African Creativity, Culture, and Impact

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Year-end report celebrates the year’s most memorable trends, moments, and creators in Africa and around the world, with their meaningful impact on and beyond the platform

JOHANNESBURG, South Africa, December 5, 2024/APO Group/ — 

As we conclude 2024, TikTok (www.TikTok.com) stands as a transformative platform for creators, reshaping the cultural, social, and economic landscapes of Africa. This year, TikTok wasn’t just a platform for trends and challenges—it became a powerhouse for cultural celebration, community building, and entrepreneurial success. From amplifying underrepresented voices to inspiring social change, TikTok empowered creators across Africa to share their stories, build thriving businesses, and foster connections beyond borders.

“Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our African community who have inspired and entertained us this year, and we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine,” said Boniswa Sidwaba, Head of Content Operations, Sub-Saharan Africa, TikTok.

Advocacy and Social Change: Breaking Barriers and Amplifying Voices

In 2024, TikTok proved that creativity could drive real-world change. Across the continent, creators used the platform to foster positive social impact and amplify marginalised voices:

Health and Wellbeing: Spreading Positivity, One Video at a Time

  • Dr Siyamak Saleh (@ doctor.siya: http://apo-opa.co/4iiWmxD), in partnership with the WHO, turned TikTok into a classroom for global health education, offering evidence-based reproductive health advice.
  • Dr Ann Mwongela (@ mindclaritycentre: http://apo-opa.co/3VnNCwr) provides valuable mental health insights, offering her followers a safe space to discuss life’s challenges.
  • Dennis Ombachi (@ theroamingchef: http://apo-opa.co/3D0hxV2), a former Kenyan rugby star, used his culinary storytelling and mental health advocacy to inspire audiences worldwide. His partnership with Mtoto News, a child-focused NGO, amplified the voices of African youth.

Community Builders: Connecting People, One Video at a Time

  • Charity Ekezie(@ charityekezie: http://apo-opa.co/4iwYMca) demystified misconceptions about Africa, working with local NGOs to champion digital inclusion. TikTok’s $25,000 donation to Paradigm Initiative underscored her influence.
  • Dan Corder (@ dancorder: http://apo-opa.co/3CZE1pb) has used his magnetic presence and sharp wit to encourage civic engagement. He used his platform during the South African elections to fight misinformation, and teach the masses how to spot fake news. The buzz around him got so big that he’s now got his own show on eNCA.
  • Kantel Mdagliz and Manna Zoggo (@ wadaglizke: http://apo-opa.co/4ijJo2G), a Kenyan rap duo, created the viral anthem “Anguka Nayo,” which united Kenyans and reached audiences across the world.

Education Pioneers: Learning Gets a TikTok Makeover

  • Priscilla Wanjiru Karanja (@ tr.cillah: http://apo-opa.co/4ietIxL) transformed education into a fun, interactive experience through her “#TeachersOnTikTok” approach, using trending song and dance and simplifying maths to make learning engaging for her students.
  • Roy Kanyi (@ roy.kanyi: http://apo-opa.co/4ihCavX) is a tech influencer and educationist, who uses his platform to simplify the tech world for everyday users. His reviews on gadgets and tech products have helped his audience make informed choices in an increasingly digital world.
  • Vicky Betran (@ productive_vee: http://apo-opa.co/3D0hyby) helps creators grow their online presence and monetise their content by offering editing tutorials and courses about how to monetise social media. Her educational content has become a valuable resource for aspiring content creators looking to turn their passion into profit.

While TikTok has been instrumental in fostering positive social change, it has also empowered countless individuals to turn their creative passions into thriving businesses.

Turning Passion into Sustainable Ventures

TikTok empowered African creators to turn their passions into sustainable businesses, showcasing the potential of digital entrepreneurship. The platform became a launchpad for small businesses and creative ventures:

Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video

Building Brands through TikTok: From Likes to Legacy

  • Emmanuel Madonsela (@ denhlax: http://apo-opa.co/3BbP8e8): From dancing in rural KZN to a spot in Gordo and Drake’s music video ‘Healing’, Denhlax, aka “The Don Madfunz,” made his mark by sharing his infectious dance moves on TikTok. This TikTok sensation turned his passion into a career and is now making waves in the global entertainment scene.
  • Sabelo Hadebe (@ sabelo_the_kreator: http://apo-opa.co/4iiWmO9) lost his job just before lockdown, but he didn’t let that stop him. With a camera in hand and a TikTok account, he shared affordable lifestyle tips that turned his followers into loyal fans. Brands took notice, and now he’s the go-to creator for all things budget-friendly.

