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VIVATECH 2024: PEUGEOT designs the future of driving pleasure with Hypersquare

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PEUGEOT

PEUGEOT aims to reinvent the sustainable mobility of tomorrow by placing pleasure and emotion at the heart of the customer experience

AMSTERDAM, The Netherlands, May 30, 2024/APO Group/ — 

PEUGEOT (www.PEUGEOT.com), a major player in technological innovation, electrifies VivaTech with its bold concept car INCEPTION, ushering in a new era of electric mobility. On its stand, PEUGEOT presents its vision of the future embodied by the revolutionary Hypersquare steering control– the innovation that redefines the driving experience of tomorrow.

ALLURE: The French public can discover the INCEPTION concept car for the first time.

EMOTION: The Hypersquare steering control radically transforms the driving experience and pleasure.

EXCELLENCE: PEUGEOT is a leader in technological innovation in Europe.

Building on over 200 years of innovation experience, PEUGEOT aims to reinvent the sustainable mobility of tomorrow by placing pleasure and emotion at the heart of the customer experience.

VivaTech 2024, will see PEUGEOT representatives present the brand’s innovation strategy. Sessions will take place four times, daily on the PEUGEOT stand, at 10:30 AM, 12:00 PM, 2:30 PM, and 4:00 PM.

  • Wednesday, May 22: Phil York, Marketing and Communication Director.
  • Thursday, May 23: Jérôme Micheron, Product Director.
  • Friday, May 24: Matthias Hossann, Design Director.

Register for one of the sessions offered via the link: http://apo-opa.co/3VimKy2

PEUGEOT innovation is about technological creativity connected to reality, meeting the real needs of customers and enhancing the joy of driving. At VivaTech 2024, PEUGEOT presents its vision of the car of tomorrow with the INCEPTION concept car and its revolutionary Hypersquare steering control that aims to reinvent the driving experience.

PEUGEOT INCEPTION CONCEPT: THE ELECTRIC MOBILITY OF TOMORROW

The PEUGEOT INCEPTION CONCEPT is the expression of PEUGEOT’s optimistic vision for the sustainable mobility of tomorrow. Unveiled at CES in Las Vegas, it will be presented to the French public for the first time at VivaTech 2024.

Featuring a new design language that exalts its feline and attractive attitude, its revolutionary interior design, and its promise of unprecedented driving sensations, the PEUGEOT INCEPTION CONCEPT opens a new era and heralds the future electric vehicles of the brand.

The PEUGEOT INCEPTION CONCEPT reinterprets the brand’s genes, entering a new era of design. It is simpler and purer, with finishes and textures worthy of the digital world. This new design oscillates between sensual lines and athletic curves, more geometric and sharp.

The 100% electric PEUGEOT INCEPTION CONCEPT is equipped with 800 V technology. Its 100 kWh battery allows it to travel 800 km on a single charge.

The INCEPTION Concept’s interior showcases an array of new techniques that PEUGEOT will deploy to deliver on the STELLANTIS commitment to reduce its carbon footprint by more than 50% by 2030 compared to 2021, becoming fully Carbon Net Zero by 2038:

  • Forged textiles: 100% polyester fabric offcuts from the design centre’s prototyping workshops or suppliers are reused and thermo-compressed under vacuum, with the injection of a binder in the form of a resourced resin. This extremely hard and durable material can be transformed into structural or trim pieces.
  • The fusion of velvet and 3D printing: The upholstery of the seats and floor is made with a very special 100% recycled polyester velvet, which extends onto the floor, printed with 3D patterns to serve as a floor mat.
  • Air Quilting® padding: The comfort of the seats is enhanced by the presence of real adjustable mattresses at the shoulder level. This electro- welded, single-material upholstery, which is easy to recycle, is made from inflatable pockets recovered from conventional seats.

THE ICONIC PEUGEOT i-COCKPIT® REINVENTED WITH HYPERSQUARE

With over 12 million models equipped in the past 12 years, the PEUGEOT i- Cockpit® is emblematic of PEUGEOT’s innovation in customer service and driving pleasure, as evidenced by the spectacular latest generation of the Panoramic i-Cockpit® introduced in the new PEUGEOT E-3008 and E-5008.

