WhatsApp, Dis-Chem, FlySafair highlight South Africa as setting the pace for Chat Commerce globally
JOHANNESBURG, South Africa, September 23, 2022/APO Group/ —
Clickatell (www.Clickatell.com), a CPaaS innovator and Chat Commerce leader, discussed with attendees at its Connect Interact and Transact (CIT) annual Joburg event on Tuesday the new era of Chat Commerce and how businesses can lay the groundwork for a completely new way of serving customers. Big name local brands also gave real-world insight into how they are turning their chat channels into robust, personal customer experiences at scale and generating new revenue streams.
Titled “Turning Conversations into Commerce”, the event was attended by an impressive list of business and technology leaders from across the continent and was moderated by Werner Lindemann, Clickatell’s Senior Vice President Enterprise Sales: Growth Markets.
Guest speaker, Bronwyn Williams, futurist, economist, and business trends analyst, shared a fascinating look into the future of technology and the many exciting opportunities that lie ahead.
Williams pointed out that through the use of rapidly evolving AI and other technologies, chat is becoming increasingly intuitive. However, she noted that while the aim of the new technology was to make chatbots almost indistinguishable from humans, “any effective anticipatory communications with customers must happen in real-time and, most importantly, where they are and in a way that feels natural and not disruptive.” She summed up her presentation urging business leaders to carefully consider how they automate to optimise cost savings, while still maintaining a sustainable, human connection with their customers.
Building on these insights, Pieter de Villiers, Co-Founder and CEO at Clickatell, took a closer look at what happens when brands engage with their customers where they are, building on ‘the convenience revolution’, first put forward by Shep Hyken.
De Villiers opened by challenging the audience to question the real value of time and how their customers weighed up the value of convenience.
“As anyone in retail will tell you, location, location, location is everything. And, with chat now having almost twice the number of active users than the internet, there can be no better place than the address book of your customers– the most valuable location of all,” de Villiers said.
De Villiers pointed out that the features from mega platforms, Meta and WhatsApp, would take Chat Commerce to a whole new level, saying that soon there would be nothing that could be done on the internet that couldn’t be done on chat.
“Convenience is not difficult to achieve. If you meet your customers where they are, not only can you build a closer, more authentic engagement with them, but you’re giving them back the one thing that we all crave, time,” he shared.
The chat industry is currently valued at around eighty billion dollars and it’s no surprise that brands want to use this as a catalyst for their digital transformation
A robust panel debate followed, allowing Clickatell clients and partners to share their experiences and learnings with the audience.
Looking at the value of chat, Daniela Birnbaum, Channel Partner Manager at WhatsApp EMEA, sang the praises of local brands who she said are leading the charge when it comes to building a strong WhatsApp channel. She also noted that South Africa is ahead of many other EMEA regions when it comes to chat adoption.
Gareth Bray, BD & Partnerships Lead EMEA – Business Messaging Group for Meta, went on to share that the rapid advancement in features had catapulted WhatsApp from a simple text channel to a customer engagement platform where brands can very effectively create personal relationships with their customers.
It is this ability to personalise communication that has allowed local airline, FlySafair to take its digital offering to the next level.
“It doesn’t matter where I made my booking, when I type ‘Hi’ in the WhatsApp channel it will immediately be able to access my booking. We have been particularly excited about how fast we can roll out new features on the channel and being able to reduce the call centre engagement has massively benefited the customers and our business,” explained Eswee Vorster, Executive Manager and CIO at FlySafair.
Turning to how local retail brands had adopted chat, Lynne Blignaut, Head of Loyalty and Customer Rewards at Dis-Chem shared that enabling customers to order chronic prescription medication over WhatsApp has been a game changer.
“Typically we only see 50% of people actually adhere to their chronic medication for a maximum of six months of the year. Being able to reach more people and ensure they adhere to their chronic medication and stay healthy, by expanding the platforms that they can use to order their medication without standing in a queue is a big leap forward. Of course, adding a payment option to this will make a big impact on the overall customer journey, and we are really looking forward to seeing this happen,” she shared.
De Villiers summed up the conversation saying: “WhatsApp is pervasive and safe. We see adding embedded payments as the logical next step and we have no doubt that this will be the one transformative thing that will keep customers engaged and a bold step into the convenience revolution.”
The night culminated with the presentation of three Chat Commerce awards. The first went to FlySafair, who are now running all their day of operation messages on WhatsApp. The second went to aYo Holdings, which uses WhatsApp to onboard its more than 12 million microinsurance clients. Finally, the Chat Commerce Innovator of the Year was awarded to Imperial Logistics, for its use of chat platforms in a B2B environment.
Wrapping up Lindemann said: “The chat industry is currently valued at around eighty billion dollars and it’s no surprise that brands want to use this as a catalyst for their digital transformation. The continued advances made by WhatsApp provide the ideal platform for our clients to turn their imagination into reality and we expect many more ground-breaking use cases to emerge over the next 12 months.”
