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Funds needed to bolster tourism recovery in Malawi

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Tourism

With tourists slow to return, Malawi looks to complementary alternatives to tide tourism-reliant communities over, including soft loans, business capacity development, and agricultural enrichment projects

DURBAN, South Africa, July 5, 2022/APO Group/ — 

“People who live around Kasungu National Park depend on tourism and agriculture. The onset of the COVID-19 pandemic killed tourism and disrupted rural markets. It was a tragedy for many local people.”

These observations on the effects of the pandemic around Kasungu National Park in Malawi by Malidadi Langa, the chair of the Kasungu Wildlife Conservation for Community Development Association (KAWICCODA), were mirrored elsewhere in the country and on the African continent as travel restrictions to prevent the spread of COVID-19 disrupted local and international tourism and trade in 2020 and 2021

Agriculture was a common alternative livelihood strategy for rural Malawians. Photo credit: Dianne Tipping-Woods for Africa Nature Based Tourism Platform

“Even before COVID-19, tourism wasn’t a silver bullet for poverty reduction. It’s not like these communities were suddenly wealthy from tourism. Many were already struggling,” said Langa, explaining that the small-scale operators participating in the tourism value chain before the pandemic didn’t have the savings to weather the effects of prolonged business interruptions.

“The impact was widespread. People who sell curios, supply produce, and work in lodges suddenly had no income, sometimes not even to buy food for that day. There were tour guides who had to become fishermen. Men and women were cutting trees for charcoal. People were desperate,” said Brighten Ndawala from the MangochiSalima Lake Park Association (MASALAPA). The association helps manage the sharing of revenues generated by Lake Malawi National Park with communities living within the park boundaries.

“Eating our assets”

Franciwell Phiri, Managing Director at Small Steps Adventure Tours in Malawi, said, “We almost collapsed as a business. From 10 staff, we were left with three guides who were only paid from activity to activity.” His company also relied heavily on local freelance guides around Malawi, whom they trained and paid per tour “so that they could earn a living from the attractions they and their communities help protect. And wherever we went, we supported the communities by buying their food and produce. We also offered home stays in villages, where guests participate in life as it happens, and communities – especially women – can earn much-needed revenues.”

The travel company struggled with refunds and paying back deposits for cancellations, with Phiri describing borrowing money in Malawi as “impossible” given high-interest rates. “We were eating our assets. We sold and lost things like our own vehicles that we’d worked to pay off over the last 10 years. The scars are deep, and it will take a long time to heal,” said Phiri, who stayed afloat by offering special rates to local travellers and using his knowledge of Malawi’s rich cultural heritage to give presentations and lectures to businesses to bring in small amounts of money.

“We need to get equipment back so we can compete in the market again. Our only hope is for organisations that want to support SMEs. We are happy to pay back loans. We just need favourable terms,” said Phiri.

Agriculture was a common alternative livelihood strategy for rural Malawians. Photo credit: Dianne Tipping-Woods for Africa Nature Based Tourism Platform

COVID-19 impacts

In the decade before 2020, international tourism to Malawi was steadily increasing. In 2019, the total contribution of the travel and tourism sector to the country’s GDP was 6.7%, and the sector provided close to 516,200 jobs. But when COVID-19 hit in 2020, tourism’s total contribution to the GDP dropped to 3.2%, with a loss of 167,000 jobs in the travel and tourism sector.

“This is massive. A third of the country’s jobs in this sector were lost, affecting over half a million people who rely on tourism to meet their daily needs,” said WWF’s Nikhil Advani. He is the project manager for the Africa Nature-Based Tourism Platform (www.NatureBasedTourism.Africa), which interviewed 50 tourism-related enterprises in Malawi in the months following the pandemic’s start. According to the data collected (https://bit.ly/3NI2ijk), none could sustain operations at pre-pandemic levels without urgent funds. “Most stated that they would prefer these funds in the form of soft loans or grants, but the preference for the form of financial support was secondary to how urgently it was required,” noted Advani.

The African Nature-Based Tourism Platform

Launched in 2021 with $1.9 million from the Global Environment Facility (GEF), the platform is working with local partners in Malawi and 10 other countries to mobilise at least US$15 million in funding to support the most vulnerable COVID-19 affected communities living in and around protected areas and involved in nature-based tourism. KAWICCODA is the African Nature-Based platform’s partner in Malawi, a country with many natural attractions, like Lake Malawi, national parks, and cultural and historical attractions.

