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Regulatory Risk, Reputation, and the New Role of Comms in Africa (By Laila Bastati)

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Why communications is now a compliance function – and what African markets reveal about risk, regulation, and trust in 2025

JOHANNESBURG, South Africa, August 6, 2025/APO Group/ —By Laila Bastati, Chief Commercial Officer, APO Group (www.APO-opa.com).

Strategic communications is in a pressure phase. Regulation is moving faster. Investors are watching harder. And public backlash arrives in hours, not days.

Across industries, communications is no longer just about visibility – it’s about viability. For leaders in Africa’s most dynamic sectors, comms has become a frontline function for managing regulatory complexity, investor expectations, and social trust. It’s no longer optional. It’s operational.

In Africa, where younger regulatory systems can be fragmented and enforcement uneven, this shift is sharper. A missed message doesn’t just weaken reputation but risks investor confidence, compliance, and public trust – making strategic comms no longer optional. It’s operational.

In PRCA Africa and APRA’s 2024 report on the state of PR and ethics in Africa, risk preparedness comes out as a leading communications challenge across the continent. It’s an insight echoed in APO Group’s own client data. In the first half of 2025, demand for reputational crisis support rose significantly. A dipstick poll of our 57,000+ LinkedIn network also flagged energy and sustainability, and tech and digital as sectors in need of attention in Africa. The takeaway: visibility alone is no longer enough.

Here are three sectors where the pressure is most acute.

1. Energy and sustainability: ESG expectations without the guardrails

With COP30 approaching and ESG frameworks being reassessed globally, African energy players are under the pump. The EU’s Corporate Sustainability Reporting Directive (CSRD) has been delayed, while the US SEC has scaled back ESG disclosure rules. Meanwhile, the UN’s 2025 SDG Progress Report shows that only 15% of goals are on track.

In this vacuum, the narrative is up for grabs. From Nigeria’s diversification strategy to South Africa’s unbundling reforms and Namibia’s green push, communicators must now translate ambiguity into trust-building messaging. And sustainability communications must stand up to activist, investor, and local scrutiny without the cushion of global consensus.

Done well, communications can be an organisation’s operating system for trust, alignment, and action

2. Tech and digital: AI moves faster than the messaging

In Kenya, Nigeria, and Ghana, AI adoption is racing ahead of legislation. This puts PR teams on the front line: managing deepfake risk, public confusion over AI applications, and the reputational implications of algorithmic bias – all before regulatory frameworks are finalised. Without this certainty, legal and compliance voices are prone to shaping communications more conservatively.

The next frontier is electoral interference: with several African nations holding elections in 2025, concerns are mounting that AI-generated misinformation, including deepfakes, could be used to manipulate public sentiment or discredit political figures. Already, the African Union and Kenya’s National Cohesion and Integration Commission have raised early warnings about AI-driven disinformation campaigns seeded through social media networks. For PR teams, this means that election-year communications strategies must now include real-time fact-checking, media training to counter visual manipulation, and crisis protocols for false attribution.

Meanwhile, Kenya’s Data Protection Act and other regional privacy laws are reshaping how companies communicate consent and transparency. Cybersecurity threats are now regular boardroom topics, and PR teams must respond with proactive, trust-driven messaging strategies.

3. Financial services: Rebuilding trust in a high-friction regulatory era

As Africa’s fintech sector matures, communications leaders are navigating not just launch PR, but investor confidence issues and consumer trust erosion. The Central Bank of Nigeria’s mobile money rules and the East African Community’s cross-border payments integration are prompting firms to localise trust messaging in real time.

In Ghana, the Bank of Ghana suspended the operations of several digital lenders in 2024 over breaches of consumer protection rules. This came after a spike in complaints about predatory loan terms and data privacy violations. The fallout damaged public trust and exposed a gap in crisis preparedness: many brands lacked clear communication during enforcement and struggled to rebuild credibility. In 2025, those that recovered best were the ones who treated communications as a regulatory ally, not an afterthought.

What next: Strategy, not sentiment

From image-building to operational discipline, comms leaders across sectors must recalibrate. High-performing teams embed communications into policy forecasts, regulatory roadmaps, and investor dialogues – not just campaigns. And responses must be turned around in hours, not days.

Done well, communications can be an organisation’s operating system for trust, alignment, and action – and in 2025, the difference between proactive and reactive comms is reputational survival.

APO Group’s work across 54 African markets shows: comms delayed is opportunity lost. The question is no longer whether to elevate comms, but whether you’ve waited too long.

Distributed by APO Group on behalf of APO Group Insights.

