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APO Group Reveals its Role as Architect Behind Catholic Church in Africa’s Groundbreaking Communications Volunteer Programme

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ACCRA, Ghana, May 27, 2025/APO Group/ —

APO Group (www.APO-opa.com), a leading award-winning pan-African public relations and communications consultancy, has strategically unveiled a volunteer communications programme comprising experienced communication professionals to support the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM) (www.SECAM.org), the governing body of the Roman Catholic Church in Africa. This groundbreaking initiative, developed and launched by APO Group aims to enhance the Roman Catholic Churches ability to communicate effectively and engage with communities across the African continent.

 

The Catholic Church operates 82,235 Catholic Schools in Africa, educating 30,629,476 pupils. Its extensive network of care includes 13,880 facilities such as hospitals, clinics, dispensaries, leprosy centres, homes for the elderly and chronically ill, centres for disabled people, orphanages, kindergartens, and marriage counselling centres.

APO Group and SECAM, the governing body of the Roman Catholic Church in Africa, first entered into their partnership in May 2022 with the shared goal of enhancing media and public relations support for the Catholic Church in Africa. Not only did APO Group conceive the volunteer programme but it also assembled a team of elite, well-experienced African communications professionals.

The professionalization of SECAM’s communications capabilities extends beyond standard capacity-building. This initiative includes the development and delivery of a strategic communications framework that aligns with SECAM’s core mission and long-term objectives. The effort also builds upon APO Group’s previous collaborations with the Church, which include the creation and roll-out of a comprehensive communications curriculum and tailored training programme for Catholic institutions across Africa.

The volunteer communications team will focus on key priorities, such as:

  • Crafting and executing a long-term communications strategy for SECAM to strengthen the voice of the Roman Catholic Church and increase awareness of its work across Africa.
  • Enhancing media relations to amplify the Church’s presence.
  • Designing effective visibility tools to connect with diverse stakeholders across Africa and beyond.

Each volunteer brings something unique to the table, and together, we are building a communications foundation that will serve the African Catholic Church for years to come

Several talented professionals have already joined the SECAM Communications Volunteer Programme, bringing a wealth of expertise and a shared commitment to advancing the Church’s mission across Africa. Among them are Catherine Njoroge (https://apo-opa.co/3HapeKg), Head of Marketing and Strategy, who plays a role in shaping long-term plans to strengthen the Church’s visibility; Nyarai Chapingidza (https://apo-opa.co/4myd1PT), Digital MarComm Manager, who drives efforts to boost SECAM’s online presence; Lucy Kimani (https://apo-opa.co/4mxTKhp), Director of Communications and Advocacy, who steers impactful storytelling and advocacy campaigns; and Eunice Chege (https://apo-opa.co/4dw97mi), Communications Advisor, who contributes her extensive experience in developing and implementing communication strategies. Additionally, professionals joining in the business support functions include Majina Mwasezi (https://apo-opa.co/45pvSq3), Project Coordinator; Pauline Lugalia (https://apo-opa.co/4mAchd2), Executive Assistant to the Head of the Catholic Church in Africa; and Anne Nasumba (https://apo-opa.co/3ZBRqMp), Marketing and Communications Coordinator.

Rose Thuo (https://apo-opa.co/4dDCMu0), who joined the programme as Chief of Marketing and Communications, said: “We are witnessing a remarkable convergence of talent and purpose. Each volunteer brings something unique to the table, and together, we are building a communications foundation that will serve the African Catholic Church for years to come.”

There is an urgent and immediate need for candidates with HR and recruitment, as well as Graphic Design and website management experience to join the Roman Catholic Church in Africa’s volunteer programme. Individuals with this expertise are encouraged to apply and support the Church’s mission by strengthening its operational capacity across the continent. Interested volunteers are encouraged to apply through the official link: https://apo-opa.co/4dTxLxL.

“This pro bono initiative reflects APO Group’s commitment to supporting impactful organisations across Africa. Many high-impact organisations (including NGOs) in Africa face financial barriers to establishing strong communication systems. This should never impede their ability to be seen and heard,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “Through initiatives like this volunteer programme, we strive to bridge that gap—delivering professional support to elevate their messaging and outreach at the highest possible level.”

“Africa is now the future of the Roman Catholic Church,” said Cardinal Fridolin Ambongo, the President of SECAM. “As our communities continue to grow, it becomes ever more important to amplify our voice and share our mission with the world.