“After completing the data collection phase, the African Nature-Based Tourism Platform also supported KAWICCODA to prepare and submit a funding proposal to the BIOPAMA Medium Grants Facility for an Alternative Livelihoods Project as a direct response to the COVID-19 related collapse of tourism around Kasungu National Park. Whether KAWICCODA is awarded the grant or not, the proposal development process itself was a rare and important learning experience for which KAWICCODA remains grateful to the Platform,” said Langa.

Snares are used to capture wildlife for bushmeat in some rural communities. Photo credit: Dianne Tipping-Woods for Africa Nature Based Tourism Platform

A slow recovery

African Nature-Based Tourism Platform also supported KAWICCODA to prepare and submit a funding proposal to the BIOPAMA Medium Grants Facility for an Alternative Livelihoods Project

Although Malawi lifted most travel restrictions – as from 1 June 2022, travellers can enter Malawi with either a vaccination certificate or a negative PCR test – travellers have been slow to return, says Ndwala, who estimates that recent arrivals to Lake Malawi National Park are still at least 80% lower than pre-pandemic.

“I think the big learning point is that most people involved in tourism depended 100% on tourism, and the possibility of it collapsing was not considered, so people were unprepared. Tourism-reliant communities need help making their operations more robust and establishing alternative businesses that can complement tourism. It’s not just about the money. It’s about planning and financial management skills,” said Ndawala.

Nearly 50% of the land in Malawi is already used for agriculture. Still, these markets were also affected by the pandemic, and rural communities had few options to generate revenue to buy food and pay school fees. “Anecdotally, the pandemic did seem to worsen tension between the protected areas and the community. Encroachment and poaching were a natural reaction because people turned to nature to get something from which they could get money or food as soon as possible to survive,” he said.

Malawi is known for its charcoal production, which drives deforestation, as rural people produce bags of burnt wood to sell along the road to truckers to earn a living. And though the World Bank (https://bit.ly/3P2NzR4) provided US$86 million toward financial support for small and medium enterprises in Malawi in September 2020, those funds only served to alleviate immediate strains caused by the pandemic, and further support is now required (World Bank, 2020).

Staving off hunger

Of the 50 enterprises surveyed in Malawi, nearly every one indicated an interest in one or more food production methods as an alternative source of revenue to tourism. Most enterprises were interested in beekeeping, fruit juice production, and raising guinea fowl. A number also mentioned mushroom production and the sale of tree seedlings.

“These communities already do several things: farming maize, ground nuts and soya, and beekeeping. With assistance, they can be self-sustaining, says Ndawala, who believes they fall short because they “sell the raw crops and make very little. Adding value to these crops could make a real difference. Ground nuts could be made into peanut butter. Soya can produce milk.”

According to Matias Elisa, who worked as community extension manager for Kasungu National Park during the pandemic, climate change is also affecting agriculture-reliant communities who are forced to either poach or encroach on the park to survive. With starvation a real threat to people living in remote and rural areas, he believes recovery efforts should focus on helping people to stand on their own.

“What we’re trying to achieve with the African Nature-Based Tourism Platform is resilience to future shocks, be they from pandemics, or climate change or disasters of any nature,” says Advani, who hopes that funders will see the potential in supporting the most vulnerable in livelihoods that are also good for nature.

Empowering women

Women are especially vulnerable. According to a December 2021 World Bank publication on unlocking Malawi’s economic growth by bridging the widening gender gaps in the labour workforce, around 59% of employed women and 44% of employed men are working in agriculture, which is the largest employment sector in Malawi. Fields managed by men produce an average of 25% higher yields than those managed by women. And female wage workers earn 64 cents (512 Malawi kwacha) for every dollar (≈800 Malawi kwacha) earned by men.

