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Platform-based ecosystems are Africa’s new plane of competition

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mobile usage

Never has there been such a surge in mobile usage and application development to meet the demands and challenges of fast-paced consumers who increasingly rely on mobile devices to connect with brands

JOHANNESBURG, South Africa, December 13, 2022/APO Group/ — 

We are amid a major digital revolution dominating every sector of the economy.

According to Yaron Assabi, Founder & CEO of MVNE, part of the Digital Solutions Group, “Enterprises now focus on enabling consumers, employees, and ecosystem partners. Companies no longer just serve customers; they collaborate with them. They no longer just compete with rivals; they partner with them. They’re no longer limited by industry boundaries; they ignore them. In short: platform-based ecosystems are the new plane of competition.”

In fact, it is becoming such a strong and competitive position that companies are now partnering across the ecosystem to encourage consumer-facing brands to incorporate new profitable mobile services into their value proposition and launch ‘ Branded Mobile services’  or MVNOs ( Mobile Virtual Network Operators ).

Never has there been such a surge in mobile usage and application development to meet the demands and challenges of fast-paced consumers who increasingly rely on mobile devices to connect with brands.

“Consumers demand tailored products and services for their needs and the ability to offer a non-comparative customer value proposition based on niche value combining the core business and telco into a differentiated offering. It is a critical success factor for MVNO’s” adds Assabi. “A targeted customer value proposition to a niche customer segment can gain a lot of traction quickly. That’s exactly where Mobile Virtual Network Operators (MVNOs) and their technology partners, Mobile Virtual Services Enablers (MVNE) should focus. The MNO (Mobile Network Operator) or host network sees tremendous benefit from very profitable customer relationships because of the wholesale business model construct whereby all of the billing and customer service responsibility, including service costs, lies with the MVNO and it enables the MNO to “sweat its assets” with no major additional resources required and hence improvement in profitability.”

“That is a lot of acronyms but it’s an eco-system that works when executed well.”

An MVNE empowers brands to focus on their go-to-market strategy, mitigating the risk and reducing the expenditure and requirement for people and skills for their MVNO.

According to Assabi, “we help to “Mobilise your brand” and help brands combine their core business with Telco to design a unique customer value proposition. MVNE is the enabler for DSTV Internet (https://bit.ly/3BvQ0Hz), a huge success, given it solves the need to combine content and connectivity in Africa. We know that for consumers, the cost of data is the biggest part of the spend when streaming entertainment, therefore, a cost-effective communications solution is critical to making content more accessible anywhere, anytime, on any device.”

An MVNE empowers brands to focus on their go-to-market strategy, mitigating the risk and reducing the expenditure and requirement for people and skills for their MVNO

(https://bit.ly/3UWt3E2)

Did you know that 50% of Africans have mobile phones? This means that mobile technology is the largest platform in Africa and can access a wide range of income groups.

“Furthermore, if we take that AppsAfrica reports Mobile App downloads have surpassed 98 billion, we can see how fast this market is growing. And added to this Hootsuite (https://bit.ly/3PkcMrr), has indicated that South Africans are higher than the global average, spending more than 10 hours a day on the internet, connecting via mobile devices. Therefore, a brand needs to ensure that it creates on-demand, personal, engaging experiences with and for consumers when targeting them on their mobile.”

“Over the last few years, the MVNO market has proven itself in Africa to create more competition and as a result make data services more affordable, especially given that we have one of the highest data charges in the world, which does not make sense for Africa where we desperately need to create digital adoption and create “digital jobs”, says Assabi.  

“As the first MVNE in South Africa, founded in 2013, we have spent time educating the market about the importance of a strategic partnership between the MNO (Mobile Network Operator and MVNO) and we paid a lot of attention to the critical success factors required to ensure that we reduce the high mortal rate of MVNO’s and equip them with the tools for success.”

Our MVNE does not only provide all the technology platforms required to run a successful MVNO but offers a “white glove service “from customer value proposition design, and commercial viability, to smart people that can provide a managed service,” says Assabi.

“So, yes, while MVNOs are focused on creating value, by linking a mobile offering to a brands existing products and services, MVNE can offer managed services to the MVNO as well as a “pay as you grow” or “shared risk and success model” as it differentiates on products and services – and builds an eco-system that is backed by positive customer experience.  

In creating platform-based ecosystems and smart collaboration between businesses that may compete and collaborate at the same time, it is important to identify and partner with service providers who have experience in scaling and developing these niche solutions.  “In our case partners who have built their experience on the African continent. Such is the case with NetEngage, who currently service 38,6M subscribers across ten MVNOs and manage 19,4 Billion calls per year. 

