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Orange Middle East & Africa and Amazon Web Services Collaborate to Bring Advanced Cloud Technologies to Customers in North and West Africa

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Orange

Organizations in the public and private sector will be able to leverage AWS Wavelength infrastructure and services to take advantage of the security, scalability, and reliability of AWS

CASABLANCA, Morocco, May 29, 2024/APO Group/ — 

With the first AWS Wavelength Zones in Morocco and Senegal, customers can build applications using AWS services installed within Orange’s network (https://www.Orange.com) to securely process and store data locally and deliver low-latency user experiences. Organizations in the public and private sector will be able to leverage AWS Wavelength infrastructure and services to take advantage of the security, scalability, and reliability of AWS.

Today, Orange Middle East & Africa (OMEA) and Amazon Web Services, Inc. (AWS), announced plans to bring AWS Wavelength to Morocco and Senegal later this year, enabling startups, enterprises, and public organizations to securely process and store data locally, leverage AWS services for digital transformation, and build low-latency applications. These are the first AWS Wavelength Zones directly accessible both through wireless and wireline (internet) connections, allowing any customer to deploy and run applications locally on AWS compute and storage located in Orange data centers. AWS Wavelength enables developers to support use cases across high-trust, regulated industries that require data to remain local, such as telecom, finance, public sector, and healthcare, as well as industries that depend on low-latency applications like gaming. Because AWS Wavelength Zones extend AWS services locally, customers can seamlessly connect back to the rest of their applications and the full range of cloud services running in an AWS Region, leveraging the security, scalability, and reliability of AWS.

There is strong demand for cloud services in Africa, with its Infrastructure as a Service & Platform as a Service industries expected to grow by 18% on a yearly basis to reach $13 billion in 20281. According to McKinsey, early indications show that Africa is embracing cloud services, and there are no signs of slowing down2. The new AWS Wavelength Zones will allow customers to take advantage of cloud services and help meet compliance requirements for applications requiring locally-hosted data.

Orange is one of the world’s leading telecommunications operators with a total customer base of 298 million worldwide and a presence in 26 countries, including 18 in Africa and the Middle East. As an AWS Advanced Tier Services Partner, Orange has a strong track record of supporting enterprises on their cloud journeys and will leverage the new local infrastructure capabilities, as well as existing AWS Regions, to foster cloud adoption in Africa. Orange will also be an anchor customer for the AWS Wavelength Zones, running some of its IT workloads in country and helping to accelerate the digital transformation of the company.

The announcement of AWS Wavelength Zones for North & West Africa is a major achievement in our strategy to foster the cloud transformation of African businesses

Jérôme Hénique, CEO at Orange Middle East and Africa said, “The announcement of AWS Wavelength Zones for North & West Africa is a major achievement in our strategy to foster the cloud transformation of African businesses. We are providing the benefits of AWS to Moroccan and Senegalese organizations, from SMBs to MNCs, while ensuring data residency in secure Orange Datacenters in combination with our best-in-class connectivity solutions.”

Historically, AWS Wavelength Zones have existed in countries with AWS Regions. Today’s announcement showcases a new and evolved AWS Wavelength Zone design to help meet the needs of customers in these emerging geographies, providing the key benefit of bringing AWS services into countries without an AWS Region or AWS Local Zone. Customers can deploy their applications to AWS compute and storage located within Orange’s data centers in Morocco and Senegal, so application traffic only needs to travel from the device to the local AWS Wavelength Zone either via Orange’s network or the network of another mobile or internet service provider. With the new design, customers can deploy applications with low latency and granular data residency controls, providing further choice to help customers address stringent data residency requirements, such as in-country for regulatory, contractual, or security reasons. The work together will also strengthen local digital businesses and startups, by encouraging innovation and offering simplified access to cloud services and development tools.

“The deployment of AWS Wavelength Zones in North and West Africa, in collaboration with Orange, will further empower customers in growing geographies with local AWS services,” said Jan Hofmeyr, vice president of EC2 Edge at AWS. “Customers of all sizes and all industries in Morocco and Senegal will be able to access local AWS compute and storage for data residency, low latency, and security needs for applications across real-time gaming and regulated industries, helping customers unlock new innovation and accelerate digital transformation.”

