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Service as a service (By Viv Muthan Pr Eng)

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3 months ago

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Service as a service

As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution

JOHANNESBURG, South Africa, April 23, 2026/APO Group/ —By Viv Muthan Pr Eng, Head of Export Sales and Operations.

Digitalisation has brought and continues to bring sweeping advancements in how companies go to market and how customers engage with brands. Agentic AI is now poised to disrupt even these developments, creating a scramble among organisations anxious to invest in the “next big thing” for fear of being left behind. Yet history has shown that the more speed becomes associated with winning, the more companies blur the line between operational effectiveness and strategy, copying the same best practices in pursuit of advantage and compromising the very uniqueness they once stood for.

 

The values companies were founded on often fall away in this race to jump on the bandwagon of the newest technology trend. As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution. However, beneath the surface of today’s digital revolution is an even more important structural dynamic which is often overlooked: technology accelerates competitive convergence. In hyper‑competitive markets which are characterised by rapid innovation, collapsing entry barriers, and continuous technological shifts, advantages erode quickly. As organisations adopt the same tools, platforms, and automated customer experiences, differentiation becomes increasingly difficult to sustain. Digitalisation enhances efficiency, but it also amplifies sameness.

 

This is the paradox of the modern competitive landscape where technology expands possibilities on the one hand but compresses uniqueness on the other. Many organisations misinterpret this environment as one where speed itself equals strategy. They invest in more automation, more digital tools, and more system integration at more pace, believing that motion is progress and more equals better. Yet these actions, while valuable, remain squarely within the domain of operational effectiveness. Porter (1996) reminds us that strategy is about what you choose to do as a company, what sets of activities support that position (fit) and, possibly most importantly, what you choose not to do. Digital transformation accelerates the impact of these strategic choices. Technologies shape what organisations prioritise and enable certain behaviours while constraining others. Over time, this subtly shifts how companies make sense of themselves, how they coordinate, and how they engage customers. By spending more on getting faster there is potential for elements of the customer journey to fade into the background, particularly the messy and less easy to control human elements.

 

That is where and why service, especially human service, has become even more strategically significant. In a digital ecosystem where technologies diffuse rapidly and imitation cycles shorten, the only dimension of the firm that remains difficult to replicate is its humanity. Platforms can be cloned, algorithms can be trained, and interfaces can be mimicked but human discernment, contextual understanding, empathetic listening, and relational trust cannot be reverse‑engineered at scale.

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system

 

Technology delivers speed.
Humans deliver meaning.

 

This is why RS, despite being a forefront contender in the space of digitally led and data‑driven e-commerce businesses, continues to invest deliberately in people as a core part of its customer experience. RS recognises that digitalisation is about augmenting and enhancing human capability rather replacing it. E‑commerce platforms handle the transactions, the complicated back end that lends itself to automation, but people handle the relationships. Automation reduces friction, but humans resolve complexity. AI identifies patterns, but people interpret significance.

 

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system. It is the part of the firm that remains recognisably “itself” even as technology evolves. In this sense, “Service as a Service” is more than satire. It might be seen as a strategic assertion: In a transient, digitally accelerated competitive landscape, humanity becomes the last defensible frontier of differentiation. RS embraces digital transformation as an enabler of a higher quality omni-channel customer journey. In an industrial world where customers often operate under pressure, RS is looking at ways to combine speed, technology and humanity to create value that endures even as the technological environment continues to shift.

 

RS South Africa (https://Africa.RSDelivers.com/) is a trading brand of RS Group plc (LSE: RS1) and a leading provider of industrial product and service solutions.

References
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage.
Bharadwaj, A. et al. (2013). Digital Business Strategy.
D’Aveni, R. (1995). Hypercompetition.
McGrath, R. (2013). The End of Competitive Advantage.
Porter, M. (1996). What Is Strategy?

 

Distributed by APO Group on behalf of RS South Africa.

 

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ST Telemedia Global Data Centres Delivers on Responsible Scaling, Surpassing 2028 Carbon Intensity Target Three Years Early with Renewables at 83.2%

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7 hours ago

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July 21, 2026

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ST Telemedia

SINGAPORE – Media OutReach Newswire – 21 July 2026 – ST Telemedia Global Data Centres (STT GDC) today published its 2025 Environmental, Social and Governance (ESG) Report, setting out how the Singapore-headquartered global data centre provider is meeting accelerating demand, including from AI-driven workloads, through infrastructure that is more resilient, efficient and sustainable by design. The report highlights 83.2% renewable energy usage, a 70.5% reduction in carbon intensity from its 2021 baseline, 41.2% improvement in water usage effectiveness (WUE) from the 2020 baseline, and continued progress in embedding ESG considerations into how STT GDC designs, builds, finances and operates its data centres at scale.

