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Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers

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sports media

In the US brands are expected to spend an additional $2bn on the Paris Olympics while Euro 2024 will drive €250m in incremental ad spend across Europe – yet the boost will not be enough to reverse TV’s decline

WARC Global Advertising Trends: Sports media in the era of fragmentation

7 February 2024 – At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, over-the-top (OTT or streaming) and mobile apps, while social platforms are rising in importance for fans.

Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, the challenges and opportunities for brand advertisers and how rights holders plan to sustain the economics of sport in the years ahead.

Alex Brownsell, Head of Content, WARC Media, says: “Sport is one of the last providers of true ‘water cooler moments’, and this year’s bumper schedule of major sporting events, such as the summer Olympics and Paralympics in Paris, the UEFA European Football Championships, and the T20 Cricket World Cup, will provide advertisers with unrivalled means to achieve mass reach.

“However, these enduring qualities are under threat as consumption fragments. In this report we take a closer look at the current state of sport advertising at a time when media consumption poses a dilemma for brand advertisers.”

Key insights highlighted in WARC’s Sports media in the era of fragmentation are:

Major live sport moments still deliver mass audience reach
Over 115 million viewers tuned in across Fox properties to watch Kansas City Chiefs defeat the Philadelphia Eagles in Super Bowl LVII last year making it the most watched US telecast of all time.

TV firms are spending ever greater sums for sports rights
Global spending on sports media rights is forecast to reach $60.9bn in 2024, per SportsBusiness data, up 18.9% on pre pandemic levels, with traditional broadcasters digging deeper to retain access to prime sports assets.

2024 will be a major year for live sport, as the Olympics returns
Broadcasters and streamers will be buoyed by the return of blue chip sports competitions this year, including the Paris 2024 Summer Games, UEFA Euro 2024, and the T20 Cricket World Cup.

However, sport will not reverse declines in linear TV ad spend
In the UK, spend with linear TV is forecast to remain in decline (-1.6%) throughout the summer of 2024, according to WARC Media data. A similar picture emerges in Germany (-0.6%), which will host Euro 2024, although France bucks the trend (+4.9%). In the US, a recovery of linear TV spend (+6.3%) will owe more to favourable year-on-year comparisons and the upcoming US Presidential election than to sport.

Fragmentation of sports rights threatens mass reach moment
NFL coverage spans broadcast and cable TV (NBC, ESPN) as well as OTT (Peacock, Amazon Prime, YouTube TV) and mobile app (NFL+). It is becoming costlier and more complex for fans to follow all live games.

Social media is taking centre stage as a sports channel
93% of 18-24s engage with sport on social media at least weekly. However, Gen Z fandom is more ‘fluid’. Younger cohorts are often more interested in athletes’ stories, rather than teams or competitions.

Streamers are tapping into a passion for sports stories
Amazon and Netflix are beginning to acquire live sports rights. However, they are also capitalising on a desire for behind the scenes storytelling, with documentary series such as Netflix’s F1: Drive to Survive.

Advertising remains a key part of the Super Bowl experience
Nearly three quarters (73.0%) of those planning to watch Super Bowl LVIII on 11 February intend to watch the commercials. Last year’s broadcast earned Fox an estimated $650m in gross ad revenue, with brands spending up to $7m for a 30 second spot.

Adrian Sutherland, Vice President, Publicis Sports, comments: “Sports is the one constant within media plans. Live sport is getting the eyeballs and sport content is getting the engagement. However, in some sports, local fans may need at least three separate subscriptions to watch a full season of games. It is imperative platforms keep a strong content plan in place to keep consumers engaged.”

Read a complimentary sample report of WARC’s Global Ad Trends: Sports media in the era of fragmentation here, which also includes an exclusive interview with Jérôme Parmentier, VP, Media Rights and Content Partnerships, IOC. A WARC podcast discussing the findings outlined in the report will be available from 20 February.

Global Ad Trends, is a quarterly report which draws on WARC’s dataset of advertising and media intelligence to take a holistic view on current industry developments. It is part of WARC Media, which provides rigorous and accurate benchmarks aggregated and verified from over 100 reputable sources, empowering media decision makers to plan strategies with precision. WARC Media is available by subscription.

