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Canon Central & North Africa to Launch its Revolutionary New Products from the Famous EOSR Line

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4 years ago

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Canon Central

Canon will also introduce for the first time in Egypt, its revolutionary mirrorless range of products – EOS R3, EOS R5 C, EOS R7 & EOS R10 in an endeavor to introduce a much wider array of technology solutions in Africa

DUBAI, United Arab Emirates, June 15, 2022/APO Group/ — 

Canon’s (Canon-CNA.com) R-tour in Egypt – testimony to the company’s commitment and dedication towards bring a variety of technological solutions to Africa; Canon will also introduce for the first time in Egypt, its revolutionary mirrorless range of products – EOS R3, EOS R5 C, EOS R7 & EOS R10 in an endeavor to introduce a much wider array of technology solutions in Africa.

Canon Central and North Africa announced today of its highly-awaited R-tour which commenced from June 14th in Egypt, in line with the company’s continued commitment to Africa and its endeavor to bring the best in class for imaging technology solutions to the continent. The exclusive launch event brought together company executives, along with industry experts, professional photographers, videographers, and leading content creators from Egypt for an intriguing and interactive session that included panel discussions, video showcase, and cultural performances. The event witnessed Amine Djouahra, Canon’s Sales and Marketing Director as a keynote speaker whilst Mostafa Makram – Youtuber and Postproduction Trainer, Tarek Abdullah – Photography and Art Director, and Ahmed Waffay, Filmmaker who participated in an insightful panel discussion which was held on the trending topic of ‘The rising industry of content creators.

COMMITTED TO EXCELLENCE

Canon’s commitment to Africa in ensuring a continuous stream of new products and solutions is consistently introduced in the market to meet its rapidly evolving needs and underpins the company’s objective of launching R-tour in Egypt. The R-tour kicked-off with the launch of cutting-edge products from the Canon’s much renowned EOS R system. These will include EOS R3, EOS R5 C, EOS R7, and EOS R10. The EOS R3 offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition. Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.

Amine Djouahra Canon’s Sales and Marketing Director (CCNA) at today’s R – Tour in Egypt

ONE BRAND, MANY SOLUTIONS

The R-tour is an embodiment of both these things, we want to showcase our cutting-edge technology through the launch of our new products whilst getting closer to people

“Canon as a brand has always been at the forefront of innovation and technology and as a company, we take pride in putting people first. The R-tour is an embodiment of both these things, we want to showcase our cutting-edge technology through the launch of our new products whilst getting closer to people. We are the only brand that offers all solutions from input and output to all segments of end user be it home user, business owner, beginner to professional photographer, content creators, videographers, filmmakers etc. Thus, it becomes essential for us to create strong channels of opportunities where we can directly interact and engage with our diverse set of audience to ensure we take these relationships a notch higher. We want our fans to come forward and experience the beauty of our products first-hand rather than just hearing or seeing these from a distance. The R-tour will allow us to do so in myriad ways, people can have a trial-run at our products on spot, provide us with valuable feedback and have their questions answered by experts. As I see it, the R-tour is a win-win for both the company and the audience. We are thrilled to be in Egypt, a market that’s growing rapidly and we are excited for our fans to unveil the brilliance of our new products from the EOS R system,” said Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.

ENGAGE, CONNECT, LEARN

With the central theme of Canon’s R-tour revolving around building relationships with its various sets of audiences, the company has created experiential booths to promote the spirit of interaction, engagement, and connectivity. Audiences experienced seven different booths each highlighting a different theme, thereby allowing fans to immerse themselves in the Canon universe. The first booth, namely ‘Video booth’, focused on production shooting and cinematic set up with cameras such as Canon C500 Mark II and C300 Mark III being put on display. The second booth gave fans a glimpse into the world of virtual reality whereas the third one called ‘Green Chroma’ provided insights into post-production with Canon C70 + R5 C being put on display. Furthermore, the next booth was a hit amongst action and sports photography lovers with Canon’s illustrious EOS R3 +RF 15-35mm being put on display. The fifth booth was all about Canon’s complete mirrorless range of R system – RP, R, R6, R5, R7, R10 and RF lenses thus making it a hotspot for Generation R community members. The next booth shed light on the needs of gaming and vlogging community with Canon M50 Mark II. Last but not the least, the ‘Quality and Color’ booth captured a splendid show of Middle Eastern light in a bid to celebrate the spirit of Canon’s community in Egypt. Post the tour, Canon envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others.  The tour provided fans an opportunity to test-drive Canon products right on the spot, and get their queries answered directly through company experts.

CANON COMMUNITY – A DRIVING FORCE

Canon has been successfully represented in Egypt through distributors and partners that have built a solid customer base in the country. Through the launch of its new products incorporating cutting-edge and world-class technology, Canon aims to be part of Egypt’s digital transformation journey by elevating the imaging technology sector in the country. Canon’s relentless pursuits in enhancing the local distribution network in Egypt, supported by partners as well local Canon employees in-country, has been the driving force in successfully implementing the company’s closer to customer strategy.

To further strengthen the company’s focused approach towards a key industry vertical of System integrators & Value-Added Resellers (SI-VAR), Canon hosted an exclusive conference on June 15th, 2022 which provided an opportunity for SI-VARs to witness the wide range of Office Personal Printing (OPP) products & solutions that covered the range of Canon PIXMA G series, Inkjet printers, GX Model, Laser SFP, Laser MFP and TR150 printer.

The company has successfully launched its R-tour previously in Morocco and Kenya and intends to continue this journey of building relationships by getting closer to its customers throughout the African continent.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Global advertising spend surges 11.9% to $1.34trn this year despite consumer caution

Published

11 hours ago

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October 8, 2026

By

WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn

WARC Media Global Ad Spend Forecast Q3 2026 update

8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.

 




 
 

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.

Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”

Performance priority

Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.

Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.

Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.

2027 and 2028 ad spend outlook

Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.

In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.

New AI destinations emerge

AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.

AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.

AI fuels ad triopoly

Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.

Ad spend signals opportunity

Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.

WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
 




 

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Investors Back Platinum Credit Uganda: First Tranche Subscribed Nearly 2.5 Times

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12 hours ago

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October 8, 2026

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The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)

KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.

 




  

Download document: https://apo-opa.co/4rUcD15

Ugandan investors have given Platinum Uganda a strong vote of confidence

The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.

Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.

The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.

Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”

Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”

Distributed by APO Group on behalf of Platcorp Group.

 

 




 

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All Roads Lead to Namibia: The 7th Canada-Africa Business Conference Returns to Windhoek, 2–4 February 2027

Published

15 hours ago

on

October 8, 2026

By

Ateau Zola

The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history

TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.

 




  

During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.

“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.

Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent

In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.

“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”

Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.

Individuals who wish to find out more may visit the conference page here (https://apo-opa.co/4zjUsEH).

Registrants who wish to indicate their interest in joining the event may do so here (https://apo-opa.co/4hwRBlL).

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

 




 

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