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As Saudi Arabia’s Tourism Sector Grows Exponentially, dmg events Announces Hotel & Hospitality Expo

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World Expo 2030

The strictly B2B event, which will run from April 8-10 at the Riyadh International Convention & Exhibition Centre (RICEC), is already seeing a high demand with hundreds of exhibitors from 26 countries

RIYADH, Saudi Arabia, February 5, 2025/APO Group/ —

  • Following announcement of giga-projects, World Expo 2030, and FIFA World Cup 2034, the Kingdom is set for huge investment in tourism; Riyadh to address surge in demand with hospitality trade show
  • Running from April 8-10, the 13th edition of the Hotel & Hospitality Expo Saudi Arabia will feature exhibitors from 26 countries, outlining pathway towards Vision 2030’s hospitality sector targets

The 13th edition of the Hotel & Hospitality Expo Saudi Arabia (www.TheHotelShowSaudiArabia.com) is set to return as a standalone event in 2025. It will serve as a pivotal platform for global industry leaders to capitalise on Saudi Arabia’s booming tourism sector while contributing to the Kingdom’s ambitious Vision 2030 objectives.

The strictly B2B event, which will run from April 8-10 at the Riyadh International Convention & Exhibition Centre (RICEC), is already seeing a high demand with hundreds of exhibitors from 26 countries including Türkiye, China, India, and Italy, and strong participation registered from Saudi Arabia. Major industry names confirmed include RAK Porcelain, BAAL, Palatino, Technogym International, Sealy, Sleep High, Port Store, True International, Anatomy Fitness, and Egyptian Porcelain.

With all four halls in RICEC sold out, the event underscores the rapid growth and developing opportunities within the Kingdom’s hospitality sector

Organizers dmg events & KAOUN International have separated the show from its previous co-location alongside INDEX Saudi Arabia and the Lighting Design & Technology Expo. Due to the high demand from exhibitors, the event aims to better servicing Saudi Arabia’s unprecedented hospitality industry growth.

“As Saudi Arabia continues its strategic expansion within the global hospitality landscape and towards its goals for Vision 2030, this year’s Hotel and Hospitality Expo is poised to be a significant milestone,” said Jasmeet Bakshi, Vice President, Design and Hospitality at dmg events. “With all four halls in RICEC sold out, the event underscores the rapid growth and developing opportunities within the Kingdom’s hospitality sector.”

Saudi Arabia’s hospitality industry is undergoing unprecedented new build development. According to Knight Frank, the Kingdom will welcome 320,000 new hotel rooms by 2030 to cater to 150 million annual tourists as part of the Saudi Vision 2030 goal of having tourism contribute 10 per cent of GDP. More than a third – 67 per cent of the new rooms — will be in ‘upscale’ or ‘luxury’ 4- and 5-star properties. New hotel management agreements are being announced monthly, with owners opting for ambitious refurbishments to remain competitive.

The expo’s dedicated industry focus has attracted the official support of the Restaurant and Café Owners Association, which boasts a network of 3,500-plus restaurateurs and investors with numerous industry buyers expected to attend. Ahmed Alkashakri, CEO of Restaurants & Cafes Association: “The event presents unparalleled opportunities to explore innovative solutions that will propel our industry forward. It will also showcase the immense potential of Saudi Arabia’s hospitality and tourism transformation, offering valuable insights and benefits for all.”

The sector outlook is strong, driven by major projects and global events such as the 2027 Asian Cup, the FIFA World Cup 2034, and World Expo 2030, which is expected to attract 40m visitors and contribute $94.6bn to the Saudi economy. Additionally, the launch of Riyadh Air in 2025 will boost growth with flights to 100-plus destinations across six continents.

Considered ‘The gateway to Saudi Arabia’s hospitality sector,’ the Hotel & Hospitality Expo is expected to attract 8,000 industry professionals to network, forge alliances, and explore the latest innovations and excellence across the entire hospitality eco-system. Attendees will also discover the trends and timelines for Saudi Arabia’s hospitality masterplan through expert presentations and panel discussions from C-level executives at Diriyah Company, Marriot International, and Hilton, among others, at the show’s ‘Hospitality Leaders’ Summit.’ The show will also boast the Hotel & Hospitality Awards.

dmg events, is a leading organizer of face-to-face events in the region, has delivered world-class exhibitions in the Kingdom since 2011, leveraging deep regional ties and global expertise to fuel industry growth. “The exhibition industry is inextricably linked to international and domestic business tourism. With over a decade of experience in the Saudi market dmg events is playing its part in driving the hospitality industry,” added Bakshi. “Hotel & Hospitality Expo is in the vanguard of that growth drive.”

