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Gold, Silver and Bronze winners announced for the WARC Awards 2024 Asia-Pacific

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WARC Awards

7 Gold, 11 Silver and 15 Bronze awarded across 10 markets for 12 categories

Local and global brands honoured including Dove, McDonald’s, Paytm, Samsung, and leading agencies from across APAC represented

22 May 2024 –  The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 – Asia Pacific. Now in their fourth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.

7 Gold, 11 Silver and 15 Bronze accolades have been awarded for Asia-Pacific. Campaigns for both global and local brands, and for a diverse range of product categories covering CPG, finance and travel are represented showcasing how marketers are driving growth across different sectors.

India has won the most awards (11), followed by Australia (7), New Zealand (4), Singapore (3), Greater China (2), Hong Kong SAR (2), Philippines (1), Taiwan (1), Thailand (1) and Vietnam (1).

The three APAC jury panels followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.

The Gold, Silver and Bronze winners are:

Brand Purpose category:

Gold

  • An envelope that sealed the fate of women · Ujjivan Small Finance Bank · McCann Worldgroup, Gurugram · India

Silver

  • Brand Purpose · LEAD School · TBWA/India, Mumbai · India

Bronze

  • Dove’s journey from good to loved · Dove · Ogilvy, Mumbai · India

Business-to-Business category

Bronze

  • Making money talk · Paytm · McCann Worldgroup, Gurugram · India

Channel integration category

Bronze

  • Saudi tourism invites Chinese travellers to Lai Bai! · Saudi Tourism Authority · PHD Media MENA, Glodow and Nead Communications, San Francisco · Greater China
  • Reviving the lost colours of West Bengal · Sunlight · Mindshare, Mumbai · India

Channel Pioneer category

Gold

  • Samsung iTest – Comparing apples with androids · Samsung Galaxy · DDB Auckland / Tribal Aotearoa, Auckland · New Zealand

Silver

  • Doing nothing makes you unmissable · Cadbury 5 Star · Ogilvy, Mumbai · India

Jury chair, Sindhuja Rai, CEO, Wavemaker, APAC, said: “Something which was seen as innovative a few years back is now business as usual, showing a maturity within the market. There were cases that showed really strong, inspiring and clever use of technology, but being anchored and rooted in the heart of the brand and the business, rather than being a novelty.”

Cultural Impact category

Gold

  • Changing the education system to keep girls in school · Whisper (feminine hygiene) · Leo Burnett, Mumbai · India

Silver

  • #LetHerGrow · Dove · Edelman, Bangkok · Thailand
  • Can a cookie help India win the World Cup? · Oreo · Leo Burnett, Mumbai · India

Bronze

  • Correct the internet · Team Heroine · DDB, Auckland · New Zealand

Customer Experience category

Silver

  • Re:Store · KFC · Dentsu Creative, Shanghai · Greater China

Bronze

  • Rebuilding a more wonderful airline experience · Virgin Australia · Special, Sydney / PHD Sydney · Australia

Commenting on the Bronze winner, jury chair Dean Chadwick, Chief Marketing Officer, MYOB, said: “The Virgin case study was not a one and done campaign. The brand is committed to the middle seat lottery for a number of years. So you can see the net effect of that as a consumer because the brand is there for the long haul.”

Instant Impact category

Gold

  • Trapped · Income Insurance · Bartle Bogle Hegarty, Singapore · Singapore

Silver

  • Making the best call in home loans – How ANZ mobilised a thousand staff, redefined value and reversed a year of share decline in one month · ANZ · TBWA/New Zealand, Auckland · New Zealand
  • Spotify becomes the undisputed leader in IPL · Spotify · Leo Burnett, Mumbai · India

Bronze

  • How un-Australia delivered new records for Australian lamb · Australian Lamb · The Monkeys, part of Accenture song, Sydney / One Green Bean, Sydney · Australia
  • McDonald’s coffee retirement · McCafé · DDB Group, Hong Kong · Hong Kong (SAR)

