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OPPO Find X9 Series Launches Globally, Redefining Flagship Experience with 200MP Hasselblad Telephoto, 7000+mAh Battery, Top-Tier Performance, and ColorOS 16

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BARCELONA, SPAIN – Media OutReach Newswire – 28 October 2025 – Leading global smart device brand OPPO today announced the worldwide availability of its latest flagship smartphones, Find X9 and Find X9 Pro. This new series delivers an exceptional all-around experience, combining a camera system co-engineered with Hasselblad, revolutionary battery life, powerful performance, and the smart, smooth ColorOS 16.

“Find X9 Series represents a giant leap forward in mobile imaging, driven by industry-leading innovations like the 200MP Hasselblad Telephoto,” said Pete Lau, SVP and Chief Product Officer at OPPO. “As OPPO’s new-generation flagship, Find X9 Series delivers a comprehensive, top-to-bottom upgrade, setting a new global standard for smartphone excellence.”

Precision in Every Pixel: The New-Generation Hasselblad Master Camera System

Continuing the Find X legacy of imaging innovation, Find X9 Series debuts a new-generation Hasselblad Master Camera System. By pairing cutting-edge hardware with advanced computational photography, the series represents a major leap in image quality.

Find X9 features a pro-level 50MP main camera with a 1/1.4-inch Sony LYT-808 sensor and an f/1.6 aperture, capturing 57% more light for stunning clarity. It’s joined by a versatile 50MP ultra-wide camera with autofocus for macro photography and a 50MP periscope telephoto camera featuring a 1/1.95-inch Sony LYT600 sensor for superior zoom shots. Complementing the three 50MP cameras is an industry-first True Color Camera. This dedicated spectral sensor precisely measures ambient light, resulting in more accurate color reproduction even in the most difficult lighting.

Find X9 Pro builds on this foundation with an upgraded main and telephoto camera. The Ultra XDR Main Camera features a customized 1/1.28-inch Sony LYT 828 sensor. This sensor uses groundbreaking Real-Time Triple Exposure technology that captures breathtaking detail in both shadows and highlights. Amping up its telephoto capabilities, Find X9 Pro introduces the 200MP Hasselblad Telephoto. Developed in partnership with Hasselblad, this 3x camera features a massive 1/1.56-inch 200MP sensor. It’s paired with a Hasselblad-certified lens that has an ultra-fast f/2.1 aperture for superior light gathering and a 10cm minimum focus distance for incredible macro shots. To carry that even further, OPPO developed an Active Optical Alignment process that precisely matches the lens with the sensor, boosting resolution by an additional 15%.

Debuting on Find X9 Series is the brand-new LUMO Image Engine, OPPO’s suite of computational photography algorithms that enhances clarity, dynamic range, and color science while ensuring photos look natural. By rebuilding the imaging pipeline with Parallel Computing, the engine achieves more with less: up to 50% less CPU usage, 60% less memory usage, and 50% less power consumption.1

The efficiency of the LUMO Image Engine unlocks the full potential of the high-resolution sensors. In bright daylight, users can capture photos in full 50MP resolution by default, delivering over four times the detail of standard 12MP images. In low light or other challenging cases, the camera intelligently switches to 25MP or 12MP modes, using pixel binning for superior noise control.

The series also introduces industry-first 4K Motion Photos, elevating video resolution from 1080p to 4K for dramatically clearer results. Additionally, users can extract any frame as a high-resolution still image, ensuring every moment is preserved in perfect detail.

Your Best Companion for Concerts

Find X9 Series is engineered to be the perfect companion for concerts and live events, providing unrivaled zoom in both photo and video shooting.

By intelligently cropping its 200MP sensor, Find X9 Pro delivers high-quality lossless zoom up to 13.2x, while both models feature OPPO’s Super Zoom algorithm for enhanced clarity up to 120x. With OPPO’s Stage Mode, users can capture concert photos with enhanced contrast and tone for a dramatic, atmospheric effect.

The series’ pro-grade video capabilities are equally impressive, as both devices support 4K 120fps Dolby Vision HDR video recording on the main camera, with Find X9 Pro extending this capability to its 200MP Hasselblad Telephoto. For professional users, Find X9 Series supports LOG recording with ACES certification, providing a flat, data-rich file that serves as the perfect canvas for professional color grading.

