APO Group (www.APO-opa.com), the communications consultancy built for performance across Africa, today announced the appointment of former International Criminal Court Spokesperson and Head of Public Affairs Fadi El Abdallah as Chief Strategic Advisor, Reputation and Crisis Communications, and the launch of APO Group’s new Strategic Reputation & Crisis Communications division. It helps multinational corporations, financial institutions, African governments and sovereign entities, pan-African corporates, and organisations across the continent’s fastest-growing sectors prepare for, manage, and recover from high-stakes reputational crises. Its services span crisis rapid response, executive counsel, crisis readiness, reputation recovery, and continuous crisis intelligence.

Copyright-free video B-roll, images and soundbites are available for the media to download and use freely without requiring authorisation: https://apo-opa.co/4z2jngk

For additional insights, watch the full interview with Fadi El Abdallah here: https://apo-opa.co/4zjYXQ9

As the official Spokesperson and Head of Public Affairs of the International Criminal Court (ICC) for 15 years, El Abdallah, PhD, operated at the centre of some of the most complex and high-profile institutional crises of the past two decades, managing media pressure, countering coordinated disinformation campaigns, advising senior leadership under extreme public scrutiny, and coordinating crisis response across multiple stakeholders and jurisdictions.

On the appointment, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group, said: “Reputation and crisis communications are among the most under-served disciplines in Africa, yet also among the most critical. For 15 years, Fadi managed institutional reputation during coordinated disinformation campaigns, sanctions crises, and war crimes trials, before a global audience and under permanent legal constraint. There is no comparable practitioner on the continent, and we are proud to welcome him to APO Group to lead this division.”

Bas Wijne, CEO of APO Group, added: “What makes this division different is that we do not only advise, we execute. A strategy that sits on paper is worthless when a narrative is moving across 12 markets in three languages overnight. Fadi brings the strategic framework, and APO Group brings the infrastructure to deploy it across all 54 African markets in real time. That combination does not exist anywhere else in Africa.”

On his appointment as Chief Strategic Advisor, Reputation and Crisis Communications, Fadi El Abdallah said: “Reputation and crisis communications in Africa are at an inflection point. Governments and organisations are facing reputational threats that are faster, more complex and more consequential than ever before, driven by digital media, political pressure and an increasingly discerning global audience. What has been missing is a firm with both the strategic depth to advise at the highest level on reputation and crisis, and the infrastructure to deliver at scale. That is exactly what APO Group offers, and it is why I am here.”

APO Group operates two integrated business units that together make it unique on the African continent, celebrating its 20th anniversary in 2027 and trusted by 300+ organisations including Emirates, Canon, Nestlé, the NFL, DHL, the Africa Centres for Disease Control and Prevention (Africa CDC), and Afreximbank.

The first is Africa’s largest press release and content distribution service, the Africa Newsroom newswire, reaching 450,000+ journalists and news organisations across all 54 African markets in English, French, Arabic, and Portuguese. Through partnerships with Bloomberg Terminal, Thomson Reuters Eikon, LexisNexis, and Dow Jones Factiva, APO Group’s distribution extends directly into the international financial and investor community, guaranteeing visibility with the analysts, fund managers, and financial decision-makers who shape investment flows into Africa.

The second is a full-service strategic communications consultancy managing complete communications strategy and delivery for some of the leading organisations active in Africa: building strategies from the ground up; creating all content formats through a dedicated in-house content department (press releases, opinion pieces, digital assets for social media, white papers, research reports, executive speeches, and multimedia content); organising press conferences, interviews, and international online press conferences; managing influencer programmes; and securing editorial coverage across the continent and in leading international media including the Financial Times, CNN, BBC, Al Jazeera, TV5 Monde, Bloomberg, Reuters, and AFP. APO Group has communications professionals on the ground across Africa, a pan-African workforce that no global advisory firm can match in breadth, depth, or local knowledge.

When an organisation needs to move a narrative at speed, APO Group mobilises both business units simultaneously. No other advisory firm on the continent can make this claim.

To explore how APO Group’s Strategic Reputation and Crisis Communications division can support your organisation, contact enquiry@apo-opa.com.

