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Lexar showcases state-of-the-art photography, videography, and gaming portfolio at GITEX Africa 2023

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Lexar

Company aims to sign strategic distributor alliances and build reseller partnerships to expand the reach of its award-winning memory and storage solutions across Africa

MARRAKESH, Morocco, May 31, 2023/APO Group/ — 

Lexar, a leading global brand in memory and storage solutions, has announced the launch of its state-of-the-art photography, videography, and gaming portfolio at GITEX Africa 2023 (https://GITEXAfrica.com/). The largest technology event in the African continent presents a unique opportunity for Lexar to showcase a variety of award-winning memory and storage solutions, including DRAM, internal SSDs, portable gaming SSDs, in addition to microSD™ cards to keep up with the increasing growth in the mobile category.

The African tech ecosystem is one of the fastest growing in the world, and Gitex Africa 2023 presents an ideal industry platform that brings together over 5,000 attendees from around the world to Africa’s technology hub, Morocco. Lexar aims to connect with key stakeholders, major distributors, resellers, tech-savvy gamers, digital content creators and technology enthusiasts representing Morocco and Africa’s digital ecosystem. The event is scheduled to run until June 2nd, 2023 in Marrakech. Lexar will be exhibiting at their stand on Central Aisle, Booth 4C-35.

“Lexar’s participation in GITEX Africa 2023 is a testament to the company’s commitment to innovation, and a strategic step towards playing a crucial role in enhancing Morocco’s digital economy and enabling the young tech community in Africa at large,” said Fissal Oubida, General Manager – Middle East, Africa, CIS and Indian subcontinent, Lexar. “The efforts taken by the Moroccan leadership have helped position the country as a hub for future technological innovations that are geared to meet the growing demands of Africa’s digital urban community. We are committed to meeting the evolving needs of a dynamic technology eco-system in Morocco, and Gitex Africa provides us with an ideal platform to network with key stakeholders, potential partners and customers from across the African continent.”  

Lexar’s award-winning product portfolio has a proven track record of allowing content creators to capture for longer, while offering blazing transfer speeds to accelerate workflows. The products are designed to enable photography and videography professionals and enthusiasts get their best shot, while allowing gamers to play at their peak without worrying about load times, stuttering graphics, or game lag.

“We look forward to establishing long-term alliances and commitments at Gitex Africa 2023. Lexar is geared towards providing the best innovative technologies and solutions to help our consumers access, protect, and store their most valuable digital data. Our participation at Gitex Africa will go a long way in our efforts to bolster our brand visibility across our target segments, provide support to our customer base, while also connecting with potential partners and clients,” concluded Adil Bouamar, Senior Sales Manager North Africa, Lexar.

We are committed to meeting the evolving needs of a dynamic technology eco-system in Morocco

Lexar’s extensive photography, videography, and gaming portfolio launched at GITEX Africa 2023, include:

  1. Lexar® Professional CFexpress™ Type B Card SILVER Series: The Lexar® Professional CFexpressTM Type B Card SILVER Series is designed to leverage the capabilities of next-level cinema cameras and high-resolution DSLRs, allowing you to capture high-quality images and 8K video. It also features high-speed performance of up to 1750MB/s read, and 1300MB/s write. This card is backwards-compatible with select XQD® cameras for added versatility, enabling existing devices with next-generation performance.
  1. Lexar® Professional CFexpressTM Type B / SDTM USB 3.2 Gen 2 Reader: 

The Professional CFexpressTM Type B / SDTM USB 3.2 Gen 2 Reader lets you use one port to offload from two slots—one for CFexpress cards and one for SD cards at the same time. Transfer speeds up to 10Gbps allow you to quickly offload high-res images and 8K RAW videos with ease, and the product design leverages USB 3.2 Gen 2 speeds which will fast-track your workflow too.

  1. Lexar® ARES RGB DDR5 Desktop Memory: 

The Lexar® ARES RGB DDR5 Desktop Memory allows hardcore gamers and PC enthusiasts to experience superior performance with next-gen DDR5. Featuring a premium aluminum heat spreader, game in style and keep your system cool for ultra-fast performance, stability and reliability.

