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Morocco’s First Africa’s Business Heroes (ABH) Top Three Finalist is Pioneering Water and Sanitation Solutions

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Africa’s Business Heroes

Her inspiring leadership, technical knowledge and commitment to making a difference have seen her rise as a business leader in the water and sanitation industry

RABAT, Morocco, April 7, 2025/APO Group/ —

In a remarkable milestone for Morocco, Dr. Salma Bougarrani has made history by becoming the first female Moroccan entrepreneur to reach the Top three finalists in the esteemed Africa’s Business Heroes (ABH) www.AfricaBusinessHeroes.org/ Prize Competition. Finishing as the 1st Runner-Up. Dr. Bougarrani, the co-Founder and CEO behind Green Watech (apo-opa.co/4jrjZnv), is not just pushing sanitation forward for the rural communities; she’s also blazing a trail for women entrepreneurs in an industry where females are often not noticed or heard from. Her inspiring leadership, technical knowledge and commitment to making a difference have seen her rise as a business leader in the water and sanitation industry.

The recognition from ABH, the Jack Ma Foundation’s flagship philanthropic program in Africa, aligns with its mission to spotlight and support local talent like Dr. Bougarrani, who are driving positive change in their communities. Over a decade, the program aims to honor 100 African entrepreneurs while providing grant funding, training and broader ecosystem support to foster African entrepreneurship.

Dr. Bougarrani’s journey into the world of water and sanitation began with her firsthand observations of untreated wastewater wreaking havoc in Moroccan villages. Witnessing these difficulties sparked her passion for creating sustainable solutions, leading her to leave the world of academia and pursue a career in entrepreneurship. In 2018, she formed Green Watech to give rural communities access to reasonably priced and energy-efficient sanitation systems. She holds a PhD in Advanced Water Treatment Processes from Med V University and Leipzig University.

Impacting Lives Through Sustainable Innovation

At the centre of Green Watech’s innovation is a groundbreaking soil-based filtration system, which provides the means to treat wastewater for agricultural irrigation. Unlike expensive, energy-hungry technologies, this system is all about being low-maintenance, budget-friendly, and sustainable – perfect for rural communities that often struggle with limited infrastructure. By cutting down the need for fresh water by as much as 70%, Green Watech is transforming the water management landscape in Morocco.

Since its inception, Green Watech has changed the lives of over 30,000 people in 17 Moroccan villages and farms. The company has cleaned more than 200 million litres of wastewater, which helps with water shortages and makes farms more productive. Thanks to Green Watech’s participatory model, local communities actively participate in the process. Villagers are taught how to set up, maintain, and grow sanitation systems through training programs, which promote resilience and sustainability in the long run.

Green Watech’s soil-based filter system also cuts down on the need to use fresh water for crops. It offers a long-lasting, cheap, and easy-to-keep-up answer for people in rural areas. The company plans to grow beyond Morocco in the future. It aims to reach North Africa and other places during the year.

Breaking Down Barriers as an ABH Trailblazer

Dr. Bougarrani’s recognition as the first Moroccan entrepreneur to be placed among the top three finalists in the ABH competition is significant. Her success defies cultural expectations and gender norms in a field where male entrepreneurs predominate. Her accomplishment serves as a role model for aspiring female entrepreneurs throughout Africa and highlights her technical expertise and leadership abilities.

Her work in sustainable water management has gained her worldwide recognition. She has received top honours, including the United Nations Industrial Development Organization (UNIDO) Grand Prize.

The Future of Green Wateche

Dr. Bougarrani plans to put the $150,000 prize back into Green Watech to help it reach more African communities in need. She has an ambitious goal to reach 1 million end-users by 2030.  Her career is an outstanding example of how someone with a strong will and passion can break walls, challenge stereotypes and uplift entire communities.

2025 ABH Applications Are Now Open

African entrepreneurs who want to enter the 2025 edition of the competition and stand a chance to win a share of US$1.5 million can do so at https://AfricaBusinessHeroes.org/en/register.

Distributed by APO Group on behalf of Africa’s Business Heroes (ABH

Business

Canada–Africa Financing Forum to Convene Investors and Decision-Makers in Cape Town – May 14, 2026

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Ateau Zola

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships

TORONTO, Canada, April 29, 2026/APO Group/ –The Canada–Africa Chamber of Business (https://CanadaAfrica.ca) will convene investors, financiers, policymakers, and industry leaders in Cape Town on May 14, 2026 for the Canada–Africa Financing Forum—a high-level platform focused on unlocking capital and accelerating deal flow across African markets.