AWS is the most comprehensive and broadly adopted cloud, offering more services than any other cloud provider with the most proven operational and security expertise. AWS Wavelength Zones will run a broad range of AWS services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Block Store (Amazon EBS), Amazon Elastic Container Service (Amazon ECS), Amazon Elastic Kubernetes Services (Amazon EKS), Amazon CloudWatch, Amazon EMR, and Application Load Balancer as part of Elastic Load Balancing (ELB). With AWS Wavelength, customers can use the same AWS APIs, tools, and functionality they are familiar with to build their applications.

Swarmio is a telco-grade gaming technology provider that offers unparalleled solutions that elevate the gaming experience and drive revenue for both telcos and game publishers. “There is a dynamic and growing gamer community in Africa, including Morocco and Senegal, and we want to provide them with advanced gaming experiences but run into technical hurdles involving locally available cloud services,” said Vijai Karthigesu, CEO and Founder of Swarmio. “AWS Wavelength will help us transform the worldwide gaming landscape by combining the power of AWS with our Swarmio Edge platform to provide an unmatched, low-latency experience that allows creators to connect and delights global game publishers and developers.”

Distributed by APO Group on behalf of Orange Middle East and Africa.

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WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2026

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1 hour ago

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August 12, 2026

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Cannes Creative Effectiveness Lions 2026
Cultural insights, interactive experiences, strategic creator partnerships and platform-native ideas lead to commercial success
12 August 2026 – Strategically integrating cultural insights, interactive experiences, strategic creator partnerships, and platform-native ideas into campaigns are key drivers of commercial success, according to a new report by WARC, the global authority on marketing effectiveness.

‘Creative Effectiveness Lions – Insights from the 2026 winners’, identifies trends and themes common to the winners of this year’s Cannes Creative Effectiveness Lions awards category, which rewards creativity that has also met business goals and driven sustainable impact over time.

Based on WARC’s exclusive access to the jury deliberations and analysis of the entries, the report unearths insights into what makes a campaign both creative and effective, offers a behind-the-scenes view on the strategies that led to success, and provides takeaways for advertisers, agencies, media owners, people and planet.

Commenting on the report, John Bizzell, Content Lead, WARC, said: “This year’s winning Creative Effectiveness campaigns offer valuable insights for marketers, demonstrating how creative excellence can address genuine business and social issues while delivering meaningful growth.”

On the winners, jury president Bertille Toledano, CEO, BETC, Havas Creative Middle East and President of Havas Creative Network, commented: “The jury sought to award Lions to campaigns that delivered genuine impact on real people – the kind of campaigns you would discuss with your mother over lunch. We kept in mind the Creative Effectiveness Ladder to select the most effective creative work that embodied a cultural vision and a clear sense of what the brand stands for. These are the ones I’ll be telling my mother about.”

The three key themes of the Creative Effectiveness Lions 2026 winners are:

  • Rewrite cultural rules, don’t just reflect them

Cultural insight is a strategic business tool that helps brands actively focus on what connects people, and how to respond and innovate. Brands that move beyond surface-level understanding and instead use cultural analysis strategically can unlock new opportunities for growth, relevance and differentiation.

 

Brands should prioritize activation over observation, position themselves as cultural solutions, and focus on value exchange rather than transactional relationships.

Creative Effectiveness Grand Prix winner, Three Words for insurance brand AXA by Publicis France, transformed its home insurance offering to support victims of domestic violence in France by adding the clause ‘and domestic violence’ to its contracts, enabling emergency relocations for those in need.

Gold winner Pedigree’s Caramelo campaign by AlmapBBDO São Paulo, redefined the concept of ‘pedigree’ and increased the adoption of mixed-breed dogs in Brazil, particularly the culturally significant Caramelo, expanding its total addressable market.

  • Interactive experiences foster deeper brand involvement

Turning brand assets into interactive tools enables brands to deepen engagement, foster participation and create memorable moments for audiences.

Brands should embrace direct consumer participation utilising assets, leverage data to build credibility, and implement meaningful reward mechanisms to drive engagement.