  1. Lexar® NM790 M.2 2280 PCIe Gen4x4 NVMe SSD: 

Perfect for Work and Play: Designed for hardcore gamers, professionals, and content creators, the Lexar® NM790 SSD has the performance you need to accelerate your game and keep up with your creative endeavours.

  • Compatible with PlayStation 5: Designed to be the perfect partner, the Lexar® NM790 SSD is compatible with laptops, desktop computers, and the PS5.
  • Powerful but Energy Efficient: With up to 40% less power consumption, Lexar® NM790 SSD keeps energy costs down and lets you go longer between charges of your laptop battery.
  • Incredible speeds to get the job done: With a blazing 7400/6500MB/s sequential read/write speeds, the Lexar® NM790 SSD has the performance to put you across the finish line first or easily meet your most demanding deadlines.
  1. Lexar® JumpDrive® Dual Drive D400 USB 3.1 Type-C: 

The Lexar® JumpDrive® Dual Drive D400 USB 3.1 Type-CTM is a 2-in-1 flash drive that allows you to seamlessly transfer content between your USB Type-CTM and Type-A devices. Featuring a stylish metal casing and swivel design for added protection, this drive is as tough as it is fast with transfer speeds up to 130MB/s.

Distributed by APO Group on behalf of GITEX Africa.

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Creative Africa Nexus (CANEX) WKND 2026 opens in Lagos, bringing together leading African and diaspora creatives, investors and policymakers

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The four-day gathering will convene leading voices from film, music, fashion, sport, publishing, gastronomy and business to advance trade, investment and commercial opportunities across Africa’s creative economy

LAGOS, Nigeria, November 5, 2026/APO Group/ –Creative Africa Nexus (CANEX) WKND 2026 has opened today in Lagos, bringing together leading creatives, investors, policymakers, business leaders and cultural figures from across Africa and the diaspora for four days of conversations, deal-making, performances, exhibitions and industry-focused sessions.

 




  

Hosted by the Federal Government of Nigeria and organised by African Export-Import Bank (Afreximbank) through its Creative Africa Nexus (CANEX) programme, this year’s event runs from 5 to 8 November under the theme “One People, United in Culture, Creating for the World.”

The 2026 programme spans film and television, music, fashion, sport, literature and publishing, gastronomy and visual arts, with a strong focus on finance, intellectual property, technology, skills, investment and market access.

Across the four-day programme, CANEX WKND will provide platforms for deal-making, industry dialogue and sector-specific engagement, including the CANEX Deal Room, with the aim of turning creative talent and ideas into stronger businesses, partnerships and commercial opportunities.

That ambition reflects the evolution of Afreximbank’s commitment to Africa’s creative and cultural industries in 2020, subsequently doubling this to US$1 billion before quadrupling the original commitment financing available to US$2 billion.

The expansion reflects Afreximbank’s wider objective of helping African creators and creative businesses build scalable enterprises, strengthen ownership of intellectual property and retain more of the economic value generated by African culture and creativity.

The opening ceremony is expected to feature addresses by Ministers of Culture and Creative Industries across 11 African countries, Dr George Elombi, President and Chairman of the Board of Directors of Afreximbank, H.E. Dr Olajumoke Omoniyi Oduwole, Nigeria’s Minister of Industry, Trade and Investment, H.E. Wamkele Mene, Secretary-General of the African Continental Free Trade Area Secretariat, and H.E. Babajide Sanwo-Olu, Governor of Lagos State among other dignitaries.

The programme will bring together some of Africa and the diaspora’s most influential cultural and industry figures. Participants include Nobel Laureate, writer and playwright Professor Wole Soyinka; Emmy Award-winning actor Uzo Aduba; filmmaker and actor Funke Akindele; actors Richard Mofe-Damijo and Thuso Mbedu; former professional footballers Didier Drogba and Jay-Jay Okocha; alongside leading figures from Africa’s music, film, fashion, sport and creative business sectors.

The event will also include performances and appearances from musicians and entertainers such as Davido, Fally Ipupa, Flavour, Libianca and Charlotte Dipanda, reflecting CANEX WKND’s combination of industry engagement with live cultural programming.

Beyond the headline names, the programme places a strong emphasis on the business of Africa’s creative economy.