“We are grateful to APO Group for their support and expertise in making this vision a reality. Their role in designing and implementing this initiative has been invaluable. APO Group’s dedication to empowering impactful organisations aligns perfectly with our mission, and their contribution will undoubtedly leave a legacy in the Church’s journey toward greater visibility and engagement worldwide.”

As part of its ongoing partnership with the Roman Catholic Church in Africa, APO Group has delivered a comprehensive range of support initiatives, including complimentary pan-African press release distribution and media monitoring, extensive online and in-person media training for over 22 communication professionals across the continent, and the provision of Zoom licences to Episcopal and Regional Episcopal Conferences. APO Group Founder and Chairman has personally led training sessions and held strategic meetings with Church dignitaries in several African countries to assess further areas of support. Furthermore, a volunteer programme launched in 2024 is now active, enhancing operational assistance for the Church throughout Africa.

According to recent data from the Vatican, there are 1.39 billion Catholics worldwide, representing around 18% of the world’s population. Africa’s 236 million Catholics already make up about 20% of the global Catholic population, but they are also the fastest-growing region in the world. By 2050, the World Christian Database estimates that African Catholics will make up 32% of the global Catholic population.

According to the United Nations’ 2022 State of the World’s Volunteerism Report, there are an estimated 862.4 million volunteers globally. Engaging in volunteerism offers individuals a unique opportunity to gain practical, hands-on experience, enhance their professional profiles, and develop valuable skills through impactful service.

This is a joint press release from APO Group and the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM).

Distributed by APO Group on behalf of APO Group

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Creative Africa Nexus (CANEX) WKND 2026 opens in Lagos, bringing together leading African and diaspora creatives, investors and policymakers

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The four-day gathering will convene leading voices from film, music, fashion, sport, publishing, gastronomy and business to advance trade, investment and commercial opportunities across Africa’s creative economy

LAGOS, Nigeria, November 5, 2026/APO Group/ –Creative Africa Nexus (CANEX) WKND 2026 has opened today in Lagos, bringing together leading creatives, investors, policymakers, business leaders and cultural figures from across Africa and the diaspora for four days of conversations, deal-making, performances, exhibitions and industry-focused sessions.

 




  

Hosted by the Federal Government of Nigeria and organised by African Export-Import Bank (Afreximbank) through its Creative Africa Nexus (CANEX) programme, this year’s event runs from 5 to 8 November under the theme “One People, United in Culture, Creating for the World.”

The 2026 programme spans film and television, music, fashion, sport, literature and publishing, gastronomy and visual arts, with a strong focus on finance, intellectual property, technology, skills, investment and market access.

Across the four-day programme, CANEX WKND will provide platforms for deal-making, industry dialogue and sector-specific engagement, including the CANEX Deal Room, with the aim of turning creative talent and ideas into stronger businesses, partnerships and commercial opportunities.

That ambition reflects the evolution of Afreximbank’s commitment to Africa’s creative and cultural industries in 2020, subsequently doubling this to US$1 billion before quadrupling the original commitment financing available to US$2 billion.

The expansion reflects Afreximbank’s wider objective of helping African creators and creative businesses build scalable enterprises, strengthen ownership of intellectual property and retain more of the economic value generated by African culture and creativity.

The opening ceremony is expected to feature addresses by Ministers of Culture and Creative Industries across 11 African countries, Dr George Elombi, President and Chairman of the Board of Directors of Afreximbank, H.E. Dr Olajumoke Omoniyi Oduwole, Nigeria’s Minister of Industry, Trade and Investment, H.E. Wamkele Mene, Secretary-General of the African Continental Free Trade Area Secretariat, and H.E. Babajide Sanwo-Olu, Governor of Lagos State among other dignitaries.

The programme will bring together some of Africa and the diaspora’s most influential cultural and industry figures. Participants include Nobel Laureate, writer and playwright Professor Wole Soyinka; Emmy Award-winning actor Uzo Aduba; filmmaker and actor Funke Akindele; actors Richard Mofe-Damijo and Thuso Mbedu; former professional footballers Didier Drogba and Jay-Jay Okocha; alongside leading figures from Africa’s music, film, fashion, sport and creative business sectors.