For the ultimate advantage, OPPO also offers the Hasselblad Teleconverter. This professional-grade optical accessory, designed exclusively for Find X9 Pro, transforms the phone into a 10x optical super-zoom powerhouse, enabling up to 200x digital zoom for photos and 50x for video.

A New Era of Battery Power: 7000mAh and Beyond

Find X9 is equipped with a substantial 7025mAh battery, all within a slim 7.99mm profile. Taking advantage of its larger size, Find X9 Pro packs an even more impressive 7500mAh battery, the largest in any OPPO flagship.

Fitting all that battery power into such a slender frame is made possible by the third-generation OPPO Silicon-Carbon Battery, which has 15% silicon content. And with OPPO’s customized spherical carbon material, Find X9 Series is engineered for long-term reliability, retaining over 80% of its original capacity even after five years of typical use. 1

When it’s time to recharge, both models support 80W OPPO SUPERVOOC™ wired flash charging, 50W AIRVOOC™ wireless charging, and 10W reverse wireless charging for convenient power top-ups.

Elegant Design, Built to Last

Find X9 Series features a modern, flat-edged aesthetic with a subtly contoured frame for a comfortable grip. The streamlined camera module is positioned to stay clear of fingers during use.

Both models feature a new-generation flat display with ultra-thin, 1.15mm symmetrical bezels for an immersive, borderless viewing experience. The 120Hz displays boast a peak outdoor brightness of 3600 nits and a minimum brightness of 1 nit, combined with high-frequency PWM dimming for eye comfort in all conditions.

Find X9 is available in three sophisticated finishes: Titanium Grey, Space Black, and Velvet Red. Find X9 Pro is offered in exclusive Silk White and Titanium Charcoal finishes. All models feature a matte aluminum frame and glass back cover that resists fingerprints.

Beyond aesthetics, both devices are engineered for exceptional durability. With IP66, IP68, and IP69 ratings, Find X9 Series delivers class-leading protection against dust, powerful water jets, water submersion, and even high-temperature spray.

Unleash the Peak Power of Dimensity

Find X9 Series is powered by the cutting-edge MediaTek Dimensity 9500 chipset. Built on TSMC’s third-generation 3nm process, its All-Big-Core CPU architecture achieves up to 32% higher performance and 55% less peak power consumption. The Arm G1-Ultra GPU delivers a massive boost as well, with 33% higher graphics performance and 42% better power efficiency, while the new MediaTek NPU 990 offers over double the performance with 56% more efficiency. These capabilities are enhanced by Find X9 Series’ customized vapor chambers, ensuring smooth and stable gameplay that stays cool to the touch. 2

Developed in close collaboration with MediaTek, OPPO’s All-New Trinity Engine redefines chip-level resource management for sustained high performance and superior power efficiency. This includes features like Chip-Level Dynamic Frame Sync for greater fluency in high-stress scenarios, a Unified Computing Power Model for over 90% accuracy in power-consumption prediction, and Sensor Offload, resulting in 16.1% less power usage during 4K 60fps HDR video recording. 1

ColorOS 16: Smarter, Smoother, More Connected

Debuting on OPPO Find X9 Series, ColorOS 16 sets a new benchmark for smoothness, intelligence, and connectivity.

Building on the foundation of ColorOS 15’s Parallel Animation, the new Seamless Animation delivers instantaneous, fluid interactions powered by the All-New Luminous Rendering Engine.

ColorOS 16 also brings a range of AI-powered features that boost productivity and creativity. With AI Mind Space, users can capture on-screen content instantly using the new Snap Key. AI Recorder automatically generates titles and summaries, while AI Portrait Glow enhances low-light portraits by balancing light and skin tones with a single tap.

Expanding its cross-device capabilities, O+ Connect now supports both Mac and Windows. Users can manage phone files from their computer or remotely control their PC via their phone. Screen Mirroring allows up to five apps to be displayed and operated using a mouse and keyboard—perfect for multitasking across devices.

OPPO Find X9 and Find X9 Pro Availability

OPPO Find X9 and Find X9 Pro will be available globally beginning at early November. Find X9 comes in 12GB + 256GB, 12GB + 512GB, and 16GB + 512GB configurations, while the Find X9 Pro is offered in a 16GB + 512GB configuration. 3

The devices will be offered through official OPPO stores, authorized retailers, and partner carriers worldwide. For detailed information about pre-orders and launch promotions, visit oppo.com/global or follow OPPO’s official social media channels.

