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A Technologically Empowered Future for Tourism (By Jane Sun)

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Tourism

Making the perfect trip just a click away

DUBAI, United Arab Emirates, October 23, 2023/APO Group/ — 

By Jane Sun, CEO, Trip.com Group.

After a challenging few years for the tourism industry, we are seeing a revitalised appetite for global travel. At the same time, we find ourselves amidst a paradigm shift in technology, fuelled by rapidly accelerating connectivity and innovation in areas such as AI and data. In this dynamic digital landscape, consumers demand more personalised and streamlined services to help them block out the noise and make informed travel decisions. Today, with the latest technological developments, travel service providers are more equipped than ever to satisfy these demands. Trip.com continues to create a simplified and hassle-free user experience, providing its consumers with personalised information at their fingertips, empowered by AI-led capabilities and innovative content marketing.

According to McKinsey research, generative AI can unlock between USD 2 trillion and USD 4 trillion in annual value across industries. This year, Trip.com launched an enhanced version of our AI travel assistant. The newly released TripGenie pioneers the concept of the Language User Interface to decipher complex requests and swiftly direct users to detailed itinerary planning, personalised recommendations, and flight and hotel bookings. AI assistance eliminates the manual effort of input and filtering searches, making travel planning and booking as simple as a chat conversation. Users who have engaged with TripGenie have shown stronger loyalty and satisfaction, with an order conversion rate twice that of the average user and a retention rate 30-40% higher than the average user. This directly translates into improved revenue, business growth for partners, and brand visibility and reach.

AI assistance eliminates the manual effort of input and filtering searches, making travel planning and booking as simple as a chat conversation

Netizens today are spoilt for choice when it comes to sources of information and offerings, which can make travel complicated and frustrating. AI-driven offerings such as Trip.com’s curated lists can simplify this process. Trip.Trends, Trip.Best, and Trip.Deals, enhanced by an AI-empowered algorithm, cater to different consumer groups and condense real-time information into a digestible format for smooth and easy travel planning. These lists are a part of the Group’s content marketing strategy to improve consumer awareness and provide the most relevant information and the best deals.

Another prominent technological trend is the rise of livestreaming platforms and social media, which support user engagement and content marketing growth opportunities. In the first quarter of this year, the number of influencers on Trip.com’s content platforms increased by 45% year-over-year and user generative content increased by 34% compared to last year. Additionally, the average amount of content viewed per user continued to rise, reflecting the success of the ability to attract, engage and retain users.

Livestreams have been a key growth driver for our business, which has outlasted the pandemic. The Group launched the “Super World Trip” livestream series at the start of 2023, which has taken off in Bangkok, Hong Kong, and Tokyo. The series was to promote short-haul travel to the Chinese mainland consumer and stimulate tourism products in key destinations. The first livestream held in Thailand achieved a gross merchandise value of RMB 40 million, with over 20,000 room nights sold. The success of this has been mimicked in Tokyo and Hong Kong, with GMV reaching RMB 23 million and RMB 30 million, respectively.

Customers are at the heart of everything we do at Trip.com Group, and technological innovation is an integral pillar of user experience. Going forward, travel service providers have the responsibility to remain cognisant of technological advancements and harness developments to unlock new value for customers. We play a crucial role in making travel accessible and convenient for our users, and deliver the most up-to-date and curated information to book the perfect trip.

Jane Sun, CEO of Trip.com Group, spoke at the SuperBridge Dubai Summit, which took place on 16 and 17 October at the Museum of the Future, Dubai.

Distributed by APO Group on behalf of SuperBridge Summit Dubai.

Business

Canada–Africa Financing Forum to Convene Investors and Decision-Makers in Cape Town – May 14, 2026

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Ateau Zola

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships

TORONTO, Canada, April 29, 2026/APO Group/ –The Canada–Africa Chamber of Business (https://CanadaAfrica.ca) will convene investors, financiers, policymakers, and industry leaders in Cape Town on May 14, 2026 for the Canada–Africa Financing Forum—a high-level platform focused on unlocking capital and accelerating deal flow across African markets.

Registration is open (http://apo-opa.co/4vZN6oV)

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships. The program connects leaders from venture capital, private equity, and institutional investors to examine where capital is moving—and where the next opportunities lie—supported by Canadian project partners with proven capacity to deliver on-the-ground.

