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Orange launches the 16th edition of the Orange Social Ventures Prize in Middle East and Africa (OSVP) to reveal and support innovative entrepreneurship and impact projects

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Orange

With more than 17,600 applications received since its creation, OSVP is today an essential catalyst for innovative entrepreneurship in Africa and the Middle East

Thursday 26 March 2026 marks the official launch of the highly anticipated 16th edition of the Orange Ventures Prize in Middle East and Africa (OSVP) (www.Orange.com), a flagship initiative dedicated to promoting high-impact entrepreneurial innovation. From 26 March 2026 until 10 May 2026, entrepreneurs from all 17 countries where Orange operates in Africa and the Middle East are invited to submit their applications on the dedicated platform: https://POESAM.Orange.com/.

An award at the heart of technological and societal challenges

For this new edition, Orange is showcasing startups that harness new technologies: artificial intelligence, big data, cybersecurity, in the service of a lasting positive impact for both populations and the planet.

Projects operating in key sectors such as agriculture, education, environment or health are particularly encouraged because of their transformative potential in the region.

 

A structuring device to support the growth of startups

Beyond the financial rewards, OSVP is a real growth accelerator. The winners will benefit from support within the Orange Digital Centers, as well as strategic partnerships aimed at fostering their growth, opening new market opportunities for them, facilitate access to funding and key expertise and contribute sustainably to their success.

With more than 17,600 applications received since its creation, OSVP is today an essential catalyst for innovative entrepreneurship in Africa and the Middle East.

Two phases to reveal the talents of tomorrow

The competition will take place in two stages:

 

  • National phase (March 26 to May 10, 2026)

Organised in 17 countries, this phase allows the selection of national winners after an evaluation phase followed by a jury composed of ecosystem players and Orange representatives.

 

  • International phase

The 3 winners from each country reach the international final and compete for:

  • The International Grand Prix which will elect the 1st, 2nd and 3rd international winners
  • The International Women’s Prize (up to 3 candidates per country),

The projects are first evaluated by a committee composed of employees from the Orange group. At the end of these evaluations, 10 finalists will be designated to compete for the International Grand Prix and 5 for the International Women’s Prize.

 

A final jury composed of experts, emblematic personalities from the tech and entrepreneurship will designate, starting in October 2026, the 3 winners of the International Grand Prix, as well as the winner of the International Women’s Prize of OSVP.

 

Rewards to accelerate the impact

The winners will receive significant financial support to develop their solution

 

  • 25,000€ for the 1st prize;
  • 15,000€ for the 2nd prize;
  • 10,000€ for the 3rd prize;
  • 20,000 € for the International Women’s Prize;

 

Building a future with confidence

Through the OSVP, Orange reaffirms its commitment to supporting youth, stimulating innovation and promoting inclusive economic development. By supporting impact entrepreneurs, Orange continues to reveal and bring out the key players in tomorrow’s economy.

Distributed by APO Group on behalf of Orange Middle East and Africa.

 

Business

Coca-Cola system aims to strengthen water security in Tanzania with USD 1.94 million investment

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Coca-Cola

The initiative focuses on improving water replenishment through nature-based solutions, restoring catchment areas, and supporting more sustainable water management in the Ngerengere catchment of the Ruvu sub-basin

MOROGORO, Tanzania, March 25, 2026/APO Group/ –The Coca-Cola system (https://CCBAGroup.com/)  in Tanzania is investing USD 1.94 million to help restore the Ruvu Basin, a vital water source serving Dar es Salaam, the country’s commercial capital of approximately 9 million (https://apo-opa.co/40TfNFO) people, and a lifeline for communities, farms, and businesses across eastern Tanzania.

 

The initiative focuses on improving water replenishment through nature-based solutions, restoring catchment areas, and supporting more sustainable water management in the Ngerengere catchment of the Ruvu sub-basin. It also aims to strengthen capacity for watershed management, help restore degraded catchment areas and promote water stewardship.

