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With Governmental Ancestral Offerings, Reconnek App Connects Those Affected by Transatlantic Slave Trade Back to Africa

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Reconnek

The Reconnek App is connecting those of African descent in the Diaspora back to the Motherland

LAS VEGAS, United States of America, March 8, 2023/APO Group/ — 

Reconnek, a new mobile app owned and published by tech giant NW Tech Capital, Inc. (OTC: NWTT) (www.NWTCapital.com) announced today its partnership with various governmental institutions on the continent of Africa to connect those affected by the transatlantic slave trade back to the motherland. Through ancestral offerings, the app provides a unique opportunity for individuals to discover and explore their roots and reconnect with their ancestors. The app is set to launch its DNA testing feature on April 26th, 2023. Genetic ancestral DNA testing will be provided by Roundtable Diagnostics (www.AamaniHealthcare.com), which will supply the app with DNA testing kits for Autosomal analysis, connecting the population group contributing to the ethnic mix of users in the diaspora.

Are you an African descendant living in the Diaspora? Do you feel disconnected from your roots and long for a deeper connection to your heritage? You’re not alone. Millions of people around the world are searching for ways to reconnect with their African culture and history. The Reconnek app (www.Reconnek.com) will explore how it can bridge the gap between Africa and its descendants in the Diaspora, allowing users to rediscover their shared past, present, and future. Join us as we embark on a journey of reconnection that will change lives forever!

The Reconnek app is an application offered in the Google Play store as well as the Apple App store. Reconnek is a place for people born in foreign communities to find each other in their new home city for tips, dates, jobs, and more. While also bridging the ancestral gap for those affected by the Transatlantic Slave trade back to their roots.

Reconnek Home Festival in Nigeria 

Reconnek’s partnership with governmental institutions aims to support the repatriation efforts of those affected by the transatlantic slave trade. Through the app, users can access information about their ancestry, including family history, migration routes, and cultural traditions. They can also connect with local communities and participate in cultural events and ceremonies. The objective is to reinforce the actions and measures securing the full enjoyment of economic, social, cultural, civil, and political rights of people of African Descent, and their full and equal participation in society.

The Reconnek App is a new tool that is helping to connect African descendants in the diaspora back to the Motherland. The app was created by two young entrepreneurs, who are of African descent. The app is still in its early stages, but it has already been used by thousands of people to reconnect with their roots.

The Reconnek App is based on the premise that many African descendants in the diaspora do not know where their ancestors came from. This is because the transatlantic slave trade tore families apart and erased much of Africa’s history. The app allows users to input their ancestor’s name and country of origin and then uses data from ships’ manifests and other historical records to try to match them up with an ancestor who was taken from Africa during the slave trade.

So far, the Reconnek App has been successful in connecting hundreds of people with their African ancestors. It is hoped that as more people use the app, it will help to close the gap between the diaspora and Africa and shed light on the hidden history of the transatlantic slave trade.

The efforts of the Nigerian Tourism Development Corporation (NTDC) an agency of the Nigerian state, and specifically the Ministry of Culture, Tourism, and National Orientation, are responsible for the overall development of the country’s tourism. NW Tech Capital, Inc. hopes that with the new incoming administration Presidential elect Tinubu will honor previous working efforts to bring jobs to the youth and connect those in the diaspora.

We are excited to partner with governmental institutions to offer this unique opportunity for people to reconnect with their ancestral roots and discover their identity

“We are excited to partner with governmental institutions to offer this unique opportunity for people to reconnect with their ancestral roots and discover their identity,” said Cedric Yengo Founder of Reconnek. “Our app is designed to be accessible to everyone, regardless of their location, and we are committed to ensuring that everyone has the opportunity to explore their heritage.”

The app’s features include a DNA ancestry test, which provides users with a breakdown of their genetic ethnicity, and a virtual reality experience that allows users to explore historical sites and cultural landmarks. The app also includes a community forum where users can connect with others and share their experiences.

