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How Young People are Creating Businesses Selling Coffee

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Nestlé

As part of Nestlé Needs YOUth Initiative, MYOWBU is benefitting over 5, 000 young people and seeks to double its youth outreach with entrepreneurship to 10, 000 by 2025

ACCRA, Ghana, December 1, 2022/APO Group/ — 

In the world of entrepreneurship, some dream and hope their ideas become reality whilst others seize any available opportunity to make their dreams come true. In the end, what these people want is to have something they can proudly call “MyOwnBusiness”.

Laurent Georges is one such example. While in his final year of secondary school in Cameroon, Laurent faced serious financial challenges. Exploring ways to find solution, his sister told him about a youth entrepreneurship program she had heard of in Cameroon. Seeing himself as a future entrepreneur, Laurent without a doubt took his sister’s advice and joined Nestlé’s My Own Business (MYOWBU) program. “From a pushcart operator to owning my own operator site, the MYOWBU program has considerably changed and blessed my life. From 2015, I have been able to completely pay all my school fees till now where I’m in research cycle in university. I have become a real support to my family!”, Laurent said.

Laurent’s business now employs 32 people. Through self-employment, Laurent has now become financially independent. Like Laurent, Ahou a young mother in Côte d’Ivoire earns a living through this program selling around 200 cups of coffee a day. As a street vendor, “This is how I earn money which allows me to be independent and take care of my child”. From Ghana, Edward Yaw Kumah started as a Salesperson in 2007. Today, he owns an operating site, providing job opportunities for youth in his business. Edward sees a bright future with this business and hopes to expand across the country and provide more job opportunities for others.

The growth of Africa’s economy can be accelerated if we integrate youth development as a core aspect in business operations

MYOWBU presents an opportunity for young adults such as Laurent, Ahou, and Edward to venture into entrepreneurship to become financially independent. It is also a call for businesses to engage youth and help build their entrepreneurial skills.

Rabie Issa, Business Executive Officer, Nestlé Professional and Nestlé Waters strongly believes that “The growth of Africa’s economy can be accelerated if we integrate youth development as a core aspect in business operations. Nestlé will continue to find the right partnerships to create enabling entrepreneurial environment and help young people thrive in Central and West Africa”.

As part of Nestlé Needs YOUth Initiative, MYOWBU is benefitting over 5, 000 young people and seeks to double its youth outreach with entrepreneurship to 10, 000 by 2025.

Currently operational in Cameroon, Côte d’Ivoire, Nigeria, Ghana, Senegal among others, the program provides commercial equipment including pushcarts and shoulder kits as enablers for interested youth with the dream of starting and owing their own businesses. Nestlé’s MYOWBU contributes to United Nations Sustainable Development Goal 8 – Decent Work and Economic Growth. 

Distributed by APO Group on behalf of Nestlé.

Business

Canada–Africa Financing Forum to Convene Investors and Decision-Makers in Cape Town – May 14, 2026

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Ateau Zola

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships

TORONTO, Canada, April 29, 2026/APO Group/ –The Canada–Africa Chamber of Business (https://CanadaAfrica.ca) will convene investors, financiers, policymakers, and industry leaders in Cape Town on May 14, 2026 for the Canada–Africa Financing Forum—a high-level platform focused on unlocking capital and accelerating deal flow across African markets.

Registration is open (http://apo-opa.co/4vZN6oV)

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships. The program connects leaders from venture capital, private equity, and institutional investors to examine where capital is moving—and where the next opportunities lie—supported by Canadian project partners with proven capacity to deliver on-the-ground.

Delegates will engage directly with finance and investment decision-makers, following the program opening, featuring messages from President Cyril Ramaphosa and Prime Minister Mark Carney, in addition to high-level Ministerial representation.

This Forum is about capital deployment, not just conversation

“This Forum is about capital deployment, not just conversation,” said Garreth Bloor, President of the Canada–Africa Chamber of Business. “We are convening investors, institutions, and project leaders who are actively shaping transactions across Africa—and connecting them directly with Canadian partners who are ready to work together.”

The Canada–Africa Financing Forum reflects the Chamber’s role as a privately financed, market-led platform advancing Canada-Africa trade and investment through world-class networking and information-sharing events.

Why Attend

  • Direct access to active dealmakers and capital allocators
  • Insights into where capital is being deployed and key players delivering major projects
  • Opportunities to build partnerships across Canada and African markets
  • Participation in a curated, high-level environment focused on execution

Secure Your Place

Space is limited and demand is strong.

Apply to secure your place (http://apo-opa.co/4vXb9oz)

Read More and View the Program (http://apo-opa.co/4vZN6oV)

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

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Business

ORUN and 1xBET Partner to Support a Dynamic Creative Africa

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MIR Holding

During the MASA 2026 edition, held from April 11 to 18, 2026, ORUN and 1xBET implemented the We Champion Talent program, an initiative aimed at promoting African talent and advancing the development of Cultural and Creative Industries (CCIs)

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –As part of the Innovation Village co-organized with MASA at the Palais de la Culture in Abidjan from April 14 to 18, ORUN (https://ORUN.Africa) announces the rollout of its partnership with 1xBET to support a creative Africa that is structuring itself, professionalizing, and scaling across the continent.

We aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency

Designed as a space of convergence between heritage, innovation, and knowledge transmission, the Innovation Village features scenography crafted by Ivorian artisans, a program of panels and masterclasses on creative industries, an immersive experience produced by Orun Studios, and a major institutional highlight on April 17. Its narrative platform is built around three pillars: memory, structure, and transmission. The initiative aims to position cultural and creative industries as an economic driver for the continent.

“The Innovation Village was conceived as an act of construction. By partnering with organizations such as 1xBET, we aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

This vision aligns with ORUN’s broader ambition to produce, structure, and internationalize African creative industries through events, content, and strategic partnerships.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

 

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MIR Holding Reaffirms Its Commitment to African Creative Industries Alongside ORUN at Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026

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MIR Holding

More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –On the occasion of MASA 2026, held from April 11 to 18 in Abidjan, MIR Holding (https://MIRHolding.odoo.com) reaffirmed its commitment to supporting the growth of African creative industries by partnering with ORUN as part of the Innovation Village, hosted at the Palais de la Culture in Abidjan. This presence reflects a clear intention to support the scaling of cultural and creative industries so they can fully contribute to job creation and value generation across the continent.

 

Co-organized by ORUN and MASA, the Innovation Village brought together over several days scenography designed by Ivorian artisans, a program of panels and masterclasses dedicated to creative industries, an immersive experience produced by Orun Studios, and a key institutional highlight on April 17.

At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains

Built around three pillars — memory, structure, and transmission — the initiative carried a renewed ambition for culture: positioning it as a concrete lever for economic structuring and African projection.

By supporting this initiative, MIR Holding aligns with a broader dynamic aimed at strengthening connections between creation, entrepreneurship, content, youth, and growth ecosystems. More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures. MIR Holding stands among the main partners of the Village, alongside Africa Currency Network and other stakeholders engaged in this vision.

“With ORUN, we are not only seeking to make culture visible. We aim to help provide it with a framework, a reach, and a trajectory. What is at stake here is the continent’s ability to better transform its creative energy into sustainable value, real opportunities, and influence,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

Mouhamed Dieng, President of MIR Holding, added: “Supporting Africa’s creative industries is not about backing a secondary sector. It is about investing in one of the continent’s most powerful spaces for storytelling, youth, innovation, and competitiveness. At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains.”

Distributed by APO Group on behalf of MIR Holding.

 

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