A presentation by Jessica Kampanje-Phiri, (PhD), from Lilongwe University of Agriculture and Natural Resources, and Joyce Njoloma, (PhD), from World Agroforestry (ICRAF) in Malawi, emphasised the need to diversify women’s livelihood options. They were attending a side event at the NGO Forum of the Commission on the Status of Women (CSW66) 2022, about empowering women in the green economic recovery from COVID-19. They noted that the gender gap in agricultural productivity is due to women having unequal use of land, lower access to farm labour and inferior access to improved agricultural inputs and technology. And that despite “growing recognition of the differential vulnerabilities as well as the unique experiences and skills women and men bring to development and environmental sustainability efforts, women are still less able to cope with – and are more exposed to – the adverse effects of the changing climate and pandemics such as COVID-19.”

Rights-based recovery

The country’s National Wildlife Act ensures peoples’ rights to benefit from tourism and conservation; Langa believes that with the proper support, including aggressive advocacy from community organisations like KAWICCODA, Malawians – including women – will find ways for community-based natural resource management to better their lives. As Chairperson of the National CBNRM Forum, Langa represents Malawi Community Based Natural Resource Management associations in the Southern Africa Community Leaders Network (CLN), which advocates for community rights.

“The first step is to get local communities empowered and defend the gains we have made in conservation in our protected areas,” he said. This includes ensuring tourism revenues improve the well-being of local communities and promote local tourism in the domestic market while establishing complementary businesses that are nature-compatible. As well as revenue and benefit-sharing, there are other challenges around human-wildlife conflict, access to resources within the parks, and approaches to law enforcement that also need to be addressed.

“Throughout southern Africa, we now have a small window of opportunity for people to rethink their strategies and recapitalise their businesses. Thanks to initiatives like the African Nature-Based Tourism Platform, there is a feeling of hope that we can have something better than before with the right support. We shouldn’t squander that,” he says.

Distributed by APO Group on behalf of The African Nature Based Tourism Platform.

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Namibian President Dr. Netumbo Nandi-Ndaitwah to Open Namibia International Energy Conference 2025

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Netumbo Nandi-Ndaitwah

The Namibia International Energy Conference 2025, under the patronage of the Ministry of Industries, Mines and Energy, will be officially opened by President Dr. Netumbo Nandi-Ndaitwah, marking a historic milestone in Namibia’s journey to becoming a global energy hub

WINDHOEK, Namibia, April 15, 2025/APO Group/ –The Namibia International Energy Conference (NIEC) is proud to announce that the President of the Republic of Namibia, Her Excellency Dr. Netumbo Nandi-Ndaitwah, will officially open the 2025 edition of the conference.

“We are deeply honoured that Her Excellency, the President of the Republic of Namibia, will officially open this year’s conference. Her participation marks a historic milestone for NIEC and reaffirms the government’s commitment to harnessing Namibia’s energy potential for shared prosperity. It also reflects the kind of forward-looking leadership that is essential to positioning Namibia as an emerging leader in the global energy landscape.” said Ndapwilapo Selma Shimutwikeni, Founder & CEO of RichAfrica Consultancy and Convenor of NIEC.

President Nandi-Ndaitwah is a committed advocate for ensuring that Namibia derives maximum value from its natural resources through value addition and sustainable development, with a focus on uplifting the Namibian people and strengthening local capacity.

We are deeply honoured that Her Excellency, the President of the Republic of Namibia, will officially open this year’s conference

As Namibia lays the foundations to become an energy hub, NIEC 2025 will explore the key building blocks needed to realize this vision. These include enabling investment, strengthening institutions, advancing infrastructure and environmental stewardship, promoting local content and reinforcing good governance. Energy is increasingly recognized as a catalyst for inclusive and sustainable development – unlocking industrialization, economic diversification, job creation and long-term prosperity.

Now in its 7th edition, NIEC 2025 will be held under the theme, “Leading the Way: Becoming an Energy Hub with In-Country Value,” and is scheduled to take place from 23-25 April 2025 at the Windhoek Country Club Resort, Windhoek, Namibia.

Since its inception in 2012 under the theme, “A Road to Discovery and Beyond,” the conference has evolved into a premier platform for high-level dialogue, thought leadership and strategic engagement. It has played a crucial role in shaping discourse around Namibia’s emerging oil and gas industry and its broader energy sector.

The event draws a global audience, including OPEC representatives, senior executives from international oil companies, prominent service providers, investors and industry experts. It has also welcomed numerous government leaders from across Africa, including ministers of energy, as well as Namibia’s own public and private sector leaders.

