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Clickatell’s CIT Joburg Event Reveals How Chat Commerce is Kicking Off a Convenience Revolution

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Clickatell

WhatsApp, Dis-Chem, FlySafair highlight South Africa as setting the pace for Chat Commerce globally

JOHANNESBURG, South Africa, September 23, 2022/APO Group/ — 

Clickatell (www.Clickatell.com), a CPaaS innovator and Chat Commerce leader, discussed with attendees at its Connect Interact and Transact (CIT) annual Joburg event on Tuesday the new era of Chat Commerce and how businesses can lay the groundwork for a completely new way of serving customers. Big name local brands also gave real-world insight into how they are turning their chat channels into robust, personal customer experiences at scale and generating new revenue streams.  

Titled “Turning Conversations into Commerce”, the event was attended by an impressive list of business and technology leaders from across the continent and was moderated by Werner Lindemann, ​​Clickatell’s Senior Vice President Enterprise Sales: Growth Markets.

Guest speaker, Bronwyn Williams, futurist, economist, and business trends analyst, shared a fascinating look into the future of technology and the many exciting opportunities that lie ahead.

Williams pointed out that through the use of rapidly evolving AI and other technologies, chat is becoming increasingly intuitive. However, she noted that while the aim of the new technology was to make chatbots almost indistinguishable from humans, “any effective anticipatory communications with customers must happen in real-time and, most importantly, where they are and in a way that feels natural and not disruptive.” She summed up her presentation urging business leaders to carefully consider how they automate to optimise cost savings, while still maintaining a sustainable, human connection with their customers.

Building on these insights, Pieter de Villiers, Co-Founder and CEO at Clickatell, took a closer look at what happens when brands engage with their customers where they are, building on ‘the convenience revolution’, first put forward by Shep Hyken.  

De Villiers opened by challenging the audience to question the real value of time and how their customers weighed up the value of convenience. 

“As anyone in retail will tell you, location, location, location is everything. And, with chat now having almost twice the number of active users than the internet, there can be no better place than the address book of your customers– the most valuable location of all,” de Villiers said.

De Villiers pointed out that the features from mega platforms, Meta and WhatsApp, would take Chat Commerce to a whole new level, saying that soon there would be nothing that could be done on the internet that couldn’t be done on chat.

“Convenience is not difficult to achieve. If you meet your customers where they are, not only can you build a closer, more authentic engagement with them, but you’re giving them back the one thing that we all crave, time,” he shared.

The chat industry is currently valued at around eighty billion dollars and it’s no surprise that brands want to use this as a catalyst for their digital transformation

A robust panel debate followed, allowing Clickatell clients and partners to share their experiences and learnings with the audience.

Looking at the value of chat, Daniela Birnbaum, Channel Partner Manager at WhatsApp EMEA, sang the praises of local brands who she said are leading the charge when it comes to building a strong WhatsApp channel. She also noted that South Africa is ahead of many other EMEA regions when it comes to chat adoption. 

Gareth Bray, BD & Partnerships Lead EMEA – Business Messaging Group for Meta, went on to share that the rapid advancement in features had catapulted WhatsApp from a simple text channel to a customer engagement platform where brands can very effectively create personal relationships with their customers.

It is this ability to personalise communication that has allowed local airline, FlySafair to take its digital offering to the next level.

“It doesn’t matter where I made my booking, when I type ‘Hi’ in the WhatsApp channel it will immediately be able to access my booking. We have been particularly excited about how fast we can roll out new features on the channel and being able to reduce the call centre engagement has massively benefited the customers and our business,” explained Eswee Vorster, Executive Manager and CIO at FlySafair.

Turning to how local retail brands had adopted chat, Lynne Blignaut, Head of Loyalty and Customer Rewards at Dis-Chem shared that enabling customers to order chronic prescription medication over WhatsApp has been a game changer.

“Typically we only see 50% of people actually adhere to their chronic medication for a maximum of six months of the year. Being able to reach more people and ensure they adhere to their chronic medication and stay healthy, by expanding the platforms that they can use to order their medication without standing in a queue is a big leap forward. Of course, adding a payment option to this will make a big impact on the overall customer journey, and we are really looking forward to seeing this happen,” she shared. 