Led by the Global Water Challenge (GWC) and implemented by the International Union for Conservation of Nature (IUCN), in partnership with the Wami-Ruvu Basin Water Board (WRBWB), the project aims to deliver on-the-ground impact, including tree planting and the uptake of more climate resilient livelihood practices, benefiting at least 2,000 farmers.

The Coca-Cola system intends to continue focusing on promoting water stewardship, increasing water use efficiency, and treating and returning safe water to communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment to help address critical water-related challenges in local communities in 20 African countries by 2030.

“The world is experiencing increased water insecurity, which is evident through water scarcity, with demands for safe, usable water exceeding supply in certain areas and scarcity challenges forecast to increase in the future. The Coca-Cola system intends to continue focusing on promoting water stewardship, increasing water use efficiency, and treating and returning safe water to communities,” said Alfred Olajide, Vice President, Franchise Operations, East and Central Africa at Coca-Cola.

David Chait, Managing Director of Coca-Cola Kwanza added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. The Coca-Cola system’s Africa Water Stewardship Initiative aims to help protect and enhance the health of important watersheds and to improve access to water and sanitation services in local communities.”

Charles Oluchina, Country Representative, IUCN Tanzania, said: “We are proud to be the implementing partner, alongside WRBWB, for this project. This initiative is aimed at helping to protect and restore the Ruvu sub-basin focusing on Ngerengere catchment through nature-based solutions and improving water security and livelihoods for communities.”

“Recognising that partnerships are critical to support this work, Coca-Cola and its authorised bottlers are collaborating with governments, businesses, and civil society organisations to design and implement strategic interventions for a better shared future,” concluded Olajide.

Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

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Marriott Bonvoy Partners with Ethiopian Airlines, Taking Member Travel Benefits to New Heights

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Marriott

This collaboration marks a key partnership for Marriott Bonvoy with a leading African airline, connecting Ethiopian Airlines’ network of over 145 destinations with Marriott Bonvoy’s global portfolio

ADDIS ABABA, Ethiopia, March 24, 2026/APO Group/ –Marriott Bonvoy® (https://apo-opa.co/4bMGKjw), Marriott International’s (www.Marriott.com) award-winning travel programme and Ethiopian Airlines, Africa’s largest airline and a Star Alliance member, today announced a partnership that gives travellers more opportunities to earn and redeem points and miles across both hotel stays and flights.

 

Starting today, eligible members of Marriott Bonvoy and ShebaMiles, Ethiopian Airlines’ loyalty programme, can convert ShebaMiles into Marriott Bonvoy points for hotel stays, upgrades and more, as well as Marriott Bonvoy points to ShebaMiles to book flights. Members can also choose whether to earn Marriott Bonvoy points or ShebaMiles when staying at properties participating in Marriott Bonvoy.

This collaboration marks a key partnership for Marriott Bonvoy with a leading African airline, connecting Ethiopian Airlines’ network of over 145 destinations with Marriott Bonvoy’s global portfolio of more than 30 hotel brands and 10,000 destinations worldwide.

Through our partnership with Ethiopian Airlines, Marriott Bonvoy members will have the freedom to enjoy the benefits of loyalty in ways that are most meaningful to them

“Africa is one of the world’s fastest‑growing regions for travel, and this partnership reflects our continued commitment to deliver the most rewarding travel experiences for our members,” said Andrew Watson, Chief Commercial Officer – Europe, Middle East and Africa, Marriott International. “Through our partnership with Ethiopian Airlines, Marriott Bonvoy members will have the freedom to enjoy the benefits of loyalty in ways that are most meaningful to them – whether earning miles during their stays or using points to get the miles they need for flights.”