1. Data from OPPO Lab
2. Data from MediaTek
3. Specific available date, price and configuration may vary among different regions

 

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How the Product Leadership Accelerator (PLA) is Re-Engineering African Enterprises for a Digital-First Economy

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As Africa looks to technology for the next wave of economic evolution, the PLA stands at the center of that journey, turning the SVPG Product Operating Model into a reality for the continent’s most innovative and ambitious enterprises

LAGOS, Nigeria, May 20, 2026/APO Group/ –As the global community celebrates World Product Day, a profound shift is taking place across Africa’s enterprise landscape. The Product Leadership Accelerator (PLA), www.AfricaPLA.com, an initiative of the Innovate Africa Foundation, is officially setting a new gold standard for how value is created and scaled, in Africa, by transforming African enterprises from traditional service providers into high-velocity, “product-led” engines of growth.

 

The PLA is bridging the gap between legacy business models and the modern Product Operating Model. This methodology, practiced by global companies like Apple, Netflix and Amazon, is now being localized, through the PLA, to ensure African enterprises and startups alike solve the continent’s toughest challenges through relentless innovation and de-risked execution.

Building a Pan-African Product Management Talent Pipeline

The PLA is currently powering its 2026 Accelerator Program, a rigorous 12-week program featuring 48 product managers from 13 African countries, including Nigeria, Egypt, Ghana, South Africa, and Kenya. In a significant move for gender equity in tech, the cohort maintains a female representation of about 54%, ensuring the future of African product leadership is as diverse as the markets it serves.

As the fellows tackle real-world problem statements across diverse industries during the 12 week accelerator program, they are mentored by an elite roster of practitioners who have built products at enterprises such as Interswitch, Netflix, Amazon, Microsoft, Paystack, and mPesa. They also receive strategic, high-level guidance from global product legends Marty Cagan and SVPG Partner Christian Idiodi.

“Building in Africa requires a distinct level of empathy, adaptability, and mastery of the product operating model,” explains Nkem Nweke, Lead at the PLA. “We empower leaders and enterprises to harness tools like AI while offering them strategic product management advisory. Our goal is to support companies in adopting a product-led culture which drives sustainable economic growth. By mitigating risks before investing significant capital or public resources, we help both enterprises and startups create solutions that truly meet market and consumer needs.”

Enterprise Transformation and Proven Outcomes

Our goal is to raise product leaders who are deeply versed in the mechanics of discovery and delivery

The impact of the PLA extends deep into the corporate sector through its specialized Product Management Advisory. Organizations reliant on technology spanning telecoms, FMCG, commerce, retail, finance, and government, are increasingly seeking to leverage the PLA’s expertise to shift their product teams from traditional project-based approaches to outcome-driven product cultures that drive growth.

The effectiveness of the PLA’s approach is best seen through its corporate partnerships. Afrinvest, a leading financial institution, serves as a primary example of how the PLA’s advisory services drive immediate corporate value.

“The PLA didn’t just upskill one individual; it has been a game-changer for our internal innovation culture, sparking a ripple effect of outcome-driven progress throughout our entire product department. “says Victor Ndukauba, Deputy MD, West Africa Afrinvest. “Seeing the speed at which our team can now identify and solve real consumer problems is why we’ve increased our participation this year.”

This sentiment is echoed by partners like Insight7, One Cluster and Agile Product Management, who view the PLA as the engine room for the continent’s digital maturity.

Central to this transformation is integrating tools like Artificial Intelligence (AI), enabling product managers to achieve world-class standards, driving efficiency, and ensuring African businesses set the pace for global innovation.

De-Risking African-Built Solutions

For founders, the stakes have never been higher. “Our goal is to raise product leaders who are deeply versed in the mechanics of discovery and delivery, ” notes Osa Awani, Head of Program at the PLA. “We see the shift happening in real-time as our fellows move from theoretical knowledge to building solutions that address market friction with surgical precision.” When founders and Product Managers master the product operating model, they stop guessing; and with a commitment to solving real problems, African product leaders will not only compete globally they will lead.”

Impact by the Numbers

  • 13 Countries: Active representation in the 2026 cohort, including Nigeria, South Africa, Ghana, Egypt, Kenya, Rwanda, Zimbabwe, Cameroun, Egypt and more.
  • 54%+ Female Representation: Leading the charge in inclusive tech leadership.
  • Scores of Scholarships: The Innovate Africa Foundation has provided scholarships to dozens of African product managers to attend prestigious SVPG Masterclasses, resulting in career promotions, career pivots to executive leadership, and the launch of new tech ventures.
  • 3-City Product Tour: Recently concluded engagements with product leaders across Lagos, Nairobi, and Cape Town.

