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Checking in, to Checkout: Five Black Friday Tips

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Black Friday

Tapping into all available data from previous Black Friday sales to see what worked and what didn’t, is key

JOHANNESBURG, South Africa, October 10, 2023/APO Group/ — 

Black Friday is quite possibly the most drama-filled time of the year, in-store that is. There was the woman who used her pants as a shopping trolley, and the individual who called the police over a sold-out TV #sorrywhat? It’s a bit like a weird movie in an intoxicating chaotic, repeat visit kind of way.

Mike Smollan, Chief Growth and Innovation Officer, Smollan checks out the Black Friday phenomenon and how to play the game.

Globally, according to www.Queue-It.com, Black Friday online sales grew 3.5% to $65.3 billion last year. Retail sales increased by 12% and was recorded as the biggest shopping day of the year in the US, with online retail traffic three times that of a normal October day. That said, 60% of consumers said they bought a sale item, only to regret it later, with 23% of women saying that they suspect retailers inflated prices ahead of Black Friday, only to “discount them” on the day.

Furthermore, marketing tactics not only drew traffic in 2022, but also revenue with 29% of online sales attributable to a paid search; 19% to direct web visits; 17% to organic searches; 15% to email and 3% to social media.

Closer to home, looking back to look ahead, from a banking perspective FNB reported that its customers spent a record R3 billion on Black Friday last year, with most shoppers popping into physical stores to grab deals. R2.4 billion was spent in-store an increase of 18% on the previous year, while over R670 million was spent online, a rise of 31%. This year amidst rising interest rates and inflationary demands South African consumers will no doubt be cautious as Black Friday goes live. That said, the adrenalin rush and instant gratification that it brings is all too real with the promise of a moment to “let loose”.

Determining the best fit for the promotional period to leverage both in-store and online strategies, will depend on the specific business and target audience, to ultimately hit the sweet spot with consumers. Both in-store and online options have their advantages. In-store offers the excitement of sensory appeal for shoppers, an opportunity to engage with customers, drawing them in with eye-catching displays and product demos and maxing on impulse buying. While online offers the potential for new customer acquisitions, reaching a wider audience, as well as being able to tap into detailed analytics to track shopping behaviours and identifying trends going forward. A hybrid approach makes sense for example, offering online deals that complement in-store promotions, and using online channels to drive foot traffic to physical stores.

Undoubtedly the customer connection is everything whether online or in-store as consumers demand an excellent shopping experience over Black Friday

“Undoubtedly the customer connection is everything whether online or in-store as consumers demand an excellent shopping experience over Black Friday. They want options, the latest ranges, offers on offers, quick check-outs, quality, delivery in the quickest time possible if ordering online, and a store experience where availability, and lots of it, does not switch their mood. What we’ve found from an in-store perspective during these times of high demand, is the immense value of sending in our surge merchandising teams. Where they focus solely on brand visibility, additional POS and making sure product is in stock, on shelf, all the time. That’s the whole idea right, speed, efficiency, and targeted sales,” said Mike Smollan, Chief Growth Officer at Smollan.

Top Tips by Marketing Specialist, Incubeta

Data

Tapping into all available data from previous Black Friday sales to see what worked and what didn’t, is key. This data will also stand companies in good stead for their festive strategies.

Checkout Choice

Having a buy now, pay later (BNPL) payment option will allow cash-strapped consumers who are hoping to make big-ticket purchases the opportunity to pay them off. In fact, it makes sense to have as many payment options as possible. Also, options like an in-store pickup could score points with customers.

Red Flags

Logistics will continue to be a challenge and brands must factor in delays. The key is to keep customers informed and manage their expectations. If you can’t deliver, keep them in the loop or if a product sells out, make sure you update this on your website as soon as possible.

Don’t Underestimate Customers

South Africans love a good deal. They have also become masters at gamifying loyalty programmes allowing them to get the most out of Black Friday shopping. Don’t pull the wool over shoppers’ eyes, chances are one will get caught out.

Distributed by APO Group on behalf of Smollan.

Business

Caribbean Energy Week 2027 Launches as Guyana’s Oil Boom Enters New Phase

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Natural Resources

Natural Resources Minister Vickram Bharrat joined Guyana’s government and industry leaders in Georgetown to highlight the widening pipeline of opportunities for local and international investors at the Caribbean Energy Week 2027 in-country launch

GEORGETOWN, Guyana, September 3, 2026/APO Group/ –Guyana is rapidly approaching one million barrels per day of oil production, but the country’s next wave of growth could be defined as much by what happens beyond the oil fields as by the continued expansion of offshore output. That was the message from senior government and industry leaders in Georgetown on Tuesday as Caribbean Energy Week (CEW) 2027 officially launched in-country, bringing investors and energy stakeholders together around Guyana’s expanding pipeline of opportunities.

 




  

Natural Resources Minister Vickram Bharrat said Guyana’s production has surged from around 80,000 barrels per day in 2020 to more than 900,000 bpd, with the country on track to approach 1.7 million bpd by the end of the decade.