Africa must do more to transform its vast natural resources into industries, jobs and prosperity rather than continue exporting raw materials while much of the economic value is created elsewhere, World Trade Organization Director-General Dr. Ngozi Okonjo-Iweala told a high-level gathering of African policymakers, development financiers and business leaders in Bangkok.

Her message was among the highlights of the October 14 Africa@WorldBank/IMF gathering, where she received the 2026 Trailblazer for Africa Award. The event also marked another milestone for the increasingly influential initiative championed by Dr. Denis Foretia, Executive Chairman of the Nkafu Policy Institute and Founder of the Denis and Lenora Foretia Foundation.

Held at the Rembrandt Hotel on the sidelines of the World Bank and International Monetary Fund Annual Meetings, the gathering brought together African ministers, central bankers, development finance executives, researchers and policy experts for discussions on industrialisation, trade, debt sustainability, investment and economic transformation. From its inaugural Washington edition in October 2025 to Bangkok a year later, Africa@WorldBank/IMF has steadily expanded its reach, with its next gatherings scheduled for April 14 and October 6, 2027, in Washington, DC.

For Foretia, the Bangkok meeting represented another step in a sustained effort to ensure that African institutions and policymakers exercise greater influence over international economic decisions affecting the continent. The recognition of Okonjo-Iweala, one of Africa’s most distinguished figures in global economic governance, gave the gathering additional prominence while reinforcing the initiative’s commitment to celebrating African leadership and advancing practical development solutions.

Ngozi Okonjo-Iweala Challenges Africa to Turn Its Wealth into Prosperity

The recognition of Okonjo-Iweala was one of the defining moments of the Bangkok gathering, celebrating a career spanning economic reform, international development finance and global trade governance.

The WTO Director-General expressed particular appreciation for the honour, describing recognition by African institutions as especially meaningful.

“This recognition by African institutions is very, very special,” she said during her acceptance remarks, reflecting on the importance of leadership that produces tangible benefits for society.

Her subsequent fireside chat went beyond personal reflections to address some of Africa’s most pressing economic challenges, including the export of unprocessed minerals, inadequate infrastructure and the limited mobilisation of domestic investment capital.

Pointing to the continent’s enormous mineral wealth, Okonjo-Iweala noted that Africa possesses approximately 30% of the world’s critical minerals, yet too much of that wealth leaves the continent without undergoing meaningful transformation.

“Africa has 30% of critical minerals,” she observed, lamenting that much of the continent’s mineral wealth is extracted and exported without being processed locally to support manufacturing and employment.

The consequences are considerable. While African countries supply minerals essential to modern technologies, manufacturing and the global energy transition, much of the processing, industrial production and employment associated with those resources takes place outside the continent.

Okonjo-Iweala’s message was that African governments must place greater emphasis on domestic processing, industrial investment and policies that allow their economies to capture a larger share of the value generated by their natural resources.

She also challenged African countries to make better use of their considerable domestic financial resources, particularly pension funds.

According to figures she cited, Nigeria, Kenya and South Africa collectively hold approximately $250 billion in pension assets, yet substantial portions of that capital are invested outside Africa.

She argued that regulatory reforms could help channel more long-term African savings into infrastructure, industrial development and productive investments, reducing excessive dependence on external financing.

Her remarks came at a time when many African governments are grappling with high borrowing costs, debt pressures and the need to mobilise investment for economic transformation.

Energy and Infrastructure at the Heart of Africa’s Industrial Future

Okonjo-Iweala also emphasised the importance of reliable electricity and basic infrastructure in building competitive African economies.

Drawing on her personal experience of installing solar power in her hometown, she explained how dependable electricity replaced diesel generation and improved daily life.

“When we installed solar in our hometown, it changed everything,” she recalled, describing reliable energy and connectivity as essential foundations for participating in the modern economy.

Her example illustrated the practical benefits of energy investment, particularly for communities and businesses whose productivity is undermined by unreliable electricity supplies.

The WTO chief’s intervention reinforced the argument that Africa’s industrial ambitions cannot be realised without adequate electricity, transport networks, digital connectivity and infrastructure capable of supporting manufacturing and processing industries.