Small Business Champions: TikTok Trailblazers

  • Jade Oliver (@ afrolecia: http://apo-opa.co/4f5Mbtr) and Jared Fynn (@ jaredfynnboidax: http://apo-opa.co/4fbd67m) exemplified what it means to be digital entrepreneurs, growing their businesses through TikTok and becoming celebrated SMB powerhouses.
  • Cherie Kihato (@ cheriekihato: http://apo-opa.co/4in32uI) expanded her business beyond East Africa, using TikTok as a tool to mentor other entrepreneurs whilst growing her own business in the process.
  • Tamia Nontsikelelo (@ tolthema: http://apo-opa.co/4ietIOh) transformed her TikTok success into a storefront business, growing her entrepreneurial footprint beyond her local community.
  • William Etombi (@ willy_kanga_: http://apo-opa.co/4ijJozI) built a successful animation business, inspiring others to follow suit and offering tutorials for those interested in the field.

Beyond just building businesses, TikTok has also played a crucial role in celebrating African culture—providing a stage for creators to share their unique narratives, traditions, and artistry with the world.

Cultural Storytelling: Creativity Across Borders

In 2024, TikTok became a stage for the vibrant cultural expressions of Africa, from traditional music to modern storytelling, bringing people together and sharing African narratives with a global audience:

Amplifying African Beats

  • Tyla Seethal (@ tyla_: http://apo-opa.co/4iph7I7) is a South African superstar who broke global records with her hit single “Water.” She took TikTok by storm, and now, with a Grammy under her belt, she’s a global sensation, proving that TikTok is where stars are born.
  • Ayuni Nyapolo (@ mama_jabidii: http://apo-opa.co/4ine2s4) brought traditional music to the fore, turning her song “Miel Matin” into a viral TikTok challenge that united Kenyans and captivated global audiences.
  • Onesimus (@ onesimusmuzik1: http://apo-opa.co/4iiYW6K), from Malawi, represents East Africa on the global music scene, gaining international recognition and even a Grammy nomination for his hit song “Controller.”
  • Zandile Nxumalo (@ ZeeNxumalo: http://apo-opa.co/4iodYrO) from Swaziland is  an emerging Amapiano star, bringing cross-cultural collaboration to the music scene, resonating with audiences in South Africa and beyond

Telling Stories That Matter

  • Uduak Ekpo (@ ms_yudee: http://apo-opa.co/4f1R7zx) boldly celebrated Africa to the world, particularly during #AfricaDay. Through her authentic and engaging content, she showcased the richness of African culture, proudly representing the continent and challenging harmful stereotypes.
  • Hezron Asewe (@ godwinthenewsman: http://apo-opa.co/4in3adG) educated his audience on Kenyan traditions, creating a “living classroom” where heritage meets modern learning.
  • Nombulelo Fox (@ u_nombulelo: http://apo-opa.co/3D06QSq) isn’t just sharing her love for film and TV; she’s turning her reviews into a cultural phenomenon. Her TikTok feed is a go-to spot for fans of the latest series and movies, highlighting the growth of entertainment content on the platform.

Exploring and Showcasing Africa’s Beauty

  • Niyi Fagbemi (@ theniyifagbemi: http://apo-opa.co/3ZBkEM2) is a cinematographer, drone pilot, and filmmaker who uses TikTok to portray the splendour and rich heritage of Nigerian culture through stunning visuals.
  • Siphelele Sibiya (@ popi_sibiya: http://apo-opa.co/4f1RcmP) combines her passion for travel with purpose. On TikTok, she shares budget-friendly tips and travel hacks, proving that adventure is within reach for everyone. Alongside showcasing stunning destinations, she uses her platform to highlight social issues, blending exploration with meaningful impact.
  • Adam Sebastian Fempe (@ fempe: http://apo-opa.co/3ZDiMlN), a Tanzanian travel creator, conducts public interviews with tourists, offering a unique glimpse into Kenya’s tourist hotspots.

