BEIJING, CHINA – Media OutReach Newswire – 9 October 2026 – On the evening of October 6, after Djokovic won the first set of the men’s singles final, his opponent Alex de Minaur retired due to injury, giving Djokovic his seventh China Open title.

During the tournament, the excitement of the China Open extended from the courts to the entire park. The “second venue” with big-screen viewing, a rich variety of officially licensed merchandise, and food and beverage outlets full of everyday bustle blended the passion of sports competition with the city’s relaxed atmosphere, creating a diverse holiday viewing experience.

“After entering through the two ticket gates—north and south—of the National Tennis Center, there are officially licensed merchandise stores at both locations. During the National Day holiday, each of these two stores received over 10,000 visitors a day. Nearly a thousand products give everyone’s tournament memories a tangible carrier,” said Yin Xufei, head of the China Open officially licensed merchandise store.

Also thriving thanks to the events is Shougang Park in Shijingshan, Beijing. The World Table Tennis (WTT) China Grand Smash held in this industrial-style park echoed the China Open during the National Day holiday for the third consecutive year, giving the most vivid footnote to the “Golden Week of Sports Events.”

“People can spend a whole day wandering around Shougang Park—dining, markets, and souvenirs are all available. Besides going into the venue to watch matches and cheer for the athletes, you can also feel the festive atmosphere of table tennis, China’s national sport, blending with the National Day holiday at the Grand Smash Park,” said Gao Yize, a fan from Xinjiang.

At the WTT China Grand Smash official licensed store, visitors and tourists stopped to learn about the tournament-themed T-shirt that lets you “Explore Shijingshan in One T-Shirt.” For those familiar with the “ticket stub economy,” this T-shirt is a “walking ticket stub.” Wearing the benefits during the tournament gives you access to exclusive discounts on dining, accommodation, and sightseeing at hundreds of partner merchants in Shougang Park, Yongdingheji, Moshikou Historical and Cultural Street, and other locations.

The “Golden Week of Sports Events” ignited a city. Led by high-level international events such as the China Open and the WTT China Grand Smash, competitive sports, mass sports, and youth sports events at all levels covered the north, south, east, and west of the “Dual Olympic City” and integrated into its streets and alleys.

During the National Day holiday, the Beijing Yizhuang GT World Challenge attracted over 26,000 spectators. By Tongming Lake, engines roared, and speed and passion were set against the lake and city scenery. The automobile-themed carnival, integrating race viewing, car culture, technology interaction, and leisure consumption, drove significant growth in surrounding dining, retail, and accommodation spending. In Miyun on the outskirts of Beijing, the China Men’s 3×3 Basketball League Championship linked cultural tourism resources and key commercial districts, opening the “Chao San” Market that brought together over 30 merchants offering Miyun’s Three Roasts, intangible cultural heritage “loufen” (starch noodles), and other specialties, allowing fans to enjoy food and buy local products after watching the games…

The “Dual Olympic City” has made holiday cultural tourism scenarios a standard feature of sports events, expanding event consumption scenarios and enhancing the event consumption experience, further demonstrating the enormous potential of the sports event economy.
 




 

BEIJING, CHINA – Media OutReach Newswire – 29 September 2026 – On September 28, the 2026 Bank of China Beijing Marathon & National Marathon Championships held a press conference in Beijing, officially disclosing the event’s preparation details and competition arrangements. The race is scheduled to start on October 18, 2026, with a total field of 32,000 runners.

Founded in 1981, the Beijing Marathon is the oldest city marathon in China and a World Athletics Gold Label road race. Over more than four decades, it has evolved from a simple marathon event into a unique urban experience that traverses Beijing.

 




 
The Beijing Marathon boasts a highly distinctive course. The start line is set at Tiananmen Square. After setting off, runners follow Chang’an Avenue, passing through Fuxingmen and Fuxing Road, before heading north into the Xueyuan Road area in Haidian District, and finally arriving at the Olympic Park, where they sprint to the finish along the landscaped avenue between the Bird’s Nest and the Water Cube.

One of the most notable features of this year’s Beijing Marathon is the integration of the race with the National Marathon Championships. China’s top professional athletes will compete for championship placings on the same course, while mass runners set off alongside them, bringing professional competition and national fitness together on a single course. The event not only provides a high-level competitive platform for professional runners but also preserves broad participation channels for everyday runners, striving to strike a balance between competitive leadership, public participation, and organisational effectiveness.

In terms of event support and civilised race organisation, the organising committee has simultaneously released a number of upgraded measures to comprehensively optimise the participant experience and safeguard race order, building a refined system of medical support, course supplies, and smart guidance, while continuing mature international event service standards. The event also emphasises green organisation, introducing reusable eco-friendly cups, multi-tap self-service water stations, backpack-style water supply equipment, and recyclable waste collection pools, among other environmental measures.

In golden autumn October, Beijing’s mild temperatures make it the perfect season for running. This year’s Beijing Marathon continues to be rooted in Beijing, the “Dual Olympic City,” showcasing the vitality of China’s road running and the urban charm of Beijing to runners and audiences around the world through professional race standards, international event-organising concepts, and profound urban heritage.