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Canon Central & North Africa to Launch two of its Revolutionary Products EOS R3 And EOS R5 C

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Canon

Canon will unveil its pioneering products EOS R3 that offers all the familiarity and speed of Canon’s renowned EOS-1 series

DUBAI, United Arab Emirates, June 2, 2022/APO Group/ — 

In alignment with the company’s philosophy of ‘Kyosei’, that stands for ‘Living and working together for the common good’, Canon (Canon-CNA.com) continues to reaffirm its commitment to Africa by operating closer to its customers thereby commencing its much anticipated debut R-tour for Kenya from 2nd June, 2022; Canon’s R-tour will provide customers and attendants an opportunity to test-drive the company’s pioneering products – EOS R3, EOS R5 C and Powershot Zoom; Canon will also be showcasing the recently announced launch of its first APS-C EOS R System mirrorless cameras, the EOS R7 and EOS R10 – bringing the benefits of the EOS R System to the popular APS-C image sensor format.

Canon Central and North Africa announced today its long-awaited R-tour’s commencement in Kenya from June 2nd that will witness the launch of two of its revolutionary products EOS R3 and EOS R5 C alongside showcasing its newly introduced Powershot Zoom, the EOS R7 and EOS R10. The launch event for R-tour will entail a live practical demonstration of EOS R3 by travel photographer, Peter Ndungu and renowned musician, King Kaka will also be presenting content showcasing the use of EOS R5C. This will be followed by a panel discussion on the ‘Rising industry of Content Creation’ featuring Enos Olik, Commercial Video Producer, Usha Harish, Wildlife photographer and Anwar Sidi, sports photographer together with Canon’s B2C Sales and Marketing Director, Amine Djouahra. Moderated by Victoria Rubadiri, the event will also include a dealers’ conference specifically organized for Canon’s channel partners in Kenya.

DESIGN AND PERFORMANCE TO EXCEED EXPECTATIONS: EOS R SYSTEM

Canon will unveil its pioneering products EOS R3 that offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition. Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.

AN EXPERIENCE TO REMEMBER

To amplify the experience up a notch, Canon has created different experiential booths each with a specific purpose or need catering to a particular audience, thereby ensuring focused attention is delivered to all incoming requests from attendees.  There were different booth set-ups installed at the event showcasing different genres, production booth, Check and Clean booth and R system and lens line up. The booth for production set up provided cinematographers as well as enthusiasts a complete line-up of extraordinary products that can dramatically upscale the quality of the video content. The Check and Clean booth acted as a guidance point in cleaning, checking and maintaining Canon camera and accessories whereas the R booth will showcase an entire line-up of the Full frame mirrorless series along with an experiential set up to allow customers to touch and try the product. Canon’s Generation R community brings EOS R System users together with other creative photographers and experts to pursue and share their passion while exchanging knowledge. The Generation R booth will embody the spirit of this community taking it a notch higher and making the entire experience more personal with the on-ground presence. Furthermore, a ‘Lens Bar’ will also be set up to facilitate experiential learning on the spot for attendees thus maximizing interaction and engagement.

EOS R10, R7 and R3 at the R – Tour, in Kenya, 2 June 2022

LOOKING FORWARD

We have seen some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally

Building on its ethos of putting people first, the company aspires to fortify its presence in Kenya by engaging directly with consumers and partners through the means of R-tour, thus opening doors for direct conversations and feedback. The R Tour in Kenya will bring together channel partners, selected professional Photographers, social media influencers and media, among others to create a truly inspirational platform for its consumers to engage and interact. The dealer’s conference will invite channel partners from across Kenya to participate in Canon’s vision of building a strong and sustainable market for the country.

“We are thrilled to launch R-tour in Kenya that serves as a very significant market to us. We have seen some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally. Kenya is swiftly making its mark in sports and wildlife photography with the market evolving at a rapid pace. The R-tour gives us an opportunity to get closer to our customers, photographers, partners, fans and enthusiast who want to deep-dive into the world of photography but either lack resources or opportunities. Through the R-tour, we want to ensure that we create these micro-opportunities for all those interested in learning about Canon, its products or even photography in general that they can leverage on. For me, R-tour stands for building relations and that’s what we are here for in Kenya,” commented Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.

Canon envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others.  Progressing into the day, R-tour will also witness Canon’s first of its kind Coffee Table Book that puts a spotlight on sports photography, Canon Professional Services (CPS) and some of the leading sports photographers of the country.

The next R-tour from the company is anticipated to take place in Egypt.

Click here (https://bit.ly/3zfzzyM) for more details to join the Generation R Hub community!

For more information on EOS R3: here (https://bit.ly/3ad3SeR)!

For more information on EOS R5C: here (https://bit.ly/3aqp5C4)!

For more information on EOS R7: here (https://bit.ly/3m5dVoX)!

For more information on EOS R10: here (https://bit.ly/3x54VFj)!

For more information on Powershot Zoom: here (https://bit.ly/3x556jX)!

