BRUSSELS, Belgium, February 18, 2026/APO Group/ –Radisson Rewards, the global loyalty program for Radisson Hotel Group (https://apo-opa.co/4tD4tLb), has surpassed 27 million members within three years, reflecting its rapid growth and strong global appeal. In 2025, the program introduced a series of new and expanded partnerships across banking, travel and lifestyle sectors, strengthening its promise to make earning and using points easier, more relevant and more rewarding for members worldwide.

These new partnerships not only broaden everyday earning opportunities but also simplify points conversion and deliver added value through exclusive benefits. As Radisson Hotel Group’s global portfolio continues to grow, now spanning more than 1,600 hotels including member favourite resorts and city hotels, members now have more cities than ever to redeem their rewards in.

Strengthening financial partnerships across key markets

As part of Radisson Rewards’ expansion strategy across high-growth regions, including the UK, Europe, the Middle East and Asia, the program has significantly broadened its global banking network in 2025.

These partnerships form part of a broader expansion strategy in Radisson Hotel Group high growth markets of Saudi Arabia, United Arab Emirates and India and they enable clients to seamlessly convert points from the bank’s own loyalty program into Radisson Rewards points.

As the largest bank in Saudi Arabia and the Middle East, Al Rajhi Bank (https://apo-opa.co/4czwvB0) joins Radisson Hotel Group as a significant new partner, marking a major milestone in the Group’s expansion across the Kingdom. This momentum is further strengthened by a new partnership with HSBC Bank (https://apo-opa.co/3OMROFi) in Qatar and the United Arab Emirates. Together with AI-enabled meetings and events solutions and culturally tailored F&B concepts, these initiatives deepen Radisson Hotel Group’s connection with guests and loyalty members throughout the region.

The Group has achieved record growth in India, recording 33 new hotel signings and expanding into 11 new cities in 2025. It has now partnered with HDFC Bank (https://apo-opa.co/4aqcUlm), India’s largest private sector bank, and Axis Bank (https://apo-opa.co/3OjloCk), the third-largest private sector bank in India, to offer guests and clients unrivalled access to hotels and rewards.

In the United Kingdom, Radisson Hotel Group formed a new partnership with business credit card provider Capital on Tap (https://apo-opa.co/4b0SYor), offering their PRO customers an exclusive tier match. This grants them immediate VIP status to utilize within Radisson Rewards. As part of this collaboration, all Capital on Tap bank customers can also seamlessly convert points earned through the bank’s loyalty program directly into Radisson Rewards points, creating a streamlined path to enhanced travel benefits and rewards.

Everyday rewards through lifestyle partnerships

In an exciting expansion, the new Radisson Rewards Shop introduces a powerful new way for members to accelerate their earnings, uniquely positioning Radisson Rewards as a lifestyle ecosystem rather than a travel‑only program by allowing members to earn points on everyday purchases while shopping with their favourite brands. Brands in the portal include lifestyle favourites like Fnac, Sephora, Adidas, Nike, Apple, and Samsung. This elevated proposition makes Radisson Rewards stand out turning routine shopping into a rewarding experience that strengthens long‑term loyalty and keeps the brand present in members’ everyday lives. Radisson Rewards Shop (https://apo-opa.co/4amXiz7) is currently available in the UK, US, India, Spain, France, Italy and Germany.

Further strengthening its travel ecosystem, Radisson Rewards has extended its partnership with GetYourGuide (https://apo-opa.co/4kKL8DI), a booking platform for travel tours, attractions, excursions and activities around the world. Radisson Rewards members in all markets are now able to earn points per every US dollar spent in every market worldwide – enabling them more experiences, and more rewards.

Radisson Rewards offers one of the sector’s most streamlined tier structures, enabling members to reach the highest tier twice as fast as traditional hotel loyalty programs, with benefits available from day one. Combined with dynamic redemption and an expanding partner ecosystem, members enjoy greater flexibility and more meaningful ways to earn points and redeem them for exceptional experiences across the more than 1600 hotels.

“These partnerships reflect our commitment to expanding Radisson Rewards beyond hotel stays and creating a truly global lifestyle program,” said Ana Martinez de Velasco, Global Director, Radisson Rewards at Radisson Hotel Group “By integrating with leading brands across banking, travel, and retail, we are giving our members more ways to earn, more ways to engage, and more reasons to stay loyal.”

Learn more about Radisson Rewards (https://apo-opa.co/40i0GVW).

For high-resolution pictures, click here (http://apo-opa.co/4kEyu97).

The Future Hospitality Summit Africa (FHS Africa) (www.FutureHospitality.com/Africa) will return to Nairobi on 31 March – 1 April 2026, bringing together some of the most influential leaders shaping hospitality, tourism and investment across the continent. The event will take place at the Radisson Blu Hotel, Nairobi Upper Hill.

As Africa’s hospitality sector continues to attract growing international attention and capital, FHS Africa provides a platform for high-level discussion on investment, development, destination strategy and operational performance. The Summit is designed for senior decision-makers, with a strong emphasis on partnerships, policy alignment and commercial outcomes.

