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Stellantis strengthens its grip on the Moroccan market with Sopriam acquisition, a subsidiary of the Al Mada Group

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Stellantis

This capital injection marks a significant step in consolidating Stellantis’ presence in Morocco, a journey that began in 2015 under a strategic partnership with the Moroccan government

CASABLANCA, Morocco, July 22, 2024/APO Group/ — 

Stellantis (www.Stellantis.com) now overseeing import and distribution for Peugeot, Citroën, and DS Automobile brands; The group reaffirms its commitment to boosting Morocco’s automotive industry; Enhanced and unified customer experience across Morocco in line with Stellantis’ high standards.

In a strategic move, Stellantis has announced a two-phase acquisition of Sopriam, a subsidiary of the Al Mada group. The initial phase involves immediate majority control, followed by the full acquisition of 100% of shares by early 2025. Stellantis will now directly handle the import and distribution of its Peugeot, Citroën, and DS Automobiles brands in Morocco, in addition to its existing brands (Fiat, Abarth, Jeep®, Alfa Romeo) through its established distribution network.

This capital injection marks a significant step in consolidating Stellantis’ presence in Morocco, a journey that began in 2015 under a strategic partnership with the Moroccan government.

Stellantis’ diverse footprint in Morocco is highlighted by its extensive commercial network, the establishment of the first Africa Technical Center (ATC) in Casablanca focusing on “Core Technologies” and future mobility solutions, and the consistent growth of its Kenitra plant, which aims to double its production capacity to 400,000 vehicles by 2027.

Samir Cherfan, Stellantis COO for the Middle East and Africa, stated: “This acquisition underlines Stellantis’ dedication to advancing the automotive industry in Morocco. Our Kenitra plant is already among Stellantis’ top industrial sites and significantly contributes to our regional goals of achieving an annual production capacity of one million vehicles by 2030, with local integration exceeding 90%.”

He continued: “”Regarding our business objectives, our ambition is to become the Market Leader with over 22% market share by 2030, aligning with our ‘Dare Forward 2030’ strategic goals. This substantial vertical integration of our import and distribution activities, especially in a key market like Morocco, represents significant progress toward this ambition.”

Our ambition is to become the Market Leader with over 22% market share by 2030, aligning with our ‘Dare Forward 2030’ strategic goals

As part of this acquisition, Stellantis is committed to delivering a unified and enhanced customer experience across the Kingdom.

Yves Peyrot des Gachons, Managing Director of Stellantis Morocco, commented: “By optimizing our commercial capabilities and consolidating synergies across our various operations, we are committed to providing our customers with a consistent experience that meets Stellantis’ high-quality standards and adheres to our customer-centric approach.”

He added: “Our customers will have access to a broader range of vehicles and benefit from increasingly innovative mobility solutions. We are more dedicated than ever to providing cleaner, safer, and more accessible mobility options.”

He concluded: “I want to express my deepest gratitude to Sopriam and its management teams for over 90 years of exceptional partnership. Together, we have navigated many milestones and overcome numerous challenges, always remaining true to our commitment to excellence and innovation. I thank Sopriam for its trust, continuous collaboration, and dedication, which have been pivotal to our shared success.”

Following the Executive Board held today, Samir Chefan was appointed Chairman of the Executive Board of Sopriam. Yves Peyrot de Gachons was named Managing Director of Sopriam.

Stellantis in Morocco:

Employment
5192
 employees, including:

  • Kenitra plant: 3,852 workers
  • ATC (Casablanca) : 922 engineers

Commercial network
59 
sales sites
Brands marketed : Fiat, Abarth, Jeep®, Alfa Roméo, Peugeot, Citroën, DS Automobiles, Opel.
Used vehicles: Stellantis &You, Spoticar

Production capacity (Kenitra plant)
200,000 véhicules/year
Vehicles produced : Peugeot 208, Citroën Ami, Opel Rocks-e, Fiat Topolino

Distributed by APO Group on behalf of Stellantis.

Events

Africa Tech Festival opens registration for landmark 29th edition in Cape Town

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Tech Festival

Based on the success of last year’s event, and ongoing conversations with key stakeholders, Africa Tech Festival 2026 is structured around six interconnected pillars that reflect where investment is flowing, where innovation is accelerating, and where the biggest opportunities lie

CAPE TOWN, South Africa, April 22, 2026/APO Group/ –Africa Tech Festival (https://AfricaTechFestival.com/), the continent’s longest-running and most influential technology event, today announced that registration is open for the 29th edition of the event, taking place from 16 to 19 November 2026 at the Cape Town International Convention Centre in South Africa.

 

Based on the success of last year’s event, and ongoing conversations with key stakeholders, Africa Tech Festival 2026 is structured around six interconnected pillars that reflect where investment is flowing, where innovation is accelerating, and where the biggest opportunities lie: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation. Every session, speaker and experience at Africa Tech Festival 2026 is built around these pillars, which will be showcased throughout the event, on eight dedicated stages.

