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Pinterest advertising revenue forecast to reach $4.2bn in 2025, rising 17.1% year-on-year, as the platform embraces shoppability and AI

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Pinterest advertising

Pinterest’s year-on-year ad revenue growth rate in Q1 2024 (+23%) was bettered only by Meta and Amazon among Big Tech platforms
Pinterest’s MAUs surpassed 500 million for the first time in Q1 2024
55% of users see it as a “place to shop”. 40% of Pinners are Gen Z

WARC Media’s Platform Insights: Pinterest

11 June 2024 – Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth since 2021.

According to WARC Media, Pinterest’s advertising revenue is forecast to reach $3.6bn in 2024 (+17.3% year-on-year), and will maintain that rate of growth in 2025, with revenue next year set to total $4.2bn.

From an audience perspective, Pinterest surpassed half a billion users for the first time in Q1 2024, with its MAU number now totalling 518 million.

WARC’s Celeste Huang, author of the report, says: “For so long, Pinterest has been known for upper funnel discovery, where users look for inspiration. However, Pinterest has an audience with high commercial intent. Its advancements in shoppability and AI – alongside a focus on fulfilling users’ ‘multi-session journeys’ – has started to reap rewards, with moves into the performance space attracting additional investment. Among advertisers, trust in Pinterest’s sustainable growth and understanding of its competitive positioning are rising.”

Providing evidence-based insights on the challenges and opportunities Pinterest has to offer, this latest Platform Insights report from WARC Media offers an overview of the key data points that advertisers need to know about the platform spanning investment, consumption and performance.

Investment: Pinterest’s advertising revenue is forecast to reach $3.58bn in 2024 and $4.2bn in 2025

Pinterest is often mentioned alongside Snapchat and Reddit as a “smaller” platform, distinct from digital giants like Meta and TikTok. However, Pinterest is carrying strong growth momentum into the second half of 2024. The platform has refined its position in a highly competitive social media market: effective in upper-funnel discovery, but also capitalising on users with high commerce intent using advanced ad formats.

WARC Media forecasts Pinterest’s global advertising revenue to reach $3.6bn this year (up 17.3% year-on-year) and $4.2bn in 2025 (up 17.1% year-on-year)

Pinterest’s lower-funnel revenue growth rate “nearly doubled” from Q4 2023. Its monetisation strategy resembles other digital peers: utilise new formats and products to boost user engagement and increase ad load and impression.

Pinterest’s growth is strongest in the lower funnel, mainly in the US and amongst the “largest, most sophisticated advertisers”, the platform claims. Such brands are generally “faster” adopters of new ad tools. Emerging categories such as technology generate the most growth in the US, while WARC Media forecasts that the retail category spend on Pinterest will reach $575m globally in 2025.

Consumption: Pinterest’s MAUs surpassed 500 million for the first time

Gen Z is now Pinterest’s largest and fastest-growing demographic, making up 40% of all Pinners. Qustodio’s data on kids and teen social media use revealed that Pinterest was used more than Instagram in the US, UK, Australia, and France last year. Younger users go to Pinterest to plan and shop and are quick to react to new content formats like collages.

The platform has long been known for brand discovery and product inspiration. Pinners are open to ideas: 96% of top searches on Pinterest are unbranded. However, it is now sharpening its content and shopping strategy to further boost performance and consumers’ “inspiration to action” journey.

Since 55% of users see it as a “place to shop”, Pinterest wants to position itself as a “more positive alternative” to other digital environments, especially as social platforms focus on entertainment and human connection migrates to messaging apps.

New formats such as Collages are vital to these aims: Collage are shoppable, and users are 3x more likely to save Collage pins than other formats on Pinterest. Nearly 70% of Gen Z create Collages. This helps to create human curation signals to feed Pinterest’s AI to serve more customised ads.

Performance: Attribution models underestimate Pinterest’s revenue contribution

Research by Fospha found that Google Analytics severely underestimates Pinterest’s revenue contribution, with Last Click capturing only 1.3% of its impact. The best-optimised brands on Pinterest spend 23% of their budget on awareness and consideration, and adopt an always-on strategy, the study concluded.