For more information on how Chat Commerce can help your business connect with your customers visit www.Clickatell.com.
HONG KONG SAR – Media OutReach Newswire – 29 June 2026 – As the Hainan Free Trade Port (FTP) marked the six-month milestone since the launch of its full special customs operations, a Hainan provincial delegation wrapped up a three-day visit to Hong Kong. During the visit, the delegation signed deepened cooperation agreements with several major local chambers of commerce and promoted the latest policies introduced since the island-wide special customs operations took effect.
According to data released by Hainan Province during the visit, Hainan’s foreign trade has surged since the launch of special customs operations. As of June 17, the province’s total goods imports and exports reached RMB 173.98 billion (approximately US$24 billion), up 54.6% year on year. Imports of zero-tariff goods hit RMB 2.645 billion, a 120% jump that generated tariff savings of RMB 440 million. A total of 172,100 new market entities were registered—a 61% increase—including 1,240 foreign-invested enterprises. Zero-tariff items now account for 74% of all tariff lines, benefiting more than 12,000 market entities.
During the Hong Kong visit, China Council for the Promotion of International Trade Hainan Provincial Committee (CCPIT Hainan) signed separate deepened cooperation MOUs with the Chinese General Chamber of Commerce, Hong Kong and the Hong Kong General Chamber of Commerce. Under the MOUs, the parties will establish a regular liaison mechanism for the periodic exchange of economic and trade information, and will promote collaboration in areas including professional services, green finance, the digital economy, supply chain management, and cultural tourism. Mutual enterprise service desks will be set up to provide consulting services regarding policies and projects. The parties will leverage their complementary strengths to help Chinese mainland enterprises access overseas markets via Hong Kong, while facilitating Hong Kong companies’ entry into the Chinese mainland through Hainan.
The delegation also held talks with the British Chamber of Commerce in Hong Kong and the American Chamber of Commerce in Hong Kong, exploring ways for British and American businesses to leverage Hainan’s value-added processing tariff exemptions and multifunctional free trade accounts to position themselves in regional supply chains and cross-border investment and financing. HSBC, De Beers, and other British firms are already active in Hainan, and the UK served as the Guest of Honor country at the 2025 China International Consumer Products Expo.
According to industry analysts, amid the shifting international trade landscape, Hainan is leveraging Hong Kong’s “super-connector” role to accelerate its integration with global capital and business networks, while simultaneously offering the Hong Kong business community a policy testing ground for entering the Chinese mainland market.
Regional power pools are advancing and renewable pipelines are growing, but the regulatory and financial architecture needed to connect them remains the continent’s most critical infrastructure gap – an issue central to the Power Africa Today conference at AEW 2026
CAPE TOWN, South Africa, June 25, 2026/APO Group/ –Africa’s electricity demand is projected to nearly double to 2,291 TWh by 2050, requiring an estimated $30 billion in transmission and grid infrastructure investment to unlock and integrate new generation capacity. Yet across the continent, grid systems are struggling to keep pace with rapidly expanding supply pipelines and rising demand.
In Nigeria, repeated nationwide grid collapses as recently as February 2026 underscore the fragility of aging transmission infrastructure. In East Africa, tower failures along the 428 km Loiyangalani-Suswa line temporarily stranded output from Lake Turkana Wind Power – Africa’s largest wind installation. Meanwhile, demand growth pressures are accelerating across North Africa, where electricity consumption is expected to rise by around 50% by 2035, driven by urbanization, desalination projects, and climate-related temperature increases.
Despite these constraints, generation investment continues to accelerate across Africa, particularly in renewables, gas-to-power and hybrid systems. However, without equivalent investment in transmission and interconnection, much of this new capacity risks being underutilized or stranded. This growing imbalance between generation and grid capacity is driving a sharper focus on system-wide planning and regional market design – issues that will be central to the newly launched Power Africa Today conference at African Energy Week 2026. The platform will bring together policymakers, utilities, investors and developers to explore how regional interconnection, cross-border trading frameworks and financing structures can better align generation growth with grid expansion.
Power Markets Experiment with Reform
Alongside infrastructure challenges, Africa’s electricity sector is undergoing gradual – but uneven – market reform. Most countries still operate vertically integrated systems dominated by state utilities, but a growing number are introducing competitive frameworks to attract private capital and improve efficiency.
Zimbabwe opened its electricity market to full private participation across generation, transmission and distribution in 2025, targeting $9 billion in new investment. South Africa is advancing one of the continent’s most ambitious grid expansion programs, with plans for 14,500 km of new transmission lines and 133,000 MVA of transformer capacity by 2034, alongside mechanisms designed to crowd in private financing. Kenya, meanwhile, has introduced open access regulations enabling independent power producers to wheel electricity directly to multiple off-takers, reshaping how generation assets interface with the grid.
