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Service as a service (By Viv Muthan Pr Eng)

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6 months ago

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Service as a service

As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution

JOHANNESBURG, South Africa, April 23, 2026/APO Group/ —By Viv Muthan Pr Eng, Head of Export Sales and Operations.

Digitalisation has brought and continues to bring sweeping advancements in how companies go to market and how customers engage with brands. Agentic AI is now poised to disrupt even these developments, creating a scramble among organisations anxious to invest in the “next big thing” for fear of being left behind. Yet history has shown that the more speed becomes associated with winning, the more companies blur the line between operational effectiveness and strategy, copying the same best practices in pursuit of advantage and compromising the very uniqueness they once stood for.

 

The values companies were founded on often fall away in this race to jump on the bandwagon of the newest technology trend. As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution. However, beneath the surface of today’s digital revolution is an even more important structural dynamic which is often overlooked: technology accelerates competitive convergence. In hyper‑competitive markets which are characterised by rapid innovation, collapsing entry barriers, and continuous technological shifts, advantages erode quickly. As organisations adopt the same tools, platforms, and automated customer experiences, differentiation becomes increasingly difficult to sustain. Digitalisation enhances efficiency, but it also amplifies sameness.

 

This is the paradox of the modern competitive landscape where technology expands possibilities on the one hand but compresses uniqueness on the other. Many organisations misinterpret this environment as one where speed itself equals strategy. They invest in more automation, more digital tools, and more system integration at more pace, believing that motion is progress and more equals better. Yet these actions, while valuable, remain squarely within the domain of operational effectiveness. Porter (1996) reminds us that strategy is about what you choose to do as a company, what sets of activities support that position (fit) and, possibly most importantly, what you choose not to do. Digital transformation accelerates the impact of these strategic choices. Technologies shape what organisations prioritise and enable certain behaviours while constraining others. Over time, this subtly shifts how companies make sense of themselves, how they coordinate, and how they engage customers. By spending more on getting faster there is potential for elements of the customer journey to fade into the background, particularly the messy and less easy to control human elements.

 

That is where and why service, especially human service, has become even more strategically significant. In a digital ecosystem where technologies diffuse rapidly and imitation cycles shorten, the only dimension of the firm that remains difficult to replicate is its humanity. Platforms can be cloned, algorithms can be trained, and interfaces can be mimicked but human discernment, contextual understanding, empathetic listening, and relational trust cannot be reverse‑engineered at scale.

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system

 

Technology delivers speed.
Humans deliver meaning.

 

This is why RS, despite being a forefront contender in the space of digitally led and data‑driven e-commerce businesses, continues to invest deliberately in people as a core part of its customer experience. RS recognises that digitalisation is about augmenting and enhancing human capability rather replacing it. E‑commerce platforms handle the transactions, the complicated back end that lends itself to automation, but people handle the relationships. Automation reduces friction, but humans resolve complexity. AI identifies patterns, but people interpret significance.

 

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system. It is the part of the firm that remains recognisably “itself” even as technology evolves. In this sense, “Service as a Service” is more than satire. It might be seen as a strategic assertion: In a transient, digitally accelerated competitive landscape, humanity becomes the last defensible frontier of differentiation. RS embraces digital transformation as an enabler of a higher quality omni-channel customer journey. In an industrial world where customers often operate under pressure, RS is looking at ways to combine speed, technology and humanity to create value that endures even as the technological environment continues to shift.

 

RS South Africa (https://Africa.RSDelivers.com/) is a trading brand of RS Group plc (LSE: RS1) and a leading provider of industrial product and service solutions.

References
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage.
Bharadwaj, A. et al. (2013). Digital Business Strategy.
D’Aveni, R. (1995). Hypercompetition.
McGrath, R. (2013). The End of Competitive Advantage.
Porter, M. (1996). What Is Strategy?

 

Distributed by APO Group on behalf of RS South Africa.

 

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OPPO Find X10 Pro Max to Debut Globally with MediaTek’s 2nm Flagship Dimensity 9600 Pro

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12 hours ago

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October 15, 2026

By

OPPO

SHENZHEN, CHINA – Media OutReach Newswire – 9 October 2026 – OPPO, a leading global smart device brand, today announced that the upcoming Find X10 Pro Max will be among the first smartphones to feature the flagship MediaTek Dimensity 9600 Pro and launch in international markets.

