Business
Sasai Money Transfer expands free remittances offer to additional African markets in partnership with Airtel Money
The goal is to close the gap between formal and informal money transfers
JOHANNESBURG, South Africa, September 2, 2024/APO Group/ —
SASAI MONEY TRANSFER (www.MoneyTransfer.Sasai.Global), a business of Cassava Technologies (https://apo-opa.co/4dKI5Hn) and one of the fastest growing international money transfer operators, has partnered with Airtel Money to expand its revolutionary offer of free remittances to more African markets. The Zero Fees initiative, which was first launched in May 2024 by Sasai Money Transfer in partnership with Econet in Zimbabwe, is now being expanded with Airtel Money starting with Uganda, before being extended to other high-traffic remittance Airtel markets such as Ghana, Malawi, Nigeria, Kenya and Zambia.
This innovative offering eliminates remittance sending fees for users of the Sasai Money Transfer service in the United Kingdom and South Africa sending money to family and friends in Uganda. The partnership with Airtel Money Uganda ensures that the recipient also enjoys similar benefits by cashing out their funds for free from their Airtel Money wallet. Overall, this is an end-to-end customer proposition offering unique benefits of improved access and affordability to both the sender and receiver.
We have partnered with Sasai Money Transfer on their innovative initiative that aligns with our own agenda of ensuring financial inclusivity for all Ugandans
The current reality in the African context is that informal remittances are still prevalent, by and large exceeding the volume of formal remittances flowing through official channels. This high level of informality presents a challenge for African migrants many of whom end up losing their hard-earned money to unscrupulous intermediaries. In line with the vision of a digitally connected future that leaves no African behind, Sasai is leading the charge of digitizing and formalizing remittances, and making the services more accessible and affordable for all Africans. The goal is to close the gap between formal and informal money transfers, and making sure that no one is excluded from these essential services.
The Managing Director of Airtel Mobile Commerce Uganda Limited, Mr. Japhet Aritho said, “We have partnered with Sasai Money Transfer on their innovative initiative that aligns with our own agenda of ensuring financial inclusivity for all Ugandans. This offer brings even more value to our customers, coinciding with our big consumer promotion, Vroomula Amajja, which offers customers a chance to win daily cash prizes, weekly Boda-Boda prizes and a Toyota Rav4 Hybrid by simply receiving remittances into their Airtel Money wallet.”
Sasai Money Transfer’s forerunning partnership on zero fees with EcoCash, Zimbabwe’s largest mobile money operator, has proven to be a resounding success. The zero fees offer has become very popular with senders in the UK and SA offering relief from the often-exorbitant remittances fees seen in the market. Resultantly, the initiative has been described by many as an “indispensable lifeline” for families back home.
Sasai Fintech (https://apo-opa.co/4e6oW2f) CEO, Mr. Darlington Mandivenga said, “The partnership with Airtel Money Uganda offers an important avenue into one of Africa’s largest remittance markets. As Sasai, this is where we want to be, ensuring we reach as many people as possible and ultimately leave no African behind. We are in a competitively unique position where we have been able to utilize our source market assets, operational efficiencies and group synergies, while collaborating with like-minded partners such as Airtel Money to deliver innovative offerings.”
The Zero Fees initiative by Sasai marks another first in the remittances industry, where a Money Transfer Operator has been able to effectively collaborate with Mobile Money Operators to focus on a single goal: making money transfer services more affordable. In an industry where fees can be as high as 13%, the zero fees initiative holds enormous long-term potential to contribute to the formalization of international money transfers, the bulk of which still flow through unsafe and unreliable informal channels.
Distributed by APO Group on behalf of Sasai Money Transfer.
Events
As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation
Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.
Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.
The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.
“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.
“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.
Key challenges driving the debate
Core focus areas for this year’s edition of The Africa Debate include:
This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy
Global Realignment & New Partnerships
How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.
Financing Africa’s Future
The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.
Strategic Value Chains
Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.
Digital Transformation & Technology
Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.
The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.
Registration is now open (http://apo-opa.co/46b19gj).
Distributed by APO Group on behalf of Invest Africa.
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