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Emirates Group announces half-year profit for 2026-27, despite full six-month impact of regional conflict and high fuel costs

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The Group closed the first half year of 2026-27 with a cash position of AED 54.1 billion (US$ 14.7 billion) on 30 September 2026, compared to AED 59.6 billion (US$ 16.2 billion) on 31 March 2026

DUBAI, United Arab Emirates, November 5, 2026/APO Group/ —

  • Group: Half-year profit before tax of AED 4.1 billion (US$ 1.1 billion), down 66% from the same period last year. Revenue down 12% to AED 66.2 billion (US$ 18.0 billion).
  • Emirates: Half-year profit before tax of AED 3.7 billion (US$ 1.0 billion), down 68%, and revenue of AED 56.9 billion (US$ 15.5 billion), down 13%, against the same period last year. Revenue buoyed by strong cargo performance; profits eroded by high fuel prices.
  • dnata: Half-year profit before tax of AED 410 million (US$ 112 million), down 51% compared to the same period last year, against revenue of AED 11.0 billion (US$ 3.0 billion), down 7%, reflecting reduced volumes in some of its UAE and UK businesses.
  • Emirates Group Chairman and Chief Executive credits the UAE government for enabling the safe and smooth recovery of air transport activities; highlights the Group’s continual investments in fleet, product, and future capabilities; and says the Group is well-placed to stay agile against the headwinds of high fuel prices and regional volatility.

 




  

The Emirates Group (www.Emirates.com) today announced its half-year financial results, posting a profit before tax of AED 4.1 billion (US$ 1.1 billion) for the first six months of 2026-27, a remarkable performance against the disruption and high fuel prices caused by the ongoing conflict in the Gulf region.

After accounting for income tax charges, the Group’s profit after tax is AED 3.6 billion (US$ 1.0 billion), down 66% from last year.

Illustrating its strong operating performance, the Group achieved an EBITDA of AED 12.5 billion (US$ 3.4 billion), 41% lower than the AED 21.1 billion (US$ 5.7 billion) reported for the same period last year where the Group had set a new record for profit and revenue.

Group revenue was AED 66.2 billion (US$ 18.0 billion) for the first six months of 2026-27, down 12% from AED 75.4 billion (US$ 20.6 billion) last year.

The Group closed the first half year of 2026-27 with a cash position of AED 54.1 billion (US$ 14.7 billion) on 30 September 2026, compared to AED 59.6 billion (US$ 16.2 billion) on 31 March 2026. The Group has been able to tap on its own strong cash reserves to support business needs, including pre-delivery payments for aircraft and servicing existing debt obligations. The Group also paid the remaining AED 2 billion (US$ 545 million) in dividend to its owner, the Investment Corporation of Dubai (ICD), of the AED 3.5 billion (US$ 953 million) declared for the financial year 2025-26.

His Highness (HH) Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group said: “It has been a demanding six months, and once again our business model and our people stood up to the test. Against unprecedented regional challenges and high fuel prices, the Group has delivered a profit before tax of AED 4.1 billion (US$ 1.1 billion). Customer demand held firm and our cargo operations made a strong contribution, keeping revenue and cash levels healthy even as global jet fuel prices doubled against the same period last year, impacting our costs and profitability.

“I’d like to thank the UAE government for its decisive response and its co-ordination of all stakeholders to enable the safe resumption of air transport in the aftermath of military activity across the Gulf region. The government’s measures have also led to the easing of travel advisories to and through the UAE. This has allowed us to restore our operations with confidence and to keep serving our customers and communities.

“Throughout this time, we have not paused our investments. Emirates and dnata continue to commit significant resources to expand our fleet, enhance our products and services, and develop capabilities that will shape the future of our business. This is how we stay ahead and stay resilient to external challenges.”

HH Sheikh Ahmed added: “We enter the second half of our 2026-27 financial year with measured optimism. While keeping a close watch on costs and geopolitical developments, we remain focused on delivering what Emirates and dnata are known for – safety, quality, and customer satisfaction. We’ve weathered challenges before, and with our strong cash position and solid foundation built up over the years, the Group is well-placed to navigate the headwinds of volatility and high fuel prices.”