For sponsors and exhibitors, Africa Tech Festival is the premier platform where enterprise buyers, technology leaders, and solution providers converge to shape the future of digital transformation across the continent. Leading brands can engage directly with C-suite executives, policymakers, and industry leaders as they showcase solutions in telecoms, AI, data centres, cybersecurity and enterprise innovation. In addition to providing a forum for generating leads and forming partnerships, Africa Tech Festival’s media exposure and pan-African reach create the ideal platforms for boosting brand reputation.

First wave of confirmed speakers announced

Africa Tech Festival 2026 is already attracting some of the continent’s most influential technology and business leaders. Confirmed speakers to date include:

Africa’s digital economy is accelerating at an unprecedented pace, and Africa Tech Festival 2026 is designed to be at the centre of that momentum

  • Bunmi Cynthia Adeleye, Chief Strategy & Transformation Officer, Retail Supermarkets Nigeria Limited (Owners of Shoprite Nigeria)
  • Dido wa Kalonji, Chief Information Officer, FNB Eswatini
  • Faith Burn, Chief Technology and Operations Officer, Land and Agricultural Development Bank of South Africa
  • Joost Pielage, Chief Technology Officer, Quro Medical
  • Lazola Ndamase, Group Executive Head: Big Data & AI/ML Technology, Vodacom
  • Mary Mahuma, Chief Information Officer, Sub-Saharan Africa, Philip Morris South Africa
  • Nina Triantis, Head: Global Sponsor Coverage, Client Coverage CIB & Vice Chair/TMT, Standard Bank Group
  • Nirvani Dhevcharran, Chief Technology Officer: Platforms and Operations, TFG (The Foschini Group)
  • Nollie Maoto, Chief Data and Analytics Officer, FirstRand Compliance Office
  • Nomsa Chabeli, Group Chief Executive Officer, South African Broadcasting Corporation (SABC)
  • Richard Cazalet, Executive: Strategy and Transformation, Telkom SA
  • Seaparo Phala, Chief Information Officer, Department of Sport, Arts and Culture
  • Senthil Kumar Velayutham, Chief Technology and Digital Officer, African Development Bank

 

Commenting on the importance of the event in advancing Africa’s digital transformation agenda, David Monaghan, VP, Africa Tech Festival, said, “Africa’s digital economy is accelerating at an unprecedented pace, and Africa Tech Festival 2026 is designed to be at the centre of that momentum. Whether you’re a decision-maker looking to shape strategy, an innovator seeking investment, or an organisation ready to put your brand in front of the continent’s most influential technology leaders, this is the event for you. We look forward to welcoming the industry to Cape Town in November.”

 

Register to attend Africa Tech Festival 2026

 

General registration: https://apo-opa.co/3OvRBqv

 

For more information, as well as exhibitor and sponsor applications, visit https://AfricaTechFestival.com/

Distributed by APO Group on behalf of Africa Tech Festival.

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Energy

Typhoon Returns to African Mining Week (AMW) as Associate Sponsor Amid Regional Push to Formalize Artisanal and Small-Scale Gold Mining (ASGM)

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Energy Capital

African Mining Week 2026 will connect global investors with the continent’s gold mining companies such as Typhoon for partnership formations aimed at accelerating the growth of the gold value chain

CAPE TOWN, South Africa, April 22, 2026/APO Group/ –Typhoon Greenfield Development (Typhoon) – Ghana’s first small-scale mining company compliant with London Bullion Market Association standards – is returning to this year’s edition of African Mining Week (AMW) 2026 as an Associate Sponsor.

Typhoon’s participation highlights the company’s strategy to deepen engagement with global investors and advance Africa’s gold value chain at a time when the sector is experiencing unprecedented growth. Gold prices surpassed $5,000 per ounce in March 2026, prompting mineral-rich African countries to accelerate strategies aimed at maximizing the resource’s contribution to GDP growth, employment creation, beneficiation and broader economic development.

During the event, Typhoon executives will participate in high-level panel discussions, networking sessions and project showcases, where they are set to engage with African stakeholders on strategies to advance artisanal and small-scale gold mining (ASGM) formalization. The company is expected to share lessons and best practices from Ghana’s ongoing efforts to strengthen responsible and formalized gold production.

Held under the theme Mining the Future: Unearthing Africa’s Full Mineral Value Chain, AMW 2026 – scheduled for October 14–16 in Cape Town – will feature a dedicated Gold Forum addressing key industry priorities, including maximizing Africa’s gold production, expanding local beneficiation and accelerating ASGM formalization. The forum provides a strategic platform for companies such as Typhoon to highlight their contributions to Africa’s gold sector while exploring investment and partnership opportunities.

In 2026, Typhoon is advancing the Adomanu cluster of mines expansion project, which has reached a 65% completion milestone. The company is also conducting additional exploration to unlock new production prospects within the cluster, while advancing development at its first large-scale asset – the Asempanaye concession in the Asante Akim South District of Ghana. These initiatives form part of a broader growth strategy announced in June 2025 aimed at expanding the company’s asset base from two clusters through additional exploration across its six cluster mining concessions. At AMW 2025, the company presented its in-house program designed to empower artisanal and small-scale miners, contributing to Ghana’s broader industry formalization agenda.