Culinary Culture Served Hot

  • Rajaatu Muhammed Ibrahim (@ diaryofanortherncook: http://apo-opa.co/3ZArql8) and Ms Odoom (@ Thehotburner: http://apo-opa.co/4f1Rf1Z) brought African cuisine to the global stage, becoming popular #FoodTok figures.
  • Omoshalewa Ogunsemoyin (@ growwithzionn: http://apo-opa.co/4iph7YD) is the leader of the #SchoolLunch community, showcasing creative ways to make school lunches exciting, and inspiring others to rethink their lunchtime routines.
  • Owino Suzan (@ suehowino: http://apo-opa.co/4ine2IA) and Connie Nganga (@ .boina: http://apo-opa.co/4imYNiD) spotlights Kenyan culinary culture, highlighting both traditional and modern dishes that captivating food lovers worldwide.
  • Onezwa Mbola (@ onezwambola: http://apo-opa.co/4iiWnlb): Imagine a food lover who crafts her dishes with homegrown and foraged ingredients, all while showcasing the beauty of Willowvale, Eastern Cape. That’s Onezwa! Her wholesome food content, featuring a blend of love, culture, and culinary skills, has captured the hearts of many on TikTok.

Redefining Sports Entertainment in Africa: From Locker Room to Livestream

In 2024 TikTok reimagined the way we experience sports – redefining how fans connect and engage with their favourite athletes, teams and leagues while also providing a forum for underrepresented voices. Broadcasters harnessed TikTok’s power to reach wider audiences with innovative content that resonated globally. There was a 350% increase in #SportsOnTikTok posts compared to last year, a testament to TikTok’s undeniable impact on the broader sports industry.

These creators used their platforms to build connections, inspire fans, and grow a sense of camaraderie within the sporting world.

  • Zero Brainer (@ zerobrainer0: http://apo-opa.co/4f1leao), George Mokoena (@ overthinkingfootball: http://apo-opa.co/3ZBMNm8), and TAshley and Miguel Pregueiro (@ themanchesterderby2.0: http://apo-opa.co/4ik2tSk) produced content that united sports enthusiasts across Africa, covering everything from game predictions to viral challenges.
  • James Ndege (@ boxtoboxregista: http://apo-opa.co/3ZH7ays) gained a loyal community of sports fans by providing up-to-the-minute football highlights, ensuring no one missed a beat.
  • Dennis Cofie (@ ourafricanfootball: http://apo-opa.co/3ZDiMCj), who also plays a role as one of TikTok Africa’s Safety Advisory Council members, has redefined sports entertainment on TikTok, offering fans a new way to connect with their favourite football teams and players.
  • StoneAvenue (@ stoneavenuee: http://apo-opa.co/4ihCbA1) transitioned from TikTok to being featured on television, becoming a prominent figure in sports analysis.

Looking Ahead: The Journey Doesn’t End Here

TikTok in 2024 was about more than just scrolling for fun—it was about making a difference, sharing stories, and lifting voices. From helping small businesses thrive to amplifying changemakers and sparking cultural movements, TikTok has become a platform where creativity, community, and connection collide. As Africa celebrates its Year on TikTok, the path forward is full of promise: 2025 will bring even greater inspiration, laughter, and impact, and the community is just getting started.

Year on TikTok 2024 Methodology

Year on TikTok 2024 is based on research comprising in-app and third-party insights focused on TikTok’s social, economic, and cultural impact, conducted from January to November 2024.

Distributed by APO Group on behalf of TikTok.

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SBM Offshore Confirmed as Silver Sponsor for African Energy Week (AEW) 2026 Amid Africa FPSO Expansion Push

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June 10, 2026

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African Energy Chamber

SBM Offshore will participate as Silver Sponsor at African Energy Week 2026, where they are set to showcase FPSO expansion in Angola, Namibia and Guyana amid strong financials and a deepwater innovation strategy

CAPE TOWN, South Africa, June 9, 2026/APO Group/ –Multinational oil and gas services company SBM Offshore will participate at this year’s African Energy Week (AEW) 2026 Conference and Exhibition as a Silver Sponsor, reinforcing the company’s long-term commitment to Africa’s expanding deepwater oil and gas industry. Their participation comes as SBM Offshore accelerates brownfield optimization projects in Angola while aggressively positioning itself for new frontier developments in Namibia’s Orange Basin.

 

SBM Offshore’s return to AEW, which takes place from October 12–16 in Cape Town, is expected to draw significant industry attention as operators, financiers and EPC contractors evaluate the next wave of floating production infrastructure across the Atlantic Basin. With more than 20 years of experience in Africa and over $31 billion in contract backlog globally, the company remains one of the world’s most influential FPSO suppliers.

The Sponsorship follows several major milestones announced during 2025 and 2026. On May 26, the American Bureau of Shipping approved SBM Offshore’s seawater intake riser technology developed alongside Shell. The system pumps cold seawater from depths of 700m to FPSO topsides, reducing onboard cooling energy demand and improving emissions performance for future African and South American projects.