The event will also include performances and appearances from musicians and entertainers such as Davido, Fally Ipupa, Flavour, Libianca and Charlotte Dipanda, reflecting CANEX WKND’s combination of industry engagement with live cultural programming.

Beyond the headline names, the programme places a strong emphasis on the business of Africa’s creative economy.

On 6 November, a high-level conversation titled “One Market, One Culture: Building the Creative Economy of Global Africa” will examine the steps required to convert the growing global influence of African culture into stronger creative businesses, exports and investment. Speakers include Professor Wole Soyinka; ministers responsible for culture and the arts from Côte d’Ivoire, South Africa and Rwanda; International Finance Corporation representatives; and from Afreximbank.

Financing will also be central to the programme. The Creative Economy Finance Summit, presented by Afreximbank in partnership with the Creative Economy Practice at Co-Creation Hub, will bring financial institutions and investors together to examine how creative-economy transactions can be structured, financed and de-risked.

CANEX Creations Inc. will lead discussions on unlocking investment in African intellectual property, while the CANEX Deal Room and Creative Pitch Sessions will connect creative entrepreneurs directly with financiers and investors considering opportunities across film and television, music, fashion, sport, publishing, gastronomy, visual arts and creative infrastructure. Technology and the changing economics of creative production will feature prominently. Sessions will examine artificial intelligence, authorship and intellectual property; the use of technology to reshape creative businesses; and how African creators can use digital tools to develop globally competitive products.

The CANEX CreaThon, delivered with pan-African technology company Gebeya, will bring creators, developers and innovators together around projects in music, video and gaming, supported by African-built digital tools, mentorship, computing resources and a US$50,000 prize pool. Film and television programming will explore both storytelling and the commercial infrastructure required to take African content to wider audiences. Sessions include “Stories Without Borders: Africa, Hollywood & the Global Diaspora”, featuring former Afreximbank President Professor Benedict Oramah, and “Made in Africa, Watched in Africa”, which will examine research into film distribution, audiences and financing across Egypt, Kenya, Nigeria, Rwanda, Senegal and South Africa.

Sport will form another major strand of CANEX WKND 2026. Discussions will examine athlete development, management, commercialisation and the links between sport and the broader creative economy. Didier Drogba and Jay-Jay Okocha are scheduled to participate in “When Giants Speak: The Business of the Game,” while the weekend will conclude with a Legends Football Match at Onikan Stadium on 8 November. Fashion programming will include masterclasses on building profitable African brands, textile value chains, market access and intellectual property, alongside the CANEX Fashion Show and Awards Night.

In gastronomy, the CANEX Junior Chefs Competition, Africa Jollof Wars Competition and a series of live demonstrations and conversations will explore how African food, ingredients and culinary traditions can become stronger commercial propositions across domestic, continental and global markets. Publishing and literature will feature through the CANEX Book Factory, Book Fair, writers’ workshops, manuscript pitching and the CANEX Prize for Publishing, while visual arts programming will combine exhibitions, collector engagement and practical sessions for artists navigating Africa’s growing art ecosystem.

On 7 November, CANEX WKND 2026 will host a major concert bringing together artists from across Africa and the diaspora, before the programme continues into its final day on 8 November with cultural excursions, gastronomy activities, the CANEX Music Factory Songwriting Camp and the Legends Football Game.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Coca-Cola system invests USD 1.22 million to strengthen water security in Namibia

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The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030

WINDHOEK, Namibia, November 5, 2026/APO Group/ –As Namibia continues to face recurring droughts and growing water demand, the country’s water resources are under increasing pressure. Windhoek is situated in one of the most water-stressed regions in sub-Saharan Africa, where low and unpredictable rainfall, combined with high evaporation rates, continues to challenge water availability and long-term water security.[1]

 




  

To help address these shared water challenges, the Coca-Cola system is investing USD 1.22 million in the //Gam-i Swakop Basin Resilience Project, designed to help strengthen water security and support ecosystem restoration in the Swakop River Basin, a vital water source for the city of Windhoek and surrounding communities.

The //Gam-i Swakop Basin Resilience Project aims to support improved water availability and help strengthen the resilience of the Swakop River Basin through nature-based solutions that support sustainable water resource management across the catchment area.