NIEC 2025 will feature a strategic program of panels, dialogues and expert-led sessions designed to unpack the conference theme and spotlight key issues and opportunities that will define the future of the energy industry. The 2025 edition is expected to welcome over 1,000 delegates from across the globe, reinforcing its position as the country’s premier energy platform.

The conference is held under the patronage of the Ministry of Industries, Mines and Energy of the Republic of Namibia and is curated and convened by RichAfrica Consultancy, with the African Energy Chamber as a strategic partner.

Distributed by APO Group on behalf of African Energy Chamber

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Ministry of Health and KAOUN International launch GITEX FUTURE HEALTH AFRICA in Morocco

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GITEX FUTURE HEALTH AFRICA

GITEX FUTURE HEALTH AFRICA/Morocco will drive unprecedented impact across Africa, leveraging breakthroughs in technology and AI to enhance quality and access to healthcare

MARRAKECH, Morocco, April 15, 2025/APO Group/ –During the third annual edition of GITEX AFRICA Morocco (www.GITEXAfrica.com), the continent’s largest tech and startup show, His Excellency Mr. Amine Tehraoui, Morocco’s Minister of Health and Social Protection announced the launch of GITEX FUTURE HEALTH AFRICA/Morocco – in partnership with KAOUN International, organiser of GITEX in Africa and globally.

The much anticipated and pivotal event for the healthcare economy was officially launched with the signing of the partnership agreement, and will be held under the authority of Morocco’s Minister of Health and Social Protection, hosted in partnership with Mohammed VI Foundation for Sciences and Health (FM6SS), and organised by KOAUN International, the organiser of GITEX in Africa and globally.

To be hosted in Casablanca from 21-23 April 2026, GITEX FUTURE HEALTH AFRICA/Morocco, featuring GITEX DIGI_HEALTH, is set to lead the transformation impetus of Morocco and Africa to combat challenges in healthcare information, delivery, access and efficiency, capitalising on the emergence of AI and digital technologies.

The event will prioritise public-private partnerships which are particularly instrumental in this digital mission to advance the industry productively and efficiently

H.E. Mr. Amine Tehraoui, Minister of Health and Social Protection, stated: “GITEX FUTURE HEALTH AFRICA/Morocco embodies the Kingdom’s unwavering commitment to health as a fundamental and universal human right, enshrined in our national vision for health system reform. As digital innovation, data intelligence, and health tech increasingly shape the future of care delivery across Africa, this platform reinforces Morocco’s position as a regional hub for collaboration, talent, and investment. Through international partnerships, strategic innovation, and shared expertise, we have a unique opportunity to co-build inclusive, resilient, and people-centered healthcare systems for the continent and beyond.”

For its part, the Mohammed VI Foundation for Sciences and Health emphasized its strategic vision: “As a major player in the fields of health, training, and scientific research, the Mohammed VI Foundation for Sciences and Health is committed, alongside the Ministry of Health and Social Protection and KAOUN International, to making Morocco a continental hub for healthtech. By contributing its medical and academic expertise through the development of digital health and medical technologies in Morocco and Africa, we aim to help shape the healthcare ecosystem of tomorrow.”

Morocco has emerged as a pioneer in digital health initiatives and advancing expeditiously towards an integrated health information system, fostering the adoption of innovative medical technologies to build a resilient healthcare infrastructure and system. The African healthcare market is estimated to be worth US$259 billion and expected to become the second biggest market after the US by 2030.

Trixie LohMirmand, CEO of KAOUN International, organiser of GITEX globally, commented: “There is urgency from governments and healthcare institutions worldwide – and especially in Africa – to modernise and digitise their healthcare services to increase reach, reduce healthcare costs and deliver better patient outcomes. GITEX FUTURE HEALTH AFRICA/Morocco will highlight the role and growing influence of AI and new digital solutions to improve data-driven decision making and reduce health inequities. The event will prioritise public-private partnerships which are particularly instrumental in this digital mission to advance the industry productively and efficiently.”