Why the reconnection of one’s roots is important

There are many reasons why African diasporic peoples need to reconnect with their African roots. For one, it helps us to remember our history and where we come from. It also allows us to tap into a rich cultural heritage that can be used to enrich our lives today. Additionally, reconnecting with our African roots can help us to better understand the experiences of our ancestors and how they were able to overcome adversity. Finally, reconnecting with our African roots can help us to create a stronger sense of community and solidarity among people of African descent.

“Our partnership with Reconnek represents an important step in the ongoing efforts to address the legacy of the transatlantic slave trade,” said Folorunsho Coker the Director General of the Nigeria Tourism Development Corporation (https://apo-opa.info/3SV4ubr) “We believe that this initiative will help to foster greater understanding and empathy between different communities and contribute to a more inclusive and equitable future.”

Many challenges come with reconnecting with our African roots. For one, we may not have any connection to our African heritage. We may be the product of generations of diaspora, and our only connection to Africa may be through the histories and cultures that have been passed down to us. This can make it difficult to connect with our African roots on a personal level. Additionally, there may be language barriers that make it difficult to communicate with our African brothers and sisters. And finally, we may not have access to the resources that would help us reconnect with our African roots. But despite all these challenges, reconnecting with our African roots is important to work that must be done to heal the wounds of the past and build a better future for all Africans. There are many ways to reconnect with our African roots. One way is to learn about our history. This can be done by researching our ancestors, reading books about African history, and watching films that portray African culture. Another way to reconnect with our roots is to visit Africa. This can be done by taking a trip to the continent, attending an African cultural event, or meeting people of African descent who live in Africa. Finally, we can reconnect with our roots by celebrating our African heritage. This can include cooking traditional foods, listening to African music, and participating in traditional ceremonies and celebrations.

There are many benefits to reconnecting with our African roots. For one, it can help us to understand our history and where we come from. It can also give us a sense of pride and belonging and help us to connect with our culture. Additionally, it can help us to better understand our place in the world and how we can contribute to making it a better place for all.

“We are proud to partner with Reconnek in providing DNA testing kits for Autosomal analysis to those of African descent in the diaspora. Our mission has always been to provide accurate and reliable genetic testing services, and we are thrilled to contribute to this initiative to help individuals connect with their ancestral roots. We believe that this partnership will pave the way for greater understanding and inclusivity in our global community, and we look forward to the positive impact it will have.” – Kristin Oloso Chairperson of Roundtable Diagnostics.

Reconnek is now available for download on the App Store and Google Play. For more information about Reconnek and its partnership with governmental institutions, please visit the app’s website at (www.Reconnek.com).

Distributed by APO Group on behalf of NW Tech Capital Inc..

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Emerson Partners with MSTelcom to Provide Advanced Industrial Automation in Angola

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Agreement allows MSTelcom to support regional customers in Angola with advanced automation software and technologies to drive high performance industrial operations

LUANDA, Angola, July 1, 2024/APO Group/ — 

MSTelcom, a subsidiary of the Sonangol Group, has chosen Emerson (www.Emerson.com) to provide the company’s full automation portfolio for energy and industrial customers in Angola, further advancing the country’s objectives of leadership in hydrocarbon production. Emerson, a global leader in automation technology and industrial software, announced their collaboration aimed at expanding MSTelcom’s ability to provide engineering services to energy and industrial customers.

The alliance enables MSTelcom to provide the latest automation technologies to help the firm’s clients improve energy production, equipment availability, production optimization, safety and environmental sustainability.

Our work together will bridge MSTelcom’s information technology expertise with Emerson’s advanced automation portfolio

Automation is increasingly seen as a key enabler for leaders like Sonangal to maximize production performance like oil and gas recovery, while also advancing their commitments for emissions reductions. Emerson’s portfolio is expected to provide advanced automation to MSTelcom, supporting their leadership in engineering and communications services and vision of continuous innovation and sustainability.

