A strong line-up of African energy ministers are heading to the Namibian International Energy Conference in April 2022, focused on knowledge sharing, regional cooperation and capacity building
JOHANNESBURG, South Africa, March 30, 2022/ — Set to take place from April 20-22, 2022, in Windhoek, the fourth edition of the Namibia International Energy Conference (NIEC) represents the country’s official meeting place for the energy sector. In a recent push to share experiences, lessons learnt and support, top energy ministers from across the African continent have rallied around the conference, and will be attending the NIEC to drive capacity building, knowledge sharing and strategies for accelerated industry growth.
Organized by RichAfrica Consultancy, under the patronage of the Ministry of Mines and Energy led by Hon. Tom Alweendo and supported by the African Energy Chamber, the NIEC comes at a crucial time for the Namibian energy sector. With the country having made two sizeable oil and gas discoveries in 2022 – by international oil majors Shell and TotalEnergies – both domestic and regional stakeholders are focused on ensuring the country realizes its development objectives and usher in a new era of sustained economic growth backed by energy-related investment and development. Under the theme, ‘The Energy Mix: Positioning for industrialization, investment and growth,’ the NIEC convenes regional and global energy stakeholders for two days of intense dialogue on how the country can maximize discoveries while developing a strong and competitive domestic energy industry.
In line with regional cooperation goals, Africa’s energy ministers have declared their support of and commitment towards Namibia’s energy growth. Notably, H.E. Gabriel Mbaga Obiang Lima, Minister of Mines & Hydrocarbons, Equatorial Guinea, has accepted an invitation by Hon. Tom Alweendo to participate at the event. Representing one of Africa’s most formidable oil and gas economies, Equatorial Guinea – with over 1.5 trillion cubic feet (tcf) of gas reserves – has been highly successful in monetizing resources and maximizing growth. Projects such as the Gas Mega Hub – a multi-faceted gas development to unlock the potential of both domestic and regional discovered resources by utilizing gas processing and distribution infrastructure – and the 10,000 barrel per day (bpd) Punta Europa refinery – intended to enhance domestic refining capacity to meet regional demand – have made the country an ideal partner regarding hydrocarbon monetization and growth.
Meanwhile, H.E. Chief Timipre Sylva, Minister of State for Petroleum Resources, the Republic of Nigeria will be attending the NIEC to drive a discussion on exploration, production and domestic capacity building. Representing sub-Saharan Africa’s largest oil producing country, with production estimated at 1.36 million bpd, and holding the largest gas reserves in Africa – estimated at over 600 tcf – Nigeria represents one of Africa’s heavyweights. In addition to projects such as the 650,000 bpd Dangote Refinery, the Ogidigben Gas Revolution Industrial Park, the Zabazaba and Etan Integrated Development, and the 614km Ajaokuta-Kaduna-Kano pipeline, Nigeria has emerged as a frontrunner regarding hydrocarbon legislation, demonstrating the role and value market-driven policies play in driving industry growth. In Namibia, H.E. Chief Sylva will be sharing lessons learnt from the implementation of the country’s Petroleum Industry Bill as well as the Decade of Gas initiative, making a strong case for aligned energy policies in 2022 and beyond.
Moreover, Hon. Bruno Jean-Richard Itoua, Congo’s Minister of Hydrocarbons and current President of the Organization of Petroleum Exporting Countries (OPEC), will be instrumental in driving the discussion on oil and gas, promoting the role hydrocarbons play in driving economic growth. As the third-largest oil producer in sub-Saharan Africa, as well as the home of the African Petroleum Producers Organization (APPO), the Congo represents a particularly valuable partner for Namibia as the country moves to realize its oil and gas potential. With over 2.9 billion barrels of proven oil reserves, modernized regulation such as the Hydrocarbon Code and Gas Master Plan, and a drive to improve local content and capacity building both domestically and regionally, the Congo’s experience will be vital for Namibia.
Similarly, Hon. Peter Chibwe Kapala, Minister of Energy, the Republic of Zambia, has also issued his support of the NIEC, and will be participating in Namibia alongside other regional ministers. Despite the lack of domestic oil and gas reserves, Zambia represents one of the world’s top mineral resource markets, boasting the highest-grade deposits of copper globally – with 6% of the world’s resources -as well as a highly competitive emerging renewable energy market. As Africa progresses with its transition to a clean energy future and renewable energy technologies play an increasingly important role, Zambia’s potential as an energy transition leader is unmatched, and the minister will promote this in Namibia. While Namibia’s renewable energy sector grows rapidly, particularly with regards to green hydrogen, knowledge sharing between Zambia and Namibia will be critical.
“The NIEC is proud to announce the confirmation of some of Africa’s top energy ministers at its fourth edition in April 2022. Confirmations made by H.E. Obiang Lima, H.E. Chief Sylva, H.E. Itoua and Hon. Kapala have not only demonstrated the importance of the event in driving regional energy dialogue, but the role Namibian energy will play in addressing continental energy poverty while driving economic growth. Led by Hon. Alweendo, Namibia’s Minister of Mines and Energy, the conference is set to be transformational for the country’s energy sector,” states Ndapwilapo Selma Shimutwikeni, convener and Managing Director of RichAfrica Consultancy.
Finally, joining the strong line-up of ministers, APPO Secretary General, Dr. Omar Farouk, alongside the AEC, will be leading a strong delegation of private sector industry players as well as regional and international investors to Namibia. Representing one of the continent’s most esteemed energy organizations, and a key driver of Africa’s oil and gas development, APPO is committed to sharing industry knowledge, capacity building strategies as well as the promotion of local content so as to ensure African producers are energy secure and independent.
Meanwhile, representing the voice of the African energy sector, the AEC is well positioned to unite the public and private sectors, and will do so in Namibia in April. Both APPO and the AEC believe in the role that the private sector will play in Namibia, and will be pushing for joint ventures, public-private partnerships and cooperation, as well as training and skills transfer within the Namibian hydrocarbon industry. Namibia is on track to usher in a wave of industry and economic growth, and the commitment of Africa’s energy ministers and the private sector will help the country realize its development objectives.
Distributed by APO Group on behalf of African Energy Chamber.
Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn
WARC Media Global Ad Spend Forecast Q3 2026 update
8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.
Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.
Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”
Performance priority
Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.
Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.
Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.
2027 and 2028 ad spend outlook
Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.
In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.
New AI destinations emerge
AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.
AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.
AI fuels ad triopoly
Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.
Ad spend signals opportunity
Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.
WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)
KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.
Ugandan investors have given Platinum Uganda a strong vote of confidence
The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.
Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.
The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.
Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”
Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”
Distributed by APO Group on behalf of Platcorp Group.
The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history
TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.
During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.
“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.
Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent
In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.
“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”
Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.
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