The PEUGEOT INCEPTION Concept heralds the next generation of i- Cockpit®, with a completely rethought architecture that replaces the traditional steering wheel and stalks with the Hypersquare steering control, inspired by both digital and video game worlds.

The Hypersquare creates a new natural gesture, simpler and more intuitive. With either a simple click or touch of the fingertips, without removing their hands from the steering control, the driver can manage all the vehicle’s parameters. The Hypersquare is brought to live thanks to steer-by-wire technology making driving more instinctive and simpler.

The Hypersquare steering control is combined with a flexible display that broadcasts driving or infotainment information around 360 degrees. This HALO CLUSTER, with its circular screen, provides information to the driver and passengers as they approach the car. This external communication reinforces the concept of sharing and a new vision for the automobile.

The Hypersquare with digital electric controls consists of a screen featuring circular cells at each of its four corners, which have multiple functions:

  • The entirely natural and universal grip of the steering control.
  • The comfort of fingertip driving.
  • The activation of vehicle controls by simple thumb impulses.The driver discovers a gesture similar to that of daily smartphone use. This intuitive aspect leads to a higher level of safety.

The centre of the Hypersquare consists of a tablet like screen dedicated to displaying control information. The various functionalities (air conditioning, radio volume, driving aids, etc.) are displayed on the two side parts to facilitate access to the chosen command. This command is located inside the circular cells and is accessible by moving only the thumb without releasing the steering

control. For even greater driving comfort, the surround of the Hypersquare is made using 3D printing, while at the centre, the digital glass screen gives a high-tech and upscale appearance.

PEUGEOT Hypersquare and the next generation of i-Cockpit®, set to revolutionise the emotion and pleasure of driving, is set to be featured in the brand’s upcoming vehicles, by 2026.

DATA AND CONNECTED SERVICES WITH MOBILISIGHTS

At its stand at VivaTech 2024, PEUGEOT welcomes Mobilisights. The Stellantis Business Unit, specialising in Data as a Service (DaaS), provides access to telemetry data from connected PEUGEOT vehicles and other brands of the group.

The data collected by Mobilisights enables the personalisation of the driver’s experience through innovative services and applications from a third- party partner ecosystem, with the aim of improving the daily life of drivers, always and only with their consent.

For instance, Mobilisights data can be used to develop intuitive applications for electric vehicle owners that simplify charging, allow precise tracking of its cost, while enhancing the user experience.

“REMOTE DRIVING” WITH VAY

PEUGEOT also welcomes its partner, the scale-up Vay to its stand at VivaTech 2024, where PEUGEOT is exploring the potential applications of “remote driving.”

“Remote driving” refers to the remote control and operation of a vehicle. This technology allows for the efficient management of multiple vehicles with just one driver located remotely, using cellular connectivity and sensors such as cameras integrated into the vehicles.

At VivaTech 2024, PEUGEOT presents a “telestation” at its stand that enables Vay’s highly qualified and certified “teledrivers” to drive remotely by operating the steering, braking, and acceleration of the vehicle. The telestation provides a real-time view of the vehicle’s surroundings, ensuring a fully immersive and responsive control.

This technology enables increased efficiency of delivery operations, ‘click- a-button, get-a- car’ services for carsharing and car rental, and enables private cars owners to have their vehicle moved remotely when and where needed.

Distributed by APO Group on behalf of Peugeot.

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Hong Kong sets out strategies to enhance the appeal and add value to the city’s tourism industry

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Hong Kong

HONG KONG SAR – Media OutReach Newswire – 21 September 2026 – Enhancing the city’s appeal as a destination for tourism and major sports and cultural events was a strong focus of the First Five-Year Plan for Economic and Social Development of the Hong Kong Special Administrative Region (HKSAR) (2026-2030) and the 2026 Policy Address, announced by Hong Kong’s Chief Executive John Lee last week (September 16).

Mr Lee unveiled measures to support the integrated development of culture, sports and tourism which will help develop Hong Kong as an East-meets-West Centre for International Cultural Exchange. These included enriching the supply of high-quality tourism products, while bolstering infrastructure and ancillary facilities as well as deepening engagement with markets in the Chinese Mainland and around the world.