The company’s financial position strengthened considerably following the $2.32 billion sale of FPSO One Guyana to ExxonMobil in February 2026. The transaction helped drive a 216% year-on-year increase in Q1 2026 directional revenue to $3.5 billion while reducing SBM Offshore’s net debt from $5.7 billion to $3.2 billion by March 21, 2026.

SBM Offshore continues to demonstrate the technical expertise, operational scale and long-term investment approach needed to advance Africa’s next generation of energy projects

In March 2026, ExxonMobil awarded SBM Offshore front-end engineering and design contracts for the Longtail development in Guyana. The proposed FPSO is expected to feature the world’s highest gas-handling capacity ever deployed on a floating production vessel, processing 1.2 billion cubic feet of gas and 250,000 barrels of condensate daily.

Across Africa, SBM Offshore continues expanding its offshore footprint. In Angola, the company signed multi-year extensions in December 2025 with Esso Exploration Angola for FPSO Mondo and FPSO Saxi Batuque in Block 15, extending operations through 2032. Brownfield upgrades and life-extension works commenced in early 2026 to support declining reservoir pressure management and maintain environmental compliance standards.

The company also finalized a share purchase agreement with Equatorial Guinea’s national oil company GEPetrol in December 2025, restructuring regional asset ownership and supporting localized operational transitions. The FPSO Aseng formally exited SBM Offshore’s lease-and-operate fleet during the same period as management responsibilities shifted toward Equatoguinean entities.

Namibia retains a central focus of SBM Offshore’s African growth strategy. The company is actively competing for TotalEnergies’ Venus FPSO contract in the Orange Basin, one of Africa’s largest recent offshore discoveries with estimated resources of roughly 2 billion barrels. SBM Offshore has expanded its Cape Town commercial engineering workforce while positioning its standardized technologies for upcoming South Atlantic developments.

“SBM Offshore’s participation at this year’s event reflects the growing momentum behind Africa’s deepwater industry and the critical role FPSO technology will play in unlocking new production. From Angola’s mature offshore hubs to Namibia’s frontier discoveries, SBM Offshore continues to demonstrate the technical expertise, operational scale and long-term investment approach needed to advance Africa’s next generation of energy projects,” says NJ Ayuk, Executive Chairman, African Energy Chamber.

Looking ahead, SBM Offshore aims to combine frontier expansion with lower-emission offshore production systems. Through partnerships with SLB and Cognite, the company is integrating industrial AI platforms to its global fleet while scaling standardized hull construction to accelerate project delivery timelines across Africa and Latin America.

Distributed by APO Group on behalf of African Energy Chamber.

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Minister Kgosientsho Ramokgopa Joins African Energy Week (AEW) 2026 as South Africa Opens R400B Grid Expansion to Private Investment

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June 10, 2026

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Kgosientsho Ramokgopa

South Africa has moved from rolling blackouts to a year of stable supply, and Minister Kgosientsho Ramokgopa now turns to the grid expansion and market reforms needed to keep the lights on and draw private capital

CAPE TOWN, South Africa, June 9, 2026/APO Group/ –Kgosientsho Ramokgopa, Minister of Electricity and Energy of the Republic of South Africa, has been confirmed as a featured speaker at African Energy Week (AEW) 2026, where he is expected to outline the next phase of the country’s power-sector recovery and the investment drive needed to expand the electricity grid.

 

Taking place October 12-16, AEW 2026 represents the largest energy gathering on the African continent, offering a strategic platform for dealmaking and partnerships. Minister Ramokgopa’s participation reflects the country’s ambitions to strengthen investment flows across the power and energy markets, supporting long-term generation resilience and improved transmission networks.

South Africa has moved from one of the worst phases of its electricity crisis to its most stable supply in years. The country recently passed a full year without load-shedding, and the grid is at its strongest in half a decade, with roughly 4,400 MW more generation on hand than a year earlier. The return of Kusile Power Station to its full output of about 4,800 MW helped anchor the turnaround.

South Africa’s recovery shows what disciplined execution can achieve, and opening the grid to private capital is the logical next step

With supply stabilized, Ramokgopa has reframed the current market challenge as being less about generation and more to do with transmission, offtakers and bottlenecks, pointing to more than 130 GW of generation projects that have yet to secure firm offtake agreements. That bottleneck sits at the center of the country’s largest infrastructure push. The Transmission Development Plan calls for 14,000 km of new power lines and 105 substations by 2030, at a cost of roughly R400 billion, to unlock an additional 22.5 GW of capacity.

