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Emirates wishes customers ‘Ramadan Mubarak’ and honours the Holy Month

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Emirates

For the month of Ramadan, customers breaking their fast across all cabin classes to select destinations will be offered nutritionally balanced Ramadan meal boxes

DUBAI, United Arab Emirates, February 16, 2026/APO Group/ –Reflecting the spirit of togetherness and generosity during the Holy Month of Ramadan, Emirates (www.Emirates.com) will share thousands of iftar boxes for fasting customers both onboard and at boarding gates, offer complimentary Emirates prayer mats, screen an array of religious content and popular TV shows on ice, and present traditional Ramadan dishes in the lounges.

Emirates Iftar boxes at Boarding Gates

For the comfort of all fasting customers, complimentary iftar boxes to help break the fast containing water, laban, a banana, and dates are distributed at select Emirates Boarding Gates during iftar time.

Emirates Ramadan meal boxes and prayer mats onboard

For the month of Ramadan, customers breaking their fast across all cabin classes to select destinations will be offered nutritionally balanced Ramadan meal boxes. Iftar meals are served in bespoke boxes designed by Emirates to represent the geometric design of traditional Islamic art. The meal boxes include traditional dates, light bites of hummus, moutabel or muhammara with Arabic bread, a hearty chicken mossakan sandwich or herbed chicken sandwich, sweet treats of chocolate almonds, baklawa pistachio mamoul or baklawa pine seed cashew, and laban. Emirates’ Ramadan boxes are served in addition to the regular hot meal service.

To ensure the highest levels of accuracy for fasting Muslim passengers, Emirates uses a unique tool to calculate the correct timings for imsak (the time to commence fasting) and iftar while inflight, based on the times of the sunrise and sunset of the location the flight is passing by using the aircraft’s longitude, latitude, and altitude. When the sun sets, passengers will be officially informed of the iftar time by the captain.

Emirates also has special keepsake prayer mats on all flights, which are available by request to Cabin Crew.

Ramadan refreshments in the lounges

Across the 7 Emirates Lounges in Dubai International Airport (DXB), an array of Arabic sweets, dates and coffee will be offered during Ramadan. Traditional dishes available in First and Business Class lounges will include a selection of hot and cold Arabic mezze, lentil soup, Arabic mixed grill with tahina, lamb kabsa, chicken machboos with cucumber yoghurt saucelamb shanks ouzi with hashweh rice and dakous, followed by desserts of pistachio kunafa, kathayef cream, basbousa saffron, kitta cheesecake, cheese kunafa, walnut kathayefhomemade Arabic coffee and dates ice cream or baklawa ice cream, a host of traditional Arabic pastries, and classic drinks of jallab and laban. Emirates Lounges in Cairo and Jeddah will also serve an array of delicious Ramadan dishes.

Emirates Lounges have dedicated prayer rooms and ablution facilities to ensure a peaceful environment for worship.

Ramadan content and popular series on ice

For the duration of the Holy Month, Emirates ice will feature special religious content including Kheir Qodwa, Qalb Al Mo’men, Wa Yatoub Allah Alaykom, Al Huqooq Al Sharaeya, and Nafhat in Arabic. In Urdu, ice will feature Ramadan Mah e Rehmat and Hoshyarian. The Holy Qur’an is also available on ice.

Popular series and dramas will be available such as Ma Taraho Laysa Kama Yabdo, Febrayer Al Aswad and Al Mtwassf as well as Hazza. Amongst more than 6500 channels of on demand entertainment on ice, there are up to 450 channels of movies and TV in the Arabic language, as well as 400 channels of Arabic music and podcasts.

Emirates’ new Bukhoor Scents for Ramadan

To enhance the Ramadan spirit at home and set the mood, Emirates has launched a new range of Bukhoor scents perfect for the season. The new home fragrances include the bestselling Oud Rose with notes of raspberry, rose, geranium, oud, patchouli and vanilla, as well as new additions Dreamy Nights featuring sweet green citrus, sweet balsam, jasmine, amber, cedar and spicy vanilla, and finally Sacred Ember with notes of saffron, lavender, bergamot, musk, tobacco and cedar. Ideal for Ramadan gifting, each 70g pot of Bukhoor is available for USD 52 in the Emirates Official Store (http://apo-opa.co/4aRQGsy), in an elegant white and gold design featuring Emirates’ signature Ghaf tree motif.

Supporting Emirates customers on Umrah

For Umrah groups travelling to Jeddah and Medina during the Holy Month, Ramadan boxes will be served inflight. Customers are also entitled to check in one bottle of ‘ZAMZAM’ – Islamic holy water containing up to 5 litres per person at Dubai International Airport (DXB) and various airports in the Kingdom of Saudi Arabia.

Ramadan Awareness Training for Emirates staff

Emirates provides Ramadan awareness training for its cabin crew and on ground teams in Dubai and across its network. Special training resources have been provided to ensure operational teams are aware of the Holy Month, understand the cultural significance and nuances of this time and recognise specific practices that Muslims engage in, so they are prepared to provide the highest levels of service to customers throughout their travel experience.