Built on TSMC’s advanced 2nm N2P process, the MediaTek Dimensity 9600 Pro delivers a significant generational leap in performance and power efficiency. Compared with the previous-generation process, it delivers up to a 61% improvement in CPU multi-core energy efficiency, providing a stronger foundation for sustained flagship performance and increasingly demanded on-device AI workloads on Find X10 Pro Max.

 




 
 

For CPU performance, the Dimensity 9600 Pro continues MediaTek’s All-Big-Core architecture with a new configuration featuring two 4.55GHz C2-Ultra cores and six performance cores. The new CPU delivers an overall performance improvement of 17%, while independent frequency control for each core enables more precise workload scheduling, helping Find X10 Pro Max balance sustained performance with outstanding power efficiency.

Graphics performance takes another step forward with the latest flagship G2-Ultra NX GPU, introducing enhanced ray tracing and new neural graphics capabilities. Under sustained heavy workloads, the Dimensity 9600 Pro delivers approximately 27% higher performance, enabling richer visual detail and more immersive gaming experiences on Find X10 Pro Max.

The Dimensity 9600 Pro also brings a major upgrade to on-device AI with its latest-generation dual-NPU design, combining a powerful NPU with a Super Efficient NPU. The new high-performance NPU delivers 51% faster LLM prefill performance, providing powerful support for workloads including large-model inference and computational imaging. Meanwhile, the Super Efficient NPU is 40% more power efficient, enabling persistent AI capabilities to run at ultra-low power for more responsive and always-available AI experiences.

Further enhancing the platform is OPPO Laminar Flow Engine, jointly developed by OPPO and MediaTek and making its debut on Find X10 Pro Max. By restructuring the underlying rendering architecture and coordinating it more closely with system scheduling, the technology achieves a better balance between ultra-smooth system responsiveness and low power consumption. It also helps accelerate app launches and maintain smooth and stable content loading during demanding scenarios such as rapid photo browsing.

Further details about OPPO Find X10 Pro Max, powered by the MediaTek Dimensity 9600 Pro, will be revealed at the upcoming global launch event.

About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services. OPPO has footprints in more than 90 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
 




 

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Liquid C2 partners with KnowBe4 to bring workforce risk management to African businesses

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1 day ago

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October 14, 2026

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KnowBe4

KnowBe4 is an addition to Liquid C2’s Secure360 portfolio with ongoing security awareness, phishing simulations, and risk management capabilities

JOHANNESBURG, South Africa, October 13, 2026/APO Group/ –Liquid C2, a business of Cassava Technologies, a global technology leader, today announced a new reseller partnership agreement with KnowBe4, a global leader in digital workforce security, securing both humans and AI agents. Through this partnership, Liquid C2 will bring KnowBe4’s training and risk management solutions to enterprise customers across Africa.

 




  

“At Liquid C2, we understand that employees are the first and best line of defence from cybersecurity attacks for any organisation. They are the foundation of a digitally resilient organisation. Employees need the skills and awareness to spot threats early, and by working with KnowBe4, we are strengthening the human side of our cybersecurity services. Cybersecurity is no longer just a compliance exercise, it is a business continuity imperative. Our partnership will ensure our customers have access to global cybersecurity training and an experience customised for staff at all levels of client organisations” said Vinay Hiralall, Chief Commercial Officer at Liquid C2.

We look forward to working with Liquid C2 to deliver KnowBe4’s platform to even more organisations across Africa

KnowBe4 is an addition to Liquid C2’s Secure360 portfolio with ongoing security awareness, phishing simulations, and risk management capabilities. Secure360’s unified framework covers governance, protection, detection and response, while the partnership adds capabilities that help organisations address employee-related security risks.

Additionally, the KnowBe4 platform includes attack simulation and training, email and collaboration security, and agent security powered by its Artificial Intelligence Defence Agents (AIDA). KnowBe4 maintains a robust partner programme that helps organisations worldwide strengthen their      workforce security capabilities.

