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In the Age of Artificial Intelligence (AI) Slop, Trust is a Human Advantage (By Bas Wijne)

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Artificial Intelligence

The recent fallout from OpenAI’s indexing scandal – where shared ChatGPT conversations were found discoverable via Google Search – is a stark reminder of what happens when content is detached from context, consent and control

JOHANNESBURG, South Africa, August 14, 2025/APO Group/ —By Bas Wijne, CEO, APO Group (www.APO-opa.com)

AI-generated content is flooding the internet, and much of it is low-quality and misleading. Editors call it ‘AI slop’: hallucinated quotes, fake press releases, and algorithm-chasing headlines. In an era where content is cheaper and faster than ever, trust has become the rarest commodity. That’s where professional public relations – once accused of ‘spin’ – is playing a new, unexpected role: safeguarding credibility in a post-truth landscape. 

AI has a place, but it doesn’t replace people 

Let me be clear: AI isn’t the enemy. It’s a powerful tool for information analysis, workflows, and insight. But it has limits. Besides the slop factor, the phenomenon of model collapse – AI models producing increasingly inaccurate results as they are trained on the outputs of earlier models – is a looming risk. In this context, two pillars of PR – direct executive access and verified press releases – are lifelines for journalists and the public.

AI can mimic a CEO’s tone. It can generate a passable quote. It can even create a fake press release that looks real on first glance. But it cannot replicate what matters most:

  • A real interview, with real stakes
  • A direct connection to a decision-maker
  • A verified statement backed by accountability
  • A local voice who understands the nuance, not just the keywords

Delivering news you can trust 

APO Group (www.APO-opa.com) is proud to be the largest pan-African PR and communications consultancy and Africa’s only dedicated press release and media content distribution provider, through our proprietary newswire Africa Newsroom (www.Africa-Newsroom.com).

In the absence of a pan-African regulatory authority equivalent to the UK’s Financial Conduct Authority, Africa Newsroom serves as the de facto Primary Information Provider for Africa: an outlet trusted to deliver official, verifiable corporate and public sector communications across the continent. Every piece of content distributed by Africa Newsroom is reviewed, optimised, and traceable by our team.

On the PR side, when our team arranges an interview between a journalist and an African minister or facilitates a press briefing with the CEO of a global firm expanding into Nairobi or Abidjan, we’re doing something AI can’t: building trust through human access. 

In just the past month, we’ve facilitated over 200 executive interviews for brands like Coca-Cola and Canon – connecting journalists to real decision-makers rather than AI-generated personas. That’s not automation. It’s deep relationship work.

 

AI-generated misinformation is a global issue, but its effects are sharper in emerging markets, especially across Africa

Press releases still matter – when they’re done right 

Too many people write off the press release as an outdated format. But when done well – fact-checked, compliant, attributed, and distributed to the right people at the right time – a press release becomes something else entirely: a verified signal in a noisy, synthetic world. 

The trust cascade: PR → Journalists → Public 

The recent fallout from OpenAI’s indexing scandal – where shared ChatGPT conversations were found discoverable via Google Search – is a stark reminder of what happens when content is detached from context, consent and control. Public confidence took a hit, and brands using shared links for internal communications or published content are still scrambling to contain the damage.

When information ecosystems break down, trust becomes a chain reaction. PR plays a key role in this cascade:

  • We provide credible inputs: real people, real quotes, real data
  • Journalists vet and amplify those insights
  • The public consumes the final story with confidence it came from somewhere accountable

 

Without that initial layer of professional PR, we risk a content ecosystem built on synthetic sand.

Why this matters even more in Africa 

AI-generated misinformation is a global issue, but its effects are sharper in emerging markets, especially across Africa.

Here, independent media outlets are often underfunded, and institutional trust is fragile. The damage from fake news – amplified by generative AI – can be reputational, political, financial. Even existential.

This is why APO Group exists: to bridge the gap between credible African stories and the global media ecosystem.

Human truth is the competitive edge 

The future of communications isn’t human or AI. It’s both. But right now, only one side builds relationships. Only one side is accountable. Only one side engages with intent when the story matters.