 




 
 

“Hong Kong is blessed with a unique cultural vision, shaped by both Chinese and foreign influences,” Mr Lee said. “We will continue to engage and collaborate with Mainland and overseas culture, arts and creative sectors to consolidate Hong Kong’s role as a hub for the exchange, collaboration and promotion of culture, arts and creativity. We will also host international cultural and arts exhibitions and performances to attract visitors to Hong Kong.”

 

To support Hong Kong’s film industry and promote “Film + Tourism”, the Support Unit for Non‑local Film Productions will be set up to provide one‑stop services for Mainland and overseas film crews filming in Hong Kong, attracting the production of more quality films to promote Hong Kong.

Mr Lee noted that the Kai Tak Sports Park has substantially expanded Hong Kong’s capacity to host international mega events, with more than 170 sessions of international and local sports and cultural entertainment mega events having been held there so far, attracting over 2.6 million spectators.

Meanwhile, the HKSAR Government will explore the redevelopment of Victoria Park Centre Court and other ancillary facilities into an iconic all‑weather, multi‑purpose venue for holding larger‑scale and higher‑level sports events, as well as performance activities.

Hong Kong’s Secretary for Culture, Sports and Tourism, Rosanna Law, highlighted the growing trend of multi-destination tourism. Ms Law said that Hong Kong welcomed around 36.67 million visitor arrivals in the first eight months of 2026, representing a year-on-year increase of about 11 per cent.

“The proportion of overseas visitors travelling onwards to the Chinese Mainland via Hong Kong has continued to rise, exceeding 20% in the first half of 2026,” Ms Law said.

The HKSAR Government will continue to capitalise on measures introduced by the Central Government to facilitate visits by foreign travellers to the Chinese Mainland, deepen collaboration with Mainland provinces and municipalities, and explore with the country additional immigration facilitation arrangements for international visitors. The Hong Kong Tourism Board (HKTB) will promote multi destination travel itineraries to overseas visitors, partner with airlines to roll out relevant tourism products and promotional offers, and intensify publicity overseas.

It will take forward “+ Tourism” joint initiatives, integrating various events with tourism to raise their appeal, aiming to extend visitor stays in Hong Kong and generate value‑adding momentum. Such joint initiatives would integrate tourism with mega events, ecology, heritage, finance and industrial brands.

On developing the yacht economy, Mr Lee said that a variety of new yacht berth projects are now moving ahead, including the tender for the composite development project in Aberdeen comprising a marina, recreational facilities and residential development scheduled for the first half of 2027, and the yacht bay project under the Airport City “SKYTOPIA”.

“In addition, starting from May, Hong Kong and Macao yachts may navigate in nine Guangdong-Hong Kong-Macao Greater Bay Area cities, with the requirement for guarantee exempted and under temporary ship nationality registration,” Mr Lee said. “The first northbound travel of yachts from Hong Kong set sail in June. The Marine Department will soon sign a memorandum of understanding with the Guangdong Maritime Safety Administration for the implementation of southbound travel for yachts from Guangdong, adding impetus to cross‑boundary leisure consumption.”

To further enhance the city’s appeal as a Muslim‑friendly destination, the HKTB will extend the Hong Kong Restaurants Halal Certification Funding Scheme to the end of 2027, encouraging the industry to provide more Muslim‑friendly food options.
 




 

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Former DAMAC Senior Vice President Paulo J. Cruz Appointed Founding CEO of African Collaboration Group (ACG) to Spearhead Sports and Entertainment District Development Across Africa

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DAMAC

Paulo J. Cruz will lead the development and expansion of a pan-African platform for the origination and structuring of large-scale sports and entertainment district ecosystems

LONDON, United Kingdom, September 21, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through bankable district ecosystems, today announced the appointment of Paulo J. Cruz as its Founding Chief Executive Officer.

 




  

Mr Cruz joins ACG from DAMAC Group, one of the largest privately held real estate developers in the Middle East, where he served as Senior Vice President from 2022 to 2026. In 2025, the Group reported close to USD 10 billion in property sales. His tenure at DAMAC further deepened an already distinguished career spanning infrastructure origination, urbanisation strategy, and large-scale real estate development across Africa, the Middle East, and Europe.