She also offered reflections on the qualities required of effective leaders, drawing on lessons from her distinguished career.

“I learned that you need to have values and principles,” she said, warning that leaders who abandon those foundations risk inconsistency and short-term decision-making.

For Okonjo-Iweala, leadership has always been closely associated with the ability to make a meaningful difference in people’s lives. Her recognition in Bangkok celebrated not simply the influential positions she has occupied but the contributions she has made to international development and economic governance.

A former two-time Nigerian Finance Minister, Okonjo-Iweala played a leading role in negotiations that secured approximately $18 billion in debt cancellation for Nigeria. She also spent 25 years at the World Bank, rising to Managing Director of Operations, before becoming the first woman and first African to lead the WTO in 2021.

She followed former United States Ambassador to the United Nations Linda Thomas-Greenfield, the inaugural recipient of the Trailblazer for Africa Award in 2025. Their successive recognition has helped establish the award as a celebration of exceptional leadership and contributions to Africa’s development and international standing.

Denis Foretia Draws Lessons from Thailand’s Industrial Transformation

While Okonjo-Iweala challenged African countries to make better use of their natural and financial resources, Foretia drew lessons from Thailand’s economic transformation to illustrate what deliberate industrial policies could achieve.

“Just two generations ago, Thailand was a low-income economy selling raw produce,” Foretia told participants, recalling how the country moved from agricultural processing into electronics and automobile manufacturing.

Today, Thailand is an upper-middle-income economy, offering an example of how sustained investment in productive industries can transform national prosperity.

“Africa can follow the same path,” Foretia declared.

His remarks reflected the broader mission of Africa@WorldBank/IMF: helping African countries move beyond dependence on raw commodity exports towards economies capable of producing higher-value goods, creating employment and competing more effectively in international markets.

Foretia highlighted the continent’s cashew industry as an example of the opportunities being lost through inadequate local processing.

“Less than 15% of Africa’s cashew is processed on African soil,” he observed, arguing that the overwhelming majority of processing activity takes place elsewhere, along with the jobs and economic value it generates.

For Foretia, the figures demonstrated why African governments must prioritise industrial capacity, infrastructure, investment and policies that encourage domestic value addition.

His message complemented Okonjo-Iweala’s concerns about critical minerals, reinforcing the argument that Africa cannot build lasting prosperity while exporting the bulk of its natural wealth in raw form.

Foretia also reiterated the thinking behind the initiative, which seeks to address the longstanding imbalance between Africa’s development financing needs and its influence over international economic policies.

“Too often, Africa’s priorities are discussed—usually not by Africans, and without Africans at the table,” he told participants at the April 2026 Washington edition, capturing the concern that inspired the platform.

Since its inception, Africa@WorldBank/IMF has sought to address that imbalance by bringing African policymakers, researchers, businesses and development institutions into more direct engagement with international financial organisations.

Industrialisation Panel Examines Debt, Energy and Local Manufacturing

Beyond the award ceremony and keynote engagements, the Bangkok programme featured substantive discussions on the economic and institutional challenges confronting African countries.

The panel on Industrialisation, Value Chains, and Jobs, moderated by Bruno Ittia, Director of Communications, Partnerships and Strategic Initiatives at the Denis and Lenora Foretia Foundation, brought together Catherine Mithia of the African Forum and Network on Debt and Development (AFRODAD), Dr. Eliya Zulu of the African Institute for Development Policy and Rajneesh Bhuee, Just Transition Lead at Recourse.

The discussion examined how African countries could strengthen manufacturing, develop regional value chains and create productive employment while addressing the financial and infrastructure constraints that have slowed industrial development.

Mithia drew attention to Africa’s borrowing relationships and the importance of responsible debt management, citing substantial borrowing from China for infrastructure development and cautioning that governments must ensure debt obligations do not undermine broader industrial ambitions.

Her intervention reinforced the need to align public borrowing with investments capable of generating lasting economic returns and supporting domestic production.

Bhuee placed particular emphasis on the relationship between energy infrastructure and manufacturing.

“The obstacle to African manufacturing is not just about attracting foreign capital,” she observed, arguing that reliable energy infrastructure was equally essential to support local processing and value addition.