Energy

Halliburton Repositions for Venezuela’s Upstream Revival at Venezuela Energy Week 2027

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Etu Energias

Halliburton will join Venezuela Energy Week as a Platinum Sponsor as international operators accelerate efforts to restore production, reactivate drilling capacity and rebuild the oilfield services ecosystem

CARACAS, Venezuela, August 27, 2026/APO Group/ –Halliburton has joined Venezuela Energy Week 2027 as a Platinum Sponsor, bringing one of the world’s leading oilfield services companies into a market where international operators are moving to restore production and expand upstream activity. Taking place February 22–25 in Caracas, Venezuela Energy Week comes as a new investment cycle is creating fresh demand for drilling, well services, reservoir evaluation and production technologies.
 




 

Halliburton has already begun repositioning its Venezuelan operations for the changing market. In April, Chairman, President and CEO Jeff Miller said the company was discussing commercial terms with customers and had visited its Venezuelan facilities, which he said were in better condition than expected. In July, Venezuela’s Supreme Court ordered the restart of Halliburton’s operations and the return of previously seized assets, removing a significant legal obstacle to the company’s reactivation. Halliburton has since posted new positions in Venezuela, including roles in Maturín covering logging and perforating maintenance and supply-chain procurement, as well as a technical sales position in Zulia.

The timing reflects growing demand for oilfield services as Venezuela moves to reactivate mature fields, expand drilling and bring new investment into production. Halliburton’s capabilities span the full well lifecycle, including drilling, formation evaluation, well construction, completion and production, with services such as well intervention, cementing and stimulation increasingly important as operators work to restore aging wells and infrastructure. As new investment moves from agreements into field activity, Halliburton is positioned to provide the technical expertise and equipment required to translate Venezuela’s resource potential into additional production.

The investment environment is also changing. Venezuela’s January 2026 reform of the Organic Hydrocarbons Law opened new avenues for private participation in primary hydrocarbons activities, including operating and production contracts under which private companies can assume technical, operational and financial management. Subsequent regulations issued in July established the framework for royalties and the integrated hydrocarbons tax, while oil companies have been working to migrate existing agreements into the new regime.

This evolving framework is creating an increasingly important role for international oilfield service companies capable of supplying technology, equipment and technical expertise at scale. Halliburton’s renewed engagement comes as Venezuela moves from regulatory reform and investment agreements toward the practical work of drilling wells, restoring production and expanding field capacity.

At Venezuela Energy Week 2027, Halliburton will bring its renewed Venezuelan presence into discussions on the practical requirements of production growth, from drilling and well construction to completion and intervention. Its Platinum Sponsorship will place the company at the center of conversations around how Venezuela can rebuild oilfield capacity and translate new investment into additional barrels.

Distributed by APO Group on behalf of Energy Capital & Power.

 




 

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Energy

Welligence Joins Angola Oil & Gas (AOG) 2026 as Associate Sponsor as Angola Enters New Production Cycle

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Etu Energias

As gas commercialization, deepwater developments and a shifting exploration landscape reshape Angola’s upstream sector, Welligence will bring its market intelligence expertise to the Angola Oil & Gas 2026 Conference and Exhibition

LUANDA, Angola, August 27, 2026/APO Group/ –Angola’s upstream industry is entering a new investment cycle, with gas commercialization, deepwater development, renewed exploration activity and an expanding independent operator base creating new opportunities across the market. Against this backdrop, energy intelligence firm Welligence has joined the Angola Oil & Gas (AOG) 2026 Conference and Exhibition as an Associate Sponsor.
 




 

Welligence provides upstream intelligence covering assets, reserves, production, economics, mergers and acquisitions and emerging investment opportunities, combining analyst expertise with data and AI-driven analytics. Its platform includes more than 4,000 asset-level reports and a database covering 40,000 M&A transactions, supporting companies evaluating upstream markets and investment decisions.

Angola represents an increasingly dynamic market for this type of intelligence. Welligence has identified the country’s upstream sector as entering a new phase of growth and repositioning, supported by gas developments, new oil projects, renewed exploration and rising activity among independent operators.

On the gas front, the start of Angola’s first non-associated gas project, led by the New Gas Consortium, is paving the way for increased feedstock supply to Angola LNG. Meanwhile, the country’s landmark dedicated gas discovery at Block 1/14 in 2025 has strengthened the role of gas commercialization within Angola’s broader upstream strategy.

At the same time, new oil developments are supporting production growth, although Welligence highlights the continued need for greenfield investment as mature assets decline. Recent milestones include the start-up of the Begonia and CLOV Phase 3 projects in 2025, the commissioning of the Agogo FPSO last August and continued progress at the Kaminho project, which is expected to begin production in 2028.

The operator landscape is also evolving. Welligence has highlighted renewed exploration activity by international majors alongside growing participation from independent companies, particularly as Angola’s onshore sector opens and operators seek to reactivate mature assets and build new portfolios.