Long-term Growth category

Gold

  • Brewing coffee culture in tea-drinking India · Nescafé · McCann, Gurugram · India

Silver

  • Beertime is playtime · Bar Beer · Ogilvy, Taipei City · Taiwan, China
  • Industry SuperFunds · Industry SuperFunds · Shannon Company, Melbourne · Australia

Bronze

  • How little moments made big bickies for Arnott’s · Arnott’s Biscuits · Saatchi & Saatchi, Sydney · Australia

Partnerships & Sponsorships category

Bronze

  • Domex X Petron partnership · Domex · Mindshare, Taguig · Philippines

Path-to-Purchase category

Bronze

  • Instant shoppable ads – A Moët & Chandon X News Corp Australia commerce partnership powered by Vudoo · Moët & Chandon · Vudoo, Melbourne · Australia

Strategic Thinking category (new)

Gold

  • How can a country exist without land? · Government of Tuvalu · The Monkeys, part of Accenture song, Sydney · Australia

Silver

  • You’re cooked · Fire and Emergency New Zealand · Motion Sickness, Auckland · New Zealand
  • Singapore’s favourite side trip · Gojek · Forsman & Bodenfors, Singapore · Singapore

Bronze

  • We see you care · Agency for Integrated Care · The Secret Little Agency, Singapore · Singapore
  • McDiploma · McDonald’s · DDB Hong Kong SAR · Hong Kong SAR
  • Cadbury 5 star presents – The mush detector · Cadbury 5 Star · Ogilvy Mumbai / Wavemaker Mumbai · India

Commenting on the winning work, jury chair Bhaskar Choudhuri, Chief Marketing Officer, Lenovo, APAC, said: “The overwhelming majority of the issues that the case studies were trying to solve were not marketing or advertising problems, but business problems related to brand growth, market share or category stagnation.”

Use of Data category

Gold

  • Democratising technology to help farmers fight climate change · Lay’s · Leo Burnett, Mumbai, India

Bronze

  • Tết 2022 – The safe ticket home · Lifebuoy · Mindshare, Ho Chi Minh City / Creativehunts, Ho Chi Minh City · Vietnam

The Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 June via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.

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Mantashe to attend major AOW energy event

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Mantashe

Mantashe has been a regular keynote speaker at previous AOW events, and the announcement of his attendance comes as lucrative energy opportunities open across the continent

CAPE TOWN, South Africa, October 3, 2024/APO Group/ — 

South Africa’s Minister of Mineral and Petroleum Resources, Mr Gwede Mantashe has committed to attend the four-day AOW energy event (https://AOWEnergy.com/) in Cape Town from 7 – 10 October.

AOW: Investing in African Energy brings together industry leaders to develop policy, share discoveries, secure investment, and shape Africa’s energy future. This year’s event will feature more than 1 600 senior delegates, 80 ministers and officials from 70+ countries and representatives of more than 760 companies.

Announcing Mantashe’s confirmed attendance, Chief Executive Officer of Sankofa Events, Paul Sinclair said that the presence of the host nation’s two most senior energy leaders confirmed that Africa was committed to taking ownership of its own energy destiny.

“We are excited to welcome Mr Mantashe to AOW, where he will share stages and attend sessions with ministers from many other countries, as well as senior players from energy businesses and multilateral forms,” said Sinclair. “We are proud to provide an environment where Africa’s energy leaders can discuss the latest industry trends, and how the continent can help to shape them.”

We are proud to provide an environment where Africa’s energy leaders can discuss the latest industry trends, and how the continent can help to shape them

Mantashe has been a regular keynote speaker at previous AOW events, and the announcement of his attendance comes as lucrative energy opportunities open across the continent – in responsible oil exploration and production, in renewable energy, and in the trade of natural gas as a high-demand future fuel.