A Future Defined by Innovation

Founded by Christian Idiodi, (partner at the globally renowned Silicon Valley Product Group),  the PLA is rooted in the belief that the intersection of world-class tools such as Artificial Intelligence (AI) and strategic product management is essential to mastering the craft of creating exceptional products for Africa; thereby unlocking Africa’s economic potential. By offering cutting-edge tools, a robust network, and the innovative mindset of the world’s most successful organizations, the PLA ensures Africa’s challenges are addressed with future-ready, world-class solutions.

Distributed by APO Group on behalf of Product Leadership Accelerator (PLA).

 

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Kaspersky maps Artificial intelligence (AI) and the evolving threat landscape at AI Everything Kenya x GITEX Kenya

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Kaspersky data demonstrates that in 2025, password stealer attacks increased by 83% year-over-year in Kenya and 56% across Sub-Saharan Africa

NAIROBI, Kenya, May 19, 2026/APO Group/ –At AI Everything Kenya x GITEX Kenya, taking place from 19-21 May, global cybersecurity company, Kaspersky (www.Kaspersky.co.za), talks about the current threat landscape in Kenya and the wider East Africa region, warning that the rapid development and adoption of artificial intelligence is creating new opportunities for innovation while simultaneously introducing cyberthreats for businesses and individual users. With risks varying from AI-powered social engineering campaigns and deepfake fraud to “Shadow AI” risks inside organisations, Kaspersky advises organisations to adopt clear policies, cybersecurity controls and employee education to ensure AI technologies are deployed safely and responsibly.

 

“As organisations in Kenya and the wider region accelerate digital transformation, cybersecurity is becoming a board-level priority. We are seeing growing awareness that innovation and security must develop hand in hand. Industry events such as GITEX play an important role in this process by helping businesses better understand both the impressive opportunities AI and digital technologies create, and the precautions needed to manage the evolving cyber risks that come with them,” says Chris Norton, General Manager for Sub-Saharan Africa at Kaspersky.

 

Cyberthreat landscape developments

 

AI risks come amid other cybersecurity challenges of the evolving threat landscape in the region. Kaspersky data demonstrates that in 2025, password stealer attacks increased by 83% year-over-year in Kenya and 56% across Sub-Saharan Africa. Spyware attacks grew by the same figure of 83% in Kenya and 53% regionally, while backdoor attacks rose by 25% in Kenya and 8% across Sub-Saharan Africa. Although exploit attacks showed a slight decline, they remain a major concern due to their mass spread and unauthorised access they open to a users’ systems. Meanwhile, ransomware continues to pose a serious risk to organisations, with 7.62% of organisations in Africa experiencing ransomware detections in 2025.

 

Advanced Persistent Threats (APTs) remain among the most serious risks for enterprises. According to the Kaspersky Security Services Global Report, APT groups were detected and blocked in 21% of customers in 2025 and accounted for 23% of all high-severity incidents. These highly organised groups increasingly combine AI-enhanced techniques with social engineering and targeted intrusion methods to maximise operational effectiveness.

 

Cybersecurity traps of AI

 

According to Kaspersky experts, cybercriminals can use AI across multiple stages of cyberattacks: from preparation and communication to assembling malicious components, probing for vulnerabilities and deploying tools, while simultaneously concealing evidence of AI involvement to complicate investigations and attribution. Malicious actors are also actively distributing malware disguised as AI tools to steal sensitive information from victims.

 

One of the growing cybersecurity issues is the spread of deepfakes and AI-generated fraudulent content. As AI tools become more and more sophisticated, distinguishing authentic material from manipulated ones is becoming more difficult. Kaspersky researchers warn that AI models can also be vulnerable to “unintended memorisation”, where models retain fragments of sensitive information that attackers may later extract. Additional risks include malicious tampering with training datasets, injection of harmful logic into AI software code and exploitation of vulnerabilities within AI-powered systems.

As organisations in Kenya and the wider region accelerate digital transformation, cybersecurity is becoming a board-level priority

 

The emergence of AI agents, which are systems capable of autonomously taking actions on behalf of users, creates another significant attack surface. According to Kaspersky, these systems can be manipulated through adversarial content or misconfigured autonomy settings, potentially leading to harmful real-world actions.