Bharrat highlighted exploration and the wider oil and gas value chain as major areas of opportunity, with Guyana’s local-content framework creating new avenues for international investors to partner with domestic companies. “You are in the right place, at the right time,” he told investors.

The government’s local-content drive is already reshaping that ecosystem. Nearly 1,300 companies are registered with the Local Content Secretariat and almost 7,000 Guyanese have been trained and certified to work directly in the oil and gas sector, Bharrat said.

“When we dropped that [Local Content Act], it was in no way meant to shut the door on foreign investment,” he said. “We have proven that the model can work, where we can have foreign investors partnering with our local private sector.”

We have proven that the model can work, where we can have foreign investors partnering with our local private sector

For Guyana’s Chief Investment Officer Peter R. Ramsaroop, the opportunity now extends beyond hydrocarbons. The country is entering a period of transformation in which energy availability and cost could unlock new investment across manufacturing and other industries.

“Energy is economics. It’s not a commodity, it’s a variable,” Ramsaroop said, pointing to the expected impact of lower electricity costs as Guyana’s Gas-to-Energy (GtE) project comes online.

The approximately 300-MW project is designed to process natural gas from the offshore Stabroek Block for power generation while recovering natural gas liquids. Lindsayca Guyana Country Manager and Board Member Luis Pirela said the project is targeting power generation before the end of 2026.

“With GtE, our goal is to bring energy to Guyana in the shortest time possible,” Pirela said, adding that Lindsayca is now sourcing close to 70% of its materials locally.

The project illustrates the wider shift underway in Guyana, where the rapid expansion of oil production is generating demand for infrastructure, services, manufacturing and local businesses while creating new opportunities for international investors. That transformation is also increasingly regional in scope – a central focus of Caribbean Energy Week 2027.

“Looking around this room, the strength of our collective leadership is clear,” said Sandra Jeque, Vice President at Energy Capital & Power, organizers of CEW. “We are here today to lay the groundwork for what will be a landmark event for the region – Caribbean Energy Week 2027 – at a critical moment for the Caribbean’s energy future.”

With Guyana emerging as one of the world’s fastest-growing oil producers, CEW 2027 will bring that momentum into a regional forum focused on investment, partnerships and the next chapter of the Caribbean’s energy economy.

Distributed by APO Group on behalf of Energy Capital & Power.

 




 

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Korea and Africa Chart New Course on Artificial Intelligence (AI) and Digital Infrastructure at 20th anniversary of Korea-Africa Economic Cooperation (KOAFEC)

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KOAFEC

A new Action Plan to accelerate Africa’s digital and AI transformation to be unveiled at 8th Ministerial Conference in Seoul

ABIDJAN, Ivory Coast, September 3, 2026/APO Group/ –Two decades after its founding, the Korea-Africa Economic Cooperation (KOAFEC) partnership opens a new chapter in Seoul next week, with artificial intelligence and digital infrastructure at the heart of discussions on Africa’s economic transformation.

 




  

The 8th KOAFEC Ministerial Conference (https://apo-opa.co/4x2fplN) will run from 8 to 11 September under the theme “Harnessing AI and Digital Infrastructure for Africa’s Transformation.” It will bring together African ministers, senior Korean officials, development partners, private sector leaders, investors, innovators and start-up founders. They will explore how technology, investment and value creation can accelerate Africa’s development. The conference will be officially opened by Prime Minister Han Seong-sook.

The conference marks the 20th anniversary of KOAFEC, the flagship platform for Korea- Africa economic cooperation, established in 2006. For the African Development Bank Group, a founding pillar of the partnership alongside Korea’s Ministry of Finance and Economy, and the Korea Export-Import Bank (KEXIM), the occasion offers an opportunity to take stock of two decades of cooperation and to define a more ambitious agenda for the future.

African Development Bank Group President, Dr Sidi Ould Tah, is leading the Bank’s delegation to Seoul, marking his first official visit to the Republic of Korea since taking office in September 2025.

The 2026 conference will examine how Korean expertise in artificial intelligence, digital infrastructure, ICT, energy, manufacturing and innovation can contribute to Africa’s development priorities.

For the African Development Bank Group, this ambition aligns directly with President Ould Tah’s Four Cardinal Points (https://apo-opa.co/4gJnabL) strategic framework: unlocking Africa’s capital power, rebuilding its financial sovereignty; turning demographic trends into a dividend, and building resilient infrastructure and competitive value chains.

Anchored on these Four Cardinal Points is the New African Financial Architecture for Development (NAFAD), which aims to mobilise substantial African and global capital for the continent’s development needs and bridge its estimated annual financing gap of more than $400 billion.

The Tangible Results of a Unique Partnership

KOAFEC offers a formidable platform for advancing this agenda.  The renewed partnership comes at a pivotal moment. Africa’s youthful and growing population, abundant critical minerals and expanding continental market offer significant opportunities, but converting these assets into productive industries, jobs and inclusive growth will require greater access to capital, technology, infrastructure and skills.