Compared to 31 March 2026, the Emirates Group’s employee base dropped by 2% to an overall count of 128,237 on 30 September 2026. However, both Emirates and dnata maintain ongoing recruitment drives to support business requirements.

 

Emirates airline

The first six months of 2026-27 brought significant challenges to Emirates’ operations as intermittent airspace restrictions and closures across the region tested the airline’s operational agility, while government travel advisories reshaped consumer choices and travel flows.

During this period, Emirates focused on restoring its network and connectivity options through its Dubai hub. At 30 September, Emirates was operating 91% of its pre-disruption network, with its passenger and cargo network spanning 150 airports in 78 countries and territories.

The airline also launched a series of initiatives to boost customer confidence, including an industry-first comprehensive travel cover that is unrestricted by government travel advisories, free date changes on booked tickets, and generous refund policies.

Between 1 April and 30 September, Emirates expanded its inventory of Premium Economy seats and brought its latest cabin products to customers in even more markets, as it received delivery of 9 new A350 aircraft and completed the full cabin refurbishment of 12 aircraft (9 A380s, 3 Boeing 777s). Emirates’ retrofit programme, one of the world’s largest known such projects, represents a planned investment of over US$ 7.0 billion to bring Emirates’ latest cabin products across its fleet. The airline’s Starlink installation programme also continued at pace, equipping 36 more aircraft with high-speed Wi-Fi in the sky during the first six months of the year, and bringing Emirates’ total Starlink-installed fleet to 57 aircraft as of 30 September.

To support its future fleet requirements, in May, Emirates broke ground on its US$ 5.1 billion engineering and Maintenance, Repair, and Overhaul (MRO) facility at Al Maktoum International Airport, with completion expected in the mid-2030s.

Leading from the front even in testing times, Emirates launched two industry-first cabin products to rave customer reviews: the U-dream headrest built into Economy Class seats, and electronically controlled privacy dividers in Premium Economy. These innovations have raised the bar for Economy and Premium Economy travel, redefining comfort and privacy for customers in these cabin classes.

On the ground, Emirates inaugurated the first of its new concept lounges in Munich, Frankfurt and Manchester, featuring the airline’s latest interior design palette and elevated services for premium customers and frequent flyers. Emirates also opened new travel stores bringing its total retail footprint over 30 stores, offering customers more personal and experiential service touchpoints.

Emirates continued its efforts to make travel more inclusive with the roll-out of Travel Rehearsals at 15 more stations across the UK, Australia, Portugal, the Philippines, Madagascar and the Maldives in the first half of 2026-27. This successful programme, which has now run in 47 stations, supports young travellers with autism and their families, helping them build confidence and reduce travel anxiety via exposure to real-time airport and flight simulations.

Customer demand held firm and our cargo operations made a strong contribution, keeping revenue and cash levels healthy

The airline also continued to make a positive impact on communities, working with partners to deliver CSR programmes across key markets. In the first half of the year, initiatives included: the opening of a renovated community tennis court in Miami as part of the Force for Good programme with the USTA Foundation; a refreshed youth technology and gaming room in New York City with NBA Cares; a new natural play area with the London Wildlife Trust as part of the Championing Nature programme with Wimbledon; and the launch of the Emirates Nourishment Programme to deliver 400,000 breakfasts annually to underprivileged kids across South Africa in partnership with EPCR and the Kolisi Foundation.

During the first half of 2026-27, Emirates extended its successful and long-running sponsorship deals with Arsenal Football Club (until 2033), and with Real Madrid (until 2031), representing multi-year investments in global brand visibility and partnerships with two of the world’s most prominent clubs in football.

Overall capacity during the first six months of the year decreased by 10% to 28.2 billion Available Tonne Kilometres (ATKM) due to a reduced flying schedule. Capacity measured in Available Seat Kilometres (ASKM), decreased by 17%, whilst passenger traffic carried measured in Revenue Passenger Kilometres (RPKM) was down by 25% with an average Passenger Seat Factor of 72.0%, compared with 79.5% during the same period last year. Emirates carried 21.8 million passengers between 1 April and 30 September 2026, down 22% from the same period last year.

Emirates SkyCargo transported 1.2 million tonnes in the first six months of the year, down by 1% compared to the same period last year. However, cargo revenue increased by 52% as the regional conflict reduced available airfreight capacity while concurrently pushing shippers to seek airfreight options due to marine transport disruptions.