Business

Afreximbank Backs DOTT Services Limited, Uganda with a US$28 Million Facility for Regional Engineering, Procurement and Construction (EPC) Projects

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The financing will enhance DOTT’s capacity to execute strategic projects across the continent, facilitate intra-African trade in goods and services and strengthen regional value chains

CAIRO, Egypt, November 4, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) has activated and approved a US$28 million dual-tranche facility for DOTT Services Limited, the leading Uganda-based engineering, procurement and construction (EPC) contractor, and has begun disbursing funds to support the execution of its EPC projects pipeline, valued at more than US$550 million.

 




 
 

Provided under Afreximbank’s EPC Contract Promotion Initiative, the facility is designed to strengthen the capacity of African EPC champions to secure and execute large-scale infrastructure projects across the continent. Specifically, the financing will support DOTT Services Limited in executing contracts and pursuing near-term opportunities valued at approximately US$550 million across Uganda, Tanzania, Kenya and the Democratic Republic of Congo.

Commenting on the transaction, Mr. Humphrey Nwugo, Director of Regional Operations at Afreximbank’s Eastern Africa office, said:

Through the initiative, the Bank provides support, including financing, twinning and matchmaking

“This facility reflects Afreximbank’s commitment to building strong African EPC champions capable of delivering the infrastructure that underpins Africa’s industrialisation, trade and economic integration. By supporting DOTT Services Ltd, a well-established regional contractor with operations across five African countries, we are addressing a critical financing gap that has historically constrained the ability of African firms to participate meaningfully in large-scale, cross-border infrastructure projects.

The financing will enhance DOTT’s capacity to execute strategic projects across the continent, facilitate intra-African trade in goods and services and strengthen regional value chains. It also advances Afreximbank’s EPC Contract Promotion Initiative, which seeks to increase African participation in the development and delivery of Africa’s infrastructure.

Through partnerships such as this, we are ensuring that greater value, expertise, employment opportunities and economic benefits are retained within Africa while fostering the emergence of globally competitive African contractors.”

Mr. Nwugo further noted that most local commercial banks lacked the capacity to support intra-African and regional projects because they were poorly placed to absorb the associated cross-border risks, while international banks tended to prioritise non-African contractors. As a result, African entities were often left without adequate financial support.

He said: “Afreximbank’s EPC Initiative was therefore designed to address this challenge by supporting African EPC contractors in securing and executing a greater share of infrastructure contracts across the continent. Through the initiative, the Bank provides support, including financing, twinning and matchmaking, as well as issuing letters of support, among others”, he explained.

DOTT Services Limited presence in Africa spans 28-years, with operations in Uganda, Tanzania, South Sudan, Zambia, and the Democratic Republic of Congo (DR Congo). It also has European offices in Italy and the UK, and a workforce of over 6,000 people. The company procures from, and distributes to, African countries goods such as bitumen, asphalt, steel and spare parts, as well as yellow goods equipment and services, making it a significant player in intra-African trade. Its track record of promoting trade-supporting infrastructure across the continent makes it a natural partner for Afreximbank’s EPC Contract Promotion Initiative, which seeks to build African EPC champions capable of delivering the infrastructure that underpins intra-African trade.

Distributed by APO Group on behalf of Afreximbank.

 

 




 

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Coca-Cola Beverages Africa (CCBA) invests in Africa’s leadership potential through EDGE

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Coca-Cola

Developed in partnership with Henley Business School Africa, the programme equips high-potential leaders with the skills, experiences and perspectives needed to drive growth, create value and deliver impact across the business

JOHANNESBURG, South Africa, November 4, 2026/APO Group/ –Thirty-one leaders from across 12 African countries have graduated from Coca-Cola Beverages Africa’s (CCBA) (https://www.CCBAgroup.com) EDGE Senior Leadership Acceleration Programme, marking the completion of the programme’s second generation and the first pan-African EDGE cohort.

 




 
 

Created by CCBA, EDGE is the company’s flagship senior leadership development programme. Building on previous participation from The Coca-Cola Company, the programme was further expanded in 2026 to include leaders from Equatorial Coca-Cola Bottling Company and Coca-Cola Hellenic Bottling Company, creating a broader pan-African learning experience across the Coca-Cola system.

Developed in partnership with Henley Business School Africa, the programme equips high-potential leaders with the skills, experiences and perspectives needed to drive growth, create value and deliver impact across the business.

The 2026 cohort marks an important milestone for EDGE as the programme brought together leaders from across the Coca-Cola system

The graduating cohort represented leaders from multiple countries and business functions. Through classroom learning, business projects, mentoring and coaching, participants gained practical experience in addressing real business opportunities and challenges.