“This partnership with Emerson is a significant milestone that will allow MSTelcom to incorporate cutting-edge automation solutions as well as improve our operational efficiency by providing our customers with industry-leading automation software and technologies.” said Felisberta de Jesus, president of the executive board of MSTelcom.

“Our work together will bridge MSTelcom’s information technology expertise with Emerson’s advanced automation portfolio,” said Mathias Schinzel, president of Emerson in Middle East & Africa. “Together, our aim is to help modernize the Angolan energy and industrial infrastructure with the latest innovations for sustainable and reliable performance, helping reinforce Angola’s global leadership in energy production through digital transformation.”

Distributed by APO Group on behalf of Emerson

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A bigger and better government offering, strongly positioned, and elevated at Mining Indaba 2025 (MI25), designed with attendees in mind

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Mining Indaba is investing significantly in ensuring the presence of a larger mining government contingency in 2025

CAPE TOWN, South Africa, July 1, 2024/APO Group/ — 

As the African mining industry continues to grow, the role government must fulfil in ensuring sustainable investment and development is becoming increasingly important. In acknowledgement of this, Mining Indaba (www.MiningIndaba.com) is investing significantly in ensuring the presence of a larger mining government contingency in 2025.

Enhanced government proposition

In support of this objective, ensuring the voice of government mining and supporting ministries will be heard across the event – not only in the government-dedicated Intergovernmental Summit, but across all key programmes including Disruptive Discussions, Sustainability Series and Technology and Innovation.

“Our government activity will also take place in a new home for 2025 – the CTICC 2 building – which will provide a larger space for ministers to engage collaboratively, greater attendance opportunities at the Ministerial Symposium and more effective engagement and time in our Intergovernmental Summit, new country investment forums, and traditional country showcases. As the government hub – we will offer ministers a single point of contact from which they can navigate the full Mining Indaba event comfortably and frequently,” says Zeinab El-Sayed, Head of Government Partnerships.

Future-proofing government focus

The 2025 theme, “Future-proofing African Mining, Today!” is anchored on six key content pillars, emphasising equality for all, to guide Mining Indaba’s future objectives. Future-proofing from a government perspective involves implementing policies and regulations that ensure sustainable development, environmental protection, and social responsibility in the mining industry. It also involves fostering innovation and technology adoption to enhance efficiency and competitiveness in the sector.

“Cross-border cooperation is essential for governments to address the challenges facing their countries in an increasingly interconnected world. In order to future-proof their economies, governments ought to collaborate with each other and engage with the private sector to implement effective and sustainable policies. The success of these partnerships will be crucial in ensuring that the continent remains competitive and resilient in the face of evolving global challenges,” continues El-Sayed.

As the government hub – we will offer ministers a single point of contact from which they can navigate the full Mining Indaba event comfortably and frequently

“A future-proof mining ministry is one that looks at how to encourage investment with the ultimate objective of creating sustainable and economic wealth for every African country. This requires collaboration – between governments, as well as industry, to ensure an aligned approach that responds to challenges around regulatory environments, infrastructure needs and community support. Mining Indaba will remain the platform to provide solutions and facilitate conversations that lead to positive outcomes in this regard,” highlights Laura Cornish, Head of Content & Strategic Partnerships.

What can attendees expect in 2025?

NEW FOR 2025

  • Country Investment Forums

Closed door discussion that will bring together ministries, community representatives, mining companies, investors, and chambers of mines to discuss ideas and address concerns, aiming to enhance each country’s investment profile with actionable outcomes.

  • Investment guides

These guides will provide detailed information on investment opportunities, regulatory frameworks, and potential risks for interested parties. Additionally, attendees can look forward to interactive workshops and networking opportunities to foster collaboration and knowledge-sharing among stakeholders.

IMPROVED FOR 2025

  • Ministerial Symposium

Attendees can expect engaging discussions on innovative solutions for sustainable development, networking opportunities with industry leaders, and the chance to contribute to shaping the future of African value chains. The symposium will provide a platform for sharing best practices, fostering partnerships, and driving actionable outcomes to advance socio-economic growth in the region.