At AMW2026, Typhoon is expected to showcase progress made in advancing these initiatives while unveiling new investment and partnership opportunities across its growing portfolio of mining assets.

Distributed by APO Group on behalf of Energy Capital & Power.

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Business

City of Cape Town backs Converge Africa 2026 to accelerate digital commerce growth

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City support strengthens Cape Town’s position as a gateway for digital trade, innovation and cross-border commerce in Africa

Cape Town is the ideal place for this gathering and its engagements between tech entrepreneurs and thought-leaders in the public and private sector

CAPE TOWN, South Africa, April 22, 2026/APO Group/ –As Africa’s digital economy moves towards a multi-billion-dollar opportunity, cities are increasingly becoming the catalysts for innovation, investment and cross-border trade. In this context, the support of the City of Cape Town for Converge Africa 2026 signals a strategic commitment to positioning Cape Town as a leading hub for digital commerce on the continent.

 

Taking place from 4 – 6 May 2026 at the Cape Town International Convention Centre, Converge Africa brings together the continent’s most influential leaders across eCommerce, fintech, payments, logistics, digital marketing and cybersecurity.

At its core, the event is driven by a unifying industry imperative:
“Frictionless digital commerce. Transacting seamlessly, without borders.”

A city enabling the future of commerce

The City of Cape Town’s role as a supporting partner reflects a broader vision to attract investment, enable innovation and strengthen the region’s position within Africa’s digital economy.

As digital commerce continues to evolve, cities that create the right environment for collaboration between corporates, start-ups and global technology providers will lead the next phase of growth. Cape Town has increasingly established itself as one of those environments.

By supporting Converge Africa, the City is not only endorsing the event, but actively contributing to driving international and regional business into the Western Cape and showcasing Cape Town as a gateway for digital trade into Africa.

“The City eagerly welcomes the return of Converge Africa to Cape Town. Communities all across the continent are exceptionally active in the e-commerce space, whether as businesses or consumers. Cape Town is the ideal place for this gathering and its engagements between tech entrepreneurs and thought-leaders in the public and private sector,” said Alderman James Vos, the City of Cape Town’s Mayoral Committee Member for Economic Growth.

Converging the full digital commerce ecosystem

Converge Africa is designed as a fully integrated ecosystem, bringing together more than 1,400 attendees from over 700 organisations.

The event spans five core pillars: Payments & Fintech, eCommerce, Digital Marketing, Fulfilment & Logistics, and Digital Security.

This convergence reflects a fundamental shift in how commerce operates today. No part of the customer journey exists in isolation, and the ability to connect systems, platforms and experiences is now central to growth.

Converge Africa combines a dynamic exhibition floor, curated content stages, hands-on workshops and high-value networking opportunities, creating a platform where insight, innovation and business connection come together in one place.

Addressing Africa’s real commerce challenges

Across the continent, the barriers to digital commerce are no longer about access alone, but about reducing friction. These include payment acceptance gaps, cross-border complexity, fraud and trust challenges, and fragmented customer experiences.

Converge Africa provides a platform where these challenges are not only discussed, but actively addressed through practical insight, partnerships and solutions.

A platform for leadership and collaboration

The 2026 edition features a high-calibre speaker line-up from leading global and African organisations.

Confirmed speakers include:

  • Ajay Moti, Head of Global Card Networks, Booking.com
  • Hannes Wessels, General Manager South Africa, Binance
  • Kerissa Varma, Chief Security Advisor Africa, Microsoft
  • Joshua Suckerman, Digital Product Manager: API Marketplace & Payments, Absa
  • Zain Naidoo, Head of Digital Marketing, Dis-Chem Pharmacies
  • Grant Paul Roy, Chief CX Officer, Superbalist

These voices are complemented by leaders from organisations such as Pick n Pay, Nedbank, Vodacom, Spur Group and Kimberly-Clark, offering a multi-dimensional perspective on the future of commerce in Africa.

Driving impact beyond the event

Converge Africa is not just a conference; it is a platform for economic enablement.

Through curated networking, valuable meeting introductions and interactive workshops, the event is designed to facilitate real business outcomes, partnerships and investment opportunities.

The support of the City of Cape Town reinforces the importance of this platform in shaping the region’s digital economy and ensuring that local and international businesses can connect, collaborate and scale.

A shared ambition for growth

As Africa’s commerce landscape continues to evolve, the role of cities, industry leaders and enabling platforms becomes increasingly interconnected.

Converge Africa provides the platform. Cape Town provides the environment. Together, they represent a shared ambition to position the region at the forefront of Africa’s digital commerce growth story.

View the event programme: http://apo-opa.co/42lez6L

Ticket Options: https://apo-opa.co/4eyhPmD

Distributed by APO Group on behalf of VUKA Group.

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