The Africana brand made significant statement of intent – that they are taking the lead in the movement to propagate African fashion on a global scale
ABIDJAN, Ivory Coast, September 23, 2022/APO Group/ —
The merry sound of clinking glasses, hearty laughter and afrobeats music permeated the cool September evening at Rue Marconi Zone 4, a posh business district in the Ivorien port city of Abidjan. The motley crowd of extremely well and colourfully dressed individuals gathered at the brilliantly lit venue were celebrating the grand opening of an Africana X (https://shopAfricana.co) flagship store – the first of its kind outside of Nigeria.
By establishing this new store in Abidjan, a city that widely reflects the culture of French speaking West Africa, the Africana (https://bit.ly/3R7Wv8m) brand made significant statement of intent – that they are taking the lead in the movement to propagate African fashion on a global scale.
Perhaps, this explains the fanfare and overwhelming outpouring of goodwill that greeted the event by friends and the teeming fans of the brand, both at the venue and online, across the brand’s social media platforms. To many who follow, patronize, collaborate with, or look up to Africana Couture, this ceremony signified more than just expansion, this was a celebration of African excellence and a milestone in Africana Couture’s (https://bit.ly/3Rbw3KW) masterplan to redefine what African fashion is, and ultimately rebrand Africa.
The brand, Africana Couture
Birthed by a vision to put African fashion on the world map, Africana’s focus was to change the way traditional African attire was perceived locally and internationally. The strategy to do this was simple; fuse the uninhibited creativity of African design concepts with the very best in tailoring methods/technology and top it off with unwavering commitment to excellence in process execution and service delivery.
More than 10 years down the line, this strategy has proven extremely effective. This is evidenced by the fact that Africana Couture (https://AfricanaCouture.com), boasts amongst its clientele, a wide assortment of presidents, industry leaders, celebrities and expatriate connoisseurs of great fashion, who are enamoured with the brand’s consistent track record of distinctive excellence.
However, with inclusiveness as one of the core edicts of the Africana brand, it became essential to devise a means to involve more people whose tastes might defer from the usual bespoke traditional offerings and this necessitated the creation of Africana X.
Africana X, or Africana Xperience (https://shopAfricana.co), is a subdivision of the Africana corporation that disrupts the market place for bespoke fashion by offering ready-to-wear pieces, at affordable prices, at its physical boutiques and e-marketplace. Africana Xperience caters to the needs of sophisticated individuals who want to enjoy the sartorial standards offered by bespoke tailoring, without the wait time that is usually required.
Taking its maxim of inclusiveness even further, Africana X goes beyond its primary offering of traditional pieces. With the Africana Heritage collection (https://bit.ly/3LA00Dp), it offers streetwear that pay homage to Icons of African history; the Africana Traditional Bags and Clan Scarf collections offer premium ancillary items; and even sneaker heads are not left out as the store offers a range of specially crafted sneakers to satisfy even the most avid collector.
The Africana X (https://shopAfricana.co) store expands the range of the brand’s service delivery potential from just luxury fashion to luxurious lifestyle, and in service of the promise of the brand’s moniker, has become a curator of the luxurious side of the African experience.
The incredible journey and success of the Africana brand can be attributed to the passion, dedication and creativity of the over 150-man team, however, none of these would have been possible without the vision, leadership and design of Charles ‘Africana’ Oronsaye (https://bit.ly/3dIYDpc).
The Man, Charles Oronsaye
Despite a degree and a promising career in Law, Charles Oronsaye (https://bit.ly/3Spo5Ph), the founding creative director of Africana Couture (https://bit.ly/3xKVnAO), made up his mind pretty early to deviate from the beaten path and follow his own way. Possessing a fiercely independent mind and rebellious spirit, he knew acquiescing to the dictates of societal expectations would never suit him, and so, after brief detours in music and the entertainment industry, his journey brought him to fashion.
From humble beginnings in Benin city, Nigeria, Charles had a very clear idea of what it was he was building. Even as a fresh-faced university graduate in early 2010s, Charles was adept at spotting opportunities; which in this case was the social media following he had built during his time in the media. In the absence of financial capital, he leveraged on his social capital to build a network of clients, partners and staff.