 

Kaspersky also highlights the growing challenge of “Shadow AI”, where employees use public AI services without oversight from IT departments. This creates uncontrolled data flows and increases the risk of confidential information exposure. A recent Kaspersky study* titled “Cybersecurity in the workplace: Employee knowledge and behaviour” showed that 87.8% of professionals surveyed in Kenya use AI tools for work-related tasks, including text editing, e-mail writing, data analytics and content creation. However, only 35% reported receiving cybersecurity training related to AI use.

 

Essential Actions in the AI-driven IT world

 

Kaspersky recommends organisations to regularly assess AI-related risks and establish comprehensive AI governance policies defining which AI tools are approved and what types of data can be processed. Regular employee training on secure AI usage, recognition of fake AI services, malicious links and prompt injection risks is equally essential.

 

To effectively manage the growing range of cyber risks, organisations should adopt a comprehensive cybersecurity strategy that combines advanced security technologies, reliable threat intelligence, strong internal processes and continuous employee education. Robust cybersecurity solutions, such as the AI-powered Kaspersky SIEM and Kaspersky Next product line, provide real-time protection, threat visibility, investigation and response capabilities.

 

For private users, Kaspersky recommends exercising caution when using AI-powered tools, carefully reviewing privacy settings, verifying the authenticity of AI applications and double-checking information generated by agentic AI systems before making decisions based on automated outputs. The company also advises families to maintain open discussions with children regarding their use of AI technologies and online safety practices.

 

Visit the Kaspersky stand at B10 in Hall 2 at GITEX Kenya to find out more.

 

*The survey was conducted by Toluna research agency at the request of Kaspersky in 2025. The study sample included 2800 online interviews with employees and business owners using computers for work in seven countries: Türkiye, South Africa, Kenya, Pakistan, Egypt, Saudi Arabia, and the UAE.

Distributed by APO Group on behalf of Kaspersky.

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Eight major blockers prevent CMOs from closing the gap between brand and performance advertising to drive greater impact

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WARC
  • 90% of ads are not given time to “wear in” and achieve their full impact
  • 60% of marketers say the role of advertising is not fully understood by the C-Suite
  • 49% of organizations have siloed brand and performance teams, hindering integration
  • Only 21% of marketers report advertising objectives alignment with C-Suite

WARC, in partnership with Analytic Partners, BERA.ai, Prophet and System1, release The Multiplier Playbook – The CMO’s guide to integrating brand and performance. The report incorporates a new survey of senior marketers with the ANA

May 19, 2026 – There is a “say-do gap” in advertising: most marketers know the theory of effectiveness, but struggle to apply it. WARC and a coalition of effectiveness experts have identified eight major blockers for marketers to overcome as they seek to close this gap.

Spanning cultural, procedural and structural misalignments, these barriers undermine effective advertising by preventing marketers from implementing evidence-based principles, such as those demonstrated in the landmark study The Multiplier Effect, released last year.

From a disconnect between the CMO and the C-Suite on the role of brand-building, CEO and CFO confusion on the purpose of advertising investment in modern business, and entrenched silos within marketing teams, these blockers, and the plays needed to overcome them, are explored in The Multiplier Playbook, a new report released today, and a must-read for every marketer.

David Tiltman, Chief Content Officer, WARC, and SVP Content, LIONS Intelligence, says: “Since the launch of The Multiplier Effect study last year, it has become clear that the challenges facing marketers are not about knowing the theory. Most CMOs cannot simply change their strategic and investment approach wholesale without overcoming a number of hurdles.

“What is needed is a Playbook – a combination of data, frameworks and real-world examples that help marketers recognize the key “blockers” they might face – and give them some “plays” to help them take action and make progress. The Multiplier Playbook does just that.”

The Playbook combines data from a new survey of over 200 senior marketers conducted by WARC and the Association of National Advertisers (ANA) in the US between December 2025 and March 2026, with additional data, frameworks and insights from WARC and its partners in the Multiplier Effect: Analytic Partners, BERA.ai, Prophet and System1.

The eight blockers to the Multiplier Effect

Previously reported data for The Multiplier Effect report from Analytic Partners ROI Genome found that brands that shifted from performance-only to a mixed approach of brand and performance advertising saw a remarkable 90% median average uplift in revenue return on investment.

To implement this approach, marketers should review the eight cultural, procedural and structural challenges they could face enabling them to succeed in aligning with the C-Suite, integrating teams, and embedding the Multiplier Effect into the work.