“We look forward to working with Liquid C2 to deliver KnowBe4’s platform to even more organisations across Africa,” said Kurt Mills, SVP of global channel at KnowBe4. “By integrating KnowBe4’s high-quality, world-class platform with our existing security services, we can now deliver comprehensive protection that combines technological safeguards with digital workforce security. This partnership represents our commitment to providing customers with the most effective methods to build a security-conscious culture and significantly reduce their human and agentic AI-related security risks.”

This offering will be available to small, mid-sized, and large enterprises across Africa, with tailored benefits for regulated sectors like finance, telecoms, and government, where strong cyber security measures are critical to protecting people, systems, and data. Customers will have access to local billing, regional support, onboarding, and compliance assistance specific to their industry needs.

KnowBe4 will be bundled with other Liquid C2 services, including managed cybersecurity which is also available as part of Liquid C2’s Governance, Risk and Compliance offering. This gives organisations greater flexibility to integrate the solution into their existing cybersecurity environments.

Distributed by APO Group on behalf of Liquid Intelligent Technologies.

 

 




 

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OPPO Partners with Manus to Bring Agentic AI Experiences to Smartphones

Published

1 day ago

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October 14, 2026

By

OPPO

SHENZHEN, CHINA – Media OutReach Newswire – 13 October 2026 – Global smart device brand OPPO today announced a collaboration with Manus, a leading AI agent platform, to bring next-generation agentic AI experiences to smartphones. By integrating Manus’ agentic capabilities to OPPO AI Mind Pilot, the collaboration will help users turn complex, multi-step tasks into ready-to-use results—advancing OPPO’s vision for Personalized Proactive Intelligence, where AI understands users and proactively helps them get things done.
 




 
“Agentic AI marks an important shift from answering questions to helping users get things done.” said Kai Tang, President of Software Engineering at OPPO. “Together with Manus, we are bringing more proactive and capable experiences to AI Mind Pilot, enabling AI to better understand users’ intentions, take actions and complete tasks. Our goal is to make personal AI a natural part of everyday life and work.”

“Smartphones are central to people’s daily lives and support many of the tasks they handle every day, making them a natural platform for personal AI agents,” said Tao Zhang, Co-Founder & CPO of Manus. “By bringing together Manus’ agentic capabilities and OPPO’s system-level integration, we can make advanced AI agents more accessible and help users complete multi-step tasks through simple, natural interactions.”

Manus Capabilities Debut in AI Mind Pilot’s New Agent Mode

The collaboration will debut through the integration of Manus’ agentic capabilities into AI Mind Pilot’s new Agent Mode on the upcoming OPPO Find X10 Series with ColorOS 17.

Designed to move beyond simple question-and-answer interactions, AI Mind Pilot can understand a user’s end goal, break it down into multiple steps, identify relevant information, select the appropriate tools, and deliver a finished result, including by working directly with files and photos stored on the device.

For example, a user planning a trip could simply ask AI Mind Pilot to organize their travel plans. It can find flight tickets, hotel bookings, restaurant reservations, and attraction tickets scattered across different apps on the smartphone, organize them, and combine them with relevant online information to create a personalized, day-by-day itinerary—without requiring users to manually gather and upload the information.

The same capabilities can support everyday creative and professional tasks. Users can ask AI Mind Pilot to find and organize photos from a trip, locate specific images, or bring together existing files and online information to create a presentation, proposal, portfolio, or other ready-to-use content, all with just one single prompt.

Powerful Agentic AI Built Around User Control and Privacy

As AI moves from providing information to working with personal context and completing tasks, privacy, security, and user control become increasingly important. AI Mind Pilot is designed with these priorities at its core.

ColorOS 17 uses on-device models to understand and organize relevant information locally. For local tasks such as finding, organizing, or renaming files and photos, the original content remains on the device and is not shared with Manus. When a task requires external processing, AI Mind Pilot will ask for the user’s explicit confirmation before relevant content is uploaded or shared.

Users remain in control of what information is accessed, which actions are taken and whether external processing is allowed. Through on-device processing and transparent authorization, OPPO and Manus aim to make agentic AI more capable while maintaining a clear fucus on users’ choice and control.

Launching on OPPO Find X10 Series

The Manus-powered capabilities in AI Mind Pilot will debut on the OPPO Find X10 Series with ColorOS 17. Further details on availability, supported markets, and user benefits will be announced at launch.
 




 

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