On 6 November, a high-level conversation titled “One Market, One Culture: Building the Creative Economy of Global Africa” will examine the steps required to convert the growing global influence of African culture into stronger creative businesses, exports and investment. Speakers include Professor Wole Soyinka; ministers responsible for culture and the arts from Côte d’Ivoire, South Africa and Rwanda; International Finance Corporation representatives; and from Afreximbank.

Financing will also be central to the programme. The Creative Economy Finance Summit, presented by Afreximbank in partnership with the Creative Economy Practice at Co-Creation Hub, will bring financial institutions and investors together to examine how creative-economy transactions can be structured, financed and de-risked.

CANEX Creations Inc. will lead discussions on unlocking investment in African intellectual property, while the CANEX Deal Room and Creative Pitch Sessions will connect creative entrepreneurs directly with financiers and investors considering opportunities across film and television, music, fashion, sport, publishing, gastronomy, visual arts and creative infrastructure. Technology and the changing economics of creative production will feature prominently. Sessions will examine artificial intelligence, authorship and intellectual property; the use of technology to reshape creative businesses; and how African creators can use digital tools to develop globally competitive products.

The CANEX CreaThon, delivered with pan-African technology company Gebeya, will bring creators, developers and innovators together around projects in music, video and gaming, supported by African-built digital tools, mentorship, computing resources and a US$50,000 prize pool. Film and television programming will explore both storytelling and the commercial infrastructure required to take African content to wider audiences. Sessions include “Stories Without Borders: Africa, Hollywood & the Global Diaspora”, featuring former Afreximbank President Professor Benedict Oramah, and “Made in Africa, Watched in Africa”, which will examine research into film distribution, audiences and financing across Egypt, Kenya, Nigeria, Rwanda, Senegal and South Africa.

Sport will form another major strand of CANEX WKND 2026. Discussions will examine athlete development, management, commercialisation and the links between sport and the broader creative economy. Didier Drogba and Jay-Jay Okocha are scheduled to participate in “When Giants Speak: The Business of the Game,” while the weekend will conclude with a Legends Football Match at Onikan Stadium on 8 November. Fashion programming will include masterclasses on building profitable African brands, textile value chains, market access and intellectual property, alongside the CANEX Fashion Show and Awards Night.

In gastronomy, the CANEX Junior Chefs Competition, Africa Jollof Wars Competition and a series of live demonstrations and conversations will explore how African food, ingredients and culinary traditions can become stronger commercial propositions across domestic, continental and global markets. Publishing and literature will feature through the CANEX Book Factory, Book Fair, writers’ workshops, manuscript pitching and the CANEX Prize for Publishing, while visual arts programming will combine exhibitions, collector engagement and practical sessions for artists navigating Africa’s growing art ecosystem.

On 7 November, CANEX WKND 2026 will host a major concert bringing together artists from across Africa and the diaspora, before the programme continues into its final day on 8 November with cultural excursions, gastronomy activities, the CANEX Music Factory Songwriting Camp and the Legends Football Game.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Coca-Cola system invests USD 1.22 million to strengthen water security in Namibia

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The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030

WINDHOEK, Namibia, November 5, 2026/APO Group/ –As Namibia continues to face recurring droughts and growing water demand, the country’s water resources are under increasing pressure. Windhoek is situated in one of the most water-stressed regions in sub-Saharan Africa, where low and unpredictable rainfall, combined with high evaporation rates, continues to challenge water availability and long-term water security.[1]

 




  

To help address these shared water challenges, the Coca-Cola system is investing USD 1.22 million in the //Gam-i Swakop Basin Resilience Project, designed to help strengthen water security and support ecosystem restoration in the Swakop River Basin, a vital water source for the city of Windhoek and surrounding communities.

The //Gam-i Swakop Basin Resilience Project aims to support improved water availability and help strengthen the resilience of the Swakop River Basin through nature-based solutions that support sustainable water resource management across the catchment area.

Implemented in collaboration with the Global Water Challenge (GWC) and World Wildlife Fund (WWF) Namibia, the project includes the construction of two sand storage dams, restoration of 235 hectares of land through the clearing of invasive alien plants, and the planting of 750 trees in river buffer zones and environmentally degraded areas within Windhoek’s informal settlements. In addition, two boreholes will be drilled to support groundwater recharge in the Windhoek aquifer, and a water resilience action plan has been developed.

Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030.

“Because water challenges are local, our approach to water security is focused on local action and collaboration,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca‑Cola. “The Coca‑Cola system remains focused on helping to promote water stewardship, increasing water use efficiency, and treating and returning safe water to communities.”

Henry Friedrich, General Manager of Coca-Cola Namibia Bottling Company (CCNBC) added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities.”

WWF Namibia Country Director, Dr Juliane Zeidler, said: “Water is one of Namibia’s most precious and increasingly vulnerable resources. This project is an opportunity to demonstrate how investing in healthy ecosystems can deliver tangible benefits for people, while also helping communities become more resilient to future climate pressures. We hope the lessons and partnerships developed through this initiative can inform similar approaches elsewhere in the country.”

“Collaboration is essential to addressing shared water challenges effectively. Coca-Cola and its authorised bottlers continue to work with governments, businesses, and civil society organisations to design and implement strategic interventions,” concluded Olajide.


Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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‘Power, Protect, Purchase’: Africa Made It unveils blueprint to capture USD 34B in GDP and accelerate African industrial sovereignty

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Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit

African culture, design, and storytelling influence global fashion, music, and media like never before

LAGOS, Nigeria, November 5, 2026/APO Group/ –Africa Made It (https://AfricaMadeIt.co/), the continental movement driving Africa’s industrial sovereignty, today officially launched its campaign, “Power, Protect and Purchase,” at the CANEX weekend in Lagos, Nigeria. Aimed at unlocking USD 34 billion in annual GDP contribution through a structural transition from unprocessed raw cotton exports to end-to-end local garment processing, the initiative seeks to turn Africa’s vast natural wealth into sovereign, self-sustaining economic power.

 




  

Africa Made It is driven by a consortium of leading pan-African organisations, advocacy groups, and media organisations who are positioning Africa as a global investment hub. Its flagship campaign, spotlighting the fibre-to-fashion value chain, presents a clear roadmap for continental industrialisation: securing competitive energy power for local industrial mills, enacting policy measures to protect emerging domestic manufacturers from unfair foreign imports, and rallying African consumers to purchase locally manufactured apparel. Together, these three pillars ensure that value created from African resources remains on African soil.

 

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit.  Building the continent’s domestic processing capacity in spinning, weaving, and sewing locally produced cotton will sustain nearly two million permanent industrial jobs and inject approximately USD 33 billion directly into domestic household incomes every year, in addition to a recurring contribution of USD 34 billion to the continent’s GDP.

 

While these figures reveal the immense macro-economic potential of the value chain, the true heart of this transformation lies in its human impact. Industrial wages and local lint purchases leading to increased capital circulation in rural communities can drive community micro-economic vitality and contribute to rural poverty reduction. Additionally, formal employment opportunities can expand drastically for women, as they currently make up between 70-90% of garment factory workers on the continent.

 

Realising this vision and changing the lives of millions of people requires a deliberate combination of targeted investments, supportive trade policies, and consumer mobilisation. A USD 1.8 billion capital allocation toward critical structural enablers for garment transformation is the foundation for bridging Africa’s missing middle in the fibre-to-fashion value chain.

 

Marie Wilke, editor-in-chief of the Africa Made It magazine, said, “African culture, design, and storytelling influence global fashion, music, and media like never before. Yet, without domestic manufacturing infrastructure, Africa’s creative authority yields very little economic return. Linking raw cotton harvest directly to local processing ensures that the intellectual property, commercial margins, and industrial jobs remain on the continent. It is time to wear our power.”

 

To learn more about the potential of Africa’s fibre to fashion value chain, watch the campaign video (https://apo-opa.co/4BKAIvY) or read the Africa Made it (https://apo-opa.co/4zvA5VF)magazine (https://apo-opa.co/4zvA5VF). Access the campaign website and resources in English (https://apo-opa.co/4zvA5VF) and French (https://apo-opa.co/4zrK8e2).

Distributed by APO Group on behalf of Africa Made It.

 

 




 

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