Delegates will engage directly with finance and investment decision-makers, following the program opening, featuring messages from President Cyril Ramaphosa and Prime Minister Mark Carney, in addition to high-level Ministerial representation.

This Forum is about capital deployment, not just conversation

“This Forum is about capital deployment, not just conversation,” said Garreth Bloor, President of the Canada–Africa Chamber of Business. “We are convening investors, institutions, and project leaders who are actively shaping transactions across Africa—and connecting them directly with Canadian partners who are ready to work together.”

The Canada–Africa Financing Forum reflects the Chamber’s role as a privately financed, market-led platform advancing Canada-Africa trade and investment through world-class networking and information-sharing events.

Why Attend

  • Direct access to active dealmakers and capital allocators
  • Insights into where capital is being deployed and key players delivering major projects
  • Opportunities to build partnerships across Canada and African markets
  • Participation in a curated, high-level environment focused on execution

Secure Your Place

Space is limited and demand is strong.

Apply to secure your place (http://apo-opa.co/4vXb9oz)

Read More and View the Program (http://apo-opa.co/4vZN6oV)

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

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Business

ORUN and 1xBET Partner to Support a Dynamic Creative Africa

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MIR Holding

During the MASA 2026 edition, held from April 11 to 18, 2026, ORUN and 1xBET implemented the We Champion Talent program, an initiative aimed at promoting African talent and advancing the development of Cultural and Creative Industries (CCIs)

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –As part of the Innovation Village co-organized with MASA at the Palais de la Culture in Abidjan from April 14 to 18, ORUN (https://ORUN.Africa) announces the rollout of its partnership with 1xBET to support a creative Africa that is structuring itself, professionalizing, and scaling across the continent.

We aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency

Designed as a space of convergence between heritage, innovation, and knowledge transmission, the Innovation Village features scenography crafted by Ivorian artisans, a program of panels and masterclasses on creative industries, an immersive experience produced by Orun Studios, and a major institutional highlight on April 17. Its narrative platform is built around three pillars: memory, structure, and transmission. The initiative aims to position cultural and creative industries as an economic driver for the continent.

“The Innovation Village was conceived as an act of construction. By partnering with organizations such as 1xBET, we aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

This vision aligns with ORUN’s broader ambition to produce, structure, and internationalize African creative industries through events, content, and strategic partnerships.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

 

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MIR Holding Reaffirms Its Commitment to African Creative Industries Alongside ORUN at Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026

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MIR Holding

More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –On the occasion of MASA 2026, held from April 11 to 18 in Abidjan, MIR Holding (https://MIRHolding.odoo.com) reaffirmed its commitment to supporting the growth of African creative industries by partnering with ORUN as part of the Innovation Village, hosted at the Palais de la Culture in Abidjan. This presence reflects a clear intention to support the scaling of cultural and creative industries so they can fully contribute to job creation and value generation across the continent.

 

Co-organized by ORUN and MASA, the Innovation Village brought together over several days scenography designed by Ivorian artisans, a program of panels and masterclasses dedicated to creative industries, an immersive experience produced by Orun Studios, and a key institutional highlight on April 17.

At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains

Built around three pillars — memory, structure, and transmission — the initiative carried a renewed ambition for culture: positioning it as a concrete lever for economic structuring and African projection.

By supporting this initiative, MIR Holding aligns with a broader dynamic aimed at strengthening connections between creation, entrepreneurship, content, youth, and growth ecosystems. More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures. MIR Holding stands among the main partners of the Village, alongside Africa Currency Network and other stakeholders engaged in this vision.

“With ORUN, we are not only seeking to make culture visible. We aim to help provide it with a framework, a reach, and a trajectory. What is at stake here is the continent’s ability to better transform its creative energy into sustainable value, real opportunities, and influence,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

Mouhamed Dieng, President of MIR Holding, added: “Supporting Africa’s creative industries is not about backing a secondary sector. It is about investing in one of the continent’s most powerful spaces for storytelling, youth, innovation, and competitiveness. At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains.”

Distributed by APO Group on behalf of MIR Holding.

 

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