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For the African Continental Free Trade Agreement (AfCFTA) to deliver on its promise, we must address concerns of entrepreneurs

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Patrick Utomi

The AfCFTA will bring down trade barriers on the continent, harmonise trade regulations in all member states and in so doing create the largest single market in the world

CAIRO, Egypt, November 28, 2022/APO Group/ — 

by Professor Patrick Utomi, Chairperson of the Pan-African Private Sector Trade & Investment Committee (PAFTRAC) (http://PAFTRAC.Afreximbank.com).

The launch this week of the 2022 Africa CEO Trade Survey Report 2022, commissioned by the Pan-African Trade and Investment Committee, was instructive for a number of reasons. The idea that we are now actively seeking the views of our enterprising men and women who provide the goods and services on which we rely is itself worthy of note. In the past, policy makers opted to operate without this context, with predictable results and so we must celebrate all involved for providing this critical angle to the all-important task of supporting businesses, boosting trade and ultimately improving lives and livelihoods on the continent.

The results of the survey themselves paint an interesting picture. It will  come as no surprise that African CEOs are slightly apprehensive about the future. Operating in the long shadow of the pandemic, shaken by disruptions in delicate global supply chains, spooked by war and faced with a possible recession, only 50 per cent of CEOs surveyed said they felt confident about the future, a lot less than the 93 per cent who were confident about 2022 when they were asked in 2021. Dependant as we are on the outside world for much of what we consume, it is little wonder that these global crises are literally felt in our kitchens. We cannot carry on like this.

We must recognise the preponderance of micro-small and medium sized enterprise in the continent’s commercial landscape

This is why the confidence that CEOs have in the African Continental Free Trade Agreement is so heartening. When fully implemented, the AfCFTA will bring down trade barriers on the continent, harmonise trade regulations in all member states and in so doing create the largest single market in the world. The benefits from this would be incalculable. Our combined strength will make us an infinitely more attractive destination for investment, encourage value addition and according to the World Bank, raise incomes on the continent by 7 per cent and lift as many as forty million people out of poverty.

This is doable but it means that we have to listen closely to the people who run the businesses, especially the SMES on the continent, address their concerns, anticipate their needs and build an environment that spurs innovation and rewards their hard work. Thankfully, there are important clues in the report that can guide us. What CEOs are telling us is that they need a lot more information – and readily so – about the opportunities of AfCFTA and also about one another. They need facilitation of cross border trade, along with payment systems, that will enable them to take full advantage of trade area. They also need better trade infrastructure and logistics so they can, for example, move their goods from Lusaka to Abidjan as seamlessly as possible. And it goes without saying, they need policymakers across Africa to move quickly to realise this dream that finally seems tantalisingly within reach, almost six decades after decolonisation.

So those are the things we need to do. First of all, we must recognise the preponderance of micro-small and medium sized enterprise in the continent’s commercial landscape. A vast majority of the companies operating in Africa employ less than five hundred people and have less than USD 1 million in annual turnover. This recognition must inform the policies that we make, as we seek to support growth and investment. These companies, often run by women and people, are notoriously starved of capital which handicaps their expansion and compromises their sustainability. We will need to find creative ways to make long term capital to them.  We will also have to assist them to achieve quality and standards compliance, improve packaging and gain access to lucrative markets.

Given its nature and objectives, cross-border transactions, payments and ease of movement will be critical to the AfCFTA.  This means we must move quickly to formalise cross-border trade, assuring traders of the safety, security and enforceability of transactions, while also facilitating the free movement of people and disencumbering customs processes. I am encouraged by the launch of the Pan-African Payment and Settlements Systems (PAPSS), a home grown system through which traders can make and receive payments across currency lines. In addition, governments also need to invest in trade-enabling infrastructure, such as roads, ports and warehousing.   

Information, as indicated by survey respondents, will be essential to this enterprise. Entrepreneurs are, rightfully, enthusiastic about the AfCFTA and the prospects that it represents. But they will need to be armed with as much information as possible so they can fully participate. A one-stop shop, such as the African Trade Gateway, a digital platform developed in partnership with Africa Export-Import Bank, is exactly the type of innovation that entrepreneurs will need and must be encouraged to harness in their quest for information.

Ultimately, a shared purpose and sense of dedication will be required from all of us for the success of the AfCFTA. After decades of trying, we are now truly on our way to a building a common market, achieving self-reliance and fundamentally transforming the nature of our economies. We can’t do this, however, without the entrepreneurs up and down our continent. We must listen to them, work with them and achieve our goals together.   

Distributed by APO Group on behalf of Pan-African Private Sector Trade and Investment Committee (PAFTRAC).