Vaseline, the trusted skin healer’s silver-winning Vaseline Verified campaign by Ogilvy Singapore, engaged directly with creators to address misinformation about its product on social media to ensure safe usage among consumers.

Furniture retailer IKEA’s Hidden Tags silver campaign in Portugal by Uzina, Lisbon, encouraged customers to discover the hidden production dates on their products to build consumer trust and reinforce long-term brand commitment.

  • Strategic creator partnerships and platform-native ideas build brands

Creators are more than paid promoters; they can be authentic advocates who add real value. Platform-specific features earn community buy-in and mean reach continues when spend stops.

Brands should focus on integration rather than interruption, look beyond simple amplification, and meet audiences where they naturally engage.

Uber Easts, the food delivery platform’s silver-winning campaign Football is for Food, by Special US, transformed its NFL sponsorship into a purchase opportunity by embedding itself into the sport, linking football with food.

Bronze-winning campaign ‘U Up?’ by Rethink Canada for IKEA leveraged multiple touchpoints to create unexpected brand interactions into points of purchase for mattresses by turning consumer insomnia into immediate conversation.

WARC’s John Bizzell added: “This year’s jury talked a lot about context, from sourcing to metrics and culture. The jury wanted to see work that included well-sourced, credible data and metrics on what was the business impact. They also wanted to see cultural context – on an international jury, not everyone may understand why an insight is so important for a brand or category. Entrants should bear these factors in mind for next year.”

The full report is available to WARC Strategy subscribers. An upcoming WARC Podcast available from 20 August will discuss the findings.

 

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Energy

ExxonMobil’s Artificial Intelligence (AI) Breakthrough Signals New Era of Digital Exploration in Guyana Ahead of Caribbean Energy Week (CEW) 2027

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3 hours ago

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August 12, 2026

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Etu Energias

As artificial intelligence transforms upstream decision-making, Guyana’s energy sector continues to attract investment and innovation ahead of the Caribbean Energy Week 2027 In-Country Launch in Georgetown on 1 September 2026

CAPE TOWN, South Africa, August 12, 2026/APO Group/ –ExxonMobil’s announcement that artificial intelligence has identified four new exploration opportunities within Guyana’s prolific Stabroek Block marks a significant milestone in the country’s digital transformation. By applying AI to historical discoveries, drilling results and subsurface data, the company is demonstrating how advanced analytics, machine learning, high-performance computing and next-generation seismic imaging can accelerate exploration, reduce costs and improve discovery success rates.

 

The breakthrough comes as Guyana targets crude oil production of 1.3 million barrels per day by 2027 and 1.7 million barrels per day by 2030, underscoring the growing role of digital technologies in maximizing resource development alongside continued investment in drilling and infrastructure.

Against this backdrop, the Caribbean Energy Week (CEW) 2027 Guyana In-Country Launch, taking place on 1 September 2026 at the Guyana Marriott Hotel in Georgetown, will bring together operators, technology providers, geoscience companies, investors and regulators to examine the latest developments shaping Guyana’s energy sector and build momentum ahead of CEW 2027 next July. Returning for its second edition, CEW provides a premier platform for advancing investment, showcasing new projects and highlighting the technologies driving the country’s next phase of upstream growth.

Momentum behind AI adoption continues to build. In May 2026, ExxonMobil Vice President of Exploration John Ardill confirmed the company was expanding its use of deep learning, machine learning and high-performance computing to analyze seismic data and identify hydrocarbon-bearing prospects that were previously more difficult to evaluate.

The company is simultaneously advancing an ambitious offshore drilling program. This month, ExxonMobil commenced new drilling activities in Guyana’s Exclusive Economic Zone, including the Whiptail development well and Rockhead-1 exploration well. Earlier this year, the company also sought environmental authorization for the Haimara gas-condensate development and has proposed a 35-well drilling campaign between 2028 and 2033, reinforcing confidence in Guyana’s long-term exploration potential.

These developments are creating growing opportunities for AI developers, digital technology providers, seismic specialists, engineering firms and oilfield service companies that can support increasingly data-driven exploration and field development activities.