With CCBA serving more than 840,000 customers across Africa, the company requires leaders who can navigate complexity and create value in diverse markets. EDGE helps build these capabilities through practical, business-focused learning.

“People are at the heart of everything we do, and programmes like EDGE demonstrate our commitment to investing in their growth and future success,” said Natasa Prodanovic, Chief People and Culture Officer at CCBA.

“The 2026 cohort marks an important milestone for EDGE as the programme brought together leaders from across the Coca-Cola system. By learning alongside colleagues from The Coca-Cola Company, Equatorial Coca-Cola Bottling Company and Coca-Cola Hellenic Bottling Company, participants were able to build meaningful connections, share diverse perspectives and strengthen collaboration across our markets.”

The curriculum focused on strategy, value creation, transformation, commercial decision-making, leading self and leading teams. Participants also presented business projects aligned to organisational priorities as part of the programme’s graduation requirements.

EDGE forms part of CCBA’s broader commitment to developing future leaders and building the capabilities needed to drive sustainable growth and impact across Africa.

Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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Africa and Caribbean trade potential could reach $1.65 billion annually by 2030: International Trade Centre (ITC)-Afreximbank report

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Afreximbank

The report finds that around 80% of Africa’s annual goods export potential to the Caribbean remains untapped

ST. JOHN’S, Antigua and Barbuda, November 3, 2026/APO Group/ –Annual trade in goods and services between Africa and the Caribbean could reach up to $1.65 billion by 2030, excluding mineral fuels, according to a new report launched today by the International Trade Centre (ITC) and African Export-Import Bank (Afreximbank) (www.Afreximbank.com) on the sidelines of the Commonwealth Heads of Government Meeting in Antigua and Barbuda.

 




  

The report, Reshaping Africa-Caribbean Trade: Opportunities for Economic Transformation, (https://apo-opa.co/4eiz62u) finds that while Africa and the Caribbean share deep historical and cultural links, trade between the two regions continues to represent only a small share of each region’s overall trade, despite complementarities across sectors ranging from agribusiness and manufacturing to services and the creative economy.

A look at the numbers

The report finds that around 80% of Africa’s annual goods export potential to the Caribbean remains untapped, with are significant opportunities for export growth if trade and investment is actively promoted and facilitated.

Africa and the Caribbean must transform a shared history into shared prosperity

Caribbean export potential lies in the services sector, reaching $481 million. The report identifies business opportunities across several priority sectors, including processed food and animal feed, chemicals, minerals and metals, apparel and textiles, leather and footwear, tourism, transport services and creative industries.

These findings – and more – are based on trade and export potential analysis, detailed sector assessments and a survey of 1,175 businesses and business support organizations across Africa and the Caribbean.

Tapping into priority sectors

ITC Executive Director Pamela Coke-Hamilton (https://apo-opa.co/3WHHZMU), in launching the report, said: ‘At a time of major shifts in global trade, countries need to strengthen regional ties and invest in value addition, to build resilience. We know the major trade opportunities between Africa and the Caribbean – and now we can focus on helping businesses take advantage of those opportunities through better market intelligence, improved logistics and greater access to finance.’

Commenting on the report, Denys Denya, Senior Executive Vice President at Afreximbank, said: ‘Africa and the Caribbean must transform a shared history into shared prosperity. With our CARICOM office in Barbados, about $1 billion in approved transactions and a $5 billion regional financing commitment, Afreximbank is advancing this vision through financing, deposit mobilization under CENDEP, business links through the annual Afri-Caribbean Trade and Investment Forum, local-currency payments through CAPSS and creative-industry collaboration through CANEX. This report offers a practical roadmap to turn untapped potential into bankable opportunities across agribusiness, manufacturing, tourism and the creative economy. Through targeted financing, stronger transport and logistics links and strategic partnerships, we can build a Global Africa connected by heritage, trade, investment and shared opportunity.’

The report finds that businesses continue to face significant challenges, including high transport costs, limited direct shipping links, regulatory barriers, limited access to finance and difficulties in identifying trusted commercial partners. It highlights that future economic cooperation should extend beyond traditional trade in goods, including through joint investment ventures, digital services, creative industries and tourism. It also calls for targeted action to improve market intelligence and business matchmaking; expand access to trade finance and payment solutions; strengthen transport and logistics connectivity; support sector-specific value chain development; improve regulatory cooperation and market access; and foster stronger partnerships among business support organizations.

Read the full report HERE (https://apo-opa.co/4exHBH9)

Distributed by APO Group on behalf of Afreximbank.

 




 

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