Implemented in collaboration with the Global Water Challenge (GWC) and World Wildlife Fund (WWF) Namibia, the project includes the construction of two sand storage dams, restoration of 235 hectares of land through the clearing of invasive alien plants, and the planting of 750 trees in river buffer zones and environmentally degraded areas within Windhoek’s informal settlements. In addition, two boreholes will be drilled to support groundwater recharge in the Windhoek aquifer, and a water resilience action plan has been developed.

Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030.

“Because water challenges are local, our approach to water security is focused on local action and collaboration,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca‑Cola. “The Coca‑Cola system remains focused on helping to promote water stewardship, increasing water use efficiency, and treating and returning safe water to communities.”

Henry Friedrich, General Manager of Coca-Cola Namibia Bottling Company (CCNBC) added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities.”

WWF Namibia Country Director, Dr Juliane Zeidler, said: “Water is one of Namibia’s most precious and increasingly vulnerable resources. This project is an opportunity to demonstrate how investing in healthy ecosystems can deliver tangible benefits for people, while also helping communities become more resilient to future climate pressures. We hope the lessons and partnerships developed through this initiative can inform similar approaches elsewhere in the country.”

“Collaboration is essential to addressing shared water challenges effectively. Coca-Cola and its authorised bottlers continue to work with governments, businesses, and civil society organisations to design and implement strategic interventions,” concluded Olajide.


Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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‘Power, Protect, Purchase’: Africa Made It unveils blueprint to capture USD 34B in GDP and accelerate African industrial sovereignty

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Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit

African culture, design, and storytelling influence global fashion, music, and media like never before

LAGOS, Nigeria, November 5, 2026/APO Group/ –Africa Made It (https://AfricaMadeIt.co/), the continental movement driving Africa’s industrial sovereignty, today officially launched its campaign, “Power, Protect and Purchase,” at the CANEX weekend in Lagos, Nigeria. Aimed at unlocking USD 34 billion in annual GDP contribution through a structural transition from unprocessed raw cotton exports to end-to-end local garment processing, the initiative seeks to turn Africa’s vast natural wealth into sovereign, self-sustaining economic power.

 




  

Africa Made It is driven by a consortium of leading pan-African organisations, advocacy groups, and media organisations who are positioning Africa as a global investment hub. Its flagship campaign, spotlighting the fibre-to-fashion value chain, presents a clear roadmap for continental industrialisation: securing competitive energy power for local industrial mills, enacting policy measures to protect emerging domestic manufacturers from unfair foreign imports, and rallying African consumers to purchase locally manufactured apparel. Together, these three pillars ensure that value created from African resources remains on African soil.

 

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit.  Building the continent’s domestic processing capacity in spinning, weaving, and sewing locally produced cotton will sustain nearly two million permanent industrial jobs and inject approximately USD 33 billion directly into domestic household incomes every year, in addition to a recurring contribution of USD 34 billion to the continent’s GDP.

 

While these figures reveal the immense macro-economic potential of the value chain, the true heart of this transformation lies in its human impact. Industrial wages and local lint purchases leading to increased capital circulation in rural communities can drive community micro-economic vitality and contribute to rural poverty reduction. Additionally, formal employment opportunities can expand drastically for women, as they currently make up between 70-90% of garment factory workers on the continent.

 

Realising this vision and changing the lives of millions of people requires a deliberate combination of targeted investments, supportive trade policies, and consumer mobilisation. A USD 1.8 billion capital allocation toward critical structural enablers for garment transformation is the foundation for bridging Africa’s missing middle in the fibre-to-fashion value chain.

 

Marie Wilke, editor-in-chief of the Africa Made It magazine, said, “African culture, design, and storytelling influence global fashion, music, and media like never before. Yet, without domestic manufacturing infrastructure, Africa’s creative authority yields very little economic return. Linking raw cotton harvest directly to local processing ensures that the intellectual property, commercial margins, and industrial jobs remain on the continent. It is time to wear our power.”

 

To learn more about the potential of Africa’s fibre to fashion value chain, watch the campaign video (https://apo-opa.co/4BKAIvY) or read the Africa Made it (https://apo-opa.co/4zvA5VF)magazine (https://apo-opa.co/4zvA5VF). Access the campaign website and resources in English (https://apo-opa.co/4zvA5VF) and French (https://apo-opa.co/4zrK8e2).

Distributed by APO Group on behalf of Africa Made It.

 

 




 

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