Registration is open (http://apo-opa.co/4vZN6oV)

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships. The program connects leaders from venture capital, private equity, and institutional investors to examine where capital is moving—and where the next opportunities lie—supported by Canadian project partners with proven capacity to deliver on-the-ground.

Delegates will engage directly with finance and investment decision-makers, following the program opening, featuring messages from President Cyril Ramaphosa and Prime Minister Mark Carney, in addition to high-level Ministerial representation.

This Forum is about capital deployment, not just conversation

“This Forum is about capital deployment, not just conversation,” said Garreth Bloor, President of the Canada–Africa Chamber of Business. “We are convening investors, institutions, and project leaders who are actively shaping transactions across Africa—and connecting them directly with Canadian partners who are ready to work together.”

The Canada–Africa Financing Forum reflects the Chamber’s role as a privately financed, market-led platform advancing Canada-Africa trade and investment through world-class networking and information-sharing events.

Why Attend

  • Direct access to active dealmakers and capital allocators
  • Insights into where capital is being deployed and key players delivering major projects
  • Opportunities to build partnerships across Canada and African markets
  • Participation in a curated, high-level environment focused on execution

Secure Your Place

Space is limited and demand is strong.

Apply to secure your place (http://apo-opa.co/4vXb9oz)

Read More and View the Program (http://apo-opa.co/4vZN6oV)

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

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ORUN and 1xBET Partner to Support a Dynamic Creative Africa

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MIR Holding

During the MASA 2026 edition, held from April 11 to 18, 2026, ORUN and 1xBET implemented the We Champion Talent program, an initiative aimed at promoting African talent and advancing the development of Cultural and Creative Industries (CCIs)

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –As part of the Innovation Village co-organized with MASA at the Palais de la Culture in Abidjan from April 14 to 18, ORUN (https://ORUN.Africa) announces the rollout of its partnership with 1xBET to support a creative Africa that is structuring itself, professionalizing, and scaling across the continent.

We aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency

Designed as a space of convergence between heritage, innovation, and knowledge transmission, the Innovation Village features scenography crafted by Ivorian artisans, a program of panels and masterclasses on creative industries, an immersive experience produced by Orun Studios, and a major institutional highlight on April 17. Its narrative platform is built around three pillars: memory, structure, and transmission. The initiative aims to position cultural and creative industries as an economic driver for the continent.

“The Innovation Village was conceived as an act of construction. By partnering with organizations such as 1xBET, we aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

This vision aligns with ORUN’s broader ambition to produce, structure, and internationalize African creative industries through events, content, and strategic partnerships.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

 

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MIR Holding Reaffirms Its Commitment to African Creative Industries Alongside ORUN at Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026

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MIR Holding

More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –On the occasion of MASA 2026, held from April 11 to 18 in Abidjan, MIR Holding (https://MIRHolding.odoo.com) reaffirmed its commitment to supporting the growth of African creative industries by partnering with ORUN as part of the Innovation Village, hosted at the Palais de la Culture in Abidjan. This presence reflects a clear intention to support the scaling of cultural and creative industries so they can fully contribute to job creation and value generation across the continent.

 

Co-organized by ORUN and MASA, the Innovation Village brought together over several days scenography designed by Ivorian artisans, a program of panels and masterclasses dedicated to creative industries, an immersive experience produced by Orun Studios, and a key institutional highlight on April 17.

At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains

Built around three pillars — memory, structure, and transmission — the initiative carried a renewed ambition for culture: positioning it as a concrete lever for economic structuring and African projection.

By supporting this initiative, MIR Holding aligns with a broader dynamic aimed at strengthening connections between creation, entrepreneurship, content, youth, and growth ecosystems. More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures. MIR Holding stands among the main partners of the Village, alongside Africa Currency Network and other stakeholders engaged in this vision.

“With ORUN, we are not only seeking to make culture visible. We aim to help provide it with a framework, a reach, and a trajectory. What is at stake here is the continent’s ability to better transform its creative energy into sustainable value, real opportunities, and influence,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

Mouhamed Dieng, President of MIR Holding, added: “Supporting Africa’s creative industries is not about backing a secondary sector. It is about investing in one of the continent’s most powerful spaces for storytelling, youth, innovation, and competitiveness. At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains.”

Distributed by APO Group on behalf of MIR Holding.

 

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