At APO Group, we’ll keep investing in technology. But our core belief won’t change: the most trusted content still starts with real people. 

Our combination of professional PR and trusted, continent-wide media distribution offers something rare: scale and trust. Reach and rigour. The ability to connect journalists to real sources – in all 54 African countries – at a time when bots are flooding inboxes with synthetic noise.

That’s our commitment to our clients, to the media, and to the public. And in the age of AI slop, that’s what makes the difference.

Distributed by APO Group on behalf of APO Group Insights.

Business

SLB commissions new fluids systems plant in Pemba to support Mozambique’s offshore energy development

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Mozambique

New facility expands in-country drilling and completion fluids capability, advancing the next phase of SLB’s growth in Mozambique

PEMBA, Mozambique, October 9, 2026/APO Group/ –SLB (NYSE: SLB) (www.SLB.com) announced the opening of a new fluids systems plant in Pemba, Mozambique. The new facility strengthens in-country capacity to prepare, store and deliver drilling and completion fluids for offshore operations, reinforcing the infrastructure needed as Mozambique’s offshore activity grows and its role as a strategic energy hub for East Africa continues to expand.

The commissioning of the plant, also known as a liquid mud plant, coincides with SLB marking 70 years of operations in Mozambique. It reflects the company’s long-term commitment to investing in people, infrastructure and capability that support the country’s long-term offshore energy development plans.

 




  

With an initial storage capacity of 21,000 barrels, the liquid mud plant provides a scalable platform for future growth, supporting multiple customers and rising offshore activity while improving logistics and enhancing operational flexibility.

As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions

“As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions,” said Miguel Baptista, Central, East and Southern Africa, Managing Director, SLB. The new liquid mud plant strengthens local energy infrastructure, expands opportunities for local content development, and enhances our ability to support customers as they deliver some of Africa’s most significant offshore energy resources.”

The liquid mud plant project was delivered with strong local participation and that momentum is expected to continue into operations. During project delivery, more than 100 jobs were created in Pemba with nationals representing 80% of the workforce, reflecting a focus on building local capability.

The project was delivered with a strong focus on safety, operational integrity, and quality, achieving more than 67,000 hours worked without a recordable safety incident.

This key infrastructure strengthens SLB’s ability to support consistent service quality and enhance supply chain readiness for increasing offshore activity across Mozambique, supporting customers execute safely and efficiently while developing local skills and expertise.

Key Points:

  • SLB has commissioned a new fluids system plant in Pemba, expanding in-country drilling and completion fluids capability for offshore operations.
  • With an initial storage capacity of 21,000 barrels, the facility provides a scalable platform to support growing offshore activity in Mozambique.
  • The investment marks the next phase of SLB’s growth in Mozambique, strengthening local capability and supporting long-term offshore energy development.

Distributed by APO Group on behalf of SLB.

 

 




 

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South African Energy Storage Association (SAESA) welcomes 4,600 MW battery storage prioritisation and calls for integrated energy planning

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Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply

JOHANNESBURG, South Africa, October 9, 2026/APO Group/ –The South African Energy Storage Association (SAESA) (www.SAESA.org.za) welcomes the prioritisation of 4,600 MW of battery energy storage under the first Integrated Resource Plan (IRP) 2025 Section 34 determination.

 




  

The timing is significant. Recent Integrated Energy Plan (IEP) modelling and assumptions discussions highlighted a fundamental shift that South Africa’s energy planning now needs to capture: we cannot plan the future power system by counting megawatts of generation alone.

We must plan for when energy is available, where it is available, how it moves through a constrained grid and how it is stored and dispatched when the system needs it most.

The announcement reinforces that shift. Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply.

For SAESA, the message for the IEP is clear: storage, flexibility and system services must be modelled as integral components of South Africa’s future electricity architecture, with their contribution considered from the outset of generation planning.

“The IEP must plan the power system we are becoming, not simply model the power system we have inherited,” says SAESA.

