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Shadow Artificial Intelligence (AI) vs Managed AI: Kaspersky reviews the use of neural networks for work in the Middle East, Turkiye and Africa (META) region

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Artificial Intelligence

While AI tools, which help automate everyday tasks, are becoming ubiquitous in many organisations, they often remain part of ‘shadow IT’, when employees use them without corporate guidance

JOHANNESBURG, South Africa, October 20, 2025/APO Group/ –Recent Kaspersky (www.Kaspersky.co.za) research entitled “Cybersecurity in the workplace: Employee knowledge and behaviour” has found that 81,7% of professionals surveyed in the Middle East, Turkiye and Africa (META) region say that they utilise Artificial Intelligence (AI) tools for work tasks. However, only 38% have received training on the cybersecurity aspects of using neural networks, which is one of the critical elements of protection against AI-related risks ranging from data leaks to prompt injections. The research included participants from South Africa, Kenya and Egypt, where the trends were similar to that of the META region.

The vast majority of survey respondents in the META region (94,5%) said that they understand what the term “generative artificial intelligence” means, and for many employees this knowledge is no longer just theoretical: AI tools have become part of their every workday. Overall, 81,7% of respondents use AI tools for work: most often – to write or edit texts (63,2%) and work e-mails (51,5%), to create images or videos with the help of neural networks (45,2%), and for data analytics (50,1%).

The survey uncovered a serious gap in employee preparedness for AI risks. A third (33%) of professionals reported receiving no AI-related training. Among those who had courses, 48% said the focus was on how to effectively use AI tools and create prompts; while only 38% received guidance on the cybersecurity aspect of AI use.

For successful AI implementation, companies should avoid the extremes of a total ban as well as a free-for-all

While AI tools, which help automate everyday tasks, are becoming ubiquitous in many organisations, they often remain part of ‘shadow IT’, when employees use them without corporate guidance. 72,4% of respondents said generative artificial intelligence tools are permitted at their work, 21,3% acknowledged these tools are not allowed, while 6,3% were unsure.

To make employee use of AI more clear and secure, organisations should implement a company-wide policy regarding this aspect. This policy can prohibit AI use in specific functions and for certain types of data, regulate which AI tools are provided to employees, and allow only tools from the approved list. The policy should be formally documented, and employees should receive proper training. After setting a list of hygiene measures and restrictions, companies should monitor AI usage, identify popular services, and use this information to plan future actions and refine their security measures.

“For successful AI implementation, companies should avoid the extremes of a total ban as well as a free-for-all. Instead, the most effective strategy is a tiered access model, where the level of AI use is calibrated to the data sensitivity of each department. Backed by comprehensive training on cybersecurity aspects of AI, this balanced approach fosters innovation and efficiency while rigorously upholding security standards,” says Chris Norton, General Manager for Sub-Saharan Africa at Kaspersky.

To secure corporate AI use Kaspersky recommends organisations to:

  • Train employees on responsible AI usage. Courses on AI security from Kaspersky Automated Security Awareness Platform (http://apo-opa.co/4hsPKwI) can help with adding specialised training to companies’ educational programmes.
  • Provide IT specialists with relevant knowledge on exploitation techniques and practical defence strategies. The ‘Large Language Models Security’ training (http://apo-opa.co/4hj7gDn), part of the Kaspersky Cybersecurity Training portfolio, can enhance both the professional development and the overall cybersecurity of an organisation.
  • Ensure all employees have a cybersecurity solution installed on all their work and personal devices used to access business data. Kaspersky Next products protect against a range of threats including phishing or installing a fake AI tool, particularly given the growing trend of scammers embedding infostealers in deceptive AI applications.
  • Conduct regular surveys to monitor how frequently AI is being used and for which tasks. Using this information, assess both the benefits and risks of AI use to adjust company policy.
  • Use a specialised AI proxy that cleans queries on-the-fly by removing specific types of sensitive data (such as names or customer IDs), and uses role-based access control to block inappropriate use cases.
  • Create a full-fledged policy that addresses the spectrum of relevant risks. Kaspersky’s guidelines for securely implementing AI systems (http://apo-opa.co/4qBNUhh) can be of help.

*The survey was conducted by Toluna research agency at the request of Kaspersky in 2025. The study sample included 2800 online interviews with employees and business owners using computers for work in seven countries: Türkiye, South Africa, Kenya, Pakistan, Egypt, Saudi Arabia, and the UAE.

Distributed by APO Group on behalf of Kaspersky.

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Ghana’s Print Sector Expands as Retail Growth and Advertising Demand Drive Investment in Advanced Production Technologies

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Ghana’s retail market was estimated at approximately US$32 billion in 2023 and projected to reach US$54 billion by 2031, reflecting strong commercial expansion and consumer spending

DUBAI, United Arab Emirates, March 13, 2026/APO Group/ –Ghana’s visual communications and printing industry is entering a new phase of growth, driven by expanding retail activity, urban development, and rising demand for high-impact branding and advertising solutions.

 

Ghana’s retail market  was  estimated at approximately US$32 billion in 2023 and projected to reach US$54 billion by 2031 (https://apo-opa.co/4uK1j95), reflecting strong commercial expansion and consumer spending.

Outdoor advertising — a key driver of large-format printing — generates around US$60 million annually, accounting for more than 20% of total advertising expenditure (https://apo-opa.co/3P5PERC).

As brands compete for visibility across storefronts, malls, events, and public spaces, print service providers are investing in advanced production systems that enable faster turnaround, greater versatility, and durable output suited to West Africa’s climate.