In the first half of 2026-27, Emirates SkyCargo added capacity from 5 new Boeing 777 freighters delivered, and the deployment of its first passenger-to-freighter converted aircraft. The cargo division expanded its freighter network with two new destinations, Almaty and Zhengzhou; introduced dedicated freighter services to over 15 existing Emirates destinations; and increased frequencies to several key markets including in the Far East.

Emirates profit before tax for the first half of 2026-27 reached AED 3.7 billion (US$ 1.0 billion), compared to its record performance of AED 11.4 billion (US$ 3.1 billion) for the same period last year. Emirates profit after tax is AED 3.3 billion (US$ 903 million), down 66%.

Emirates revenue, including other operating income, of AED 56.9 billion (US$ 15.5 billion) was down 13% compared with AED 65.6 billion (US$ 17.9 billion) last year. The airline’s revenue performance can be attributed to enduring travel demand across its markets, particularly for Emirates’ premium cabins, and a solid contribution from the airline’s cargo business.

Emirates’ operating costs (including fuel) dropped by 2% in line with operations. Despite a 12% reduction in fuel uplift due to lower operations, Emirates’ fuel costs, before hedging gains, rose by 60% compared with the previous half-year. Gains of AED 7.1 billion from its fuel price risk management strategy significantly offset the impact of higher fuel prices, reducing the net fuel cost increase to 13%. Fuel remains the largest component of the airline’s operating cost at 34%.

Emirates’ EBITDA of AED 11.5 billion (US$ 3.1 billion) remained healthy, down 41% compared to AED 19.7 billion (US$ 5.4 billion) for the same period last year.

Emirates Flight Catering revenue from external customers declined by 51% to AED 273 million (US$ 74 million). Its uplift of 4.5 million airline meals was down by 41% due to reduced air traffic at Dubai’s airport during the period.

Emirates Leisure Retail/MMI revenue declined by 13% to AED 1.2 billion, due to the impact of lower tourism traffic in the UAE during the first six months of 2026-27.

 

dnata

dnata’s airport operations, catering and retail, and travel services divisions adapted quickly to business and operating challenges caused by the regional conflict, with its international businesses helping to offset the impact of reduced airline and travel traffic in the UAE and the broader Gulf region.

In the first half of 2026-27, dnata continued to win customers with its safe and high-quality services across its global operations, signing multi-year agreements, including a cargo partnership with Silk Way Group in Singapore and inflight catering contracts with Cathay Pacific across several airports in the UK and the USA. Notably, dnata Airport Operations secured a seven-year ground handling license at Amsterdam Schiphol Airport, reinforcing its position at one of Europe’s key aviation hubs.

dnata continued to make strategic investments to grow its capabilities and enhance its customer offering. In the first six months this year, dnata opened a new integrated command centre to support its growing cargo operations in Dubai; committed to an AED 8 million investment to expand The Fort – Lisaili, Arabian Adventures’ desert tourism destination in Dubai; and continued to invest in advanced technology and equipment across its operations including automated aircraft approach systems in Dubai, an aircraft catering simulator in Dublin, and autonomous tractor trials in Europe and Asia.

In addition, dnata announced an AU$ 32 million investment to build a new cargo facility at Western Sydney International Airport (WSI), while construction of its new catering facility at WSI is on track for a 2027 opening.  It also continued to deliver its global cargo and logistics strategy through targeted investments across its network, commissioning its new AED 100 million (US$ 27 million) logistics facility in Dubai South and progressing strategic developments, including a planned AED 37 million investment in Alat, Azerbaijan, alongside new and expanded cargo operations at East Midlands Airport and Zurich Airport.

In its Travel division, dnata integrated its Imagine Cruising and Travelbag businesses, bringing together two complementary portfolios to build greater scale, share expertise, and drive international growth.

dnata’s revenue, including other operating income, reached AED 11.0 billion (US$ 3.0 billion) down by 7% compared to AED 11.7 billion (US$ 3.2 billion) generated in the same period last year.

Overall profit before tax for dnata was AED 410 million (US$ 112 million), down by 51% from the same period last year. dnata’s profit after tax is AED 309 million (US$ 84 million), down 56% from last year.