Pinterest’s cost-per-acquisition is down 60% year-on-year, per data from Nest Commerce, and its conversion rate continues to grow. Leveraging keywords and interest targets is crucial for lower-funnel success.

Data shared by Pinterest itself reported that it can deliver a 28% increase in conversions and up to 96% traffic increases for advertisers. Multi-format campaigns are important here: brands that use videos in their Collection ads see a 44% better ROAS, compared to static Collection ads, according to Pinterest.

Moreover, Pinterest’s ad proposition is viewed positively by advertisers and users alike. Kantar’s ad equity metrics revealed improving scores from Pinterest between 2021 and 2023, meaning consumers are less likely to view ads on the platform negatively. Pinterest also ranked as US consumers’ second most-preferred ad platform, with ads seen as “very relevant and useful”.

Platform Insights: Pinterest is part of a series of reports exclusive to WARC Media subscribers, which include an overview of platform investments, media consumption and performance insights. This latest report follows Platform Insights: TikTok, Platform Insights: YouTube, Platform Insights: Instagram and Platform Insights: Snapchat.

Business

The “Cool Hainan” Global Campaign Generates Buzz and Attracts International Travelers

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communication project

HAIKOU, CHINA – Media OutReach Newswire – 28 August 2026 – Since the beginning of this year, an international social media promotion campaign themed “China’s Free Trade Port, World-Class Resort Island: Welcome to Cool Hainan” has brought China’s Hainan Free Trade Port into the view of global travelers, attracting more international tourists to visit this tropical island.
 




 

This international communication project was planned and implemented by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province. Through social media platforms, 56 travel-themed pieces of content were published for global audiences, with total exposures exceeding 16 million. The campaign spanned major inbound tourist source markets for Hainan—including Russian-speaking regions, Southeast Asia, Europe, and North America—distributed via multilingual accounts in Russian, Thai, Indonesian, French, Spanish, and Portuguese, ultimately reaching an audience of over 52 million followers.

Breaking from traditional promotional models, the campaign released seven themed series of Hainan tourism content featuring practical travel guides and immersive on-site scenarios, showcasing international branding labels such as “Cool Hainan”, “Top Ten Hainan Tourism Icons”, and “Cool Island”. Starting with high-end luxury getaways on the Sunshine Coast in January, themes shifted monthly: February showcased Hainan’s distinct Li and Miao ethnic Spring Festival customs; March focused on trendy surfing experiences and Wenchang aerospace study tours; April highlighted water sports and wellness tourism; May featured archaeological study tours and rainforest adventures; June promoted rainforest self-driving tours and ethnic minority villages; and July rolled out “Ten Signature Marine Tourism Routes”, with a single post achieving over 2.6 million impressions.

This content not only showcases diverse landscapes and experiences such as bays, rainforests, folk customs, health and wellness, and sports, but also highlights practical travel information including visa-free policies for 86 countries, temporary permits for foreign driver’s licenses, shopping, and duty-free/departure tax refund policies for off-island travel, seamlessly integrating the island’s natural scenery, local intangible cultural heritage, and modern tourism consumption business formats.

Global social media users have shown a strong interest in traveling to Hainan. Many have left comments asking about specific details such as visa-free policies, dining, accommodation, sightseeing, and self-driving trips, and several users said they have added Hainan to their future travel bucket lists.

Hainan hopes to leverage this themed social media campaign to build an international image as a “World-Class Resort Island”, enhance its appeal as an inbound tourism destination, and support Hainan’s development into an international tourism and consumption center. According to an official from the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, Hainan possesses tropical coastal tourism resources that are unique in China. Capitalizing on the policy dividends and openness advantages of the Free Trade Port, Hainan will continue to optimize its tourism service offerings for international visitors and foster a tourism consumption environment that meets international standards.
 




 

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Education

Islamic Development Bank Institute (IsDBI) and Prince Mohammed Bin Salman College of Business & Entrepreneurship (MBSC) Celebrate Graduation of Strategic Business Leadership Program Participants

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IsDBI

Jointly developed by IsDBI and MBSC, the program combines executive education with practical learning to help leaders strengthen strategic execution, innovation, organizational transformation, and sustainable value creation

JEDDAH, Saudi Arabia, August 31, 2026/APO Group/ –The Islamic Development Bank Institute (IsDBI) (https://IsDBInstitute.org/) and Prince Mohammed Bin Salman College of Business & Entrepreneurship (MBSC) celebrated the graduation of the participants of the Strategic Business Leadership Program, recognizing 30 leaders from 15 IsDB Member Countries and Muslim communities.

