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TrustPid proves that Innovation does come out of Africa

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TrustPid

Both Adrenaline and TrustPid share a common approach to UID (unique identifiers) — utilizing telco networks as a major source of consumer data

LAGOS, Nigeria, August 24, 2023/APO Group/ — 

In the ever-evolving digital landscape, a groundbreaking collaboration is taking shape as four major European telecom giants are collaborating on an advertising ID system called TrustPid; a privacy-led identification solution that promotes the use of mobile numbers as unique identifiers, to support the digital marketing activities of publishers and brands, in light of third party cookies imminent extinction. Interestingly, the idea to launch a “Telco Ad Network” did not just happen. In 2015, at the Mobile World Congress in Barcelona, Africa’s foremost Data and Marketing Technology company, Terragon (https://TerragonGroup.com), unveiled its unique mobile advertising solution, and Africa’s first telco-data monetisation platform, Adrenaline’, (https://apo-opa.info/3EbmA2f) which just like TrustPid used the mobile phone numbers as the unique identifier.

In 2015, when Terragon (https://TerragonGroup.com) launched Adrenaline, the idea was clear – to provide a simple but robust platform that bridges advertising demand (i.e. businesses) and data supply (publishers and telco) to enable targeted messaging to consumers both online and offline.

Adrenaline is a double-sided platform which offers advertisers (businesses) access to run targeted messages to mobile subscribers via offline Telco-native channels (such as “end of call notification, flash message, USSD etc) and online ad exchanges (display ads via browsers and in-app notifications) on one hand; and on the other hand help Telcos monetise their data assets by providing these advertisers with privacy compliant access to segmented subscribers as well as the channels for businesses to reach their target audience. Terragon’s Adrenaline platform is then able to process the data the adrenaline platform is able to access in a privacy compliant environment to enable data monetisation for telcos, accurate reach for publishers and measurement for advertisers. All of this is powered in a strict privacy complaint framework. The AI-powered analytics enables businesses to deliver “personalized” and relevant messaging to targeted audiences. This means that a business using Adrenaline would not waste marketing dollars promoting mobile app usage to a feature phone user, for instance.

Similarly, TrustPid a cross-operator platform for data protection-compliant digital marketing, was born out of the desire to drive privacy-compliant personalised advertising without cookies and diversify the revenue stream of the 4 European telcos — Telefónica, Orange, Vodafone, and Deutsche Telekom.

A daring move at the time, but one driven by foresight according to Terragon’s CEO and Co-founder, Elo Umeh, who had noted in 2015 that the unveiling of Adrenaline at the MWC was a ‘global first’ that shows that innovation can indeed come out of Africa (https://apo-opa.info/3EbmA2f). He would later go on to explain that Adrenaline’s inception was driven by the insight that mobile phone numbers would become unique identifiers for consumers in the near future. Today, the launch of TrustPid and the looming extinction of third-party cookies, which will have a major impact on the $300bn advertising industry, validates Elo’s 2015 comments and the innovative value presented by the launch of Adrenaline.

Both Adrenaline and TrustPid share a common approach to UID (unique identifiers) — utilizing telco networks as a major source of consumer data. According to Terragon’s CTO and Co-founder, Ayodeji Balogun, ‘by leveraging telco-data, Adrenaline empowers advertisers with near real-time customer insights needed to deliver more relevant, targeted, and effective advertising campaigns, and make effective business decisions.

Mobile phone numbers serve as crucial identifiers that connect individuals to their mobile devices

Telcos have emerged as exceptionally dependable data sources in today’s world where customers generate multiple data traces. Telco data serves as a valuable resource that empowers advertisers with precise insights and targeting capabilities, enabling them to optimize their campaigns and achieve higher levels of effectiveness. Telco data can provide insights on customer behaviour, location, demography, channel preference, interests, economic power, etc. armed with these insights in near real-time, businesses can deliver enhanced targeting, multi-channel engagement and personalised experiences at scale.

The proliferation of mobile usage in Africa has experienced substantial expansion over the years. With a mobile penetration rate exceeding 50% and customers dedicating more than 4 hours each day to their mobile phones, the significance of identifying consumers with their mobile phone numbers, and interacting with them through mobile channels becomes apparent. This according to the Terragon CTO is a major feature of Adrenaline.

