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Polygon launches first programmatic Digital Out-Of-Home (DOOH) campaign in Kenya for Jaguar Land Rover

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3 months ago

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Polygon

The campaign, executed in partnership with Polygon’s technology provider Place Exchange and media agency Omnicom Media Group (OMG), celebrates JLR’s 55-year anniversary and showcases the latest Defender model

CAPE TOWN, South Africa, November 5, 2025/APO Group/ –Polygon (https://PDOOH.co.za/), Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher network has launched its first programmatic DOOH (pDOOH) campaign in Kenya for luxury automotive brand Jaguar Land Rover (JLR).

 

The campaign, executed in partnership with Polygon’s technology provider Place Exchange and media agency Omnicom Media Group (OMG), celebrates JLR’s 55-year anniversary and showcases the latest Defender model. However, it also represents another important milestone for the Kenyan advertising landscape, as the first locally-activated pDOOH campaign to run through Google-based trading tools.

“This is a watershed moment for both the Kenyan and broader African DOOH markets, says Remi du Preez, Managing Director at Polygon.

“It demonstrates how international brands can now transact programmatically across our network using the same digital platforms they rely on globally, bringing true omnichannel capability to Africa.”

We’re proud to be driving innovation that not only connects global brands to African audiences, but also strengthens local ecosystems while speeding up digital transformation

The JLR campaign currently focuses on Nairobi, targeting affluent suburbs, upmarket malls and Jomo Kenyatta International Airport. Initially launched across a limited number of sites, the rollout will soon expand to around 50 premium screens.

While Kenya’s OOH market is smaller than South Africa’s, it remains one of Africa’s top five regions for outdoor media, with a fast-growing digital footprint and increasing advertiser appetite, says Du Preez. “The local market’s sentiment toward DOOH has shifted dramatically over the past few years. As advertisers see its value and measurability, media owners are incentivised to build and convert more digital inventory which, in turn, enables programmatic trading to thrive.”

For JLR, the campaign forms part of a broader omnichannel strategy, where optimisation and attribution play key roles. Through Polygon’s programmatic model which enables day-part targeting, the client can reduce wastage by serving in specific pockets of time and maximising their budget. “The ability to dynamically serve ads, monitor engagement and adjust in real-time delivers to avoid wastage brings a level of agility that traditional loop-based buying can’t match,” says Du Preez.

Polygon leverages Place Exchange (PX) as its core inventory exchange for all programmatic transactions across Africa. PX’s integration with Google’s ecosystem bridges the gap between global buyers and local media owners, allowing advertisers to simply activate, pause or manage campaigns across multiple African markets.

“Through Place Exchange, we’ve created an infrastructure where brands like Jaguar Land Rover can extend their global programmatic strategy into Africa, with the same efficiency, measurability and transparency they expect elsewhere,” explains Du Preez.

With nine African countries already connected to its network – and more being added  –Polygon’s vision is to entrench its position as Africa’s largest DOOH network, offering advertisers a single entry point into a fragmented market while unlocking new revenue streams for local media owners.

“This campaign is a testament to how far we’ve come. We’re proud to be driving innovation that not only connects global brands to African audiences, but also strengthens local ecosystems while speeding up digital transformation across the continent,” Du Preez says.

Distributed by APO Group on behalf of Polygon.

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As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world

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2 days ago

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February 6, 2026

By

Debate

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation

LONDON, United Kingdom, February 5, 2026/APO Group/ –As African economies assert greater agency in a rapidly evolving global order, Invest Africa (www.InvestAfrica.com) is delighted to announce The Africa Debate 2026, its flagship investment forum, taking place at the historic Guildhall in London on 3 June 2026.

Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.

Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.

The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.

“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.

“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.

Key challenges driving the debate

Core focus areas for this year’s edition of The Africa Debate include:

This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy

Global Realignment & New Partnerships

How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.

Financing Africa’s Future

The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.

Strategic Value Chains

Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.

Digital Transformation & Technology

Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.

The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.

Registration is now open (http://apo-opa.co/46b19gj).

Distributed by APO Group on behalf of Invest Africa.

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Zion Adeoye terminated as Chief Executive Officer (CEO) of CLG due to serious personal and professional conduct violations

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2 days ago

on

February 6, 2026

By

CLG

After a thorough internal and external investigation, along with a disciplinary hearing chaired by Sbongiseni Dube, CLG (https://CLGglobal.com) has made the decision to terminate Zion Adeoye due to serious personal and professional conduct violations. This process adhered to the Code of Good Practice of the Labour Relations Act, ensuring fairness, transparency, and compliance with South African law.

Mr. Adeoye has been held accountable for several serious offenses, including:

  • Making malicious and defamatory statements against colleagues
  • Extortion
  • Intimidation
  • Fraud
  • Misuse of company funds
  • Theft and misappropriation of funds
  • Breach of fiduciary duty
  • Mismanagement

His actions are in direct contradiction to our firm’s core values. We do not approve of attorneys spending time in a Gentleman’s Club. CLG deeply regrets the impact this situation has had on our colleagues and continues to provide full support to those affected.

We want to express our gratitude to those who spoke up and to reassure everyone at the firm of our unwavering commitment to maintaining a respectful workplace. Misconduct of any kind is unacceptable and will be addressed decisively.

We recognize the seriousness of this matter and have referred it to the appropriate law enforcement, regulatory, and legal authorities in Nigeria, Mauritius, and South Africa. We kindly ask that the privacy of the third party involved be respected.

Distributed by APO Group on behalf of CLG.

 

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Business

The International Islamic Trade Finance Corporation (ITFC) Strengthens Partnership with the Republic of Djibouti through US$35 Million Financing Facility

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2 days ago

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February 6, 2026

By

ITFC

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties

JEDDAH, Saudi Arabia, February 5, 2026/APO Group/ –The International Islamic Trade Finance Corporation (ITFC) (https://www.ITFC-IDB.org), a member of the Islamic Development Bank (IsDB) Group, has signed a US$35 million sovereign financing facility with the Republic of Djibouti to support the development of the country’s bunkering services sector and strengthen its position as a strategic regional maritime and trade hub.

The facility was signed at the ITFC Headquarters in Jeddah by Eng. Adeeb Yousuf Al-Aama, Chief Executive Officer of ITFC, and H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti.

The financing facility is expected to contribute to Djibouti’s economic growth and revenue diversification by reinforcing the competitiveness and attractiveness of the Djibouti Port as a “one-stop port” offering comprehensive vessel-related services. With Red Sea Bunkering (RSB) as the Executing Agency, the facility will support the procurement of refined petroleum products, thus boosting RSB’s bunkering operations, enhancing revenue diversification, and consolidating Djibouti’s role as a key logistics and trading hub in the Horn of Africa and the wider region.

We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth

Commenting on the signing, Eng. Adeeb Yousuf Al-Aama, CEO of ITFC, stated:

“This financing reflects ITFC’s continued commitment to supporting Djibouti’s strategic development priorities, particularly in strengthening energy security, port competitiveness, and trade facilitation. We are proud to deepen our partnership with the Republic of Djibouti and contribute to sustainable economic growth and regional integration.”

H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti, commented: “Today’s signing marks an important milestone in the development of Djibouti’s bunkering services and reflects our strong and valued partnership with ITFC, particularly in the oil and gas sector. This collaboration supports our ambition to position Djibouti as a regional hub for integrated maritime and logistics services. We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth.”

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties.

Since its inception in 2008, ITFC and the Republic of Djibouti have maintained a strong partnership, with a total of US$1.8 billion approved primarily supporting the country’s energy sector and trade development objectives.

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

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