Illustrating its operating performance, dnata’s EBITDA was AED 939 million (US$ 256 million), down 31% from last year’s AED 1.4 billion (US$ 372 million).

dnata’s airport operations remain the largest contributor to revenue with AED 5.4 billion (US$ 1.5 billion), a 3% decrease compared to the same period last year, as its growing global business offset the reduction of customer airline operations at its UAE hub during this period. Across dnata’s operations, the number of aircraft turns handled decreased by 8% to 414,012, and it recorded 1.49 million tonnes of cargo handled, down by 6%.

dnata’s flight catering and retail operations contributed AED 4.2 billion (US$ 1.1 billion) to its revenue, up 1%, driven by its growing inflight retail business notably with EasyJet and Aer Lingus.  The overall number of meals uplifted was 54.0 million, down 10% compared to last year, largely due to the loss of key contracts in its UK operations.

dnata’s travel division contributed AED 1.4 billion (US$ 373 million) to revenue, down 31% compared to AED 2.0 billion (US$ 538 million) for the same period last year, primarily due to its divestment of Travel Republic and Netflights in the UK, which ceased new bookings from November 2025. The travel division reported an underlying total transactional value (TTV) of AED 3.8 billion (US$ 1.0 billion), down 22% compared to AED 5.0 billion (US$ 1.4 billion) for the same period last year.

Distributed by APO Group on behalf of The Emirates Group.

 




 

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Creative Africa Nexus (CANEX) WKND 2026 opens in Lagos, bringing together leading African and diaspora creatives, investors and policymakers

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The four-day gathering will convene leading voices from film, music, fashion, sport, publishing, gastronomy and business to advance trade, investment and commercial opportunities across Africa’s creative economy

LAGOS, Nigeria, November 5, 2026/APO Group/ –Creative Africa Nexus (CANEX) WKND 2026 has opened today in Lagos, bringing together leading creatives, investors, policymakers, business leaders and cultural figures from across Africa and the diaspora for four days of conversations, deal-making, performances, exhibitions and industry-focused sessions.

 




  

Hosted by the Federal Government of Nigeria and organised by African Export-Import Bank (Afreximbank) through its Creative Africa Nexus (CANEX) programme, this year’s event runs from 5 to 8 November under the theme “One People, United in Culture, Creating for the World.”

The 2026 programme spans film and television, music, fashion, sport, literature and publishing, gastronomy and visual arts, with a strong focus on finance, intellectual property, technology, skills, investment and market access.

Across the four-day programme, CANEX WKND will provide platforms for deal-making, industry dialogue and sector-specific engagement, including the CANEX Deal Room, with the aim of turning creative talent and ideas into stronger businesses, partnerships and commercial opportunities.

That ambition reflects the evolution of Afreximbank’s commitment to Africa’s creative and cultural industries in 2020, subsequently doubling this to US$1 billion before quadrupling the original commitment financing available to US$2 billion.

The expansion reflects Afreximbank’s wider objective of helping African creators and creative businesses build scalable enterprises, strengthen ownership of intellectual property and retain more of the economic value generated by African culture and creativity.

The opening ceremony is expected to feature addresses by Ministers of Culture and Creative Industries across 11 African countries, Dr George Elombi, President and Chairman of the Board of Directors of Afreximbank, H.E. Dr Olajumoke Omoniyi Oduwole, Nigeria’s Minister of Industry, Trade and Investment, H.E. Wamkele Mene, Secretary-General of the African Continental Free Trade Area Secretariat, and H.E. Babajide Sanwo-Olu, Governor of Lagos State among other dignitaries.

The programme will bring together some of Africa and the diaspora’s most influential cultural and industry figures. Participants include Nobel Laureate, writer and playwright Professor Wole Soyinka; Emmy Award-winning actor Uzo Aduba; filmmaker and actor Funke Akindele; actors Richard Mofe-Damijo and Thuso Mbedu; former professional footballers Didier Drogba and Jay-Jay Okocha; alongside leading figures from Africa’s music, film, fashion, sport and creative business sectors.

The event will also include performances and appearances from musicians and entertainers such as Davido, Fally Ipupa, Flavour, Libianca and Charlotte Dipanda, reflecting CANEX WKND’s combination of industry engagement with live cultural programming.