Her remarks highlighted the limitations of investment strategies that focus primarily on attracting foreign capital without addressing the electricity and infrastructure challenges confronting African businesses.

Together, the contributions reinforced the need for a coordinated approach to industrialisation, combining responsible financing, dependable energy, stronger institutions and policies that support domestic production.

Gender-Responsive Policies and Africa-Asia Trade in Focus

Gender-responsive economic policymaking was another major focus of the Bangkok gathering, with discussions examining how government budgets, taxation and economic reforms affect women and men differently.

Dr. Tara Povey, Gender Equality and Macroeconomics Project Coordinator at the Bretton Woods Project, highlighted Africa’s growing leadership in international debates about economic justice, taxation and unpaid care work.

She pointed to the African Union’s Common Position on Care and Debt and African engagement in United Nations tax convention negotiations as examples of the continent’s increasing influence in international policy discussions.

Povey emphasised that economic policies must recognise and value unpaid care work, an issue frequently overlooked in traditional economic planning despite its importance to households, communities and national productivity.

The discussion reinforced the importance of ensuring that Africa’s economic transformation is inclusive and that development policies respond to the realities of women and vulnerable communities.

Africa-Asia trade and digital connectivity also featured prominently, with participants examining opportunities for stronger commercial partnerships, cross-border payment systems, regulatory cooperation and improved market access.

The choice of Bangkok provided a fitting setting for discussions about how African countries could draw lessons from Asia’s industrial development while building stronger trade and investment relationships.

African Leaders Confront the Challenge of Turning Ambition into Results

The panel titled Africa Transforming Africa: From Ambition to Action addressed one of the continent’s most persistent challenges: translating ambitious development strategies into measurable economic results.

Moderated by Mavis Owusu-Gyamfi, President and Chief Executive Officer of the African Center for Economic Transformation, the session featured Dr. Hodan Osman Abdi of the Somali Development and Reconstruction Bank, African Union Commissioner Francisca Tatchouop Belobe and Edem Adzogenu, Co-founder of the AfroChampions Initiative. Guinea’s Planning Minister Ismael Nabe delivered introductory remarks.

Discussions examined the political and institutional obstacles that frequently prevent reforms from taking hold, including weak coordination, inadequate financing and the difficulty of maintaining development priorities during periods of economic uncertainty.

The gathering also attracted senior African policymakers and development finance leaders, including South Africa’s Deputy Minister of Finance Dr. David Masondo, Mauritania’s Central Bank Governor Mohamed Lemine Dhehby and Development Bank of Southern Africa Chief Executive Officer Boitumelo Mosako.

Their participation reflected the platform’s growing capacity to convene government officials, financial institutions and policy researchers around Africa’s development priorities.

The discussions reinforced the importance of stronger regional integration, more effective implementation of the African Continental Free Trade Area and policies capable of translating economic potential into jobs, investment and improved living standards.

A Growing Coalition of African Policy Institutions

The expansion of Africa@WorldBank/IMF has been supported by a growing network of African research and policy institutions, including the Nkafu Policy Institute, the African Center for Economic Transformation, the Partnership for Economic Policy and the Centre for the Study of the Economies of Africa.

Their collaboration brings together expertise in economic research, governance, public finance, regional integration and development policy, strengthening the platform’s capacity to engage international institutions with evidence-based African perspectives.

For Foretia and his colleagues, the objective is to create an enduring platform through which African institutions can influence international economic discussions, develop partnerships and advance practical solutions to the continent’s development challenges.

The Bangkok gathering demonstrated the possibilities of that approach, bringing together influential personalities and institutions while giving prominence to issues that directly affect Africa’s economic prospects.

The recognition of Okonjo-Iweala, the participation of senior policymakers and the substantive exchanges on industrialisation, investment and development financing further strengthened the initiative’s international profile.

Washington to Host Two More Africa@WorldBank Gatherings in 2027

Building on the momentum generated in Bangkok, the next two Africa@WorldBank/IMF gatherings are scheduled for April 14 and October 6, 2027, in Washington, DC.

The forthcoming meetings will provide additional opportunities to deepen institutional partnerships, sustain engagement with international financial organisations and advance discussions on development financing, industrialisation, trade and economic governance.

