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Public Relations: How APO Group Grew Revenue by 88% in the First Half of 2022

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APO Group

APO Group is the largest African-related Primary Information Provider, with the largest media network in the continent

JOHANNESBURG, South Africa, August 29, 2022/APO Group/ — 

By Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder, Chairman and owner of APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service

I recently read this mind-blowing article (https://bbc.in/3CJ0Iff)  on the BBC website.

It describes the story of E Bruce Harrison and his work for the Global Climate Coalition – an international lobbyist group of businesses that opposed action to reduce greenhouse gas emissions, and publicly challenged the science behind global warming in the 1990s.

Harrison’s plan was as ingenious as it was audacious, and it demonstrates the sheer power of Public Relations.

But it also shows that, when that power is wielded without responsibility, the results can be devastating, and irreversible.

Working with a small team of PR professionals and paid scientists, Harrison’s vision to protect the interests of his shadowy paymasters in the US Oil industry has had dire consequences for the whole existence of mankind. The small seeds of doubt they sowed about the accuracy of climate change data fooled the media, discredited the mainstream scientific community, and ultimately delayed the implementation of policies and legislation that might have saved us from the climate disaster we now face.

Of course, there have been numerous instances in the past where Public Relations professionals have used blatantly unacceptable tactics to push the agenda of their clients, however nefarious they might be.

Working for the wealthy Gupta brothers, British PR firm Bell Pottinger infamously used a network of fake bloggers, commentators and Twitter users (https://nyti.ms/3e4iyyX), in an attempt to influence public opinion, exacerbate racism, and sow racial division in South Africa. Ultimately, they were found out, and the agency was forced to shut down in shame. But the scale of the scandal shows us the fine line some PR professionals walk between the interests of their client and the ‘greater good’ of society. 

APO Group is the largest African-related Primary Information Provider, with the largest media network in the continent. We distribute content to 400,000 journalists, and our newsfeed is published simultaneously on 300+ African-related news websites, as well as Bloomberg Terminal, Thomson Reuters Eikon, and many more. We have a HUGE responsibility to ensure that the news we distribute is fair and accurate. Any misstep on our part can mean disinformation is distributed far and wide across Africa, and beyond.

It is why, at APO Group, we have implemented an ethical policy that prohibits organizations from certain industries engaging our services or using our network. For example, no companies involved in the sale of tobacco, alcohol, weapons, or gambling services, can distribute press releases via APO Group.

Our editorial checks are rigorous, and we pride ourselves on spotting content that might mislead or – worse – deceive our media and public audiences. Instead, we focus our attention on positive content that informs and inspires and helps to change the narrative about Africa. The vast majority of people in the African PR community are right alongside us in that mission.  But, despite our strict protocols, some people will always try to slip through the net. 

We focus our attention on positive content that informs and inspires and helps to change the narrative about Africa

According to the World Health Organization, more than 8 million deaths a year are caused by tobacco – with over a million of those being non-smokers killed by passive smoking.

Last year, we were approached by a South African PR agency claiming to represent an anti-tobacco organization. They had a press release to issue, and on the surface, it looked legitimate and worthy. But when our team dug a little deeper, they discovered a more ambiguous message about tobacco. Further investigation revealed that their client was an organization funded by the major multinational tobacco company Philip Morris International.

This not only upset me; it enraged me. That someone could so brazenly attempt to mislead us.

I immediately phoned the CEO of the PR agency to make it clear we would never run content from his agency again.  

Of course, there is a pattern in all these examples of malpractice. These people are clever. They know that extreme rhetoric will never work, but by making their story seem plausible, they can fool the media and spread the deception to an unsuspecting public.

E Bruce Harrison made the world believe that the science of climate change was uncertain and flawed. Thirty years later, as wildfires rage, and the world is gripped by flooding, famine, and drought, we are living out the consequences of his actions.

As for our own brush with PR malpractice, we remain steadfast in our ethical policy. The bottom line is this: we don’t need to work with these industries.

There are plenty of organizations operating in Africa with important stories that deserve to be told. These are the organisations the entire APO Group team is proud to work with, and there are easily enough of them to sustain the growth of the entire African PR industry.

We have the World Health Organization, Greenpeace, and the African Development Bank on our books – to name just a few. By supporting those clients, and hundreds like them, we are participating in a wider movement that is having a lasting positive impact on our continent.

According to the United Nations, Africa will represent 40% of all humanity by 2100. We know, therefore, that Africa is becoming a key target for the tobacco, alcohol, weapons, and gambling industries. But the African PR industry can grow without helping these companies increase their profits at the expense of the African people.

APO Group recorded 88% revenue growth in the first semester of 2022, compared to the first semester of 2021. To me, that is comprehensive proof that no PR agency owner is ‘forced’ to do business with industries that have a negative impact on mankind.

We all have the choice.