Because neither Eskom nor the state can fund that build alone, the government has opened transmission to private investment for the first time through the Independent Transmission Projects (ITP) program. In December 2025, Ramokgopa named seven prequalified bidders for the first phase, all of them international-led consortia. The phase covers 1,164 km of high-voltage lines across seven corridors, with a combined value of about $1 billion. A request for proposals is expected in the second half of 2026.

“South Africa’s recovery shows what disciplined execution can achieve, and opening the grid to private capital is the logical next step,” says NJ Ayuk, Executive Chairman of the African Energy Chamber. “The real opportunity now is in transmission, and the investors who help build that network will open up generation that will change South Africa’s future for the better.”

Private appetite is already evident on the generation side. The latest round of the Renewable Energy Independent Power Producer Procurement Program drew 10.2 GW of bids against the 5 GW on offer. In the 2025/26 financial year, eight new independent power projects came online with a combined 800 MW, and another 1,610 MW is under construction.

Minister Ramokgopa is also expected to address the Integrated Resource Plan 2025, the government’s blueprint guiding new generation capacity, and the rollout of a competitive wholesale electricity market intended to open the sector beyond Eskom.

As AEW 2026 prepares to convene policymakers, investors and operators at the Cape Town International Convention Center this October, Minister Ramokgopa’s participation is the host nation’s signal that its power sector is open for investment.

Distributed by APO Group on behalf of African Energy Chamber.

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Energy

Carbon Markets Africa Summit (CMAS) 2026 programme launched as Africa’s carbon markets move from readiness to delivery

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June 10, 2026

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CMAS

Positioned as a pan-African marketplace, CMAS connects policy, project pipelines, capital and buyers in a structured environment focused on enabling real deal flow

CAPE TOWN, South Africa, June 9, 2026/APO Group/ –Africa is emerging as an exciting destination to develop carbon market projects with improved policy certainty and more and more projects becoming investment-ready. As global carbon markets transition from rule-setting to real transactions, with Article 6 mechanisms moving into implementation and compliance-driven demand such as CORSIA accelerating, attention is shifting towards where credible supply, policy certainty and investment-ready projects can be delivered at scale.

 

Against this backdrop, the Carbon Markets Africa Summit (CMAS) that is organised by VUKA Group has released its official 2026 programme, outlining how Africa’s carbon markets can move beyond frameworks into execution, investment and transactions. The summit will take place from 13–15 October 2026 in Kigali, Rwanda, hosted by the Ministry of Environment of Rwanda, with UNDP and the African Development Bank (AfDB) as host organisations, the Development Bank of Southern Africa (DBSA) as host partner, and AUDA-NEPAD as the strategic institutional partner.

Positioned as a pan-African marketplace, CMAS connects policy, project pipelines, capital and buyers in a structured environment focused on enabling real deal flow.

This year’s programme reflects a changing market dynamic, one where integrity, quality and transaction readiness are becoming decisive.

“Carbon markets are entering a more selective and operational phase. The question is no longer whether Africa has a role to play, but whether the continent can bring forward credible projects, enabling frameworks and market infrastructure to transact at scale,” said Emmanuelle Nicholls, Project Lead. “CMAS 2026 is designed as a response to that moment – connecting the actors, pipelines and capital needed to move from ambition to execution.”

Africa’s carbon markets must be built on integrity, equity, and continental coordination so that carbon finance delivers real value

Within this evolving context, the summit places strong emphasis on the foundations required to scale markets responsibly. As Estherine Fotabong, Director at AUDA-NEPAD, notes, “Africa’s carbon markets must be built on integrity, equity, and continental coordination so that carbon finance delivers real value for communities, ecosystems, and sustainable development across the continent.”

A programme built for execution

The CMAS 2026 programme spans the full carbon market value chain from policy and Article 6 implementation to project development, finance and transactions. Key highlights include the keynote opening session on delivering projects, capital and transactions at scale, a high-level dialogue on trust and market readiness, ministerial and technical roundtables, and sessions focused on buyer demand, investor priorities and deal structuring.

 

A central feature is a curated pipeline of African carbon projects across nature-based solutions, regenerative agriculture, carbon removals, waste-to-value and blue carbon, presented through project showcases, case studies and investment-ready deal rooms.

The programme also includes solution labs and technical workshops addressing critical bottlenecks—including Article 6 and CORSIA implementation, early-stage finance, MRV systems and project bankability, alongside live demonstrations of digital carbon infrastructure, ensuring focus on practical market development and delivery.

CMAS 2026 is hosted in Rwanda, a country advancing carbon market frameworks under Article 6, and takes place at a pivotal moment as global markets increasingly prioritise integrity, quality and real delivery at scale.

Distributed by APO Group on behalf of VUKA Group.

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