Accra-based Chroma Digital Solutions is among the companies leading this transformation. The business has enhanced its capabilities with the installation of the Canon Colorado M5W wide-format printer, expanding its ability to deliver premium retail displays, interior décor, and high-durability outdoor signage.

As retail, infrastructure, and advertising sectors expand, print businesses are investing in technologies that allow them to diversify offerings

This installation marks one of the earliest deployments of the Colorado M5W technology in Africa, positioning Chroma Digital Solutions to meet emerging demand for specialised and high-value print applications.“In today’s market, clients expect speed, consistency, and the ability to handle everything from décor to large outdoor graphics,” said a Kwame Owusu-Kwarteng , Operation Manger from Chroma Digital Solutions. “Investing in the Canon Colorado M5W enables us to deliver all of this on one platform. Its UVgel technology produces prints that withstand heat and sunlight, while features like white ink, matte-and-gloss finishes in a single job, and texture printing open new premium applications previously difficult to produce locally.” The system’s high productivity and efficient ink usage also support cost control — a critical factor in Ghana’s price-sensitive business environment.

According to Canon, Ghana’s evolving economy is prompting print providers to move beyond basic production towards value-added services that support branding, retail experiences, and architectural design.

“Ghana is one of West Africa’s most dynamic visual communications markets,” said Tushar Vashnavi, Business Unit Director, B2B, at Canon Central & North Africa. “As retail, infrastructure, and advertising sectors expand, print businesses are investing in technologies that allow them to diversify offerings, respond faster to customers, and operate more profitably. Solutions like the Colorado M-series are designed to support this transition by combining productivity, application versatility, and durability.”

CCNA adds that reliable local technical support and strategic business guidance remain essential for successful technology adoption and sustainable growth in emerging markets such as Ghana.For Chroma Digital Solutions, upgrading to advanced production capabilities has opened new business opportunities and strengthened  reliability.

“Having dependable support behind the technology gives us confidence to grow and take on more complex projects,” the spokesperson added. “It allows us to focus on delivering real value to our customers.”

As Ghana’s economy continues to diversify, demand for high-quality visual communication is expected to increase across retail, real estate, events, and corporate sectors — positioning technologically advanced print providers at the centre of this growth.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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“Always On”: 83% of employees stay connected to work during time off, fuelling digital anxiety

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Kaspersky

A new Kaspersky (http://Kaspersky.co.za) survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.

 

The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat. Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.

 

Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations

Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors. More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.

 

“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities. This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.

 

Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:

  • Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
  • Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
  • Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
  • Use technologies that will help reduce risks. For example, Kaspersky Premium (https://apo-opa.co/4cRPM0P) offers AI-powered anti-phishing features designed to help warn of potential threats.

 

Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress. At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products. Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.

Distributed by APO Group on behalf of Kaspersky.

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Binance Earn Offers Users a Simple Way to Put Idle Crypto to Work

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Binance

As interest in passive crypto strategies continues to grow, Binance Earn is becoming an increasingly important part of how users engage with digital assets

JOHANNESBURG, South Africa, March 19, 2026/APO Group/ –As the cryptocurrency market (www.Binance.com) matures, more users are looking for ways to make their digital assets more productive. Rather than leaving crypto idle in wallets, many are exploring ways to generate rewards without actively trading or constantly monitoring the market.

 

Binance is addressing this demand through Binance Earn, a feature designed to help users generate rewards on the crypto they already hold. By enabling users to allocate supported assets to reward-generating products, Binance Earn (https://apo-opa.co/4sl8sLm) offers a simple, accessible way to put idle crypto to work.

For many users, the appeal lies in simplicity. Binance Earn is built around a straightforward experience: users select their assets, choose a product, and once set up, their holdings begin generating rewards automatically. This “set-and-forget” approach allows users to remain invested while their assets work in the background.

The feature is particularly relevant for long-term crypto holders who are not actively trading but still want to derive value from their portfolios. Instead of waiting for market movements, users can explore ways to make their holdings more productive over time.

Simple, ‘set-and-forget’ solutions are becoming increasingly relevant as more users take a longer-term approach to digital assets

Binance Earn offers a range of products to suit different user needs. Flexible options allow users to access their funds at any time, providing liquidity when needed. At the same time, fixed-term products are designed for users who are comfortable committing assets for a defined period. This flexibility allows users to choose options that align with their individual strategies and financial goals.

“We’re seeing growing interest across Africa in ways to make crypto holdings more productive without active trading,” said Larry Cooke, Africa Head of Legal at Binance. “Simple, ‘set-and-forget’ solutions are becoming increasingly relevant as more users take a longer-term approach to digital assets.”

As interest in passive crypto strategies continues to grow, Binance Earn is becoming an increasingly important part of how users engage with digital assets. The feature provides a practical alternative to active trading, allowing users to participate in the crypto ecosystem in a more hands-off way.

This trend reflects a broader shift in user behaviour. While active trading remains a key part of the market, more users are exploring approaches that focus on holding and gradually growing their assets over time.

At the same time, users should be aware that cryptocurrency markets remain volatile, and reward rates may vary depending on market conditions, liquidity, and product structures. As with any financial product, users need to understand how Binance Earn works and assess whether it aligns with their individual risk tolerance and financial objectives.

As digital asset adoption continues to expand across Africa, tools like Binance Earn are helping to shape how users interact with their crypto holdings. For many, the ability to put idle assets to work—simply and without constant involvement—is becoming an increasingly important part of their overall strategy.

Distributed by APO Group on behalf of Binance.

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