 




  

Jointly developed by IsDBI and MBSC, the program combines executive education with practical learning to help leaders strengthen strategic execution, innovation, organizational transformation, and sustainable value creation.

The Strategic Business Leadership Program benefited from the support of three IsDB Group entities, namely the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), Islamic Corporation for the Development of the Private Sector (ICD), and International Islamic Trade Finance Corporation (ITFC).

The graduation ceremony took place on 27 August 2026 at the IsDB Headquarters in Jeddah. It brought together senior representatives from the IsDB Group, MBSC, and program partners, along with the graduating participants.

In his opening remarks, Dr. Sami Al-Suwailem, Acting Director General of IsDB Institute, emphasized the importance of investing in human capital, knowledge, and institutional capacity to help Member Countries address emerging challenges and unlock new opportunities. He thanked ICIEC, ICD, ITFC, MBSC and all the team members who contributed to the success of the program.

The ceremony featured keynote remarks from Dr. Khalid Khalafalla, CEO of ICIEC and Acting CEO of ICD, and Mr. Nazeem Noordali, COO of ITFC, whose participation underscored the Group’s commitment to strengthening private-sector development, trade, investment, risk mitigation, and economic opportunity across IsDB Member Countries.

Dr. Zeger Degraeve, Executive Dean of MBSC, reflected on the partnership with IsDBI and commended the caliber of the graduating cohort, emphasizing the importance of translating leadership learning into tangible organizational and societal impact.

Dr. Muhammad Azam Roomi, Professor of Entrepreneurship at MBSC and Faculty Director of the program, highlighted the practical dimensions of the learning journey, including entrepreneurial thinking, strategic decision-making, innovation, and opportunity recognition and urged the participants to change lives.

Mr. Yahya Rehman, Head of IsDBI’s Knowledge Leaders Section, highlighted the Institute’s role in developing human capital and providing knowledge-based solutions that contribute to sustainable economic advancement across IsDB Member Countries.

Two representatives of the graduating cohort, Mr. Hesham Ahmed Suqail and Ms. Mahwish Naeem, also shared the participants’ perspective, reflecting on the program’s value, practical learning experience, and opportunity for peer exchange across countries and professional backgrounds. They expressed their gratitude to the IsDBI and MBSC for the life changing experience and learning.

The ceremony concluded with the award of certificates and recognition of program partners. The graduation marks the beginning of the participants’ next stage of leadership, equipping them to contribute to stronger organizations, more innovative businesses, and greater economic and societal impact in their respective countries.

The IsDBI–MBSC partnership provides a continuing platform for developing leadership capabilities across the IsDB ecosystem and empowering a new generation of leaders to translate knowledge into action and learning into sustainable development outcomes.

Distributed by APO Group on behalf of Islamic Development Bank Institute (IsDBI).

 

 




 

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Business

CIT VERICASH Recognized as Best Digital Financial Services Platform of 2026 by Global Business Outlook

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The recognition marks the latest in a series of industry acknowledgements for the company, which in 2025 was awarded Best Digital Transformation Platform, Fintech Strategic Partner of the Year, and Best Financial Services Platform Africa

LAGOS, Nigeria, August 24, 2026/APO Group/ –CIT VERICASH (https://www.CITVericash.com/), the fintech enablement platform serving banks and financial institutions across Africa, has been awarded Best Digital Financial Services Platform 2026 by Global Business Outlook, the UK-based international business publication known for its annual awards recognizing transformative performance across global financial markets.

The recognition marks the latest in a series of industry acknowledgements for the company, which in 2025 was awarded Best Digital Transformation Platform, Fintech Strategic Partner of the Year, and Best Financial Services Platform Africa. For CIT VERICASH, the Global Business Outlook award extends the company’s growing international profile at a moment when digital financial services adoption across sub-Saharan Africa is accelerating at institutional scale.