“Mobile phone numbers serve as crucial identifiers that connect individuals to their mobile devices. As consumers engage in various activities on these devices, our native cloud software possesses the capability to uniquely recognize them through their phone numbers. Our customer data platform which is situated within different businesses, utilizes mobile phone numbers as key identifiers to centralize and manage customer information.

On the supply side, this data exchange can increase customer life-time value and ARPU, deliver superior customer experience, enable hyper-personalised engagements, identification of growth opportunities, identification of “at-risk” subscribers and prevention of churn. On the demand side, businesses can drive intelligent product recommendation, upsell and cross-sell, reduce cost on customer acquisition and retention, deliver personalised experiences at scale, and increase marketing ROI.”

On data privacy, Mr Balogon states “Our data is fully encrypted and anonymised to protect personal identifiable information. We adhere strictly to global and regional data privacy regulations including the GDPR, and the NDPR (in Nigeria). We have been ISO 27001 certified for 5 years running.”

Terragon is Africa’s leading data and marketing technology company that leverages data and technology to help Brands intelligently reach, engage and deliver more meaningful experiences to African consumers on mobile. Terragon is building a unique and robust cloud-based ecosystem which currently boasts of big global tech companies including Microsoft and AWS, Telco partnership like MTN and Orange, over 30 multinational enterprises including Nigerian Breweries, Access Bank, UBA and over 8,000 small and medium sized businesses.

Distributed by APO Group on behalf of Terragon Limited.

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Congo Is Turning Reserves into Bankable Projects – and the Investment Window Is Opening

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Eni-led LNG expansion and ongoing deepwater investment are pushing the Republic of Congo’s energy sector toward more bankable projects ahead of the Congo Energy & Investment Forum 2027

BRAZZAVILLE, Congo (Republic of the), June 23, 2026/APO Group/ –With LNG exports set to triple to 3 mtpa, upstream oil production targeting 500,000 bpd and a renewed push on local content, the Republic of Congo is positioning itself as one of Central Africa’s most investable hydrocarbon markets. Under the leadership of the newly-appointed Minister of Hydrocarbons, Stev Simplice Onanga, the country is prioritizing industry growth by balancing local content with reserve replacement and project advancement.

 

What sets Congo apart is not the scale of its reserves, but the pace at which those reserves are being turned into commercially viable projects. From Eni’s LNG expansion and TotalEnergies’ deepwater developments to brownfield optimization by Trident Energy and output growth at Ammat Global Resources, capital is flowing into projects with clearer monetization pathways and nearer-term returns.

Ahead of the Congo Energy & Investment Forum (CEIF) 2027 – the country’s leading platform for energy investment and partnerships – the story is shifting away from frontier potential toward bankable projects already under development.

Policy Reform Is De-Risking Investment

Congo’s investment case is being reshaped by the alignment of resource base, regulatory reform and project delivery. Established oil production, expanding LNG capacity and fiscal adjustments are gradually reducing above-ground risk.

Recent reforms led by the Ministry of Hydrocarbons and Société Nationale des Pétroles du Congo have added structure to the sector. The Gas Code, introduced in October 2025, formalizes fiscal terms for gas commercialization, while the Gas Master Plan prioritizes flaring reduction and gas-to-power deployment, targeting 1,500 MW by 2030.

A new upstream licensing round is also under consideration, aimed at attracting fresh capital into both mature and frontier acreage. Together, these measures are improving visibility across upstream, midstream and downstream segments, with recent project activity reinforcing the shift.

The Projects Driving the Next Cycle

Deepwater oil remains central to Congo’s production outlook, with operators progressing both new developments and brownfield optimization. TotalEnergies is advancing work at the Moho licence following the April 2026 Moho G discovery, backed by a $500–$600 million infill drilling program targeting about 40,000 bpd in incremental output.

Local independent Ammat Global Resources is targeting 70% production growth from its Loango and Zatchi fields, where reactivated wells and upgraded platforms have already lifted output by 75%. Perenco continues steady gains, adding roughly 6,000 bpd through its 2025–2026 drilling program.

Trident Energy, after acquiring an 85% working interest in the Nkossa and Nsoko II assets in 2025, is focused on extending field life through subsea optimization and redevelopment work.