Business

Canada–Africa Financing Forum to Convene Investors and Decision-Makers in Cape Town – May 14, 2026

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Ateau Zola

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships

TORONTO, Canada, April 29, 2026/APO Group/ –The Canada–Africa Chamber of Business (https://CanadaAfrica.ca) will convene investors, financiers, policymakers, and industry leaders in Cape Town on May 14, 2026 for the Canada–Africa Financing Forum—a high-level platform focused on unlocking capital and accelerating deal flow across African markets.

Registration is open (http://apo-opa.co/4vZN6oV)

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships. The program connects leaders from venture capital, private equity, and institutional investors to examine where capital is moving—and where the next opportunities lie—supported by Canadian project partners with proven capacity to deliver on-the-ground.

Delegates will engage directly with finance and investment decision-makers, following the program opening, featuring messages from President Cyril Ramaphosa and Prime Minister Mark Carney, in addition to high-level Ministerial representation.

This Forum is about capital deployment, not just conversation

“This Forum is about capital deployment, not just conversation,” said Garreth Bloor, President of the Canada–Africa Chamber of Business. “We are convening investors, institutions, and project leaders who are actively shaping transactions across Africa—and connecting them directly with Canadian partners who are ready to work together.”

The Canada–Africa Financing Forum reflects the Chamber’s role as a privately financed, market-led platform advancing Canada-Africa trade and investment through world-class networking and information-sharing events.

Why Attend

  • Direct access to active dealmakers and capital allocators
  • Insights into where capital is being deployed and key players delivering major projects
  • Opportunities to build partnerships across Canada and African markets
  • Participation in a curated, high-level environment focused on execution

Secure Your Place

Space is limited and demand is strong.

Apply to secure your place (http://apo-opa.co/4vXb9oz)

Read More and View the Program (http://apo-opa.co/4vZN6oV)

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

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ORUN and 1xBET Partner to Support a Dynamic Creative Africa

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MIR Holding

During the MASA 2026 edition, held from April 11 to 18, 2026, ORUN and 1xBET implemented the We Champion Talent program, an initiative aimed at promoting African talent and advancing the development of Cultural and Creative Industries (CCIs)

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –As part of the Innovation Village co-organized with MASA at the Palais de la Culture in Abidjan from April 14 to 18, ORUN (https://ORUN.Africa) announces the rollout of its partnership with 1xBET to support a creative Africa that is structuring itself, professionalizing, and scaling across the continent.

We aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency

Designed as a space of convergence between heritage, innovation, and knowledge transmission, the Innovation Village features scenography crafted by Ivorian artisans, a program of panels and masterclasses on creative industries, an immersive experience produced by Orun Studios, and a major institutional highlight on April 17. Its narrative platform is built around three pillars: memory, structure, and transmission. The initiative aims to position cultural and creative industries as an economic driver for the continent.

“The Innovation Village was conceived as an act of construction. By partnering with organizations such as 1xBET, we aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

This vision aligns with ORUN’s broader ambition to produce, structure, and internationalize African creative industries through events, content, and strategic partnerships.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

 

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MIR Holding Reaffirms Its Commitment to African Creative Industries Alongside ORUN at Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026

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MIR Holding

More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –On the occasion of MASA 2026, held from April 11 to 18 in Abidjan, MIR Holding (https://MIRHolding.odoo.com) reaffirmed its commitment to supporting the growth of African creative industries by partnering with ORUN as part of the Innovation Village, hosted at the Palais de la Culture in Abidjan. This presence reflects a clear intention to support the scaling of cultural and creative industries so they can fully contribute to job creation and value generation across the continent.

 

Co-organized by ORUN and MASA, the Innovation Village brought together over several days scenography designed by Ivorian artisans, a program of panels and masterclasses dedicated to creative industries, an immersive experience produced by Orun Studios, and a key institutional highlight on April 17.

At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains

Built around three pillars — memory, structure, and transmission — the initiative carried a renewed ambition for culture: positioning it as a concrete lever for economic structuring and African projection.

By supporting this initiative, MIR Holding aligns with a broader dynamic aimed at strengthening connections between creation, entrepreneurship, content, youth, and growth ecosystems. More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures. MIR Holding stands among the main partners of the Village, alongside Africa Currency Network and other stakeholders engaged in this vision.

“With ORUN, we are not only seeking to make culture visible. We aim to help provide it with a framework, a reach, and a trajectory. What is at stake here is the continent’s ability to better transform its creative energy into sustainable value, real opportunities, and influence,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

Mouhamed Dieng, President of MIR Holding, added: “Supporting Africa’s creative industries is not about backing a secondary sector. It is about investing in one of the continent’s most powerful spaces for storytelling, youth, innovation, and competitiveness. At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains.”

Distributed by APO Group on behalf of MIR Holding.

 

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