Over the course of his 28-year career, Mr Cruz has originated or structured projects ranging from USD 50 million to in excess of USD 5 billion, stewarding initiatives from early-stage concept through feasibility analysis, financial structuring, and investor alignment to bankable delivery stages. His professional footprint encompasses senior roles at BP, one of the world’s foremost energy companies; BlackIvy Group, a US-backed infrastructure investment platform; Movares, a leading European engineering consultancy; and Cushman & Wakefield, a globally recognised real estate advisory firm.

Prior to DAMAC, Mr Cruz served as Group Chief Executive Officer of LandAfrique, a pan-African development platform focused on industrial parks, infrastructure, housing and power projects across Sub-Saharan Africa, further solidifying his reputation as one of the continent’s most experienced development executives.

Infrastructure is the prerequisite for the industrialisation of sport in Africa

As Founding CEO of ACG, Mr Cruz will lead the development and expansion of a pan-African origination platform, working in close partnership with sovereign governments, development finance institutions (DFIs), private investors, sport and entertainment principals, and leading academic institutions to structure district-level projects that are both investable and deliverable at scale.

ACG operates as a specialised origination and collaboration platform engineered to transform concepts into credible, bankable sport and entertainment district ecosystems — architectures capable of attracting institutional capital and generating long-term, multi-dimensional economic impact at a national and continental scale.

ACG’s flagship initiative, Victory District™, provides a proprietary district development framework designed to originate integrated, mixed-use sport and entertainment destinations that transcend conventional single-venue models. The framework prioritises asset utilisation optimisation, long-term sustainability, expanded revenue diversification beyond matchday economics, structured employment and youth opportunity creation, talent development pathways, and institutional-grade operations and maintenance standards.

Mr Cruz’s appointment follows the establishment of ACG’s Advisory Board, comprising internationally recognised leaders from global sport governance, finance, infrastructure and development institutions — including Fatma Samoura, Former Secretary General of FIFA; Kenny Jean-Marie, Former Chief Member Associations Officer of FIFA; Herbert Mensah, President of Rugby Africa and Executive Board Member of World Rugby; and Jan Alessie, Co-Founder and Managing Director of the World Football Summit — as well as a Research & Impact Advisory Panel of leading scholars focused on the economics, governance and societal impact of sport. The full list of Advisory Board and Research & Impact Advisory Panel members can be consulted here:  https://apo-opa.co/4xMb5ry.

“Paulo brings an exceptional combination of origination expertise, institutional credibility, and continental experience that is virtually unparalleled in this space. His demonstrated ability to transform ambitious development concepts into financially structured, bankable projects positions him as the ideal leader to guide ACG as we build a platform capable of catalysing transformative investment and accelerating the realisation of financially sustainable sport and entertainment districts across Africa,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

A prominent thought leader and keynote speaker at leading international platforms — including the Africa Property Investment Summit (API Summit), the Africa Real Estate Conference & Expo (ARCE), the African Union for Housing Finance Annual Conference, and the West Africa Property Investment Summit — Mr Cruz was honoured as “Person of the Month” by Sustainable Investments and Alliances for Africa (SIA).

“Infrastructure is the prerequisite for the industrialisation of sport in Africa — without it, the entire value chain remains theoretical. Athletes need places to train, compete and develop. Sport governing bodies need venues that meet international standards. Broadcasters, sponsors and event organisers need facilities capable of generating commercial value. Every revenue stream in the sport economy ultimately depends on infrastructure existing and its respective operation. But how that infrastructure is originated determines whether it becomes an economic engine or a fiscal burden. Across Africa, too many sport facilities have been built in isolation — a stadium delivered for a single event, then left to deteriorate at a fraction of its capacity, draining public finances rather than generating returns. ACG exists to change that equation,” said Paulo J. Cruz, Founding Chief Executive Officer of African Collaborations Group.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 

 




 

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Africa Makes its Case for a Bigger Role on the Global Stage

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Africa

GABI’s Unstoppable Africa 2026 brings global leaders together on Africa’s push to capture more value from its resources, accelerate investment and strengthen its influence in global trade and decision-making

NEW YORK, United States of America, September 21, 2026/APO Group/ –Africa is pushing for a bigger role in shaping the global economy, as business leaders, heads of state, investors, policymakers, and global partners converged in New York yesterday to articulate the continent’s ambition in global trade, investment, and value creation. Held alongside the 81st session of the United Nations General Assembly, Unstoppable Africa 2026 put Africa’s business agenda at the center of the global conversation.