While oil continues to anchor revenues, gas is rapidly emerging as Congo’s fastest-growing segment. Eni’s Congo LNG project delivered its first cargo from Phase 2 in February 2026, following the startup of the Nguya FLNG unit in December 2025. Together with Tango FLNG, capacity has risen from 0.6 mtpa to 3 mtpa. Trident Energy has also proposed an FLNG project aimed at adding further capacity across the country’s gas market. The project is expected to operate as shared infrastructure, allowing multiple operators to process gas from their respective fields. This creates an outlet for associated gas that might otherwise be stranded, supporting the country’s broader diversification goals.

Local Content Is Reshaping Investment Terms

Beyond upstream policy, Minister Onanga has positioned local content as a central pillar of Congo’s investment framework, and a key determinant of how capital is structured and deployed.

Decrees 2019-342, 343, 344 and 345 set requirements around subcontracting, workforce localization and training commitments, with the effect being a gradual shift in how projects are structured and how partnerships are formed. Operators are increasingly assessed not only on technical delivery but on in-country value creation, including partnerships with local firms and skills development. Logistics, maintenance and other service areas are increasingly channeled through domestic providers.

At CEIF 2027 – taking place June 1–3 in Brazzaville – attention will shift to what is moving forward and to the investors positioned to take part in that pipeline. Congo’s energy sector is no longer defined by potential alone: projects are moving, capital is being committed and policy is starting to catch up with activity on the ground.

As the Republic of Congo moves from reserves to revenue, the signal to investors is clear: this is already unfolding, not a future opportunity.

Distributed by APO Group on behalf of Energy Capital & Power.

 

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Afreximbank secures double honours at the 2026 International Association of Business Communicators (IABC) Gold Quill Awards for excellence in strategic communications

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The Award of Excellence for IATF2025 recognises the successful communications and stakeholder engagement programme delivered around the fourth edition of the Intra-African Trade Fair, Africa’s premier trade and investment event

CAIRO, Egypt, June 23, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) has been recognised with two prestigious honours at the 2026 International Association of Business Communicators (IABC) Gold Quill Awards, one of the world’s most prestigious awards programmes for strategic communications.

 

The Bank received an Award of Excellence in Special and Experiential Events category for the Intra-African Trade Fair 2025 (IATF2025) held in Algiers, Algeria and an Award of Merit in the Social Media category for its Afreximbank Social Media Campaigns, reaffirming Afreximbank’s commitment to delivering impactful communications that advance its mandate of promoting trade, investment and industrialisation across Africa and the Caribbean.

We are delighted to receive these two awards, which attest to the expertise, creativity and efficiency of Afreximbank’s communication

The Award of Excellence for IATF2025 recognises the successful communications and stakeholder engagement programme delivered around the fourth edition of the Intra-African Trade Fair, Africa’s premier trade and investment event. IATF2025 brought together governments, businesses, investors, buyers, sellers and entrepreneurs from across Africa and beyond, creating a platform for trade and investment opportunities while advancing the objectives of the African Continental Free Trade Area (AfCFTA). The communications campaign played a pivotal role in driving global awareness, stakeholder participation, media visibility and engagement before, during and after the event, while showcasing the scale, ambition and dynamism of African enterprise and reinforcing a positive narrative about Africa’s capacity to trade, industrialise and compete on the global stage. Over 120,000 delegates attended IATF2025 in person and virtually, with deals worth over US$50 billion recorded.

The Award of Merit for Afreximbank Social Media Campaigns recognises the Bank’s strategic use of digital platforms to engage stakeholders, amplify its developmental impact and elevate conversations around trade, industrialisation, economic integration and investment opportunities across Africa and the Caribbean. Through a combination of compelling storytelling, thought leadership content, executive advocacy, multimedia production and real-time event coverage, Afreximbank’s social media platforms have continued to expand their reach and influence among policymakers, businesses, investors, development partners and the wider public. Among these platforms is the Afreximbank TV, a digital TV channel that is wholly owned and managed by Afreximbank, whose fifth edition was celebrated with dedicated coverage of IATF2025, providing live coverage of the activities to both pan African and global audiences.