Ongoing major oil-and-gas discoveries in the Orange basin, offshore South Africa and Namibia, have highlighted the scale and importance of these opportunities – for African governments, their people, and energy businesses.

“The world’s energy markets are in the midst of a dynamic transition,” said Sinclair. “Navigating that transition requires industry partnerships. Africa is showing that not only does it have massive resources, it also has the networks, the financial innovation and the commitment to develop those resources for Africa’s people, and all stakeholders.”

This year marks 30 years of the industry-leading AOW event. The four-day conference, exhibition and investment forum brings together governments, regulators, global operators, power producers, investors and service providers.

Distributed by APO Group on behalf of AOW: Investing in African Energy.

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The Gambia’s Minister of Petroleum and Energy Joins African Energy Week (AEW) 2024 Amid Exploration Drive

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Kinetiko Energy

The Gambia’s Minister of Petroleum and Energy Nani Juwara will participate as a speaker at African Energy Week: Invest in African Energy in Cape Town this November

CAPE TOWN, South Africa, October 3, 2024/APO Group/ — 

On the back of major investments from multilateral finance institution the African Development Bank, The Gambia is poised to increase its electrification rate to 70% – 50% in rural areas – by the end of the year. In the wake of the country’s burgeoning energy sector, The Gambia’s Minister of Petroleum and Energy Nani Juwara will participate as a speaker at this year’s African Energy Week (AEW): Invest in African Energy 2024 conference, which takes place in Cape Town from November 4-8.

The Gambia represents one of Africa’s final oil and gas frontiers and the participation of Minister Juwara at AEW: Invest in African Energy 2024 will be crucial for highlighting the immense opportunities present across the country’s upstream and downstream sectors. His participation is also poised to showcase the role hydrocarbon resources will play in addressing both the country and Africa’s energy and socioeconomic development needs.

AEW: Invest in African Energy is the platform of choice for project operators, financiers, technology providers and government, and has emerged as the official place to sign deals in African energy. Visit www.AECWeek.com for more information about this exciting event.

Situated in proximity to Senegal’s 231-million-barrel Sangomar field, where a 100,000-barrel-per-day project came online in June this year, The Gambia’s offshore prospects offer significant potential for play-opening discoveries. The Gambia’s Bambo prospect reservoirs have revealed oil shows in recent years and could hold up to 1.2 billion barrels of oil. The data – acquired by independent oil and gas company FAR – has opened additional material exploration opportunities in the offshore A2 and A5 blocks.

The Gambia remains wholly committed to advancing the energy sector while leveraging its burgeoning hydrocarbon potential

Last year, The Gambia extended FAR’s permit for the blocks until September 30, 2025, with reduced annual fixed costs. FAR is now seeking farm-in partners to fund geoscience reviews and exploration wells. Meanwhile, global energy company the Nigerian National Petroleum Company and state-owned Gambian National Petroleum Corporation signed a MoU in the same year to explore and develop crude oil in the country. The agreement entails geological studies, seismic data analysis and potential drilling activities.

At last year’s AEW conference, The Gambia’s Ministry of Petroleum and Energy and hydrogen developer H2 Gambia Limited signed an agreement on hydrogen exploration in the country. The deal will allow for extensive research to be undertaken over a period of one year and forms part of The Gambia’s decarbonization efforts. The Gambia recently entered a new era of energy development with the inauguration of its first large-scale solar energy facility in Jambur in April 2023. Built by Chinese manufacturer Tebian Electric Apparatus, the 23 MW solar plant serves to reduce the country’s reliance on imported fossil fuels.

“The Gambia remains wholly committed to advancing the energy sector while leveraging its burgeoning hydrocarbon potential. As a largely undeveloped energy market and situated in close proximity to major developments across the offshore MSGBC region, the country offers strategic opportunities for foreign investors active across the entire energy value chain,” states Executive Chairman of the African Energy Chamber NJ Ayuk.