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Sierra Leone Set to Showcase Offshore Ambitions with Petroleum Directorate of Sierra Leone (PDSL) Joining African Energy Week (AEW) 2026 as Strategic Partner

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African Energy Chamber

Sierra Leone is advancing offshore exploration, preparing a new licensing round and finalizing the formation of a new national oil company ahead of its Strategic Partnership with AEW 2026

CAPE TOWN, South Africa, March 26, 2026/APO Group/ –The Petroleum Directorate of Sierra Leone (PDSL) has joined African Energy Week (AEW) 2026 – scheduled to take place in Cape Town from October 12–16 – as a Strategic Partner. The Directorate will be positioned to leverage the event to highlight its open acreage, competitive fiscal framework and upstream integration plans to international investors, signaling Sierra Leone’s emergence as a frontier exploration hotspot in the MSGBC basin and across the wider Gulf of Guinea.

 

Italian energy major Eni and other international players have engaged in detailed geological studies across Sierra Leone’s offshore basin, underscoring rising confidence in the country’s hydrocarbon potential. Backed by enhanced 3D seismic reprocessing and basin-wide prospectivity studies, the PDSL is accelerating data-led de-risking efforts to unlock prospects such as Vega and attract fresh upstream capital.

 

A central focus for investors is the anticipated resumption of offshore drilling in 2026 – the country’s first campaign in nearly a decade. Following the conclusion of its fifth licensing round, which offered 56 offshore blocks, Sierra Leone is preparing to drill new wells targeting an estimated multi-billion-barrel resource base, supported by improved subsurface imaging and strengthened regulatory oversight.

 

PDSL’s participation at AEW 2026 reflects Sierra Leone’s serious commitment to unlocking its offshore potential through transparency, strong fiscal terms and data-driven de-risking

Sierra Leone is also in the final stages of establishing its first state-owned national oil company, which will hold a mandatory 10% carried interest in all exploration licenses. The government is targeting an overall 25–30% participation in projects, balancing national value capture with competitive terms for international operators.

 

Downstream integration is also gathering pace, with the 105–126 MW Nant gas-to-power plant in Freetown, developed by Anergi Group and TCQ Power, expected to nearly double national generation capacity when it comes online in 2027. In parallel, PDSL is spearheading plans for Sierra Leone’s first refinery to reduce reliance on roughly 15,000 barrels per day of imported refined products.

 

“PDSL’s participation at AEW 2026 reflects Sierra Leone’s serious commitment to unlocking its offshore potential through transparency, strong fiscal terms and data-driven de-risking,” said NJ Ayuk, Executive Chairman, African Energy Chamber, adding, “Their strategic vision aligns with Africa’s broader push for energy security, industrialization and investor partnership.”

 

With drilling set to resume, a national oil company nearing launch and integrated gas-to-power and refining projects advancing, Sierra Leone is entering a defining phase. At AEW 2026, PDSL is expected to present a clear message: the basin is open, the data is ready, and the opportunity is real.

Distributed by APO Group on behalf of African Energy Chamber.

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Critical Mineral Projects to Watch Ahead of Invest in African Energy (IAE) 2026

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Energy Capital

The Uganda Chamber of Energy and Minerals, with both its CEO and governing council chairperson confirmed for Paris, will serve as the primary interface for investors seeking access to Uganda’s licensing framework and project pipeline

CAPE TOWN, South Africa, March 26, 2026/APO Group/ –Governments from West, Central and Southern Africa, with delegations confirmed for the Invest in African Energy (IAE) Forum in Paris next month, are each advancing critical mineral projects that span processing deals, development-stage assets and frontier exploration plays, giving investors a range of entry points across the minerals value chain.

Nigeria – Alumina Refinery & Lithium Processing

Nigeria struck a $1.3 billion deal with the Africa Finance Corporation in early March covering three components: construction of a one-million-ton-per-year alumina refinery, a national geoscience mapping program, and a joint investment vehicle to accelerate exploration and production across priority leases. Projected at 95% utilization over 20 years, the refinery is expected to add $1.2 billion to GDP annually and generate approximately $8 billion in foreign exchange earnings over its lifespan.

Separately, a $600 million lithium processing plant in Nasarawa State is at the commissioning stage, backed by ongoing mapping of lithium-bearing pegmatite belts across Kwara, Ekiti and Kaduna states. New mining licenses now require a local processing commitment covering at least 30% of output before export, a condition that directly shapes the investment structures available to foreign partners. Nigeria’s energy minister is among the confirmed delegations at IAE in Paris.

Zambia – Copperbelt Expansion & Cobalt Refinery

 

Copper output in Zambia is on course to clear one million tons in 2026, supported by First Quantum Minerals’ completed $1.25 billion S3 plant expansion at Kansanshi and Barrick Gold’s $2 billion program to double output at Lumwana by 2028. Several additional projects, including Sinomine’s Kitumba Mine and KoBold Metals’ Mingomba deposit, are also coming online this year, making Zambia one of the few places globally adding significant incremental copper supply in the near term.