Anne Ezeh, Director & Global Head, Communications and Events at Afreximbank commented: “We are delighted to receive these two awards, which attest to the expertise, creativity and efficiency of Afreximbank’s communications. As a pan African multilateral financial institution, we see storytelling as a powerful tool for advancing our mission — ensuring our initiatives, events, programmes and key announcements not only inform, but also inspire confidence, deepen engagement and amplify Africa’s transformation. These awards reinforce our resolve to continue delivering world-class communications that elevate African voices and projects a bold and authoritative narrative of the continent.”

Ms. Ezeh added that through innovative storytelling, digital engagement and integrated campaigns, the Bank will continue to amplify the impact of its programmes and partnerships  to project a more authentic narrative of Africa, one defined by opportunity, innovation, resilience and growing influence in the global economy.

For more than five decades, the IABC Gold Quill Awards have recognised excellence in strategic communications globally, celebrating programmes and campaigns that demonstrate measurable impact, innovation, creativity and outstanding execution. Widely regarded as the pinnacle of achievement in the communications profession, the awards are judged through a rigorous and independent evaluation process conducted by experienced communication leaders from around the world.

Distributed by APO Group on behalf of Afreximbank.

 

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Islamic Development Bank (IsDB) Institute Unveils 2025 Annual Report During Group Annual Meetings in Baku

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In 2025, IsDBI significantly expanded its footprint in Islamic finance transformation, approving 25 new technical assistance projects valued at US$4.14 million and completing 19 projects worth US$3 million

The Islamic Development Bank Institute (IsDBI) (https://IsDBInstitute.org) has released its 2025 Annual Report during the 2026 IsDB Group Annual Meetings held in Baku, Azerbaijan, showcasing a year of expanded impact in Islamic finance transformation, innovative solutions, and capacity development.

 

The report highlights how IsDBI strengthened its role as a global knowledge leader by advancing innovative solutions and scaling support to Member Countries through knowledge-based interventions, Islamic finance grants, and strategic partnerships.

In 2025, IsDBI significantly expanded its footprint in Islamic finance transformation, approving 25 new technical assistance projects valued at US$4.14 million and completing 19 projects worth US$3 million, supporting countries in strengthening regulatory frameworks and promoting inclusive financial systems.

Since 2013, the Institute’s interventions in this regard have reached over US$27.57 million across 181 projects benefiting more than 34 countries, underlining its sustained contribution to development outcomes across the Islamic world.

I am pleased to note that the Institute has continued to strengthen its unique role in the global development ecosystem

The Annual Report highlights major progress in IsDBI’s three flagship transformative projects, namely Awqāf Free Zones, Digital Postal Islamic Financial Services, and Smart Countertrade System, which have all advanced to pilot-ready stages. These initiatives aim to address global challenges such as financial inclusion, food and energy security, and trade resilience.

Furthermore, the Institute accelerated its focus on digital innovation in Islamic finance, enhancing its Islamic Finance Artificial Intelligence Assistant (IFAA) and hosting its first AI Hackathon on Islamic Finance, engaging more than 40 teams in developing cutting-edge solutions aligned with industry standards.

Human capital development in Islamic finance also remained a cornerstone of IsDBI’s work in 2025, with the delivery of over 20 training programs reaching around 500 professionals across Member Countries. A key achievement in this area was the Entrepreneurial Mindset Development Program, a flagship initiative equipping emerging leaders from 20 countries with innovation-driven and values-based entrepreneurship skills. The program was designed and implemented in collaboration with Prince Mohammed Bin Salman College of Business and Entrepreneurship, Saudi Arabia.

The Institute also strengthened its thought leadership through flagship publications, global partnerships, and digital engagement, reinforcing its position as a leading voice in Islamic economics and finance.

Commenting on the issuance of the Annual Report, Dr. Sami Al-Suwailem, Acting Director General of IsDBI, said: “I am pleased to note that the Institute has continued to strengthen its unique role in the global development ecosystem by bridging knowledge creation, building human capital, and designing innovative solutions to address economic challenges.”

The 2025 Annual Report is accessible on IsDBI website here (https://isdbinstitute.org/product/isdbi-annual-report-2025/).

Distributed by APO Group on behalf of Islamic Development Bank Institute (IsDBI).

 

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