Business
Afreximbank enters deal for EUR 245 million facility with New World Television (NWTV) for African sports broadcast rights acquisition
Published
1 year agoon
The deal signing was overseen by Mrs. Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development, Afreximbank and Mr. Louis Biyao, representative of the Chairman and Chief Executive Officer of NWTV
ALGIERS, Algeria, October 22, 2024/APO Group/ —
African Export-Import Bank (Afreximbank) (www.Afreximbank.com) has announced the signing of a EUR 245-million global facility with the New World Television (NWTV) network. The funding will part finance the network’s acquisition of media licensing rights for selected broadcasting sport copyrights from global media rights holders to permit broadcast across Africa.
The facility agreement, signed on October 17, 2024, on the sidelines of the just concluded CANEX WKND 2024, covers broadcasting sport copyrights from the International Federation of Football Association (FIFA), Union of European Football Associations (UEFA), Confederation Africaine de Football (CAF), French Ligue and Spanish LaLiga.
Granted within Afreximbank’s CANEX Financing Programme, under the Sports Development Framework of its Creative Economy Strategy which seeks to mitigate constraints to creative enterprise development and to stimulate intra- and extra-African export of creative products, the facility is expected to support the development of Africa’s sports value chain by placing the ownership of African sports content firmly in African hands.
The deal signing was overseen by Mrs. Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development, Afreximbank and Mr. Louis Biyao, representative of the Chairman and Chief Executive Officer of NWTV.
Afreximbank is strongly committed to supporting African enterprises driving progress in the creative sector and this transaction is a testament to that commitment
Speaking on the facility, Mrs. Awani said: “The import of this facility lies in the significant impact it will make in empowering African enterprises, particularly in the creative sector, to assume control of African sports. By taking control of these broadcasting rights, we will see the fostering of local content production, creation of job opportunities and strengthening of the continent’s competitive edge in the global market while promoting cultural identity and economic growth. Afreximbank is strongly committed to supporting African enterprises driving progress in the creative sector and this transaction is a testament to that commitment.”
On his part, Mr. Biyao commented: “It is a great honour for NWTV to benefit from such support, which allows it to streamline its transactions without the constraints related to currency exchanges. This agreement opens new opportunities for NWTV, guided by the motto ‘produced by Africans, for Africans in Africa,’ to offer premium content to a larger number of Africans. This is content that is accessible and closely aligned with their reality, at a very affordable cost.”
He added: “NWTV aims to provide an innovative and accessible alternative in the African audiovisual landscape, broadcasting high-quality content in local languages, tailored to the expectations of African populations. This approach is fully in line with NWTV’s commitment to bringing audiovisual content closer to every African household.”
The facility is expected to address the challenge of African sports being largely controlled by non-African networks and broadcasting houses, marking a strategic shift towards empowering African entities to take control of the broadcasts, celebrate local sports talent and showcase the richness of the continent’s sporting culture.
It will also boost the development of the African television industry ecosystem by growing revenue opportunities for television stations that would now be able to add more content into their rotations and that would be able to sell more advertisement spaces, in addition to enabling NWTV to promote the diffusion of sports content in local languages. NWTV, which is currently able to develop broadcast content in seven local languages in 24 countries, is working on three additional languages to be deployed in 2024.
The four-day CANEX WKND 2024, organised by Afreximbank was held from 16 – 19 October, under the theme “One People, United in Culture, Creating for the World” and was attended by almost 4,000 delegates representing a diversity of creative sectors from across Africa and the diaspora.
CANEX WKND 2024 featured live performances, speeches by industry leaders and experts, masterclass sessions, sporting events, fashion shows, high energy music concerts and gastronomical showcases alongside a vibrant market and exhibition all aimed at advancing and expanding Africa’s unrivalled creative and cultural industries, with the aim of implementing pan-African measures that support the continent’s cultural sectors.
Distributed by APO Group on behalf of Afreximbank.
You may like
-
Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices
-
Sheraton Nouakchott marks the entry of Marriott International in Mauritania
-
Securing the bridge between legacy and smart
-
Africa’s Lithium Pipeline Gains Momentum as Global Supply Deficits Loom
-
Afreximbank delivers strong FY2025 results; with a total assets and contingencies base of US$48.5 billion
-
Afreximbank supports Dangote Group as it targets US$100 billion annual revenue by 2030
Business
Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices
Published
1 week agoon
April 10, 2026
African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership
Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.
African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.
Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.
Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent
The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.
This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.
“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”
African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.
African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.
The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.
Distributed by APO Group on behalf of African Energy Chamber.
Business
Sheraton Nouakchott marks the entry of Marriott International in Mauritania
Published
1 week agoon
April 10, 2026
As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation
We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country
Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.
Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.
“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.
Local design inspiration
Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.
Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.
Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.
Guest rooms and suites with local charm
Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.
The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.
Local flavours meet international influence
The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.
Facilities offering a resort feel in the heart of the city
Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.
Meetings & events curated to perfection
Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.
Gatherings by Sheraton
In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.
Distributed by APO Group on behalf of Marriott International, Inc..
Business
African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa
Published
1 week agoon
April 10, 2026
The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future
As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.
Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa
The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.
Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.
“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”
The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.
Distributed by APO Group on behalf of African Energy Chamber.