The report positions responsible growth as a core business discipline for STT GDC, linking sustainability performance to long-term asset resilience, customer trust and operational excellence. Across its global platform, STT GDC is integrating ESG considerations into capital allocation, site selection, design, operations, risk management and workforce development to support reliable digital infrastructure at scale.

Bruno Lopez, President and Group Chief Executive Officer, ST Telemedia Global Data Centres, says, “The next phase of digital growth will be defined by how the industry resolves the tension between rising demand — particularly from AI — and the finite nature of energy, water and land. Responsible scaling is therefore not a sustainability commitment alone; it is a commercial and operational imperative that shapes where we build, how we design, and how we run our data centre platform. Our 2025 progress reflects disciplined execution of a strategy we have been advancing for years, delivering meaningful improvements in energy efficiency, emissions and resource management across our global platform. As we scale further, we will continue to advance with the same discipline — in the infrastructure we build, the governance that underpins it, and the positive impact we create for the communities and ecosystems we are part of.”

Scaling efficient, lower-carbon infrastructure

STT GDC continued to advance its decarbonisation strategy in 2025, delivering measurable reductions in emissions and improvements in resource efficiency while scaling its global data centre platform to meet rising digital demand. The Group’s approach focuses on embedding sustainability into the design and operation of its infrastructure, enabling long-term performance while managing growing energy and resource requirements. Key environmental achievements include:

Furthered renewable energy adoption, with 83.2% of electricity consumption sourced from renewables, supporting STT GDC’s transition towards carbon-neutral operations by 2030.
Reduced carbon intensity by 70.5% from the 2021 baseline, surpassing STT GDC’s 2028 target three years ahead of schedule, alongside a 15.2% year-on-year reduction in absolute Scope 1 and 2 emissions
Improved energy efficiency across operations, achieving an average Power Usage Effectiveness (PUE) of 1.44, a 13.0% improvement from the 2020 baseline, reflecting continued optimisation of data centre design and operations.
Enhanced water stewardship, with Water Usage Effectiveness (WUE) improving by 41.2% from the 2020 baseline, supported by a balanced approach to managing energy and water use in cooling systems.
Continued progress in sustainable infrastructure, with 48% of its data centres achieving green building certification, reflecting the integration of sustainability considerations across the lifecycle of its facilities.
Building a safe and future-ready workforce

As STT GDC continues to scale its global data centre platform, investing in people, safety and workforce capabilities remains central to delivering reliable and sustainable operations. In 2025, the Group maintained a strong focus on safeguarding its workforce, strengthening organisational capability and supporting the development of future-ready talent to meet the growing demands of the digital economy. Key social achievements include:

Maintained strong safety performance, with zero work-related fatalities and a Total Recordable Incident Rate (TRIR) of 0.1 across more than 41 million hours worked, reflecting robust health and safety management across construction and operations.
Strengthened workforce capability, with an average of 18 training hours per employee, supporting the development of technical, operational and leadership skills across the organisation.
Advanced diversity and inclusion, with 21.7% women representation across the Group, reinforcing ongoing efforts to build a more inclusive and balanced workforce.
Expanded talent development initiatives, including the DC Power Up programme and partnerships with 10 Institutes of Higher Learning across our markets, helping to build a pipeline of industry-ready talent for the growing digital infrastructure sector.
Deepened community and workforce engagement, through skills development programmes and industry-academic partnerships that support long-term talent development and contribute to local economic growth.
Strengthening Governance and Resilience at Scale

Strong governance, disciplined risk management and robust operational controls underpin STT GDC’s ability to scale responsibly in an increasingly complex digital environment. In 2025, the Group continued to strengthen its enterprise-wide approach to governance, embedding ESG considerations into decision-making, risk management and day-to-day operations to support long-term resilience and performance. Key achievements include:

Strengthened governance and ethical business practices, with 100% of employees completing anti-corruption training, reinforcing STT GDC’s commitment to integrity and accountability across its global operations.
Enhanced enterprise-wide risk management, incorporating climate, cybersecurity and operational risks into planning and decision-making, ensuring infrastructure resilience as the Group scales.
Advanced cybersecurity and operational resilience, including strengthened governance, technical controls and preparedness through initiatives such as executive-level cyber exercises and risk assessments across key facilities.
Improved supply chain governance, embedding ESG criteria into procurement processes and reinforcing responsible sourcing practices across its global vendor network.
Strengthened organisational alignment and execution, through the inaugural Group ESG Summit, supporting capability building and consistent application of ESG priorities across markets.
These efforts come as data centre operators face growing expectations to deliver capacity while managing energy, water, climate and cybersecurity risks with greater transparency and accountability.