Rahel Assefa, Ethiopian Airlines Group Vice President of Marketing, also remarked: “The partnership we have established with Marriott Bonvoy is part of our ongoing efforts to advance our vision of enhancing the ShebaMiles member travel experience while diversifying our service offerings. Through this new partnership, our ShebaMiles members will have greater opportunities to earn and redeem their miles through access to Marriott Bonvoy’s global network of hotels across multiple touchpoints and destinations in Africa and around the world. Ethiopian Airlines remains committed to building strategic partnerships with various stakeholders that enhance our service offerings and enable us to continually exceed our customers’ expectations.”

Ethiopian Airlines offers extensive coverage across Africa and frequent connections to major global cities such as Mumbai, Paris, London, Washington D.C. and Beijing. As a member of Star Alliance, the world’s largest airline network, Ethiopian Airlines gives ShebaMiles members – and Marriott Bonvoy members who convert points to ShebaMiles – access to flight redemptions and cabin upgrades across 25 Star Alliance partner airlines serving more than 1,150 destinations.

ShebaMiles members can convert miles to Marriott Bonvoy points at a 2:1 ratio. Marriott Bonvoy members can convert points to ShebaMiles at a 3:1 ratio and will receive 5,000 bonus ShebaMiles for every 60,000 Marriott Bonvoy points transferred in a single transaction. On eligible stays at participating Marriott Bonvoy properties, members can earn up to two miles per US dollar spent or can earn Marriott Bonvoy points as normal.

To access these benefits, members simply need to be enrolled in both Marriott Bonvoy and ShebaMiles programmes. No account linking is required. For more information, visit the Marriott Bonvoy (https://apo-opa.co/4rQdMFq) and ShebaMiles (https://apo-opa.co/3Ptwa9A) websites.

Distributed by APO Group on behalf of Marriott International, Inc..

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Circle and Sasai Fintech Collaborate to Expand Access to USDC in Africa

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Sasai Fintech

Together, Circle and Sasai Fintech will explore practical applications for USDC and how Circle’s full stack platform can support reducing costs, frictions and settlement time for Sasai’s enterprise and consumer customers

NEW YORK, United States of America, March 24, 2026/APO Group/ –Circle Internet Group, Inc. (NYSE: CRCL), one of the world’s leading internet financial platform companies, today announced a collaboration between one of its affiliates and Sasai Fintech, a business of Cassava Technologies (www.CassavaTechnologies.com/), to accelerate USDC adoption and expand internet-native financial infrastructure across Africa. Issued through Circle’s regulated affiliates, USDC is a fully-reserved, transparent payment stablecoin redeemable 1:1 for U.S. dollars, powering programmable payments and financial applications worldwide.

 

Stablecoin use in Africa is growing rapidly, driven by mobile-first consumers, cross-border commerce, and a rapidly expanding digital economy. Together, Circle and Sasai Fintech will explore practical applications for USDC and how Circle’s full stack platform can support reducing costs, frictions and settlement time for Sasai’s enterprise and consumer customers.

 

Africa’s digital economy is entering a new era, propelled by entrepreneurship, a mobile-first generation, and the acceleration of intra-regional trade

Sasai Fintech operates across key payment corridors, offering a unified suite of digital financial services that enables business payments, facilitates cross-border transfers for individuals and remittance operators, and delivers innovative mobile wallet solutions. Through integration of USDC and Circle’s onchain infrastructure, these platforms can seamlessly connect users to the global financial system.

 

“Africa’s digital economy is entering a new era, propelled by entrepreneurship, a mobile-first generation, and the acceleration of intra-regional trade,” said Strive Masiyiwa, Founder and Executive Chairman at Cassava Technologies. “By integrating with the trusted and widely adopted USDC network, we can drive financial inclusion and open transformative opportunities for businesses and consumers alike.”

 

“Emerging markets are at the forefront of stablecoin adoption, and Africa represents a significant opportunity for internet-native innovation,” said Jeremy Allaire, Co-Founder, Chairman and CEO at Circle. “Working with Cassava, we can extend the benefits of USDC and onchain infrastructure into high-growth payment corridors to deliver always-on global connectivity.”

Distributed by APO Group on behalf of Cassava Technologies.

 

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