For more information about Nicolas Pompigne-Mognard, please visit: www.Pompigne-Mognard.com

Distributed by APO Group on behalf of APO Group.

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ACG CEO Paulo J. Cruz to Speak at the Angola Access & Investment Conference 2026 in Luanda on How Sport and Entertainment Districts Can Drive Inclusive Economic Growth Across Africa

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Cruz joins heads of state, ministers, ambassadors, and CEOs from over 60 international markets at one of Angola’s flagship investment conferences, connecting sport infrastructure to job creation, accessibility, and sustainable development

LUANDA, Angola, October 14, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced that its CEO, Paulo J. Cruz, will speak at the Angola Access & Investment Conference 2026 (AAIC) (www.aaic.ao) in Luanda, Angola, from 14 to 17 October 2026.

 




 
 

The AAIC is organised by Expo Connect Angola in partnership with Skyliam Properties, the Cópia Group, and Angolan Business Beyond Borders, with the support of the Angola-Mozambique Chamber of Commerce and Industry (CCIAM) and the Angolan Ministry of Tourism and the Ministry of Telecommunications, Information Technologies, and Social Communication. The conference brings together heads of state, ministers, ambassadors, CEOs, investors, development banks, and business leaders from over 60 international markets.

Mr Cruz will address how ACG’s origination of integrated sport and entertainment districts contributes directly to inclusive economic growth. His intervention will focus on how sport infrastructure, when designed as a financially self-sustaining urban ecosystem, becomes a catalyst for large-scale job creation, skills development, accessible infrastructure, and long-term economic diversification.

Sport infrastructure has the power to be one of the most inclusive economic assets a country can build

The AAIC’s focus on accessibility and inclusion aligns directly with ACG’s approach to sport and entertainment district development. A Victory District™ is designed from inception to serve the widest possible community: creating permanent employment across dozens of professions, providing professional sport training facilities for young athletes, and generating economic activity that benefits surrounding neighbourhoods year-round.

“Sport infrastructure has the power to be one of the most inclusive economic assets a country can build,” said Paulo J. Cruz, CEO of ACG. “A Victory District™ does not just create stadiums. It creates thousands of permanent jobs, from hospitality to broadcast production, from sport coaching to facility management. It creates training pathways for young athletes. And it creates an urban ecosystem that generates economic activity 365 days a year. That is inclusive growth in practice, not in theory. I am honoured to share that vision at the AAIC alongside some of Africa’s most influential investors and decision-makers.”

The AAIC programme includes official MoU signing ceremonies, B2B investment rounds, VIP executive networking with senior government and business leaders across 10 dedicated Business Lounges, and the inauguration of Angola’s first assistive technology factory. The conference covers priority sectors including energy, mining, accessible tourism, agriculture, logistics, health, and infrastructure.

ACG’s Victory District™ framework is designed to originate integrated, mixed-use sport and entertainment districts that move beyond single-venue development models. Each district combines stadiums, indoor arenas, training academies, hotels, conference centres, retail, entertainment, residential, and commercial space within a single masterplanned development, financed by private and institutional capital without reliance on public subsidy.

Mr Cruz brings more than 28 years of experience across Africa, the Middle East, and Europe in originating, structuring, and delivering large-scale infrastructure, urbanisation, and real estate development initiatives. Prior to ACG, he served as Senior Vice President at DAMAC Group, the largest private real estate developer in the Middle East, and as Group CEO of LandAfrique, a pan-African development platform focused on industrial parks, infrastructure, housing, and power projects across Sub-Saharan Africa.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 

 




 

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Venezuelan Oil and Gas Opportunities Take Center Stage at African Energy Week (AEW) 2026

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Venezuela

The country is promoting new hydrocarbons contracts, upstream and refining opportunities, and technical partnerships with Africa to attract investment and strengthen local energy sector capabilities

CAPE TOWN, South Africa, October 14, 2026/APO Group/ –Venezuela is seeking to attract international investment into its oil and gas sector while building stronger energy partnerships with African countries. Revised hydrocarbon legislation offers new entry routes for private operators, while cooperation on technical training could help African markets draw on Venezuela’s industry expertise. These opportunities featured at the Venezuela Global Investment Forum during African Energy Week (AEW) 2026 in Cape Town.

 




 
 

Ricardo Gomez, Venezuela’s Vice Minister of Commercial Policy, outlined the country’s investment proposition, highlighting 303 billion barrels of proven oil reserves and 193 trillion cubic feet of natural gas.

“Venezuela combines a large hydrocarbon resource base with refining infrastructure and a market that needs reliable energy,” he said. “The opportunities extend from upstream projects to downstream and refining.”

The country’s amended Organic Hydrocarbons Law introduces new ways for international companies to enter the market. Hydrocarbon production participation contracts allow private operators to manage designated assets, oversee operations and market production under negotiated terms. Agreements can extend for 25 years, offering a longer investment horizon for field development and rehabilitation.