STT GDC’s 2025 ESG Report reflects a continued evolution in how the Group approaches sustainable growth, with a stronger focus on disciplined execution, operational resilience and long-term performance as it scales its global platform. As digital infrastructure becomes increasingly critical to economies and societies, STT GDC will continue to embed sustainability, risk management and governance into how it designs, builds and operates its data centres.

By working closely with customers, partners and communities, the Group aims to deliver infrastructure that is not only efficient and resilient, but also capable of supporting the next phase of digital growth, including AI-driven workloads, in a responsible and sustainable way.

The full 2025 ESG Report is available at https://www.sttelemediagdc.com/about-us/our-esg-progress

About ST Telemedia Global Data Centres
ST Telemedia Global Data Centres (STT GDC) is one of the fastest-growing data centre providers with a global platform serving as a cornerstone of the digital ecosystem that helps the world to connect. Powering a sustainable digital future, STT GDC operates across Singapore, the UK, Germany, Italy, India, Thailand, South Korea, Indonesia, Japan, the Philippines, Malaysia and Vietnam, providing businesses an exceptional foundation that is built for their growth anywhere. For more information, visit https://www.sttelemediagdc.com/

 

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Cassava Technologies strengthens Africa’s cloud resilience with Microsoft Azure ExpressRoute Metro designation in Johannesburg

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1 day ago

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July 20, 2026

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Cassava Technologies

As the first ExpressRoute Metro location in Africa, Johannesburg joins a select group of global technology hubs offering organisations access to a new level of cloud resilience and security

JOHANNESBURG, South Africa, July 20, 2026/APO Group/ –Cassava Technologies (www.CassavaTechnologies.com), a global technology company, through its businesses – Africa Data Centres and Liquid C2, has expanded Africa’s cloud resilience capabilities after Africa Data Centres was designated a Microsoft Azure ExpressRoute Metro peering location in Johannesburg. This marks a significant milestone for Africa’s digital infrastructure and cloud ecosystem, reinforcing Cassava’s role as a key enabler of secure, resilient, and high-performance digital services across the continent.

 

By leveraging its status as the only provider with an on-net presence in both locations, Liquid C2, Cassava’s cloud and cyber security business, will deliver Secure CloudConnect. This fully managed service combines resilient private cloud connectivity with integrated cyber security solutions, providing organisations with a secure path to Microsoft Azure.

“Being designated a Microsoft Azure ExpressRoute Metro peering location is a defining moment for Africa Data Centres as well as for Africa’s digital infrastructure. It reflects growing confidence in the continent’s ability to support the next generation of cloud and AI-driven services while demonstrating the strength of our One Cassava model. By combining the infrastructure capabilities of Africa Data Centres with the cloud and cyber security expertise of Liquid C2, we are providing organisations with the resilient, secure, and trusted digital foundation they need to accelerate innovation and growth,” said Ziaad Suleman, Senior Vice President of Cassava Technologies South Africa and Botswana.

Being designated a Microsoft Azure ExpressRoute Metro peering location is a defining moment for Africa Data Centres as well as for Africa’s digital infrastructure

As the first ExpressRoute Metro location in Africa, Johannesburg joins a select group of global technology hubs offering organisations access to a new level of cloud resilience and security. Africa Data Centres’ JHB1 facility becomes the second peering location within the Johannesburg metro offering a local ExpressRoute Metro capability. ExpressRoute Metro routes a single connection through two peering locations in the same metro, adding built-in redundancy for mission-critical workloads.

This comes as regulators are placing greater emphasis on operational resilience, business continuity, risk management, and data protection.

Liquid C2’s Secure CloudConnect addresses these requirements by helping organisations reduce the risk of disruption, strengthen their security posture, and simplify the management of complex cloud environments, while meeting regulatory and governance expectations. Customers benefit from a single trusted provider while gaining access to infrastructure designed to support business-critical operations.