Those numbers are difficult to dispute. A single deployment of the VERICASH platform currently powers the digital banking operations of a pan-African banking group across 22 countries, processing over 500 transactions per second, handling more than 30 million digital services per day, and maintaining more than 7 million active subscribers. In the client’s first five years of full digital platform operations, the results compounded: 5x growth in digital subscribers, 10x growth in monthly transactions, and 30x growth in monthly financial transaction value, translating directly into higher fee income and lower servicing costs.

Building the Backbone of African Digital Finance

CIT VERICASH, a division of CIT GLOBAL, draws on the parent company’s 30-plus years of system integration and software expertise since its founding in Toronto in 1993, delivering award-winning technology to clients across more than 50 countries.

The cornerstone of the company’s performance is the VERICASH Fintech Enablement Platform, a centralized, integrated ecosystem designed to enable financial institutions to launch, operate, optimize, and continuously scale digital financial services through a single platform. Powered by an agile, low-code/no-code service builder, the platform allows commercial banks, digital banks, microfinance institutions, mobile money operators, and fintechs to rapidly deploy and evolve digital banking, agency banking, mobile wallets, payment ecosystems, lending, and other financial services while reducing complexity, accelerating time-to-market, and maximizing the value of existing infrastructure. Currently live in approximately 25 markets across Africa, the platform supports Tier 1 banks, digital banks, neobanks, and fintech operators with the technology, operational capabilities, and strategic enablement required to drive sustainable digital growth.

Global Business Outlook, in selecting CIT VERICASH for the 2026 award, pointed to the platform’s demonstrated ability to operate at institutional scale across fragmented regulatory environments, a challenge that continues to frustrate expansion-minded financial institutions across the continent.

Strategic Partnership That Goes beyond software delivery

To ensure sustainable, long-term client growth, CIT VERICASH anchors every deployment in a Strategic Partnership Model that extends far beyond traditional software delivery. Rather than acting as a technology vendor, CIT VERICASH operates as a long-term strategic partner, aligning technology, operational excellence, and business growth around shared success.

The partnership model combines a scalable fintech platform with dedicated Centres of Excellence, 24/7 operational monitoring, continuous platform optimization, development and customization capabilities, business intelligence and performance analytics, application quality support, and proactive fraud monitoring. Beyond technology operations, CIT VERICASH works alongside clients to evaluate business models, support licensing requirements, build operational teams, develop financial forecasts, and accelerate go-to-market execution for new digital service offerings.

Supported by a collaborative revenue-sharing model that aligns incentives between CIT VERICASH and its partners, this approach enables financial institutions to reduce technology risk, accelerate profitability, continuously evolve their digital capabilities, and unlock sustainable long-term growth.

This enterprise-grade approach has translated into critical long-term alliances. In East Africa, CIT VERICASH has formed a strategic alliance with Bluechip Technologies, combining the VERICASH platform with Bluechip’s localized market expertise to deliver agency banking, digital payments, and mobile wallets to banks, telcos, and fintechs. Further across the continent, a decade-long partnership with CWG PLC in West Africa that powers large-scale financial ecosystems.

A key differentiator shaping CIT VERICASH’s product direction is its approach to artificial intelligence. Rather than positioning machine learning as an optional layer, the company operates under a clear philosophy: “AI is not a feature. It is how the digital channel thinks, decides, and acts.” By embedding 360° AI-powered capabilities across retail, SME, and corporate banking, including personalized customer experiences, automated credit scoring, real-time transaction risk scoring, and proactive fraud prevention, the platform is built for the next generation of digital finance infrastructure, not the last.

A Pattern of Recognition

What distinguishes CIT VERICASH’s recent run of awards from standard industry noise is the consistency. Three industry recognitions in 2025, now followed by an international designation from Global Business Outlook in 2026, suggest a narrative that is beginning to cut through: a company that has spent years building infrastructure continues to be acknowledged because its clients are scaling profitable, inclusive digital services.

The timing is not incidental. Digital financial services adoption across sub-Saharan Africa accelerated sharply following the pandemic, and the institutions that emerged well-positioned were largely those that had invested in scalable ecosystems rather than attempting to build proprietary stacks. CIT VERICASH positioned itself on the right side of that structural shift.

Distributed by APO Group on behalf of CIT VERICASH.

 

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