Recent transactions reinforce this trend. Equinor entered TotalEnergies’ Block 17 in June 2026, while Afentra expanded its onshore footprint through operatorship of KON 5. Woodside Energy’s three-block deal signed in May further underscored growing confidence in Angola’s frontier opportunities, while Etu Energias strengthened its position through acquisitions in Blocks 14 and 14K.

These shifts are increasing the importance of reliable market intelligence as companies assess acreage, transactions, project economics and production potential. Welligence’s participation at AOG 2026 comes at a time when investors and operators are seeking greater visibility into the opportunities shaping Angola’s next phase of upstream growth.

As Associate Sponsor, Welligence will contribute an analytical perspective to discussions at AOG 2026, where industry leaders will examine the investments, partnerships and strategies driving Angola’s energy sector forward. With new entrants entering the market and established operators advancing major developments and exploration programs, data-driven insights will remain critical to guiding future investment decisions.

Distributed by APO Group on behalf of Energy Capital & Power.

 




 

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Global Finance Leaders Target Angola’s Investment Gap at Angola Oil & Gas (AOG) 2026

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Etu Energias

Standard Bank, Premier Invest, Africa Finance Corporation and Banco BAI will bring financing expertise to AOG 2026 as Angola seeks to mobilize capital for upstream projects, infrastructure and local companies

 




 

LUANDA, Angola, August 27, 2026/APO Group/ –Mobilizing capital for Angola’s next oil and gas investment cycle will be a key focus at the Angola Oil & Gas (AOG) 2026 Conference and Exhibition, as the country seeks to attract both international and domestic capital across its evolving energy value chain. Executives from leading financial institutions and investment firms have joined the AOG speaker lineup, bringing perspectives on corporate finance and investment trends to the Luanda conference.

 

Angolan financial institution Banco Angolano de Investimentos (BAI) – a Silver Sponsor of AOG 2026 – is expanding its role in financing the country’s energy sector as domestic banks take on greater responsibility for supporting projects and local companies. The bank provides corporate and investment banking services spanning project finance, structured finance and capital markets. Its participation comes as Angolan lenders increasingly target mid-sized developments, onshore projects and indigenous companies that can face greater difficulty accessing international capital. CEO Luís Filipe Rodrigues Lélis will share insights into the role of local banks in building Angolan oil and gas entrepreneurs, bringing financing into discussions around strengthening local participation across the industry.

https://apo-opa.co/4y55eOq

Standard Bank brings significant oil and gas financing experience to the conference. In 2024, the bank served as underwriter and bookrunner on a $1.3 billion pre-export finance facility for national oil company Sonangol. In Angola, the bank also offers contract financing, purchase-order finance and invoice discounting for oil and gas businesses. Executive Director, Business & Commercial Banking Fernando Chivinda will participate at AOG 2026 as access to finance remains central to both large-scale project development and the growth of Angolan companies across the value chain.

https://apo-opa.co/4y95qwg

Premier Invest brings experience in structuring transactions and connecting global capital with African energy projects. Led by Founder and Managing Partner René Awambeng, the investment firm advises on and structures transactions across the energy value chain, working with global investors and regional financial institutions to mobilize capital for projects. Awambeng will participate at AOG 2026 as Angola seeks to broaden its sources of capital and connect project developers with investors capable of advancing opportunities toward bankability and execution.

https://apo-opa.co/4y8Aufy

Africa Finance Corporation (AFC), meanwhile, brings an established investment footprint in Angola. The multilateral finance institution has invested close to $1 billion across the country’s power, rail, logistics and critical minerals sectors and is an Elite Sponsor of AOG 2026. In oil and gas, AFC invested $60 million as part of a $190 million debt facility supporting Etu Energias’ acquisition of interests in offshore Blocks 14 and 14K, a transaction that doubled the independent’s net production at the time from approximately 9,000 to 19,000 barrels per day. AFC Vice President for Investment Taiwo Okwor and Senior Associate for Energy Resources Tobi Edun will participate at AOG 2026, bringing experience in structuring and mobilizing capital as Angola seeks financing for energy projects and associated infrastructure.

https://apo-opa.co/4y525xV

Taking place September 9–10, with a pre-conference day scheduled for September 8, AOG 2026 will connect financial institutions and advisers with operators, government and entrepreneurs to advance commercially viable projects across the energy value chain. Visit www.AngolaOilandGas.com for more information.

Distributed by APO Group on behalf of Energy Capital & Power.

 




 

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