“South Africa isn’t waiting for the AI era – it’s helping to shape it, and that ambition rests on digital infrastructure the country can trust. With Microsoft Azure ExpressRoute Metro now available in Johannesburg, organisations across South Africa gain a more resilient and secure path to the cloud for their most critical workloads,” said Vukani Mngxati, CEO of Microsoft South Africa. “When businesses can build on trusted, resilient foundations, they can move faster, compete on the global stage, and turn South Africa’s digital ambition into real economic impact. We are proud to work with Cassava Technologies to help make that happen.”

This milestone marks a significant step forward for African enterprise digital transformation. By bridging hyper-scale infrastructure with managed cloud security, Cassava Technologies is actively future-proofing businesses across the continent, ensuring they have the speed, agility, and protection required to compete in the global digital economy.

Distributed by APO Group on behalf of Cassava Technologies.

 

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Master Power Technologies Unveils R50m State-of-the-Art Customer Experience Centre at New Midrand Premises

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1 day ago

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July 20, 2026

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Master Power Technologies

This milestone marks a significant step in the company’s continued expansion and commitment to advancing Africa’s data centre infrastructure

JOHANNESBURG, South Africa, July 20, 2026/APO Group/ –Master Power Technologies (MPT) (https://kva.co.za/), a leading pan-African provider of turnkey data centre and critical power solutions, has unveiled its hi-tech Customer Experience Centre, also home to its new regional headquarters in Midrand.

Master Power Technologies Unveils R50m State-of-the-Art Customer Experience Centre at New Midrand Premises

This milestone marks a significant step in the company’s continued expansion and commitment to advancing Africa’s data centre infrastructure.

Founded in 1999 by electrical engineer Menno Parsons, MPT has grown from its origins as a Uninterruptible Power Supply (UPS) provider into a diversified engineering firm that delivers end-to-end solutions for data centres across Africa and the Middle East. Today, MPT designs, manufactures, and assembles a wide range of products under its flagship brands, SURE and AIVA, tailored to withstand Africa’s demanding operational environments.

The new Midrand facility spans 6 000m2 and will serve as MPT’s African headquarters, housing approximately 200 employees. Strategically located between Johannesburg and Pretoria, the site is positioned close to major data centre hubs, ensuring accessibility for clients and partners.

Hands-on environment

At the heart of the launch is the Customer Experience Centre, a R50 million investment designed to showcase MPT’s engineering capabilities and provide a hands-on environment for customers, partners, and trainees. The centre features advanced test facilities, including a 2 MVA UPS test platform and a 400kW cooling systems test centre, which is the most comprehensive of its kind on the continent.

These facilities enable performance testing to European certification standards, offering clients confidence in the reliability and efficiency of MPT’s solutions, with the company having become the first African business to be officially certified as an Endorser of the European Code of Conduct for Energy Efficiency in Data Centres in 2025.

The Experience Centre represents a new chapter for Master Power Technologies

“The Experience Centre represents a new chapter for Master Power Technologies. It’s about creating a space where customers can engage with our technology, see it in action, and understand the depth of our capabilities,” says MD and Founder of MPT Menno Parsons.

“This centre will be the most impressive UPS and cooling training facility in Africa, allowing our clients to touch, feel, and work with real systems in a way that has never been possible before.”

Commitment to local

The Experience Centre also highlights MPT’s commitment to local engineering and manufacturing. MPT assembles and engineers complete modular data centre and energy centre solutions within Africa. This approach reduces logistical risks, supports local industry, and ensures solutions are tailored to regional requirements.

Beyond technical demonstrations, the centre will serve as a hub for training and collaboration, equipping engineers and clients with practical knowledge to optimise data centre performance.

It also integrates MPT’s proprietary Advanced Infrastructure Visual Analytics (AIVA) monitoring platform, which manages and records metrics across more than 200 data centres in Africa, offering advanced analytics and operational insights.

“Our business has always been about more than just selling equipment. We engineer solutions for Africa, by Africa. This Experience Centre is a testament to that philosophy, which strengthens our ability to train, innovate and deliver world-class infrastructure while remaining rooted in local expertise,” says Parsons.

The launch of the Midrand offices and Experience Centre underscores MPT’s role as a trusted partner in Africa’s rapidly growing data centre sector. With demand for resilient, efficient, and scalable infrastructure on the rise, MPT’s investment positions the company to meet the evolving needs of clients across the continent and beyond.

Distributed by APO Group on behalf of Master Power Technologies.

 

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