Aligning with the C-Suite

The study confirms that alignment with the C-Suite is consistently cited as a barrier to investing in brand-building and unlocking the Multiplier Effect:

The brand disconnect

Approximately two-thirds (67%) of marketers agree that their CEO believes that brand is important. But only 19% of marketers said the C-Suite routinely makes the connection between shifts in brand equity and hard business outcomes.

In short, brand strength is not seen as driver of sales day-to-day.

Marketers are advised to make a stronger case for brand-building to the CEO and CFO – but first they need to be clear about what problem(s) their company faces that a stronger brand would help solve. The report shares four ways to frame brand-building in this way, depending on corporate priorities.


The advertising disconnect

The role of advertising in driving commercial objectives is also a major point of misalignment.

A majority (60%) of survey respondents felt that the C-Suite does not fully understand the role of advertising, and just one in five marketers (21%) strongly agreed their advertising objectives were aligned with C-Suite objectives.

The dominance of efficiency-based metrics such as platform- and channel-specific ROAS in modern advertising serves to deepen this division. The result, in many organizations, is a very narrow view of what advertising is there to achieve – making it a cost of sale, rather than an investment in value creation.

As shown by the results from the ANA/WARC survey, a reliance on short-term tactics and metrics only aligns with one of the C-Suite’s top five commercial priorities. Brand-building, by contrast, explicitly serves the other four – while also generating short-term sales and boosting the efficiency of performance advertising.


Marketers are advised to challenge a fixation with narrow channel-specific metrics like platform-specific ROAS and take steps to align advertising objectives with corporate goals.

Building integrated teams

Structural issues with the marketing department are also hindering implementation of best practices to achieve the Multiplier Effect. The emergence of brand and performance “silos” is making integrated thinking harder to achieve.

Responses to the ANA/WARC survey highlighted how brand and performance teams are struggling to work together in meaningful ways:

half (49%) of organizations have separate brand and performance teams, compared with 25% that have fully integrated teams;
65% have separate brand and performance budgets;
only 44% say they have a “common language” for their brand and performance teams;
similarly, just 44% of brand and performance teams have a common understanding of which audiences are most likely to deliver growth.

While specialists will always be needed, marketing leaders should be looking for ways to drive collaboration between their teams. Marketers are advised to develop a shared vision of what success will look like that is rooted in customer behavior change, and to identify tentpole moments in the calendar that force integration between teams.

The report includes an example from Instacart, where Laura Jones, the company’s Chief Marketing Officer, has recommended looking to find moments to bring teams together: “We have to ‘make our own weather’. We have to create events and campaigns that are big where we can all row in that same direction and get more return out of all of our effort when it’s united.”

Embedding the Multiplier Effect into the work

Success in aligning with the C-Suite and bringing teams together must ultimately be translated into the work to make the Multiplier Effect a reality.

While creativity is most closely associated with brand-building – capturing attention from out-of-market audiences and building lasting memory structures – it also plays a critical role in driving immediate sales performance. The study reaffirms the importance of broad “creative platforms” that bring together brand equity-led and performance-led executions.

Challenges include a perceived risk of advertising strategies that embrace creativity, cited by 41% of marketers in a System1 and Effie Worldwide survey, and a lack of confidence in advertising effectiveness cited by over half of respondents (52%).

Most ads (90%) are not given time to wear in, according to data from Analytic Partners ROI Genome. Marketers are advised to take a “fewer, bigger, longer” approach to creativity; bring media, creative development and measurement much closer together to achieve the “synergy effects” required in a fragmented, low-attention media landscape; and mitigate the perceived risk of creativity using a four-level “creativity stack”: consistency, showmanship, distinctiveness and emotion.


As previously noted by Mike Cessario, Founder/CEO, Liquid Death, creativity can be especially valuable for smaller brands: “If you’re a small company, it’s literally reckless to be safe. Trying to mimic a big company as a small company is reckless … because we can’t afford to buy the eyeballs like the big guys do.”

The Multiplier Playbook report can be read in full here. An accompanying podcast series, taking a deep dive into the findings of the report, will launch on Thursday, May 21st, with Ann Marie Kerwin, WARC’s Americas Editor, talking to Michael Reh, Head of Data Science and Analytics at BERA.ai, about the business value of brand.

A preview episode, featuring WARC’s David Tiltman and Stephanie Fierman, EVP and head of the Brand Practice at the ANA, was released on Thursday, May 14th.

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