Discussions around destination leadership and tourism growth will draw on insights from Juliana Kagwa, Chief Executive Officer of the Uganda Tourism Board, while Ashish Sharma, Chief Executive Officer of Serena Hotels Africa, and Rosco Wendover, Chief Executive Officer of Angama Group, will bring perspectives from operating and scaling hospitality brands across African markets.

The agenda will also focus on investment and development, informed by leaders such as Ewan Cameron, Director, Africa, Westmont Hospitality Group; Rahul Chaudhary, Managing Director and CEO of CG Corp Global; Olivier Granet, Managing Partner and Co-Chief Executive Officer of Kasada Capital Management amongst other key investors, who will share insight into capital deployment, deal structures and investor priorities across the continent.

Broader themes around strategy, sustainability and long-term destination planning will be addressed through the expertise of Dr. Aradhana Khowala, Chief Executive Officer and Founder of Aptamind Partners, while Mita Vohra, Board Director and Head of Sales, Marketing, Revenue and Distribution at Sarova Hotels, will contribute a commercial lens on revenue, distribution and brand performance.

Entrepreneurship and African brand growth will feature prominently, with Jameel Verjee, Founder and Chief Executive Officer of CityBlue Hotels, sharing experience on building and scaling hospitality brands regionally. The programme will also include a global perspective on travel demand and destination perception from Peter Greenberg, Travel Editor at CBS News.

Commenting on FHS Africa’s programme, Roy Bannister, Head of Strategic Partnerships, Africa at The Bench, said: “The calibre of speakers and the level of sponsors participating is a testament to the quality of discussions at FHS Africa. Attendees operating in this sector cannot afford to miss this event – it’s where pipeline reports, economic analysis, data, and the most relevant industry discussions on finance, development, technology and sustainability come together. The insights and connections gained here are essential for anyone leading or investing in African hospitality.”

FHS Africa has established itself as a key meeting point for leaders shaping the future of hospitality on the continent, with previous editions generating significant business activity and long-term partnerships. The 2026 Summit is expected to build on this momentum, reinforcing Africa’s position as a priority market for hospitality investment and innovation. http://www.FutureHospitality.com/Africa

Marriott International, Inc. (www.Marriott.com) and V&A Waterfront Holdings today announced a signed agreement to open The Cape Town EDITION within the V&A Waterfront in 2026.  This milestone agreement is anticipated to mark the debut of EDITION Hotels in Africa, bringing its signature taste-making design, innovation, and consistent, excellent service to Cape Town.

 

Karim Cheltout, Senior Vice President – Development, Middle East & Africa, Marriott International commented, “The signing of our first EDITION Hotel in Africa marks a significant milestone for the company’s growth strategy in the continent. Cape Town is a city that embodies creativity, diversity, and a dynamic spirit – qualities that align perfectly with the brand’s ethos. The V&A Waterfront is an iconic location, and we are confident that this project will set a new standard for luxury hospitality in the market.”

The Cape Town EDITION is expected to feature 142 elegantly designed guest rooms and suites and world-class dining experiences, including a signature rooftop bar, along with a spa, pool and meeting and event facilities. Plans also include thoughtfully curated social spaces that reflect the city’s rich heritage and cosmopolitan energy.

The project is also anticipated to include The Residences at The Cape Town EDITION.  Plans include six private residences that will embody the EDITION’s signature blend of contemporary luxury and refined simplicity, ushering in a new benchmark of luxury living in the city.

Shanghai based architectural firm Neri & Hu have been appointed to design The Cape Town EDITION and The Residences at The Cape Town EDITION, in collaboration with local architect and design firm StudioMAS. True to the EDITION brand, the project plans to deliver a sophisticated and welcoming atmosphere, seamlessly blending modern, luxurious style with authentic local character.

David Green, Chief Executive Officer of the V&A Waterfront commented, “We are excited to be developing this architecturally stunning new building which will mark the launch of EDITION Hotels in Africa. Cape Town is privileged to join only a select number of markets in the world with an EDITION Hotel.  We are witnessing growing tourism demand in the city, and The Cape Town EDITION will offer guests a plethora of destination-led experiences and direct access to the world’s leading luxury retail brands, top-class restaurants, charter cruises and other incredible experiences.”

The Cape Town EDITION and The Residences at The Cape Town EDITION will be located at the iconic V&A Waterfront, one of the Southern Hemisphere’s oldest working harbours and among the most visited destinations in Africa. Positioned at the edge of the planned Granger Bay development, the property will offer breathtaking views of the Atlantic Ocean, the City Bowl, and Cape Town’s most celebrated landmarks—Table Mountain, Lion’s Head and Signal Hill. The V&A Waterfront features an array of attractions, including an Amphitheatre hosting year-round events, Battery Park, a world-class heliport, and extensive yacht berths with dedicated superyacht facilities, along with an array of dining and retail offerings. Guests and residents will also enjoy a newly developed public promenade along the water’s edge, providing seamless access to the vibrant destination.

The Cape Town EDITION and The Residences at The Cape Town EDITION’s prime location aims to provide travellers and residents with unrivalled access to Cape Town’s celebrated cultural, culinary, and natural attractions, reinforcing the city’s position as a leading global tourism destination.