Beyond the headline names, the programme places a strong emphasis on the business of Africa’s creative economy.

On 6 November, a high-level conversation titled “One Market, One Culture: Building the Creative Economy of Global Africa” will examine the steps required to convert the growing global influence of African culture into stronger creative businesses, exports and investment. Speakers include Professor Wole Soyinka; ministers responsible for culture and the arts from Côte d’Ivoire, South Africa and Rwanda; International Finance Corporation representatives; and from Afreximbank.

Financing will also be central to the programme. The Creative Economy Finance Summit, presented by Afreximbank in partnership with the Creative Economy Practice at Co-Creation Hub, will bring financial institutions and investors together to examine how creative-economy transactions can be structured, financed and de-risked.

CANEX Creations Inc. will lead discussions on unlocking investment in African intellectual property, while the CANEX Deal Room and Creative Pitch Sessions will connect creative entrepreneurs directly with financiers and investors considering opportunities across film and television, music, fashion, sport, publishing, gastronomy, visual arts and creative infrastructure. Technology and the changing economics of creative production will feature prominently. Sessions will examine artificial intelligence, authorship and intellectual property; the use of technology to reshape creative businesses; and how African creators can use digital tools to develop globally competitive products.

The CANEX CreaThon, delivered with pan-African technology company Gebeya, will bring creators, developers and innovators together around projects in music, video and gaming, supported by African-built digital tools, mentorship, computing resources and a US$50,000 prize pool. Film and television programming will explore both storytelling and the commercial infrastructure required to take African content to wider audiences. Sessions include “Stories Without Borders: Africa, Hollywood & the Global Diaspora”, featuring former Afreximbank President Professor Benedict Oramah, and “Made in Africa, Watched in Africa”, which will examine research into film distribution, audiences and financing across Egypt, Kenya, Nigeria, Rwanda, Senegal and South Africa.

Sport will form another major strand of CANEX WKND 2026. Discussions will examine athlete development, management, commercialisation and the links between sport and the broader creative economy. Didier Drogba and Jay-Jay Okocha are scheduled to participate in “When Giants Speak: The Business of the Game,” while the weekend will conclude with a Legends Football Match at Onikan Stadium on 8 November. Fashion programming will include masterclasses on building profitable African brands, textile value chains, market access and intellectual property, alongside the CANEX Fashion Show and Awards Night.

In gastronomy, the CANEX Junior Chefs Competition, Africa Jollof Wars Competition and a series of live demonstrations and conversations will explore how African food, ingredients and culinary traditions can become stronger commercial propositions across domestic, continental and global markets. Publishing and literature will feature through the CANEX Book Factory, Book Fair, writers’ workshops, manuscript pitching and the CANEX Prize for Publishing, while visual arts programming will combine exhibitions, collector engagement and practical sessions for artists navigating Africa’s growing art ecosystem.

On 7 November, CANEX WKND 2026 will host a major concert bringing together artists from across Africa and the diaspora, before the programme continues into its final day on 8 November with cultural excursions, gastronomy activities, the CANEX Music Factory Songwriting Camp and the Legends Football Game.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Coca-Cola system invests USD 1.22 million to strengthen water security in Namibia

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The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030

WINDHOEK, Namibia, November 5, 2026/APO Group/ –As Namibia continues to face recurring droughts and growing water demand, the country’s water resources are under increasing pressure. Windhoek is situated in one of the most water-stressed regions in sub-Saharan Africa, where low and unpredictable rainfall, combined with high evaporation rates, continues to challenge water availability and long-term water security.[1]

 




  

To help address these shared water challenges, the Coca-Cola system is investing USD 1.22 million in the //Gam-i Swakop Basin Resilience Project, designed to help strengthen water security and support ecosystem restoration in the Swakop River Basin, a vital water source for the city of Windhoek and surrounding communities.

The //Gam-i Swakop Basin Resilience Project aims to support improved water availability and help strengthen the resilience of the Swakop River Basin through nature-based solutions that support sustainable water resource management across the catchment area.

