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Africa-wide campaign celebrates the joy of going ‘home-home’ – with KFC

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KFC

The KFC Home-Home campaign rolled out across Ghana, Tanzania, Senegal, Kenya, Uganda, Rwanda, Gabon and Mauritius, and runs into early January

JOHANNESBURG, South Africa, December 22, 2025/APO Group/ –What can you get away with at home, that you could never dream of doing when you get back “home-home”, over the festive season?

 

An insightful pan-African KFC campaign celebrates exactly this fascinating part of life across the continent – the parallel lives that young people live at “home” in the city, and “home-home”, where they come from.

In Kenya, visiting the rural areas is called “going to Shagz,” and there are a bunch of other vernac expressions for it. The culture clash of going home is a hilarious part of our shared African culture, come Christmas time.

The KFC Home-Home campaign shows that while there are certain parts of ourselves that we might not want to bring “home-home”, the one thing that everyone agrees on is the finger-lickin’ good taste of KFC.

“In the city, anything flies; you can rock your tattoos, wear anything, and speak any way you want,” says Mukundi Munzhelele, KFC Marketing Director, EW&I and Marketing Excellence. “But when you’re home-home, that doesn’t fly. You’re expected to go back to your default settings. Luckily, the good thing about KFC is that it always flies – whether you’re at home or home-home.”

The Home-Home campaign launched across several African markets and runs throughout the festive season. It features two social-media components, several branded films, out-of-home, and the #KFCHomeDos&Donts rollout on radio and social.

The latter rollout has grabbed the imagination of listeners and users right across Africa, as they share what they got up to at home that would never fly at home-home — via voice notes, comments or replies. Participants stand to win a range of KFC vouchers and prizes.

The campaign also launched trends on socials, as influencers embraced the idea, with travel vlogs, and “home vs home-home” content becoming the flavour of the moment. User-generated clips could see kids pranking their parents, by calling them by their first names, or leaving the TV on when they went to bed!

The campaign began with the cultural insight that many urbanised African people live parallel lives, between our homes in the city and our other homes in the communities

Leaving unwashed dishes overnight? Wearing shoes indoors? Fancy nails? Glam outfits? Speaking your mind a little too freely? All these big-city ways must be put on the back burner when young Africans return home.

Some have even noted the unwritten rules that apply when enjoying a bucket of KFC with the family. Dad has dibs on the biggest piece of chicken, while it takes brave diplomacy to secure the last piece in the package. Another eternal truth is that the one who goes to pick up the KFC order is never the one who pays for it!

Whether the festive bucket is brought home, or all the way home-home, the joy of sharing KFC with friends and family remains undiminished.

The KFC Home-Home campaign was devised by KFC along with lead agency Ogilvy.

“The campaign began with the cultural insight that many urbanised African people live parallel lives, between our homes in the city and our other homes in the communities of our extended families,” says Ogilvy South Africa Executive Creative Director Snooze Kambuwa. “We tried to celebrate that, complete with all the good-natured subterfuge and code-switching that goes with it. But we also made the point that KFC flies wherever you are – at home, or home-home.”

The KFC Home-Home campaign rolled out across Ghana, Tanzania, Senegal, Kenya, Uganda, Rwanda, Gabon and Mauritius, and runs into early January.

Distributed by APO Group on behalf of KFC Africa.

 

Business

Canada–Africa Financing Forum to Convene Investors and Decision-Makers in Cape Town – May 14, 2026

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Ateau Zola

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships

TORONTO, Canada, April 29, 2026/APO Group/ –The Canada–Africa Chamber of Business (https://CanadaAfrica.ca) will convene investors, financiers, policymakers, and industry leaders in Cape Town on May 14, 2026 for the Canada–Africa Financing Forum—a high-level platform focused on unlocking capital and accelerating deal flow across African markets.

Registration is open (http://apo-opa.co/4vZN6oV)

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships. The program connects leaders from venture capital, private equity, and institutional investors to examine where capital is moving—and where the next opportunities lie—supported by Canadian project partners with proven capacity to deliver on-the-ground.