 




  

The fifth edition of the Global Africa Business Initiative’s (GABI) flagship convening drew senior leaders from across business, government, and global institutions to the Marriott Marquis in Times Square, including UN Secretary-General H.E. António Guterres; H.E. Mahmoud Ali Youssouf, Chairperson of the African Union Commission; and Massad Boulos, Senior Advisor to the President of the United States on Arab and African Affairs.

The UN Secretary-General called for action to give Africa a greater role on the global stage, including a permanent presence on the United Nations Security Council: “Africa needs a permanent presence on the United Nations Security Council, where it can contribute to dialogue and action for the whole globe.” He stressed that Africa’s growing influence in global markets must translate into a stronger voice in international affairs. Guterres also urged reforms to better reflect the needs of developing countries, particularly in Africa, and for the continent’s natural resources, including critical minerals, to generate more local value and decent jobs rather than simply being exported.

With critical minerals, trade, energy, and investment dominating the first day, Unstoppable Africa reflected a wider shift in Africa’s economic story: from supplying the global economy to building more of the businesses, industries, and value chains that can capture the opportunity.

H.E. Mahmoud Ali Youssouf, Chairperson of the African Union Commission, said Africa’s 1.5 billion people and growing market create a significant opportunity, but the continent must accelerate the development of African value chains and remove barriers to trade to drive industrial transformation. He identified affordable energy, better infrastructure, access to finance, skills, technology, and clear standards as critical requirements for Africa to turn its market potential into faster economic growth.

Africa needs a permanent presence on the United Nations Security Council, where it can contribute to dialogue and action for the whole globe

The private sector took center stage, as African and global business leaders articulated what it will take to turn Africa’s resources, markets, and talent into productive economic capacity. The Leaders Panel brought together Samaila Zubairu, President and CEO of the Africa Finance Corporation; Aliko Dangote, Founder and Chairman of the Dangote Group; Mandy DeFilippo, CEO of Americas, Europe, Middle East and Africa at Standard Chartered; Nonkululeko Nyembezi, Chairperson of Standard Bank Group; Nolitha Fakude, Chairperson of Anglo American South Africa; and Tidjane Thiam, General Partner at Allied Critical Minerals Fund.

Leaders stressed the need to move beyond exporting raw materials, including critical minerals and crude oil, by developing local processing, manufacturing, and value chains that create jobs and retain more economic value on the continent.

One of the highlights announced yesterday was that the US$300 million Nigeria Distributed Renewable Energy (DRE) Fund has reached its first close, securing its initial capital commitments and moving into operation. Co-managed by the Nigeria Sovereign Investment Authority (NSIA) and Africa50, the fund will provide equity financing to local clean-energy developers, supporting decentralized solutions including solar mini-grids, solar home systems, commercial and industrial power solutions, and energy storage. Aligned with Mission 300, which aims to connect 300 million Africans to electricity by 2030, the fund is designed to mobilize private investment and expand reliable energy access for Nigerian homes and businesses.

Energy was another major focus. Anna Bjerde, Managing Director of Operations at the World Bank Group, and Damilola Ogunbiyi, CEO and Special Representative of the UN Secretary-General for Sustainable Energy for All, joined discussions on how innovative finance could unlock investment in Africa’s power infrastructure and accelerate access to reliable energy.

Healthcare also featured within the wider economic conversation. Roche reaffirmed its commitment to advancing breast cancer care through its Africa Breast Cancer Ambition (ABCA), which aims to help 80% of women diagnosed with breast cancer in Africa survive for at least five years by 2030.

Unstoppable Africa 2026 continues today, September 21st, with further sessions focused on digital transformation, investment, creative industries, sport, and Africa’s role in the global economy.

Everyone is invited to watch the event live on Unstoppable Africa YouTube channel at https://apo-opa.co/4xoGXlz

Distributed by APO Group on behalf of Global Africa Business Initiative.

 

 




 

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