At AEW: Invest in African Energy 2024, Minister Juwara is expected to share his insights into the investment opportunities across The Gambia’s oil and gas value chain, engaging with global financiers and technology providers to attract capital to its untapped energy prospects. As an experienced leader in the country’s energy space, Minister Juwara’s participation aligns with the conference’s strategy to encourage private sector investment and participation while ensuring The Gambia benefits from its hydrocarbon resources.

Distributed by APO Group on behalf of African Energy Chamber.

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Fund for Export Development in Africa and Africa Finance Corporation power ARISE Integrated Industrial Platforms’ US$443 Million capital raise

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Export Development

The funds are intended to accelerate ARISE IIP’s fast expansion and operational efficiency across its 12-country portfolio

DUBAI, United Arab Emirates, October 3, 2024/APO Group/ — 

ARISE IIP, a leading pan-African developer and operator of world-class industrial parks, has announced a significant capital raise of US$443 million.

The funding includes a strategic US$300 million investment from Afreximbank’s development impact investment arm, The Fund for Export Development in Africa (FEDA), securing Afreximbank’s FEDA a significant stake in ARISE IIP. Additionally, the capital raise is supported by an additional US$143 million contribution from Africa Finance Corporation (AFC). This investment builds on debt funding relationship of over 12 years between ARISE IIP and Afreximbank, during which about US$2 billion has been provided to support ARISE IIP’s investments across Africa.

ARISE IIP’s total equity capital now exceeds US$1 billion, with Africa Finance Corporation (AFC) holding a majority stake, followed by Afreximbank’s FEDA and Equitane as key shareholders.

This equity partnership with Afreximbank significantly enhances our financial capacity to execute our pan-African industrial development strategy

This significant capital injection is strategically aligned with both entities’ objectives to catalyse industrial transformation across Africa. The funds are intended to accelerate ARISE IIP’s fast expansion and operational efficiency across its 12-country portfolio, that comprises key markets such as Malawi, Cameroon, Sierra Leone, Benin, Togo, Ivory Coast, Rwanda, Gabon, DRC, Congo, Chad, and Nigeria.

This investment is anticipated to strengthen Africa’s position in global value chains, aligning with Afreximbank’s mandate to promote intra-African and extra-African trade.

Gagan Gupta, Founder and CEO of ARISE IIP said about this partnership: “This equity partnership with Afreximbank significantly enhances our financial capacity to execute our pan-African industrial development strategy. It’s a strong vote of confidence in our business model and growth prospects.”

President & Chairman of Board of Directors at Afreximbank, Prof. Benedict Okey Oramah, stated: We are very pleased with our latest investment in ARISE IIP which is aligned with Afreximbank’s strategic pillars of promoting intra African Trade and facilitating industrialisation and export development across Africa. The capital boost will arm ARISE IIP with the financial muscle needed to drive Africa’s industrialisation, promote intra and extra-African trade, job creation and the general economic growth of our continent.”

Marlene Ngoyi, CEO of the Fund for Export Development in Africa (FEDA), stated: “Our investment in ARISE IIP is a critical step towards fostering sustainable industrial growth across Africa. By supporting the development of high-impact industrial infrastructure, we are helping to create an environment that will drive economic diversification, boost value-added production, and position Africa as a key player in global trade.”

Samaila Zubairu, President & CEO of AFC said: I would like to thank the board and management for their unwavering support in our shared mission to transform African economies. Our journey towards capturing greater value within the continent, by converting raw materials into intermediate and finished goods, has already shown significant progress in three countries, with an expanding pipeline of projects in ten more. This success reinforces our commitment to further support and invest in this important initiative, including our latest equity investment of $143 million. We are also delighted to formally welcome Afreximbank-FEDA as a new shareholder, having previously supported us through debt financing. Their participation, alongside other prospective investors, is a testament to the strength and de-risked nature of our ecosystem value chain industrial platform. We look forward to continuing our partnership to drive industrialization and sustainable economic growth across Africa.

Distributed by APO Group on behalf of Afreximbank.

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