The three-day event will open with an agenda shaping leadership summit tackling powerful themes – accelerating cutting-edge solutions set to transform access, outcomes and health equity. Targeting decision-making executives from hospitals and healthcare institutions, health ministers and government leaders, CIOs, CTOs, innovators and disruptors, and public health policymakers – topics during the summit will explore health infrastructure, expanded access to healthcare, investment and research, data security and national records integration, health and data analytics, and AI-powered diagnostics.

An exhibition will bring together top researchers, practitioners, innovators, and experts from the global healthcare industry – representing Africa’s most important gathering of medical & lab equipment, imaging & diagnostics, IT systems & solutions, healthcare infrastructure, healthcare transformation, smart hospitals, healthcare management, and digital health management systems in Africa.

Distributed by APO Group on behalf of GITEX Africa

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Critical Minerals Africa Group (CMAG) Appoints APO Group Founder, Nicolas Pompigne-Mognard, to Advisory Board

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Critical Minerals

CMAG gives Africa and the companies operating within the African critical minerals ecosystem a voice in discussions about supply chains and shaping policy

JOHANNESBURG, South Africa, April 15, 2025/APO Group/ –APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and leading press release distribution service, is pleased to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been appointed to the newly formed Advisory Board of the Critical Minerals Africa Group (CMAG).

With its mission being to position Africa as a leader in critical minerals, CMAG (www.CMAGAfrica.com) is dedicated to advancing responsible sourcing and sustainable development of Africa’s critical mineral resources, while ensuring that local economies benefit from the continent’s mineral wealth. With approximately 40% of the world’s essential minerals reserves estimated to be held in Sub-Saharan Africa alone, the region plays a key role in the global energy transition and advanced technologies.

Pompigne-Mognard’s appointment to the Advisory Board follows the announcement of a strategic partnership between APO Group and CMAG aimed at raising the global prominence of Africa’s critical minerals sector. The partnership leverages APO Group’s public relations and strategic communications expertise and CMAG’s industry leadership. Complementing this, Pompigne-Mognard’s ability to connect clients with key stakeholders from governments, private companies, and organisations of all sizes will be invaluable in showcasing Africa’s role in the global essential resources supply chain and elevating the profile of Africa’s critical minerals sector.

In my advisory role, I look forward to supporting all initiatives as CMAG showcases Africa’s critical minerals potential in a responsible and sustainable manner

Nicolas Pompigne-Mognard brings a wealth of experience and expertise to the CMAG Advisory Board. His vast network across industries, governments, and institutions, his deep understanding of Africa’s media and technology landscapes, and his extensive business experience will equip him to work alongside fellow Advisory Board members to shape positive perceptions of Africa’s critical minerals sector amongst global stakeholders and audiences.

A Franco-Gabonese entrepreneur named among the 100 Most Influential Africans in 2023 and 2024, Nicolas Pompigne-Mognard serves on multiple high-profile advisory boards and international committees. These include the Senior Advisory Board of the Canada-Africa Chamber of Business and the Leadership Council of the Africa Tech Festival, as well as the Advisory Boards of the African Energy Chamber, World Football Summit, Africa Hotel Investment Forum (AHIF), Bloomberg New Economy Gateway Africa, Sports Africa Investment Summit, EurAfrican Forum, and All Africa Music Awards (AFRIMA). He is also a strategic advisor to the Chief Executive Officer of the Royal African Society of the United Kingdom, a strategic advisor to the EU-Africa Chamber of Commerce, and a special advisor to the President of Rugby Africa, the governing body of rugby in Africa.

Nicolas’ wholly-owned company, APO Group, is the premier award-winning Pan-African communications consultancy and press release distribution service. It serves more than 300 clients, including global giants such as Canon, Nestlé, Western Union, UNDP, Network International, the African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies.

“Being appointed to the Critical Minerals Africa Group Advisory Board is an immense honour. CMAG is vital in safeguarding Africa’s critical minerals for future generations. In my advisory role, I look forward to supporting all initiatives as CMAG showcases Africa’s critical minerals potential in a responsible and sustainable manner,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.

Other members of the Advisory Board include Natznet Tesfay, Executive Director, Head of Insights and Analytics, S&P Global, and Richard Morgan, Former Head of Government Relations, Anglo-American PLC.

Distributed by APO Group on behalf of APO Group

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