Distributed by APO Group on behalf of Hotel & Hospitality Expo.

Business

Cassava Technologies strengthens Africa’s cloud resilience with Microsoft Azure ExpressRoute Metro designation in Johannesburg

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Cassava Technologies

As the first ExpressRoute Metro location in Africa, Johannesburg joins a select group of global technology hubs offering organisations access to a new level of cloud resilience and security

JOHANNESBURG, South Africa, July 20, 2026/APO Group/ –Cassava Technologies (www.CassavaTechnologies.com), a global technology company, through its businesses – Africa Data Centres and Liquid C2, has expanded Africa’s cloud resilience capabilities after Africa Data Centres was designated a Microsoft Azure ExpressRoute Metro peering location in Johannesburg. This marks a significant milestone for Africa’s digital infrastructure and cloud ecosystem, reinforcing Cassava’s role as a key enabler of secure, resilient, and high-performance digital services across the continent.

 

By leveraging its status as the only provider with an on-net presence in both locations, Liquid C2, Cassava’s cloud and cyber security business, will deliver Secure CloudConnect. This fully managed service combines resilient private cloud connectivity with integrated cyber security solutions, providing organisations with a secure path to Microsoft Azure.

“Being designated a Microsoft Azure ExpressRoute Metro peering location is a defining moment for Africa Data Centres as well as for Africa’s digital infrastructure. It reflects growing confidence in the continent’s ability to support the next generation of cloud and AI-driven services while demonstrating the strength of our One Cassava model. By combining the infrastructure capabilities of Africa Data Centres with the cloud and cyber security expertise of Liquid C2, we are providing organisations with the resilient, secure, and trusted digital foundation they need to accelerate innovation and growth,” said Ziaad Suleman, Senior Vice President of Cassava Technologies South Africa and Botswana.

Being designated a Microsoft Azure ExpressRoute Metro peering location is a defining moment for Africa Data Centres as well as for Africa’s digital infrastructure

As the first ExpressRoute Metro location in Africa, Johannesburg joins a select group of global technology hubs offering organisations access to a new level of cloud resilience and security. Africa Data Centres’ JHB1 facility becomes the second peering location within the Johannesburg metro offering a local ExpressRoute Metro capability. ExpressRoute Metro routes a single connection through two peering locations in the same metro, adding built-in redundancy for mission-critical workloads.

This comes as regulators are placing greater emphasis on operational resilience, business continuity, risk management, and data protection.

Liquid C2’s Secure CloudConnect addresses these requirements by helping organisations reduce the risk of disruption, strengthen their security posture, and simplify the management of complex cloud environments, while meeting regulatory and governance expectations. Customers benefit from a single trusted provider while gaining access to infrastructure designed to support business-critical operations.

“South Africa isn’t waiting for the AI era – it’s helping to shape it, and that ambition rests on digital infrastructure the country can trust. With Microsoft Azure ExpressRoute Metro now available in Johannesburg, organisations across South Africa gain a more resilient and secure path to the cloud for their most critical workloads,” said Vukani Mngxati, CEO of Microsoft South Africa. “When businesses can build on trusted, resilient foundations, they can move faster, compete on the global stage, and turn South Africa’s digital ambition into real economic impact. We are proud to work with Cassava Technologies to help make that happen.”

This milestone marks a significant step forward for African enterprise digital transformation. By bridging hyper-scale infrastructure with managed cloud security, Cassava Technologies is actively future-proofing businesses across the continent, ensuring they have the speed, agility, and protection required to compete in the global digital economy.

Distributed by APO Group on behalf of Cassava Technologies.

 

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Business

Master Power Technologies Unveils R50m State-of-the-Art Customer Experience Centre at New Midrand Premises

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Master Power Technologies

This milestone marks a significant step in the company’s continued expansion and commitment to advancing Africa’s data centre infrastructure

JOHANNESBURG, South Africa, July 20, 2026/APO Group/ –Master Power Technologies (MPT) (https://kva.co.za/), a leading pan-African provider of turnkey data centre and critical power solutions, has unveiled its hi-tech Customer Experience Centre, also home to its new regional headquarters in Midrand.

Master Power Technologies Unveils R50m State-of-the-Art Customer Experience Centre at New Midrand Premises

This milestone marks a significant step in the company’s continued expansion and commitment to advancing Africa’s data centre infrastructure.