Distributed by APO Group on behalf of The Emirates Group.

Events

Hong Kong Hosts Lions International Convention for the Third Time

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Hong Kong

Over Ten Thousand International Delegates Gather in Hong Kong Confirming City’s Status as World’s Meeting Place
HONG KONG SAR – Media OutReach Newswire – 4 July 2026 – The Hong Kong Tourism Board is proud to support the 108th Lions International Convention 2026 in Hong Kong. Having previously hosted the convention in 1992 and 2005, Hong Kong has once again been chosen by Lions Clubs International as the venue for its flagship event, attracting around 17,000 delegates from across the globe. Hong Kong has thus become one of the very few cities among more than 200 Lions member countries and regions worldwide to have secured hosting rights three times. This underscores Hong Kong’s status and appeal as the Events Capital of Asia and the World’s Meeting Place.

Hosting Same High-Profile Event for the Third Time Cements Hong Kong’s Title as Asia’s World City

HKTB Chairman Dr Peter Lam said, “HKTB is delighted to partner with the Lions Clubs International District 303 Hong Kong and Macao, China, to bring this Convention to Hong Kong for the third time. Its return affirms Hong Kong’s position as the World’s Meeting Place and a top-of-mind destination for MICE tourism. It also showcases Hong Kong’s integrated strengths in world-class MICE infrastructure, global aviation connectivity, diverse and distinctive tourism offerings, and quality hospitality services. These are the key factors in attracting international MICE events and encouraging business travellers to return time and again. We extend our warmest welcome to Lions from around the world and, together with our industry partners, have curated exclusive itineraries and experiences to encourage delegates to stay longer and discover the unique appeal that can be found only in Hong Kong.”

Lions Clubs International is one of the world’s largest service organisations, with more than 1.4 million members and around 50,000 district clubs across over 200 countries and regions. Since 1917, the organisation has supported communities worldwide through a wide range of social service and community aid initiatives.

Lions International Convention 2026 Honorary Chairman and Past International President Dr Tam Wing-kun said, “Hong Kong is an international metropolis where Eastern and Western cultures converge. With its well-developed professional services and comprehensive MICE infrastructure, Hong Kong is an ideal host for this international mega event. I am delighted that the Convention has returned to Hong Kong. This year’s edition will provide Lions from all corners of the world with a broad and diverse platform to explore the future development of international services. Delegates will also be able to experience first-hand Hong Kong’s world-class cuisine and rich cultural appeal. I am confident they will be the best ambassadors possible when they return home, telling the good stories of Hong Kong to the world.”

Lions Attempt Tai Chai World Record in Hong Kong
The 108th Lions International Convention is being held for five consecutive days from 3 to 7 July at AsiaWorld-Expo. To celebrate its return to Hong Kong and promote traditional Chinese culture, the organiser will attempt to set a world record with thousands of international Lions practising Tai Chi simultaneously. The activity aims to promote exercise for all and deepen participants’ understanding of the Sustainable Development Goals, creating a meaningful finale to the convention.

HKTB Teams Up with the Trade to Offer Unforgettable Cultural Tourism Experiences
As a supporting organisation of the 108th Lions International Convention, HKTB has teamed up with the local travel trade and major attractions to curate a series of exclusive tourism itineraries and offerings for convention delegates. These include transport offers, attraction tickets and shopping mall discounts, gift redemptions, and theme park deals to encourage delegates to stay in Hong Kong after the convention and explore more of the city’s diverse culture, cuisine, and unique tourism appeal.
HKTB will continue to bring more influential large-scale international MICE events to Hong Kong, further strengthening the city’s competitiveness and appeal as world-class, top-of-mind destination for both business and leisure tourism.

 

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Tech

World’s First Commercial Multimodal LLM for Cultural Tourism Enters Broad Application

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BoGuan

XI’AN, CHINA – Media OutReach Newswire – 29 June 2026 – The world’s first commercial multimodal large language model (LLM) for cultural tourism, called BoGuan, has entered broad application in Xi’an, China. This model generates commercial returns by supporting the creation of digital IP for intangible cultural heritage, the development of cultural tourism applications, and the improvement of short drama production. This is injecting new momentum into both China’s heritage preservation initiatives and the cultural tourism industry.

Xi’an is one of China’s oldest cities and one of its most popular international tourist destinations. Shaanxi Culture Industry Investment Group (SCG) is working with partners like Huawei, China Telecom Shaanxi, and China West Airport Group (CWAG) to promote cultural tourism using digital technologies including AI and 5G-A.For example, BoGuan is used to support a new AI travel companion agent that had been made available to over 4 million users by March of this year.

In September 2025, SCG and Huawei unveiled the BoGuan Large Model, the world’s first commercial multimodal LLM for cultural tourism. It is also China’s first industry-specific model dedicated to the preservation of cultural heritage. This model is built on intelligent computing infrastructure and a high-quality dataset. The dataset has over 1.2 PB of data, including 31 million images, 4.4 million minutes of video footage, 2.18 million minutes of audio recordings, 510 3D models, and 960 million pieces of structured text.