Delegates will engage directly with finance and investment decision-makers, following the program opening, featuring messages from President Cyril Ramaphosa and Prime Minister Mark Carney, in addition to high-level Ministerial representation.

This Forum is about capital deployment, not just conversation

“This Forum is about capital deployment, not just conversation,” said Garreth Bloor, President of the Canada–Africa Chamber of Business. “We are convening investors, institutions, and project leaders who are actively shaping transactions across Africa—and connecting them directly with Canadian partners who are ready to work together.”

The Canada–Africa Financing Forum reflects the Chamber’s role as a privately financed, market-led platform advancing Canada-Africa trade and investment through world-class networking and information-sharing events.

Why Attend

  • Direct access to active dealmakers and capital allocators
  • Insights into where capital is being deployed and key players delivering major projects
  • Opportunities to build partnerships across Canada and African markets
  • Participation in a curated, high-level environment focused on execution

Secure Your Place

Space is limited and demand is strong.

Apply to secure your place (http://apo-opa.co/4vXb9oz)

Read More and View the Program (http://apo-opa.co/4vZN6oV)

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

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ORUN and 1xBET Partner to Support a Dynamic Creative Africa

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MIR Holding

During the MASA 2026 edition, held from April 11 to 18, 2026, ORUN and 1xBET implemented the We Champion Talent program, an initiative aimed at promoting African talent and advancing the development of Cultural and Creative Industries (CCIs)

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –As part of the Innovation Village co-organized with MASA at the Palais de la Culture in Abidjan from April 14 to 18, ORUN (https://ORUN.Africa) announces the rollout of its partnership with 1xBET to support a creative Africa that is structuring itself, professionalizing, and scaling across the continent.

We aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency

Designed as a space of convergence between heritage, innovation, and knowledge transmission, the Innovation Village features scenography crafted by Ivorian artisans, a program of panels and masterclasses on creative industries, an immersive experience produced by Orun Studios, and a major institutional highlight on April 17. Its narrative platform is built around three pillars: memory, structure, and transmission. The initiative aims to position cultural and creative industries as an economic driver for the continent.

“The Innovation Village was conceived as an act of construction. By partnering with organizations such as 1xBET, we aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

This vision aligns with ORUN’s broader ambition to produce, structure, and internationalize African creative industries through events, content, and strategic partnerships.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

 

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MIR Holding Reaffirms Its Commitment to African Creative Industries Alongside ORUN at Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026

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MIR Holding

More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –On the occasion of MASA 2026, held from April 11 to 18 in Abidjan, MIR Holding (https://MIRHolding.odoo.com) reaffirmed its commitment to supporting the growth of African creative industries by partnering with ORUN as part of the Innovation Village, hosted at the Palais de la Culture in Abidjan. This presence reflects a clear intention to support the scaling of cultural and creative industries so they can fully contribute to job creation and value generation across the continent.

 

Co-organized by ORUN and MASA, the Innovation Village brought together over several days scenography designed by Ivorian artisans, a program of panels and masterclasses dedicated to creative industries, an immersive experience produced by Orun Studios, and a key institutional highlight on April 17.

At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains

Built around three pillars — memory, structure, and transmission — the initiative carried a renewed ambition for culture: positioning it as a concrete lever for economic structuring and African projection.

By supporting this initiative, MIR Holding aligns with a broader dynamic aimed at strengthening connections between creation, entrepreneurship, content, youth, and growth ecosystems. More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures. MIR Holding stands among the main partners of the Village, alongside Africa Currency Network and other stakeholders engaged in this vision.

“With ORUN, we are not only seeking to make culture visible. We aim to help provide it with a framework, a reach, and a trajectory. What is at stake here is the continent’s ability to better transform its creative energy into sustainable value, real opportunities, and influence,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

Mouhamed Dieng, President of MIR Holding, added: “Supporting Africa’s creative industries is not about backing a secondary sector. It is about investing in one of the continent’s most powerful spaces for storytelling, youth, innovation, and competitiveness. At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains.”

Distributed by APO Group on behalf of MIR Holding.

 

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