Founded in 1999 by electrical engineer Menno Parsons, MPT has grown from its origins as a Uninterruptible Power Supply (UPS) provider into a diversified engineering firm that delivers end-to-end solutions for data centres across Africa and the Middle East. Today, MPT designs, manufactures, and assembles a wide range of products under its flagship brands, SURE and AIVA, tailored to withstand Africa’s demanding operational environments.

The new Midrand facility spans 6 000m2 and will serve as MPT’s African headquarters, housing approximately 200 employees. Strategically located between Johannesburg and Pretoria, the site is positioned close to major data centre hubs, ensuring accessibility for clients and partners.

Hands-on environment

At the heart of the launch is the Customer Experience Centre, a R50 million investment designed to showcase MPT’s engineering capabilities and provide a hands-on environment for customers, partners, and trainees. The centre features advanced test facilities, including a 2 MVA UPS test platform and a 400kW cooling systems test centre, which is the most comprehensive of its kind on the continent.

These facilities enable performance testing to European certification standards, offering clients confidence in the reliability and efficiency of MPT’s solutions, with the company having become the first African business to be officially certified as an Endorser of the European Code of Conduct for Energy Efficiency in Data Centres in 2025.

The Experience Centre represents a new chapter for Master Power Technologies

“The Experience Centre represents a new chapter for Master Power Technologies. It’s about creating a space where customers can engage with our technology, see it in action, and understand the depth of our capabilities,” says MD and Founder of MPT Menno Parsons.

“This centre will be the most impressive UPS and cooling training facility in Africa, allowing our clients to touch, feel, and work with real systems in a way that has never been possible before.”

Commitment to local

The Experience Centre also highlights MPT’s commitment to local engineering and manufacturing. MPT assembles and engineers complete modular data centre and energy centre solutions within Africa. This approach reduces logistical risks, supports local industry, and ensures solutions are tailored to regional requirements.

Beyond technical demonstrations, the centre will serve as a hub for training and collaboration, equipping engineers and clients with practical knowledge to optimise data centre performance.

It also integrates MPT’s proprietary Advanced Infrastructure Visual Analytics (AIVA) monitoring platform, which manages and records metrics across more than 200 data centres in Africa, offering advanced analytics and operational insights.

“Our business has always been about more than just selling equipment. We engineer solutions for Africa, by Africa. This Experience Centre is a testament to that philosophy, which strengthens our ability to train, innovate and deliver world-class infrastructure while remaining rooted in local expertise,” says Parsons.

The launch of the Midrand offices and Experience Centre underscores MPT’s role as a trusted partner in Africa’s rapidly growing data centre sector. With demand for resilient, efficient, and scalable infrastructure on the rise, MPT’s investment positions the company to meet the evolving needs of clients across the continent and beyond.

Distributed by APO Group on behalf of Master Power Technologies.

 

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Events

Embracing an Intelligent Future: UnionPay Showcases AI Innovation at WAIC 2026

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WAIC

Release of Phased Achievements of the National Pilot Base for AI Application (Financial Sector) Held Alongside the Conference

SHANGHAI, CHINA – Media OutReach Newswire – 20 July 2026 – On 17 July, the 2026 World Artificial Intelligence Conference (WAIC) officially opened in Shanghai. UnionPay unveiled three proprietary AI technologies developed for the financial sector at the Shanghai exhibition area: financial transaction time-series foundation model, the Agentic Payment Open Protocol (APOP) framework, and a privacy-preserving large language model inference solution. As the AI era unfolds, the showcase highlights UnionPay’s continued commitment to accelerating the adoption of digital and intelligent technologies.

On 18 July, UnionPay hosted the Release of Phased Achievements of the National Pilot Base for AI Application (Financial Sector) at the UnionPay Center alongside WAIC 2026. The event brought together more than 100 representatives from commercial banks, Chinese and international partners, leading technology companies, academia, and research institutions. During the event, UnionPay released its “1+6+N” AI achievements framework, announced a series of industry partnerships, and launched a joint initiative calling for greater collaboration on the development and governance of the financial industry. These achievements demonstrate the progress of the National AI Application Pilot Base in building an open innovation platform that accelerates AI adoption across the industry.