Restructured joint venture companies provide another route, retaining majority state ownership while allowing international partners to take on operational responsibilities through approved agreements. Direct ministerial contracts and strategic alliances offer additional opportunities in field redevelopment, oilfield services and infrastructure.

Venezuela is seeing a lot of interest as a result of aggressive fiscal and regulatory changes that are making the country more attractive

Potential investments span heavy-oil production in the Orinoco Belt, mature onshore fields, offshore gas, pipeline rehabilitation, export terminals and refinery upgrades. Venezuela’s target of signing 105 definitive oil contracts by year-end reflects its wider effort to attract operators and accelerate project development.

Scott Gilbert, CEO and Executive Director of Corcel Plc and Non-Executive Chairman of Apertura Energy, highlighted investor interest in the changing regulatory environment. “Venezuela is seeing a lot of interest as a result of aggressive fiscal and regulatory changes that are making the country more attractive,” he said.

Alongside these commercial opportunities, Venezuela is promoting its technical expertise through the Venezuelan University of Hydrocarbons (UVH). Celia Bejarano, the university’s President, explained how the institution trains engineers and geologists in geophysics, reservoir engineering, well management, natural gas and petrochemicals.

“The Venezuelan University of Hydrocarbons was created to deliver a specialized institution where the country can train its own recruits to develop its own premier resources,” Bejarano said.

Through its Africa-Venezuela Energy Partnership with the African Energy Chamber (AEC), UVH is advancing technical training, knowledge exchange and workforce development. The initiative could help African energy projects apply Venezuela’s experience in heavy-oil production and offshore engineering while strengthening local capabilities. Rene Awambeng, founder and managing partner of Premier Invest, highlighted this opportunity for African developers.

“When we are developing our assets here, we always import talent,” he said. “With the Venezuelan University of Hydrocarbons, we can actually leverage Venezuela’s immense experience to support local content development here in Africa.”

Also speaking during the discussion, NJ Ayuk, Executive Chairman of the AEC, emphasized the strategic value of closer ties between the regions. “Our energy industry has an amazing ally in Venezuela,” he said, describing the country as “open for business and ready to partner with Africa.”

Distributed by APO Group on behalf of African Energy Chamber.

 




 

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Sonangol Cites Commitment to Privatization as Company Charts Next Growth Phase

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Katambi

Katambi-2 appraisal, infill drilling and downstream construction frame the national oil company’s priorities as it marks its 50th anniversary

CAPE TOWN, South Africa, October 14, 2026/APO Group/ –Angolan National Oil Company Sonangol is advancing plans for an initial public offering (IPO) while expanding its upstream portfolio and investing in Angola’s domestic refining capacity, as the national oil company charts its next phase of growth following its 50th anniversary in 2026. Speaking at the opening ceremony of African Energy Week (AEW) 2026, Executive Board Member Osvaldo Inácio reaffirmed the company’s commitment to privatization, alongside efforts to increase production, progress new developments and translate Angola’s oil and gas resources into broader economic growth.

 




 
 

 

“We want to make sure that we do it in a way that, when you buy your shares, you are happy with the performance of those shares. We are doing the internal work required to make sure that when we get to that point, it’s a successful story,” he said.

We want to make sure that we do it in a way that, when you buy your shares, you are happy with the performance of those shares

Sonangol’s 50th anniversary comes as Angola’s NOC develops opportunities across exploration, producing assets and domestic processing. Its next investment phase requires capital and technical partners to turn appraisal results into developments while delivering refinery infrastructure and expanding the value retained from Angola’s oil and gas production.

“We are thinking about what the next 50 years will be like, focusing on producing to transform. We are not only looking at managing resources but how we translate those resources into overall development in the country,” he said.

Sonangol’s September account of its Katambi-2 work in Block 24 described a completed formation test in a non-associated gas reservoir, providing further evidence for assessment of the field’s development potential. In its producing portfolio, the company and its partners also reported approximately 100 meters of net oil pay at PAC 416 in Block 3/05, as part of a program intended to increase operated production. The results give Sonangol a technical basis for future investment, while appraisal, development design and commercial arrangements remain necessary steps.

“If you look at our portfolio, we have both operated and non-operated assets. The focus is on making sure we are doing everything we can to make sure those assets are still producing at the highest rate possible. New developments such as Block 3/05 are advancing. We are also part of Kaminho with TotalEnergies,” Inácio shared.

Downstream, Angola’s government reported in September that the Lobito refinery was approximately 26% physically complete, with around $1.6 billion invested and completion envisaged for 2029. A potential petrochemical complex was under study. Alongside Cabinda’s initial 30,000-bpd refining phase, Lobito gives Sonangol’s diversification program a concrete industrial focus, with financing, construction progress and product marketing central to the next stage.

Distributed by APO Group on behalf of African Energy Chamber.

 




 

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