So, yes, I reiterate again, platform-based ecosystems are the new plane of competition,” concludes Assabi. “Branded mobile services are not only an important way to create more competition, and offer consumers more choice, but when done correctly, allows companies to compete in this increasingly competitive landscape.”

Distributed by APO Group on behalf of MVNE (Pty) Ltd.

Events

As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world

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The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation

LONDON, United Kingdom, February 5, 2026/APO Group/ –As African economies assert greater agency in a rapidly evolving global order, Invest Africa (www.InvestAfrica.com) is delighted to announce The Africa Debate 2026, its flagship investment forum, taking place at the historic Guildhall in London on 3 June 2026.

Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.

Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.

The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.

“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.

“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.

Key challenges driving the debate

Core focus areas for this year’s edition of The Africa Debate include:

This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy

Global Realignment & New Partnerships

How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.

Financing Africa’s Future

The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.

Strategic Value Chains

Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.

Digital Transformation & Technology

Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.

The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.

Registration is now open (http://apo-opa.co/46b19gj).

Distributed by APO Group on behalf of Invest Africa.

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Zion Adeoye terminated as Chief Executive Officer (CEO) of CLG due to serious personal and professional conduct violations

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After a thorough internal and external investigation, along with a disciplinary hearing chaired by Sbongiseni Dube, CLG (https://CLGglobal.com) has made the decision to terminate Zion Adeoye due to serious personal and professional conduct violations. This process adhered to the Code of Good Practice of the Labour Relations Act, ensuring fairness, transparency, and compliance with South African law.

Mr. Adeoye has been held accountable for several serious offenses, including:

  • Making malicious and defamatory statements against colleagues
  • Extortion
  • Intimidation
  • Fraud
  • Misuse of company funds
  • Theft and misappropriation of funds
  • Breach of fiduciary duty
  • Mismanagement

His actions are in direct contradiction to our firm’s core values. We do not approve of attorneys spending time in a Gentleman’s Club. CLG deeply regrets the impact this situation has had on our colleagues and continues to provide full support to those affected.

We want to express our gratitude to those who spoke up and to reassure everyone at the firm of our unwavering commitment to maintaining a respectful workplace. Misconduct of any kind is unacceptable and will be addressed decisively.

We recognize the seriousness of this matter and have referred it to the appropriate law enforcement, regulatory, and legal authorities in Nigeria, Mauritius, and South Africa. We kindly ask that the privacy of the third party involved be respected.

Distributed by APO Group on behalf of CLG.

 

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The International Islamic Trade Finance Corporation (ITFC) Strengthens Partnership with the Republic of Djibouti through US$35 Million Financing Facility

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This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties

JEDDAH, Saudi Arabia, February 5, 2026/APO Group/ –The International Islamic Trade Finance Corporation (ITFC) (https://www.ITFC-IDB.org), a member of the Islamic Development Bank (IsDB) Group, has signed a US$35 million sovereign financing facility with the Republic of Djibouti to support the development of the country’s bunkering services sector and strengthen its position as a strategic regional maritime and trade hub.

The facility was signed at the ITFC Headquarters in Jeddah by Eng. Adeeb Yousuf Al-Aama, Chief Executive Officer of ITFC, and H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti.

The financing facility is expected to contribute to Djibouti’s economic growth and revenue diversification by reinforcing the competitiveness and attractiveness of the Djibouti Port as a “one-stop port” offering comprehensive vessel-related services. With Red Sea Bunkering (RSB) as the Executing Agency, the facility will support the procurement of refined petroleum products, thus boosting RSB’s bunkering operations, enhancing revenue diversification, and consolidating Djibouti’s role as a key logistics and trading hub in the Horn of Africa and the wider region.

We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth

Commenting on the signing, Eng. Adeeb Yousuf Al-Aama, CEO of ITFC, stated:

“This financing reflects ITFC’s continued commitment to supporting Djibouti’s strategic development priorities, particularly in strengthening energy security, port competitiveness, and trade facilitation. We are proud to deepen our partnership with the Republic of Djibouti and contribute to sustainable economic growth and regional integration.”

H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti, commented: “Today’s signing marks an important milestone in the development of Djibouti’s bunkering services and reflects our strong and valued partnership with ITFC, particularly in the oil and gas sector. This collaboration supports our ambition to position Djibouti as a regional hub for integrated maritime and logistics services. We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth.”

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties.

Since its inception in 2008, ITFC and the Republic of Djibouti have maintained a strong partnership, with a total of US$1.8 billion approved primarily supporting the country’s energy sector and trade development objectives.

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

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