Dong Junfeng, Chairman of China UnionPay and UnionPay International, attended the event and delivered a keynote speech. He noted that AI is rapidly reshaping the financial industry. Since the National AI Application Pilot Base was launched in 2025, it has delivered a number of meaningful outcomes through close collaboration across the industry. Mr. Dong elaborated on the vision for the development of the base from through three dimensions: sharing, collaborative governance, and mutual benefits. First, by pooling computing resources, data and models on a centralized public platform, the base helps address industry challenges such as the high cost of computing resources and data silos. This lowers barriers to AI adoption across the financial sector. Second, the base has strengthened AI security by building robust safeguards for large language models and applying AI to enhance transaction risk management and cybersecurity. Such efforts are made to support a safer and more resilient financial ecosystem. Third, the base is accelerating the AI adoption across real-world use cases. It has incubated a range of commercial AI solutions spanning agentic payments, credit risk management, consumption promotion and merchant digital transformation, turning technological innovation into tangible business value. Looking ahead, the future of AI + Finance holds enormous potential. UnionPay looks forward to working with partners across industries to build an open, shared, and well-governed financial AI ecosystem that supports the development of new productive forces through technological innovation.

A highlight of the event was the official launch of UnionPay’s “1+6+N” AI achievements framework.

The “1” represents a unified portal—the National AI Application Pilot Base. Built on a “One Portal, Six Centers” structure, it integrates six specialized centers covering models, datasets, applications, talent development, supply-demand matching, and financial services. Together, the platform currently hosts 11 models, 14 datasets, 59 demonstration applications, and 61 service offerings, bringing together 145 core resources in total.

The “6” refers to six independent and controllable capabilities, including computing resources scheduling through a trusted intelligent computing sharing platform, high-quality financial datasets, finance-specific foundation models, AI-powered financial security services, financial AI standards, and a pilot testing sandbox that supports model training and evaluation. Together, these six capabilities form the base’s shared technology foundation, providing ecosystem partners with the core technical infrastructure.

The “N” represents a portfolio of benchmark use cases, standardized AI solutions, and demonstration applications built on this technology foundation. These applications span five key areas—intelligent payments, inclusive finance, consumption growth, risk management and compliance, and operational excellence—building a multi-tier product portfolio serving consumers, merchants, local governments and financial institutions. This accelerates the application of AI capabilities across diverse use cases.

Together, the “1+6+N” framework of the base connects computing power, data, models, and use cases and forms an end-to-end value chain. By addressing common industry challenges—including limited computing resources, data silos and the high cost of AI deployment—it delivers standardized and widely accessible AI capabilities, providing the financial industry with reusable, highly secure and one-stop AI solutions for intelligent transformation. This also reflects UnionPay’s commitment not only to driving its own business growth, but also to enabling the industry through foundational capabilities and reinforcing financial infrastructure for the AI era.

These achievements have already been made available to industry partners and are beginning to create value. For banks, acquirers and other financial institutions, UnionPay’s shared infrastructure enables rapid access to mature financial AI capabilities without the need to build systems from scratch, significantly reducing both technical barriers and implementation costs. For merchants, UnionPay offers AI-powered marketing, digital analytics and intelligent risk management tools to support smarter operations, improve customer engagement and enhance operational efficiency, enabling even small and medium-sized businesses to benefit from AI innovation. For technology companies and other ecosystem partners, the base enables partners to rapidly adapt AI products for financial applications and complete compliance validation, accelerating the commercialization of technological innovations.

The event also featured six rounds of partnership signing ceremonies, covering areas including AI-themed card, cross-border agentic payment ecosystem development, AI-powered operational empowerment for merchants, joint commercialization of pilot base innovations, and broader ecosystem collaboration across the financial industry chain.

Following the signing ceremonies, UnionPay released the Initiative on the Collaborative Development and Governance of AI Applications in Financial Services, with representatives from participating organizations joining the stage to witness its launch. Building on the “1+6+N” framework, the initiative calls on industry stakeholders to collaborate in four areas: First, advancing trusted AI systems that serve the real economy by establishing governance mechanisms for traceable and explainable algorithms while safeguarding data privacy and security; Second, strengthening collaboration among industry, academia, research institutions and users, leveraging the base to jointly advance core technologies and develop independent and secure financial AI infrastructure; Third, promoting openness and inclusiveness by sharing mature AI models, testing services and implementation solutions to reduce the cost of intelligent transformation, particularly for SMEs; Fourth, improving lifecycle governance through tiered risk management, enhanced compliance standards and coordinated risk prevention. The initiative calls on all industry stakeholders to work together by jointly strengthening the foundation, unlocking greater value through shared capabilities, and reinforcing collaborative governance, with the goal of advancing the sound development of AI in the financial sector and driving digital finance through technological innovation.

 

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