Implemented in collaboration with the Global Water Challenge (GWC) and World Wildlife Fund (WWF) Namibia, the project includes the construction of two sand storage dams, restoration of 235 hectares of land through the clearing of invasive alien plants, and the planting of 750 trees in river buffer zones and environmentally degraded areas within Windhoek’s informal settlements. In addition, two boreholes will be drilled to support groundwater recharge in the Windhoek aquifer, and a water resilience action plan has been developed.

Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030.

“Because water challenges are local, our approach to water security is focused on local action and collaboration,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca‑Cola. “The Coca‑Cola system remains focused on helping to promote water stewardship, increasing water use efficiency, and treating and returning safe water to communities.”

Henry Friedrich, General Manager of Coca-Cola Namibia Bottling Company (CCNBC) added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities.”

WWF Namibia Country Director, Dr Juliane Zeidler, said: “Water is one of Namibia’s most precious and increasingly vulnerable resources. This project is an opportunity to demonstrate how investing in healthy ecosystems can deliver tangible benefits for people, while also helping communities become more resilient to future climate pressures. We hope the lessons and partnerships developed through this initiative can inform similar approaches elsewhere in the country.”

“Collaboration is essential to addressing shared water challenges effectively. Coca-Cola and its authorised bottlers continue to work with governments, businesses, and civil society organisations to design and implement strategic interventions,” concluded Olajide.


Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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‘Power, Protect, Purchase’: Africa Made It unveils blueprint to capture USD 34B in GDP and accelerate African industrial sovereignty

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Africa

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit

African culture, design, and storytelling influence global fashion, music, and media like never before

LAGOS, Nigeria, November 5, 2026/APO Group/ –Africa Made It (https://AfricaMadeIt.co/), the continental movement driving Africa’s industrial sovereignty, today officially launched its campaign, “Power, Protect and Purchase,” at the CANEX weekend in Lagos, Nigeria. Aimed at unlocking USD 34 billion in annual GDP contribution through a structural transition from unprocessed raw cotton exports to end-to-end local garment processing, the initiative seeks to turn Africa’s vast natural wealth into sovereign, self-sustaining economic power.

 




  

Africa Made It is driven by a consortium of leading pan-African organisations, advocacy groups, and media organisations who are positioning Africa as a global investment hub. Its flagship campaign, spotlighting the fibre-to-fashion value chain, presents a clear roadmap for continental industrialisation: securing competitive energy power for local industrial mills, enacting policy measures to protect emerging domestic manufacturers from unfair foreign imports, and rallying African consumers to purchase locally manufactured apparel. Together, these three pillars ensure that value created from African resources remains on African soil.

 

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit.  Building the continent’s domestic processing capacity in spinning, weaving, and sewing locally produced cotton will sustain nearly two million permanent industrial jobs and inject approximately USD 33 billion directly into domestic household incomes every year, in addition to a recurring contribution of USD 34 billion to the continent’s GDP.

 

While these figures reveal the immense macro-economic potential of the value chain, the true heart of this transformation lies in its human impact. Industrial wages and local lint purchases leading to increased capital circulation in rural communities can drive community micro-economic vitality and contribute to rural poverty reduction. Additionally, formal employment opportunities can expand drastically for women, as they currently make up between 70-90% of garment factory workers on the continent.

 

Realising this vision and changing the lives of millions of people requires a deliberate combination of targeted investments, supportive trade policies, and consumer mobilisation. A USD 1.8 billion capital allocation toward critical structural enablers for garment transformation is the foundation for bridging Africa’s missing middle in the fibre-to-fashion value chain.

 

Marie Wilke, editor-in-chief of the Africa Made It magazine, said, “African culture, design, and storytelling influence global fashion, music, and media like never before. Yet, without domestic manufacturing infrastructure, Africa’s creative authority yields very little economic return. Linking raw cotton harvest directly to local processing ensures that the intellectual property, commercial margins, and industrial jobs remain on the continent. It is time to wear our power.”

 

To learn more about the potential of Africa’s fibre to fashion value chain, watch the campaign video (https://apo-opa.co/4BKAIvY) or read the Africa Made it (https://apo-opa.co/4zvA5VF)magazine (https://apo-opa.co/4zvA5VF). Access the campaign website and resources in English (https://apo-opa.co/4zvA5VF) and French (https://apo-opa.co/4zrK8e2).

Distributed by APO Group on behalf of Africa Made It.

 

 




 

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