Operating exclusively from his social media platform, Charles learnt the trade on the journey, calling upon all his tenacious resolve, creativity, affable personality and ability to adapt and evolve. One decade later, the daring young man who had big dreams has been replaced by a seasoned businessman, Forbes entrepreneur and inspiration to a generation of young African fashion professionals.
The Africana X store expands the range of the brand’s service delivery potential from just luxury fashion to luxurious lifestyle
According to him, one key element in the success of the brand is that he has never lost sight of the principles which informed the mission in the first place. This is illustrated by the fact that despite the fact that he has assembled some of the brightest minds to build this dream with him, he remains deeply entrenched in the process, ensuring that the vision maintains its heading.
The fact that the name, Africana is interchangeably used to identify the man and the brand is testament to Charles’ hands-on approach to doing business and his determination to ensure the brand stays true to its founding edicts.
Under his leadership and guidance, Africana Couture has transformed into more than just a fashion label selling men’s clothing. it is now widely viewed as a lifestyle and aspirational brand that curates one of the most exciting versions of the African experience- one of luxury, minimalist beauty and consistent excellence.
Abidjan today, Tomorrow the world (After Abidjan, What Is Next?) (https://bit.ly/3C5Bhnn)
Following the launch of African X in Abidjan, plans are underway to replicate the success of Africana’s private tailoring business model in Dakar, Senegal, the style capital of French West Africa, and an even more audacious campaign to plant seeds in the original concrete jungle, New York City by the end of the year.
The proliferation of the brand into New York City is strategic, as the Big Apple is not only an important fashion capital, but is also a nexus for global commerce. It therefore makes sense to first setup shop here and then spread its tendrils across the Americas, Europe and eventually Asia.
Over the course of the last decade, Africana has metamorphosed into an industry leader, credited with making definitive contributions to the African fashion ecosphere such as creating the first-ever African measurement template which takes into consideration, factors that are uniquely African in nature which were largely overlooked by the dimensions recommended by western fashion industry.
In its role as an industry gatekeeper, Africana is a standard against which other brands can measure progress and a beacon providing a guiding light to newcomers who seek direction.
In addition to these bold strides in the fashion industry, Africana has pivoted and branched into other economic sectors including Fin-Tech, with its foray into Blockchain technology and is making moves in real estate with its plan to launch Africana Smart HQ.
On the philanthropic/social awareness front, the brand also manages to combine industrial finesse with corporate responsibility with moves such as; ensuring it remains an equal opportunity employer, creating a fund dedicated to catering to the welfare of needy women and children and ensuring that the stringent Covid-19 rules are adhered to in all its dealings.
There is also Africana H2O, a brand of bottled water available in a handful of locations across the continent which exists to reiterate the importance of access to safe drinking water for everyone.
In conclusion
Africa is experiencing a renaissance which has mostly been championed by the creative industry within the continent. This afrocentric wave has increased the love for, and influence of most things afroculture. The world is paying attention and more people are looking to Africa; no longer just a destination for pity and charity, but as a veritable source of inspiration and ideas.
This paradigm shift is one that comes with far-reaching attendant benefits and with ambassadors such as Charles Oronsaye (https://bit.ly/3UuqRom) and his band of merry innovators at Africana Couture (https://bit.ly/3R5SBwH) leading this new movement, we can rest assured that the African story is getting a happy and beautiful ending.
Distributed by APO Group on behalf of AFRICANA COUTURE.
African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership
JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.
Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.
African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.
Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.
Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent
The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.
This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.
“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”
African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.
African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.
The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.
Distributed by APO Group on behalf of African Energy Chamber.
As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation
We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country
NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.
Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.
Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.
“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.
Local design inspiration
Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.
Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.
Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.
Guest rooms and suites with local charm
Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.
The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.
Local flavours meet international influence
The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.
Facilities offering a resort feel in the heart of the city
Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.
Meetings & events curated to perfection
Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.
Gatherings by Sheraton
In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.
Distributed by APO Group on behalf of Marriott International, Inc..
The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future
JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.
As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.
Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa
The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.
Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.
“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”
The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.
Distributed by APO Group on behalf of African Energy Chamber.
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