Since its creation in 2007, the KOAFEC Trust Fund has become the Bank Group’s largest active bilateral trust fund. Approximately $50 million in project preparation support has catalysed an investment pipeline exceeding $6 billion and mobilised around $4 billion in financing, supporting operations across sectors including energy, agriculture, digital transformation, infrastructure, natural resources and private sector development.

The partnership has also supported more than 1,300 start-ups and entrepreneurs, benefited more than 1,200 businesses, and helped create more than 5,000 jobs.

The 20th anniversary is more than a moment to mark past achievements. It is an opportunity to define what the partnership should deliver over the next two decades, as Africa navigates rapid technological change and seeks a stronger position within emerging global value chains.

The conference is expected to culminate in a Joint Declaration setting out a shared vision and practical pathways to deepen Korea-Africa economic cooperation, along with the introduction of the 2027–2028 Action Plan, covering digital transformation and artificial intelligence, energy, infrastructure, trade, private sector development, and human capital.

For the Bank Group, the ambition is clear: to utilise KOAFEC as a platform to elevate Korea-Africa cooperation to a new level – one in which technology and foreign investment converge with Africa’s own capital, talent and markets to support investment, value creation, jobs and shared prosperity.

Distributed by APO Group on behalf of African Development Bank Group (AfDB).

 




 

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Energy

Invictus Energy Takes Zimbabwe’s Cabora Bassa Opportunity to African Energy Week (AEW) 2026 as Bronze Partner

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African Energy Chamber

Invictus Energy joins AEW 2026 as Bronze Partner as Zimbabwe’s Cabora Bassa project advances toward commercialization, drilling and gas-to-power development

CAPE TOWN, South Africa, September 3, 2026/APO Group/ –Invictus Energy will participate in African Energy Week (AEW) 2026 as a Bronze Partner, bringing Zimbabwe’s Cabora Bassa Basin development into the continent’s premier energy investment forum. The partnership comes as Invictus shifts from frontier exploration toward commercial development following major discoveries, regulatory progress and a landmark production sharing agreement.

 




  

Invictus holds an 80% interest across 360,000 hectares in the Cabora Bassa Basin, where its Mukuyu discovery has established a significant gas-condensate resource. The company estimates the project contains 4.2 trillion cubic feet (tcf) of gas and 264 million barrels of condensate, positioning Cabora Bassa as a potential new source of domestic gas and power for Zimbabwe.

The company signed a petroleum production sharing agreement with the government of Zimbabwe in May this year, establishing the fiscal and commercial framework for future development. The agreement gives the state a 20% interest and incorporates the Mutapa Investment Fund, while providing a framework under which Zimbabwe can take its share through profits or physical gas volumes.

Its participation brings Zimbabwe’s emerging gas opportunity into direct conversation with investors, developers and energy companies from across the continent and beyond

Invictus is now preparing for its next major exploration catalyst, with the Musuma-1 well scheduled to spud in November. The well will target an independent prospect on the eastern basin margin containing an unrisked gross mean prospective resource of 1.2 tcf of gas and 73 million barrels of condensate, potentially expanding the basin’s commercial footprint.

The company has also secured Exalo Drilling Rig 202 through a deed of variation with Exalo Drilling, while wellpad construction, civil works and rig preparations advance ahead of mobilization. Invictus also completed an approximately $7-million capital raising in July, strengthening its funding position for the upcoming drilling program and wider appraisal activity.

Alongside exploration, Invictus is developing an early gas-to-power commercialization pathway centered on Mukuyu. A pilot project with Dallaglio and Himoinsa is designed to generate an initial 12 MW for the Eureka Gold Mine, with potential expansion to 50 MW as gas production develops and additional industrial demand emerges.

The company is also pursuing broader gas monetization through an MoU with Mbuyu Energy, potentially supplying gas-to-power generation facilities connected to the Southern African Power Pool. Longer-term plans include regional pipeline infrastructure and modular LNG production, creating multiple routes for Cabora Bassa gas to reach Zimbabwean and regional energy markets.

“Invictus Energy represents the type of African-led resource development that AEW is designed to showcase, where exploration success is being matched by commercial planning, government alignment and investment,” says NJ Ayuk, Executive Chairman, African Energy Chamber. “Its participation brings Zimbabwe’s emerging gas opportunity into direct conversation with investors, developers and energy companies from across the continent and beyond.”

Invictus’ Bronze Partnership gives AEW 2026 delegates direct engagement with an emerging African upstream developer advancing one of the continent’s most significant recent onshore gas discoveries. Its participation comes as Zimbabwe seeks to convert new hydrocarbon resources into domestic power generation, industrial growth and energy security, while attracting investment into an underexplored frontier basin.

Distributed by APO Group on behalf of African Energy Chamber.

 




 

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