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From Sustainability to Personalisation – Mid-year Retail Trends 2024

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Retail Trends

This year, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets

JOHANNESBURG, South Africa, July 1, 2024/APO Group/ — 

Reaching any midpoint, whether it’s to catch one’s breath on a ultra-marathon to gear up for the next stretch, or a project team reflecting on their progress and making necessary modifications – it’s all about positioning for success. So too a mid-year retail check-in offers valuable insights into some of the latest developments shaping how retailers connect with consumers and drive innovation in the second half of this year.

Overview | Global & Local

The rise and rise of ecommerce, the integration of online and offline, platforming sustainability, contactless and convenient quick and easy payment options, price-sensitive pricing strategies and building customer loyalty – dominated the past six months.

So too, and no surprises here, but the broader classification of the consumer is changing yet again. If 2023 was the year of the resilient consumer, it seems that 2024 is seeing the year of the empowered consumer. Mastercard Data & Services [May 2024] reported that despite rising interest rates, inflation and the threat of a recession, consumers still confidently spent in 2023. This year however, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets. Technology is also playing a bigger role in bringing innovation and efficiency to retailers and consumers, reflecting a more concerted shift towards a customer-centric and digitally driven retail landscape.

“Don’t blink was my pennies worth at our trends check in November 2023,” said Mike Smollan, Chief Growth Officer, Smollan. “We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers. To local shifts in South Africa for example, with 61% of Gen Zs finding their feet and telling us via a recent Trade Intelligence report, that social media influencers are their best source of information when it comes to shopping. It’s about meeting consumers wherever, whenever, and however they prefer to shop, and being cognisant of and embracing the shift to empowered consumerism.”

Global retail examples always provide a relevant yardstick to illustrate these shifting dynamics on a larger scale. Take Walmart for example who despite relatively little store growth, has maintained its number one ranking with a robust online marketplace and a range of new financial resources for shoppers. Costco expanded its warehouse format this year to a range of countries while Ikea is reinventing, by opening smaller-format stores around the world.

So too, the ecommerce world continues to baffle the brain – with relative newbie Temu topping US$5 billion in sales in 2023, just one year after they launched. With Statista reporting that their app has been downloaded over 52 million times as of May this year.

A wild ride and evolving storyline as we watch the disruption of this sector.

Closer to home, Shoprite South Africa (SA) have adapted in 2024 to serve customers who want more promotions, combo deals and collective buying. They also noted that their customers are switching to private labels. Furthermore, they have expanded their premium stores and on-demand delivery services, as well as venturing into mobile services and financial offerings. On the ecommerce front Tech Safari, reporting on Amazon’s entry into SA in May this year, have suggested a possible pricing war benefitting consumers with faster deliveries, more products and better support. This space in the spotlight from now until year end and beyond, with competition on the up as Takealot, in response to Amazon’s entry, launched a free delivery service with a monthly subscription.

We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers

At A Glance | Four Trends

Accelerated ways to enable retailers to anticipate, experiment, adapt and satisfy consumers, even before they are aware of them, will be the golden thread. With Forbes identifying four evolving trends for the second half of the year:

Sustainability

Customers want organisations to step up and show proof of their eco stance however they have “green fatigue” and are quickly on the scent of businesses that are simply ‘greenwashing’.

AI

This is constantly evolving and retailers need to use AI to improve efficiencies and processes, and balance this with a human touch.

Personalised Communication

Consumers want messages tailored to them and their purchasing behaviour and not to be bombarded with general marketing messages. Shifting tactics from purely transactional to empathetic.

Social Commerce

CRM Essentials showed that 37% of consumers trust influencers more than brands. This year social commerce and creator economies present a perfect symbiotic relationship as brands are now more focused on telling stories on social platforms that conclude with a commerce moment.

Distributed by APO Group on behalf of Smollan.

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Carbon, water and grid investment move to the centre of Africa’s business resilience agenda

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September 24, 2026

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A new series of VUKA Group webinars will bring industry experts together to examine these challenges and the practical decisions organisations need to make

JOHANNESBURG, South Africa, September 24, 2026/APO Group/ –Commercial and industrial businesses, utilities and investors across Africa are being forced to confront three increasingly connected challenges: credible decarbonisation, water security and the infrastructure required to support reliable power systems.

A new series of VUKA Group webinars will bring industry experts together to examine these challenges and the practical decisions organisations need to make.

 




 
Commercial and industrial compliance in the spotlight

On 29 September 2026 at 13:00 SAST, Carbon, compliance and credible energy claims: What C&I customers must get right will explore how commercial and industrial energy users can align renewable energy procurement with carbon accounting standards and evolving reporting obligations.

The discussion will examine the evidence required to substantiate renewable electricity claims, the role of Renewable Energy Certificates in Scope 2 reporting, the implications of mechanisms such as the EU Carbon Border Adjustment Mechanism and how organisations can reduce greenwashing risk while strengthening emissions reporting.