BoGuan can generate highly-accurate multimodal content, such as museum-quality content about cultural relics. This allows it to support the creation of new digital relic presentations, the digitalization and preservation of traditional craftsmanship, and the creation of digital IP for intangible cultural heritage. Zhang Beiyuan, a dough sculpture artisan, said, “With this model, I can complete a dough sculpture that used to take two or three months in less than a week.” BoGuan is also used to create digital IP like the popular cartoon character Tang Biaobiao, which is designed by integrating local cultural heritage elements with the stone carvings of the Six Steeds of Zhao Mausoleum. The sales of related digital collectibles and creative products have exceeded CNY2 million.

In addition to supporting cultural heritage preservation, BoGuan has been used to develop a range of cultural tourism apps, such as AI photography and AI travel companion agent. Visitors can directly talk with this agent on the GO-SHAANXI app to create and adjust travel itineraries and get real-time performance recommendations at attractions. The Zhiying Camera mini program provides paid services that instantly integrate user photos with AI-generated scenes from history, allowing visitors to “travel back to ancient times.” These new consumption options unlock the business value of quality cultural tourism data. Furthermore, SCG is using BoGuan to integrate short drama production with cultural tourism and improve production efficiency and quality in Xi’an, a renowned short drama hub.

Additionally, China Telecom Shaanxi and Huawei have deployed a 5G-A network based on three component carrier aggregation (3CC) technology at Xi’an’s Grand Tang Mall, a popular tourist attraction. The network delivers peak uplink and downlink rates of 600 Mbps and 3.5 Gbps, respectively, about 10 times faster than common 5G networks. During the 2026 May Day holiday, this network supported concurrent access for 23,000 users, guaranteeing smooth video watching and social media experiences. Furthermore, 5G-A-powered HD live streaming at the Grand Tang Mall has become an important way for the attraction to bring in new visitors. According to public data, the average user dwell time of these live streams has nearly doubled and the average transaction value has increased by 62%.

Edric Chu, General Manager of Huawei’s Shaanxi Rep Office, said, “Artificial intelligence is not simply a stack of technologies. It has become a key enabler that can activate thousands of years of cultural heritage, reshape travel experiences, and inject new momentum into the industry. Moving forward, Huawei will continue working with our partners to enhance cultural heritage preservation with digital and intelligent technologies, and stimulate development within the cultural tourism industry.”

 

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Events

2026 Hainan Cultural and Tourism Promotion Events Held in Hong Kong

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Hong Kong

HONG KONG SAR – Media OutReach Newswire – 18 June 2026 – On June 16, the 2026 Hainan Cultural and Tourism Promotion Events, under the theme of “Sunny Hainan · Heart’s Desire,” were held in Hong Kong. Leaders from Hong Kong’s cultural and tourism authorities, heads of industry associations, and representatives of key cultural and tourism enterprises from home and abroad gathered to explore new opportunities for cooperation and draw up a blueprint for the industry’s future.

Liu Xiaoming, Governor of the People’s Government of Hainan Province, and Cheuk Wing-hing, Deputy Chief Secretary for Administration of the Government of the Hong Kong Special Administrative Region, attended the events and delivered speeches. During the promotional session, Chen Tiejun, Director of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, unveiled the “Top Ten Calling Cards of Hainan Tourism,” which received enthusiastic responses and positive feedback from various sectors in Hong Kong. Attendees from Hong Kong unanimously agreed that Hong Kong and Hainan boast highly complementary cultural and tourism resources and immense potential for cooperation.

Since the launch of special customs operations of the Hainan Free Trade Port, its distinctive opening-up advantages, such as “zero tariffs, low tax rates, a simplified tax system” and “tariff exemption for value-added processing,” have become increasingly prominent. These policies have continuously made Hainan more attractive to businesses and opened up broader opportunities for Hong Kong investors and entrepreneurs.

On the same day, at the “Invest in the Free Trade Port, Share New Opportunities” Symposium for Hong Kong Enterprises held in Hong Kong, four cooperation agreements were formally signed, covering high-end commerce, cultural and tourism integration, and regional industrial coordination. Hong Kong business representatives expressed strong interest in deepening their presence in Hainan.

Hainan and Hong Kong share a long history of cooperation, and in recent years, a steady stream of favorable policies has been introduced. Since the signing of the Hainan-Hong Kong Memorandum of Cooperation in March 2025, bilateral cooperation has accelerated across the board. In 2025, goods trade between the two sides reached RMB 9.35 billion, increasing by more than two times from 2020. A total of 793 new Hong Kong-funded enterprises were established in Hainan, a year-on-year increase of 21.5%. Hainan has also issued offshore RMB bonds in Hong Kong for four consecutive years, with a cumulative total of RMB 18 billion. Currently, an average of four direct flights operate daily between Hong Kong and Hainan, with the fastest travel time under two hours, facilitating the rapid emergence of the “Hainan-Hong Kong Living Circle.”

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