De Villiers summed up the conversation saying: “WhatsApp is pervasive and safe. We see adding embedded payments as the logical next step and we have no doubt that this will be the one transformative thing that will keep customers engaged and a bold step into the convenience revolution.”

The night culminated with the presentation of three Chat Commerce awards. The first went to FlySafair, who are now running all their day of operation messages on WhatsApp. The second went to aYo Holdings, which uses WhatsApp to onboard its more than 12 million microinsurance clients. Finally, the Chat Commerce Innovator of the Year was awarded to Imperial Logistics, for its use of chat platforms in a B2B environment.    

Wrapping up Lindemann said: “The chat industry is currently valued at around eighty billion dollars and it’s no surprise that brands want to use this as a catalyst for their digital transformation. The continued advances made by WhatsApp provide the ideal platform for our clients to turn their imagination into reality and we expect many more ground-breaking use cases to emerge over the next 12 months.”

For more information on how Chat Commerce can help your business connect with your customers visit www.Clickatell.com.

Distributed by APO Group on behalf of Clickatell.

Business

SLB commissions new fluids systems plant in Pemba to support Mozambique’s offshore energy development

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Mozambique

New facility expands in-country drilling and completion fluids capability, advancing the next phase of SLB’s growth in Mozambique

PEMBA, Mozambique, October 9, 2026/APO Group/ –SLB (NYSE: SLB) (www.SLB.com) announced the opening of a new fluids systems plant in Pemba, Mozambique. The new facility strengthens in-country capacity to prepare, store and deliver drilling and completion fluids for offshore operations, reinforcing the infrastructure needed as Mozambique’s offshore activity grows and its role as a strategic energy hub for East Africa continues to expand.

The commissioning of the plant, also known as a liquid mud plant, coincides with SLB marking 70 years of operations in Mozambique. It reflects the company’s long-term commitment to investing in people, infrastructure and capability that support the country’s long-term offshore energy development plans.

 




  

With an initial storage capacity of 21,000 barrels, the liquid mud plant provides a scalable platform for future growth, supporting multiple customers and rising offshore activity while improving logistics and enhancing operational flexibility.

As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions

“As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions,” said Miguel Baptista, Central, East and Southern Africa, Managing Director, SLB. The new liquid mud plant strengthens local energy infrastructure, expands opportunities for local content development, and enhances our ability to support customers as they deliver some of Africa’s most significant offshore energy resources.”

The liquid mud plant project was delivered with strong local participation and that momentum is expected to continue into operations. During project delivery, more than 100 jobs were created in Pemba with nationals representing 80% of the workforce, reflecting a focus on building local capability.

The project was delivered with a strong focus on safety, operational integrity, and quality, achieving more than 67,000 hours worked without a recordable safety incident.

This key infrastructure strengthens SLB’s ability to support consistent service quality and enhance supply chain readiness for increasing offshore activity across Mozambique, supporting customers execute safely and efficiently while developing local skills and expertise.

Key Points:

  • SLB has commissioned a new fluids system plant in Pemba, expanding in-country drilling and completion fluids capability for offshore operations.
  • With an initial storage capacity of 21,000 barrels, the facility provides a scalable platform to support growing offshore activity in Mozambique.
  • The investment marks the next phase of SLB’s growth in Mozambique, strengthening local capability and supporting long-term offshore energy development.

Distributed by APO Group on behalf of SLB.

 

 




 

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South African Energy Storage Association (SAESA) welcomes 4,600 MW battery storage prioritisation and calls for integrated energy planning

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Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply

JOHANNESBURG, South Africa, October 9, 2026/APO Group/ –The South African Energy Storage Association (SAESA) (www.SAESA.org.za) welcomes the prioritisation of 4,600 MW of battery energy storage under the first Integrated Resource Plan (IRP) 2025 Section 34 determination.

 




  

The timing is significant. Recent Integrated Energy Plan (IEP) modelling and assumptions discussions highlighted a fundamental shift that South Africa’s energy planning now needs to capture: we cannot plan the future power system by counting megawatts of generation alone.

We must plan for when energy is available, where it is available, how it moves through a constrained grid and how it is stored and dispatched when the system needs it most.

The announcement reinforces that shift. Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply.

For SAESA, the message for the IEP is clear: storage, flexibility and system services must be modelled as integral components of South Africa’s future electricity architecture, with their contribution considered from the outset of generation planning.