The IEP must plan the power system we are becoming, not simply model the power system we have inherited

Partnership with C&I Energy + Storage Summit

SAESA is an association partner of the C&I Energy + Storage Summit, created by VUKA Group, taking place on 28–29 October 2026 at The Maslow Hotel, Sandton, Johannesburg.

The summit brings together commercial and industrial energy users, project developers, financiers, regulators and solution providers to explore practical approaches to energy security, procurement and storage deployment.

For businesses assessing how storage can support their operations, the event offers an opportunity to meet SAESA and engage with the wider energy community on the decisions shaping South Africa’s evolving electricity system.

Commercial and industrial energy decision-makers are invited to apply to attend as hosted buyers. Qualifying buyers receive complimentary summit access and curated opportunities to engage with industry partners.

 

Meet SAESA at C&I Energy + Storage Summit: Join the Hosted Buyer Programme

The Hosted Buyer Programme connects commercial and industrial energy decision-makers with solution providers shaping South Africa’s evolving private energy market.

Qualified energy buyers receive complimentary access to the summit and curated engagement with industry partners exploring energy procurement, storage deployment and project development.

Apply for the Hosted Buyer Programme (https://apo-opa.co/4ehLijJ)

Distributed by APO Group on behalf of VUKA Group.

 




 

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Afreximbank welcomes launch of Africa Credit Rating Agency as an important step in strengthening Africa’s financial architecture

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Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets

PORT LOUIS, Mauritius, October 8, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) welcomes today’s launch of the Africa Credit Rating Agency (AfCRA), an important milestone in strengthening Africa’s financial architecture and expanding the continent’s capacity to generate credible, independent analysis of African credit risk.

 




 
 

Credit ratings play an important role in determining access to capital, influencing investor perceptions and shaping the cost at which governments, institutions and businesses can finance development. It is therefore essential that assessments of African credit risk are independent, rigorous and evidence-based, while reflecting a complete understanding of the structures, institutions and economic realities being assessed.

The establishment of AfCRA adds an important African-led source of credit opinion to the market. Its value will not be measured by whether it produces more favourable ratings, but by the credibility of its analysis, the quality of its data and transparency of its methodology, and its ability to deepen understanding of African sovereigns, sub-sovereigns and corporate credit.

This is particularly important given that many African issuers remain unrated, while local-currency and sub-sovereign markets continue to have limited rating coverage. Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets.

AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans

Alongside fellow members of the Alliance of African Multilateral Financial Institutions (AAMFI), Afreximbank has consistently maintained that African Multilateral Financial Institutions should be assessed on the basis of their fundamentals, performance, legal frameworks, mandates and operating models. Ensuring that these institutional characteristics are properly understood is essential to achieving informed, balanced and credible assessments of African risk.

Commenting on the uniqueness of the African market, and need for AfCRA’s rating methodology to reflect this, Mr Denys Denya, Senior Executive Vice President, Afreximbank, said: “The rating methodology AfCRA develops must recognise the uniqueness of our environment and its institutional structures. The Agency must set its own standards and not follow those set elsewhere — it must build a unique identity that conforms to an ‘African best practice.”

Highlighting the need for the autonomy of the Africa Credit Rating agency as it takes off, Mr Denya added: “Most importantly, AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans. We must all use it, and in return expect a complete assessment of where we (Africa) stand: the strengths the market has ignored, and the weaknesses we still need to fix.”

AfCRA should therefore be seen as complementary to existing international and regional rating agencies, broadening the range of credible analysis available to investors and issuers while strengthening competition, transparency and analytical capacity within Africa’s credit markets.

As Africa seeks to mobilise the scale of capital required for industrialisation, trade, infrastructure and economic transformation, credible African institutions that improve information, strengthen market confidence and deepen the continent’s financial markets will become increasingly important.

Afreximbank congratulates the African Union, the African Peer Review Mechanism (APRM) and all those involved in bringing AfCRA from concept to launch, and looks forward to the contribution the Agency will make to deeper, more transparent and more efficient African capital markets.

Distributed by APO Group on behalf of Afreximbank.

 




 

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