Africa’s first cobalt sulfate refinery is targeting commissioning in Zambia in 2026, adding downstream processing capacity alongside the copper ramp-up. The Lobito Corridor, backed by a $553 million US Development Finance Corporation loan for Angola’s Benguela rail link, reduces export costs across the Copperbelt and improves project bankability for both mines and processing facilities seeking long-term offtake commitments.

Senegal – Falémé Integrated Iron Project

Senegal’s Falémé iron district in the Kédougou region holds over 600 million tons of probable reserves, including oxide ore at around 59% iron content and primary magnetite at roughly 45% Fe. The government launched the Falémé Integrated Iron Project as a phased program targeting 15 to 25 million tons per year at peak output, with national iron ore company MIFERSO conducting ongoing reserve verification.

The mineral export port at Bargny is operational and rail rehabilitation linking Kédougou to the coast is progressing under the Emerging Senegal Plan. The project is actively seeking a technical development partner. With port and rail infrastructure advancing independent of any single mining operator, Falémé carries lower logistics risk than comparable iron ore projects requiring greenfield corridor construction, which affects how financiers assess project bankability and timelines to first revenue.

Equatorial Guinea – Rio Muni Mineral Exploration

Equatorial Guinea’s Rio Muni mainland offers early-stage exposure to gold, bauxite, base metals, coltan and iron ore across largely underexplored onshore territory. The Ministry of Mines and Hydrocarbons has been opening the sector since its first public tender in 2019, with exploration contracts now in place and state geological mapping advancing in partnership with Rosgeo. Minister Antonio Oburu Ondo will address investors at IAE, with the minerals program expected to feature in bilateral meetings.

Uganda – Rare Earths & Minerals Sector Opening

Uganda holds rare earth deposits in ionic adsorption clay formations — a deposit type the IEA has flagged for low capital intensity relative to hard rock alternatives — alongside gold mineralization across greenstone belts in the West Nile, Karamoja and Mubende regions. The Uganda Chamber of Energy and Minerals, with both its CEO and governing council chairperson confirmed for Paris, will serve as the primary interface for investors seeking access to Uganda’s licensing framework and project pipeline, at the same time as the country’s Tilenga and Kingfisher oil developments move toward first oil.

Distributed by APO Group on behalf of Energy Capital & Power.

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APO Group Takes Gold at 2026 SABRE Awards – Second Consecutive Win Across Different Clients and Sectors

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Recognition spans technology, global sport, and culture, reflecting APO Group’s cross-sector communications performance across Africa

JOHANNESBURG, South Africa, March 26, 2026/APO Group/ –APO Group (www.APO-opa.com), the pan-African communications consultancy integrating advisory, execution, and proprietary news distribution, has won gold in the Northern Africa category at the 2026 Africa SABRE Awards for its campaign, GITEX Africa Morocco 2025: A Media-Fuelled Journey for Tech Excellence.

 

Delivered for GITEX Africa, the campaign generated more than 3,600 media clippings across African and global outlets, positioning the event as the continent’s leading technology and startup platform, while reinforcing Morocco’s emerging status as a regional technology hub.

Being honoured at the SABRE Awards is particularly meaningful because it reflects the impact of communication designed specifically for how African markets work

APO Group was a finalist in two additional categories for campaigns delivered for international organisations operating across Africa:

  • The Africa Flag 2025 Tournament: Raising the Game in Cairo – National Football League (Media Relations category)
  • Broadcasting Greatness: Elevating African Hoops and Culture at BAL 2025 – Basketball Africa League (BAL) (Media, Arts & Entertainment category)

The SABRE Awards recognise excellence in branding, reputation management, and engagement across the global communications industry. This latest accolade adds to APO Group’s growing record at these prestigious awards, following its win in 2025 for a campaign delivered for Canon Central and North Africa, as well as multiple finalist placements for campaigns supporting leading institutions such as GITEX Africa, Africa’s Business Heroes, and the Global Africa Business Initiative.

 

“Being honoured at the SABRE Awards is particularly meaningful because it reflects the impact of communication designed specifically for how African markets work,” said Bas Wijne, Chief Executive Officer at APO Group. “Successful pan-African campaigns combine strategic planning and strong local execution, together with a clear understanding of how different markets, media environments, and audiences connect with a story. It’s about designing communications that deliver measurable outcomes and help organisations engage effectively and confidently across Africa’s diverse media landscape.”

In addition to its SABRE Awards success, APO Group has received multiple major industry honours over the past year, including Gold and Bronze at the Davos Communications Awards for excellence in strategic communications and campaign execution. The company was also named Africa’s Leading PR Agency – 2025 by Brands Review Magazine and Best Public Relations & Media Consultancy Agency of the Year – 2025 by World Business Outlook.Operating across 54 African countries, APO Group provides communications advisory services, public relations, and media distribution through its proprietary newswire, Africa Newsroom, which places content on more than 250 Africa-focused news platforms worldwide.

Distributed by APO Group on behalf of APO Group.

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