“The IEP must plan the power system we are becoming, not simply model the power system we have inherited,” says SAESA.

The IEP must plan the power system we are becoming, not simply model the power system we have inherited

Partnership with C&I Energy + Storage Summit

SAESA is an association partner of the C&I Energy + Storage Summit, created by VUKA Group, taking place on 28–29 October 2026 at The Maslow Hotel, Sandton, Johannesburg.

The summit brings together commercial and industrial energy users, project developers, financiers, regulators and solution providers to explore practical approaches to energy security, procurement and storage deployment.

For businesses assessing how storage can support their operations, the event offers an opportunity to meet SAESA and engage with the wider energy community on the decisions shaping South Africa’s evolving electricity system.

Commercial and industrial energy decision-makers are invited to apply to attend as hosted buyers. Qualifying buyers receive complimentary summit access and curated opportunities to engage with industry partners.

 

Meet SAESA at C&I Energy + Storage Summit: Join the Hosted Buyer Programme

The Hosted Buyer Programme connects commercial and industrial energy decision-makers with solution providers shaping South Africa’s evolving private energy market.

Qualified energy buyers receive complimentary access to the summit and curated engagement with industry partners exploring energy procurement, storage deployment and project development.

Apply for the Hosted Buyer Programme (https://apo-opa.co/4ehLijJ)

Distributed by APO Group on behalf of VUKA Group.

 




 

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Afreximbank welcomes launch of Africa Credit Rating Agency as an important step in strengthening Africa’s financial architecture

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Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets

PORT LOUIS, Mauritius, October 8, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) welcomes today’s launch of the Africa Credit Rating Agency (AfCRA), an important milestone in strengthening Africa’s financial architecture and expanding the continent’s capacity to generate credible, independent analysis of African credit risk.

 




 
 

Credit ratings play an important role in determining access to capital, influencing investor perceptions and shaping the cost at which governments, institutions and businesses can finance development. It is therefore essential that assessments of African credit risk are independent, rigorous and evidence-based, while reflecting a complete understanding of the structures, institutions and economic realities being assessed.

The establishment of AfCRA adds an important African-led source of credit opinion to the market. Its value will not be measured by whether it produces more favourable ratings, but by the credibility of its analysis, the quality of its data and transparency of its methodology, and its ability to deepen understanding of African sovereigns, sub-sovereigns and corporate credit.

This is particularly important given that many African issuers remain unrated, while local-currency and sub-sovereign markets continue to have limited rating coverage. Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets.

AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans

Alongside fellow members of the Alliance of African Multilateral Financial Institutions (AAMFI), Afreximbank has consistently maintained that African Multilateral Financial Institutions should be assessed on the basis of their fundamentals, performance, legal frameworks, mandates and operating models. Ensuring that these institutional characteristics are properly understood is essential to achieving informed, balanced and credible assessments of African risk.

Commenting on the uniqueness of the African market, and need for AfCRA’s rating methodology to reflect this, Mr Denys Denya, Senior Executive Vice President, Afreximbank, said: “The rating methodology AfCRA develops must recognise the uniqueness of our environment and its institutional structures. The Agency must set its own standards and not follow those set elsewhere — it must build a unique identity that conforms to an ‘African best practice.”

Highlighting the need for the autonomy of the Africa Credit Rating agency as it takes off, Mr Denya added: “Most importantly, AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans. We must all use it, and in return expect a complete assessment of where we (Africa) stand: the strengths the market has ignored, and the weaknesses we still need to fix.”

AfCRA should therefore be seen as complementary to existing international and regional rating agencies, broadening the range of credible analysis available to investors and issuers while strengthening competition, transparency and analytical capacity within Africa’s credit markets.

As Africa seeks to mobilise the scale of capital required for industrialisation, trade, infrastructure and economic transformation, credible African institutions that improve information, strengthen market confidence and deepen the continent’s financial markets will become increasingly important.

Afreximbank congratulates the African Union, the African Peer Review Mechanism (APRM) and all those involved in bringing AfCRA from concept to launch, and looks forward to the contribution the Agency will make to deeper, more transparent and more efficient African capital markets.

Distributed by APO Group on behalf of Afreximbank.

 




 

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