Interconnected electricity markets are the foundation of Africa’s industrial future
Regional Integration Remains Fragmented
Efforts to connect Africa’s fragmented power systems are progressing, though at different speeds across regions. In Southern Africa, the World Bank’s RETRADE SAPP program, approved in 2025, is deploying $12 million to strengthen renewable integration and transmission capacity across 12 member states. In East Africa, the Ethiopia–Kenya–Tanzania Electricity Highway is now in trial operations at up to 2,000 MW, marking a significant step toward a more interconnected regional grid.
West Africa is also moving toward deeper integration, with permanent synchronization of the West Africa Power Pool expected in 2026. Analysts, including the African Finance Corporation, argue that such synchronization is critical to unlocking large-scale hydropower potential and industrial demand across the region. Longer term, full synchronization between the Eastern and Southern African power pools – targeted for the end of 2026 – could create one of the world’s largest cross-border electricity trading corridors.
Building Bankable Financial Architectures
While interconnection is advancing, infrastructure alone is not enough to create investable electricity markets. Investors consistently cite the lack of standardized offtake structures, creditworthy counterparties, and cross-border payment guarantees as key barriers to scaling capital deployment.
New models are emerging to address these constraints. Africa GreenCo, operating across Zambia, Namibia and South Africa, is helping to aggregate independent power producers under a single creditworthy intermediary, standardizing power purchase agreements and reducing counterparty risk. At a broader level, AUDA-NEPAD estimates that Africa requires around $30 billion in additional investment to complete priority transmission corridors and establish three fully interconnected regional trading blocs by 2030.
“Interconnected electricity markets are the foundation of Africa’s industrial future,” said NJ Ayuk, Executive Chairman of the African Energy Chamber. “The question at Africa Energy Week is not whether integration is possible – the evidence is already there. The question is which regulatory frameworks and financial structures will get projects to financial close, and which markets will be ready when capital is looking to move.”
The Power Africa Today conference will run alongside AEW 2026, taking place October 12–16 in Cape Town, and will focus on the regulatory, financial and infrastructural architecture needed to build interconnected electricity markets capable of attracting institutional capital and delivering reliable, cross-border power at scale.
Distributed by APO Group on behalf of African Energy Chamber.
The agreement was signed during a meeting between the Secretary General of La Francophonie, Louise Mushikiwabo, and African Development Bank Group President, Dr Sidi Ould Tah in Paris, France
PARIS, France, June 25, 2026/APO Group/ –The African Development Bank Group (www.AfDB.org) and The International Organization of La Francophonie (OIF) on Wednesday entered a strategic partnership to strengthen digital skills, employability, and entrepreneurship of young people and women in five African countries: Benin, Cameroon, Guinea, the Democratic Republic of the Congo and Madagascar.
The agreement was signed during a meeting between the Secretary General of La Francophonie, Louise Mushikiwabo, and African Development Bank Group President, Dr Sidi Ould Tah in Paris, France. The agreement will address a major challenge faced by countries in the Francophone world and across Africa: providing young people with access to opportunities offered by the digital economy and fostering the emergence of a new generation of entrepreneurs.
The partnership calls for the implementation of training programs in digital professions and entrepreneurship, in fields such as web and mobile development, cybersecurity, artificial intelligence, and data analysis. Participants will also receive guidance toward employment and self-employment, as well as support for innovation and business creation, notably through training camps, prototyping activities, and partnerships with incubators and accelerators.
The African Development Bank Group and OIF will also work with national authorities in these five countries and training institutions to sustainably strengthen local capacities and promote ownership of the programs by national stakeholders. An initial pilot phase, lasting 12 to 24 months, will be rolled out in the five partner countries, followed by a gradual expansion to other member states depending on the results achieved.
The African Development Bank Group is pursuing a bold agenda based on “Four Cardinal Points” developed by Dr Ould Tah, the third of which is ‘Turning Demographics into a Dividend.’ This is about strategically converting Africa’s rapidly growing and youthful population into a decisive engine of inclusive growth, productivity, and innovation through large-scale investment in human capital—particularly youth and women.
It sees Africa’s growing young population not as a risk, but as a major asset. With the right policies and investments, this potential can create jobs, help small businesses grow, bring more informal businesses into the formal economy, and equip young people with the skills needed for the future. By investing more in education, science and technology, vocational training, entrepreneurship, finance, and digital tools, Africa can help its people drive economic transformation, stay competitive, and build lasting, resilient growth.
The OIF said the agreement marked the first concrete step in its initiative to mobilize innovative and additional funding for its most impactful projects.
Distributed by APO Group on behalf of African Development Bank Group (AfDB).
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