Distributed by APO Group on behalf of Investing in African Mining Indaba.

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From Sustainability to Personalisation – Mid-year Retail Trends 2024

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This year, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets

JOHANNESBURG, South Africa, July 1, 2024/APO Group/ — 

Reaching any midpoint, whether it’s to catch one’s breath on a ultra-marathon to gear up for the next stretch, or a project team reflecting on their progress and making necessary modifications – it’s all about positioning for success. So too a mid-year retail check-in offers valuable insights into some of the latest developments shaping how retailers connect with consumers and drive innovation in the second half of this year.

Overview | Global & Local

The rise and rise of ecommerce, the integration of online and offline, platforming sustainability, contactless and convenient quick and easy payment options, price-sensitive pricing strategies and building customer loyalty – dominated the past six months.

So too, and no surprises here, but the broader classification of the consumer is changing yet again. If 2023 was the year of the resilient consumer, it seems that 2024 is seeing the year of the empowered consumer. Mastercard Data & Services [May 2024] reported that despite rising interest rates, inflation and the threat of a recession, consumers still confidently spent in 2023. This year however, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets. Technology is also playing a bigger role in bringing innovation and efficiency to retailers and consumers, reflecting a more concerted shift towards a customer-centric and digitally driven retail landscape.

“Don’t blink was my pennies worth at our trends check in November 2023,” said Mike Smollan, Chief Growth Officer, Smollan. “We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers. To local shifts in South Africa for example, with 61% of Gen Zs finding their feet and telling us via a recent Trade Intelligence report, that social media influencers are their best source of information when it comes to shopping. It’s about meeting consumers wherever, whenever, and however they prefer to shop, and being cognisant of and embracing the shift to empowered consumerism.”

Global retail examples always provide a relevant yardstick to illustrate these shifting dynamics on a larger scale. Take Walmart for example who despite relatively little store growth, has maintained its number one ranking with a robust online marketplace and a range of new financial resources for shoppers. Costco expanded its warehouse format this year to a range of countries while Ikea is reinventing, by opening smaller-format stores around the world.

So too, the ecommerce world continues to baffle the brain – with relative newbie Temu topping US$5 billion in sales in 2023, just one year after they launched. With Statista reporting that their app has been downloaded over 52 million times as of May this year.

A wild ride and evolving storyline as we watch the disruption of this sector.

Closer to home, Shoprite South Africa (SA) have adapted in 2024 to serve customers who want more promotions, combo deals and collective buying. They also noted that their customers are switching to private labels. Furthermore, they have expanded their premium stores and on-demand delivery services, as well as venturing into mobile services and financial offerings. On the ecommerce front Tech Safari, reporting on Amazon’s entry into SA in May this year, have suggested a possible pricing war benefitting consumers with faster deliveries, more products and better support. This space in the spotlight from now until year end and beyond, with competition on the up as Takealot, in response to Amazon’s entry, launched a free delivery service with a monthly subscription.

We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers

At A Glance | Four Trends

Accelerated ways to enable retailers to anticipate, experiment, adapt and satisfy consumers, even before they are aware of them, will be the golden thread. With Forbes identifying four evolving trends for the second half of the year:

Sustainability

Customers want organisations to step up and show proof of their eco stance however they have “green fatigue” and are quickly on the scent of businesses that are simply ‘greenwashing’.

AI

This is constantly evolving and retailers need to use AI to improve efficiencies and processes, and balance this with a human touch.

Personalised Communication

Consumers want messages tailored to them and their purchasing behaviour and not to be bombarded with general marketing messages. Shifting tactics from purely transactional to empathetic.

Social Commerce

CRM Essentials showed that 37% of consumers trust influencers more than brands. This year social commerce and creator economies present a perfect symbiotic relationship as brands are now more focused on telling stories on social platforms that conclude with a commerce moment.

Distributed by APO Group on behalf of Smollan.

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