For Foretia and the institutions supporting the initiative, the expanding calendar reflects a long-term commitment to strengthening Africa’s influence over international economic policies and investment decisions.

From Washington to Bangkok and back to Washington in 2027, Africa@WorldBank/IMF is steadily developing into an important meeting point for African economic leadership, global partnerships and policy innovation.

The challenge ahead will be to translate its growing visibility into measurable influence and practical development outcomes.

As Okonjo-Iweala’s call for greater domestic investment and Foretia’s appeal for industrial transformation demonstrated, Africa possesses considerable natural, financial and human resources. The task now is to develop the policies, infrastructure and institutions needed to convert those resources into lasting prosperity.

*For more information  visit https://Africa.Nkafu.org/ .For inquiries and interest to join next Africa@WorldBank/IMF events, send email to communications@foretiafoundation.org, and bachuo@foretiafoundation.org .

• In 2024, the Coca-Cola system contributed USD 3.6 billion in value-added economic activity across the COMESA region.
• The Coca-Cola system and its value chain supported over 458,200 direct and indirect jobs across the region in sectors including agriculture, manufacturing, retail, transport, and services.
• The system spent almost USD 1.5 billion on goods and services from suppliers in COMESA member countries, driving local industry growth and economic resilience.

During the 19th COMESA Business Forum, a major economic platform for promoting trade and regional integration, the Coca-Cola (www.Coca-ColaCompany.com) system unveiled the results of a new study showcasing its significant economic contributions to the COMESA region. The study was conducted by global consultancy Steward Redqueen and highlights the transformative role Coca-Cola plays in fostering economic progress, creating employment, and supporting local industries.

“As this study shows, the Coca-Cola system continues to deliver substantial economic impact in COMESA, creating opportunities through local partnerships, investments, and supply chains,” said Luis Felipe Avellar, President of Coca-Cola’s Africa Operating Unit. “The 19th COMESA Business Forum is an important platform to highlight how businesses like those that comprise the Coca-Cola system contribute to sustainable economic development in Africa.”

The 19th COMESA Business Forum has brought together leaders from across the region to discuss trade, innovation, and economic growth. Coca-Cola’s active participation as a key collaborator demonstrates its alignment with the forum’s mission of building stronger economic ties across the region’s 21 member countries.

The study revealed that the Coca-Cola system, incorporating its network of bottlers, suppliers, distributors, and retailers, contributed USD 3.6 billion to the region’s combined GDP in 2024, representing 0.3% of COMESA’s GDP. Through direct employment and its value chain, the system supported over 458,200 jobs.

“For every direct job created by the Coca-Cola system in COMESA, an additional 28 jobs are supported throughout the regional economy,” noted Avellar.

In addition to its employment multiplier, the Coca-Cola system’s integration within local economies fuels industrial and community advancement. The report highlighted that Coca-Cola spent almost USD 1.5 billion on suppliers across the COMESA region in 2024, benefitting industries like sugar production, manufacturing, packaging, and logistics.

“The Coca-Cola system operates as a critical economic engine across the COMESA region, empowering local suppliers, retailers, and distributors to thrive,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca-Cola. “The 19th COMESA Business Forum provides a meaningful opportunity to underscore our commitment not just to delivering beverages, but also driving innovation, collaborations, and sustainable development in the region.”

Beyond economic contributions, the Coca-Cola system continues to champion sustainability and community development initiatives in the region. Several COMESA member states benefit directly from the Coca-Cola system’s Africa Water Stewardship Initiative, a nearly USD 25 million program that addresses water-related challenges across 20 African countries by 2030.

The study leveraged a robust Multi-Regional Input-Output (MRIO) model to capture the Coca-Cola system’s impact across its activities, including operations, local procurement, and extensive value chain linkages. The findings demonstrate how Coca-Cola drives ripple effects through the economy, from agriculture to retail, illustrating the company’s strategic role in driving regional development.

Avellar concluded: “The 19th COMESA Business Forum reaffirms the importance of collaboration in achieving sustainable and inclusive economic growth. We are proud to collaborate with COMESA in building stronger economies and better futures for the communities we serve.”