Speakers include Sanelisiwe Mdlalose, Hulamin; Hendrick Raedani, City of Ekurhuleni; and Duane Newman, EY.

Register for the carbon compliance webinar: https://apo-opa.co/4AtqRKf

These issues will continue at the C&I Energy + Storage Summit Johannesburg, 28–29 October 2026 at The Maslow Hotel, Sandton, where energy procurement, carbon taxes, renewable integration, storage, market reform and industrial resilience form part of the programme.

Find out more about the Summit: https://apo-opa.co/4xMkZsR

Strategy for African water resilience

Water resilience takes centre stage on 30 September 2026 at 14:00 SAST with From water risk to water resilience: How South Africa’s water-intensive industries are securing their future.

The webinar will examine how businesses are responding to ageing infrastructure, supply uncertainty, rising costs and sustainability pressures by improving efficiency, diversifying water sources and investing in reuse, recycling and smarter water management.

The webinar line-up includes Benoit Le Roy, South African Water Chamber NPC; Nsuku Chankira, Thungela; Molatelo Motau, Heineken Beverages; Marilyn Maduka, Credew Limited; and Philindile Mahlangu from Magalies Water as moderator.

Register for the water resilience webinar: https://apo-opa.co/4z0aJyx

The conversation continues at Water Security Africa Johannesburg, co-located with the C&I Energy + Storage Summit, where industrial water independence, infrastructure finance, digital water systems, reuse and business continuity will be explored across two days.

Read more here: https://apo-opa.co/4yfjlBj

Towards Africa’s scalable energy transition

Looking to the infrastructure enabling Africa’s energy transition, Scaling transmission infrastructure: Innovative financing models for emerging markets takes place on 14 October 2026 at 14:00 SAST, moderated by Tshegofatso Neeuwfan, Global Energy Alliance.

Using the Mozambique Temane Transmission Project and insights from Belgian transmission system operator Elia, the webinar will explore bankable project structures, risk allocation and investor engagement that can help move major transmission projects from planning to delivery.

Register for the transmission infrastructure webinar: https://apo-opa.co/4ycMnkS

Transmission investment, project delivery and financing will remain central to Enlit Africa, 11–13 May 2027 at the CTICC in Cape Town, bringing Africa’s power, energy and water sectors together around supply security, investment and infrastructure development.

Join the Enlit Africa 2027 programme waiting list: www.Enlit-Africa.com

Distributed by APO Group on behalf of VUKA Group.

 




 

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Dongfeng Motor’s 10th Science and Technology Innovation Week and 1st User Lifestyle Festival Kick Off in Wuhan

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15 hours ago

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September 24, 2026

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Over the course of ten editions spanning a decade, Dongfeng Motor’s Science and Technology Innovation Week has further strengthened the connection between technology and users

WUHAN, China, September 24, 2026/APO Group/ –On September 14, Dongfeng Motor’s (​http://www.Dongfeng-Global.com/) 10th Science and Technology Innovation Week and 1st User Lifestyle Festival kicked off in Wuhan. With the theme “ Wind from the East, Creating a Smart Life,” the event showcased the innovative achievements of a Chinese automaker in intelligent and green mobility, as well as its global expansion.

 




 
 

At the opening ceremony, Dongfeng Motor unveiled the “Sky-Clean Zero-Carbon” Plan, the Embodied Intelligent Vehicle All-Domain Protection Plan, and the “Sky Horizon Voyage” Plan. Among them, the “Sky-Clean Zero-Carbon” Plan leverages the “1331” framework to build an integrated vehicle-energy ecosystem, aiming to achieve more than 1 million tonnes of coordinated carbon reduction annually and promote the transformation of automobiles into mobile energy assets; the Embodied Intelligent Vehicle All-Domain Protection Plan adopts a “1+6+4” technology system to establish a new paradigm for all-domain vehicle safety in the era of embodied intelligence; the “Sky Horizon Voyage” Plan establishes a “125” global business strategy, with plans to invest RMB 50 billion and launch more than 50 vehicle models, while striving to achieve overseas sales of 1.5 million vehicles by 2030.

 

Over the course of ten editions spanning a decade, Dongfeng Motor’s Science and Technology Innovation Week has further strengthened the connection between technology and users. At Dongfeng Motor’s 1st User Lifestyle Festival, more than 240 owner representatives from its various brands gathered in Wuhan. Dongfeng also launched the “Dongfeng Youxin” service brand for its broad user base, establishing a full-lifecycle user service system.

On the same day, the 72nd International Commercial Vehicle and Parts Exhibition opened in Hannover, Germany. Three Dongfeng hydrogen-powered vehicles and a 400-kilowatt fuel cell making its global debut are on display at Booth C20 in Hall H12.

Distributed by APO Group on behalf of Dongfeng Motor Corporation.

 

 




 

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Global Mayors Dialogue in Wuhan focuses on urban innovation and cooperation

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21 hours ago

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September 24, 2026

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WUHAN, CHINA – Media OutReach Newswire – 23 September 2026 – The Global Mayors Dialogue · Wuhan and the 2026 Wuhan International Friendship Cities Cooperation Conference, held from Sept. 18 to 21, brought together 80 international guests from 24 cities across 22 countries, according to organizers.