As the first official milestone on the road to Caribbean Energy Week 2027, the Georgetown launch will provide a platform for industry leaders to examine the technologies, partnerships and investment strategies driving Guyana’s next phase of growth while strengthening collaboration across the Caribbean energy sector.

Distributed by APO Group on behalf of Energy Capital & Power.

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Business

SOKOYO Advances Global Solar Street Lighting Capabilities

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4 hours ago

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August 12, 2026

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SOKOYO

BEIJING, CHINA – Media OutReach Newswire – 12 August 2026 – SOKOYO, a top manufacturer of solar street lights, has installed 252 sets of lighting units in QatarEnergy’s solar power project in Ras Laffan and Masaieed in Qatar.

Installation of SOKOYO’s split solar street lights for the project being built by Samsung C&T Corp. was completed in July. The arrangement of solar panels was customized at the customer’s request for ease of maintenance.

“SOKOYO provided us with a specially customized solution for our power station,” said Ms. Kathy, senior procurement manager for Samsung. “The entire solar street lighting system consistently met our expectations for brightness, battery life and overall reliability.”

SOKOYO, founded in 2008, has manufactured more than 1 million lighting units installed in a wide range of settings across SoutheastAsia, Africa, the Middle East and Central Asia.

The company manufactures its own LED modules, solar panels, batteries, light housings and light poles. They have third-party certification for European Union and other safety and reliability standards, which qualifies them for export to global markets.

SOKOYO is regularly appointed to bodies that establish national and industry standards.

SOKOYO’s product line includes all-in-one solar street lights, all-in-two solar street lights and split-type solar street lights. They can be controlled remotely with IoT technology to improve safety and efficiency. Using solar power makes them immune to disruptions in supplies of oil and gas.

As the industry evolves to focus on “system-level R&D,” SOKOYO is reducing customer costs by enhancing reliability and resistance to heat and cold. To improve efficiency, it is developing smart lighting and IoT applications. It is promoting modular production, intelligent manufacturing and standardized process management.

The research team has seven engineers, some with more than two decades of industry experience. They develop technology for a wide range of environments and customer needs.

SOKOYO has experience in markets including Thailand, thePhilippines, Pakistan, Saudi Arabia and Nigeria. It has developed technology to cope with heat, humidity, sandstorms and low light during extended rains, a challenge in central Africa and other areas.

In Uganda, SOKOYO supplied 1,000 light sets to help improve safety on a busy expressway between the capital, Kampala, and the eastern industrial center of Jinja. They provide the first nighttime lighting on a 22-kilometer section of road crowded with trucks, buses and motorcycles.

In Yemen and the United Arab Emirates, SOKOYO lights use LED modules developed to cope with heat, sun and sand.

The company supplied more than 2,000 light units to Saudi Arabia’s planned high-tech city of NEOM as part of the Saudi 2030 Vision plan.

Customers can use SOKOYO’s test facilities to try out different light configurations. Lights can be tested on roads of up to four lanes in an1,100-square-meter darkroom. Designers and urban planners can ensure light is distributed effectively, eliminating dark areas on the road and improving safety.

Batteries are tested to confirm they resist crushing, heat and cold, vibration, overcharging or being dropped. LED modules are drenched in salt spray for up to 72 hours to make sure they resist corrosion.

SOKOYO has been chosen for bodies that formulated eight national and industry standards including the “General Technical Specification for Solar Photovoltaic Lighting Devices” in 2025 with definitions and standards for split-type and integrated solar devices.

SOKOYO products have third-party certification that they meet standards of the International Electrotechnical Commission (IEC) and other bodies.Its batteries meet the requirements of the CB scheme under the IEC, recognized in more than 50 countries. Tests confirm they withstand overcharging, high temperature, vibration, impact and short circuit.

The company’s solar panels received IEC certification that they meet standards for electric shock protection, temperature changes, damp, heat, humidity, hail impact and other factors.

SOKOYO participates in efforts to improve the industry’s reputation by promoting “zero false labeling” and reliable products that refuse to cut corners.

SOKOYO pays attention to the environment. Its products are designed to minimize light pollution and limit disruption for wildlife, stargazers and the public.
The issuer is solely responsible for the content of this announcement.

 

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