At the event, mayors and city representatives from six international sister cities of Wuhan called for closer cooperation in technology, industry, education and culture.

Representatives from Manchester in Britain, Kemi in Finland, Cape Town in South Africa, Yangon in Myanmar, Rzeszów in Poland and Turkistan in Kazakhstan took part in discussions on urban innovation, industrial cooperation and cultural exchange.
 




 
Manchester: a new start after 40 years of friendship

This year marks the 40th anniversary of the sister-city relationship between Wuhan and Manchester.

Shaukat Ali, lord mayor of Manchester, said the city was ready to deepen cooperation with Wuhan in education, culture, youth affairs, innovation and industry.

“Manchester is committed to promoting urban transformation through open cooperation, sharing opportunities, and fostering common development with international sister cities like Wuhan,” he said.

Ali said Manchester had developed from a post-industrial city into an innovation-oriented economy, with a focus on advanced manufacturing, artificial intelligence, life sciences and green technologies.

He said the two cities could share experience in urban transformation, innovation districts, university-industry cooperation and low-carbon development, while encouraging links among universities, businesses and research institutions.

He also highlighted existing educational and cultural links, including cooperation between Hubei University and Manchester Metropolitan University and exchanges between the Royal Northern College of Music and Wuhan Conservatory of Music.

Kemi: balancing growth with environmental protection

Mikko Koivulehto, chairman of the City Council of Kemi, said the Finnish city sought to balance economic growth with environmental protection.

“We believe that protecting nature and building a prosperous city can go hand in hand,” he said.

Kemi, a port city in Finnish Lapland, has developed industries based on renewable raw materials, clean energy and the bioeconomy. The city is also seeking to expand tourism and improve livability.

This year marks the 10th anniversary of the friendly exchange relationship between Wuhan and Kemi. The two cities have cooperated in areas including trade, the circular economy, tourism and youth exchanges.

Cape Town: technology and jobs key to urban transformation

Lungelo Mbandazayo, city manager of Cape Town, said technological innovation, talent development, infrastructure and green renewal were key to Wuhan’s transformation.

Cape Town, a UNESCO City of Design, is seeking to expand its technology and digital sectors while promoting green technology and an inclusive economy.

Mbandazayo said youth unemployment remained a major challenge for Cape Town and that technological development needed to create jobs.

After visiting Wuhan companies and technology facilities, he said Cape Town hoped to deepen exchanges with Wuhan in technology and talent.

Yangon: seeking practical cooperation with Wuhan

Yangon Mayor Myo Myint Aung said the city was looking to Wuhan for experience in smart-city development, digital governance, intelligent transport and urban resilience.

Wuhan and Yangon signed a letter of intent on friendly exchanges and cooperation during the event.

Yangon is developing a long-term plan to accommodate population growth and expand its urban, industrial and transport infrastructure.

During a visit to Wuhan on Sept. 19, Myo toured the Optics Valley “Photon” suspended monorail, HGTECH and a Xiaomi smart home appliance factory.

“We came to Wuhan not just to observe, but to learn and cooperate,” he said, adding that Yangon hoped to develop smart manufacturing and strengthen cooperation in information technology.

Rzeszów: opportunities in aerospace and technology

Rzeszów Mayor Konrad Fijołek said the Polish city hoped to cooperate with Wuhan in aerospace, sensor technology, biodiversity and climate action.

Rzeszów is home to the “Aviation Valley,” a major aerospace cluster in Central Europe.

“Exploring cooperation with Wuhan is the reason I came here,” Fijołek said.

After visiting HGTECH and a Xiaomi smart home appliance factory, he said Wuhan’s automated manufacturing and technologies in sensors and satellite systems had impressed him.

He said cities could help connect universities, businesses and research institutions and promote international cooperation.

Turkistan: five areas for cooperation

Turkestan Mayor Azimbek Pazylbekuly said his city hoped to expand cooperation with Wuhan in tourism and culture, education and science, investment and entrepreneurship, digitalization and innovation, and transport and logistics.

Wuhan and Turkistan signed a memorandum of intent on friendly exchanges and cooperation during the event.

Turkistan, an ancient Silk Road city and a UNESCO World Heritage site, has been developing industries including food processing, textiles, furniture and construction materials.

Pazylbekuly said cooperation between governments, businesses, universities and research institutions could help turn the two cities’ exchanges into concrete projects.

The conference also included friendship-city anniversary celebrations and a signing ceremony for 10 cooperation projects. A digital list of cooperation opportunities and an initiative on international friendship-city cooperation were released.

During their stay, the visiting mayors toured Wuhan’s technology, manufacturing and ecological facilities, including the Optics Valley suspended monorail, a Yangtze finless porpoise conservation center, Xiaomi, HGTECH and Dongfeng Motor facilities.
  




 

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