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OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint

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SINGAPORE – Media OutReach Newswire – 26 February 2025 – On February 20, the “Exploring New Growth” OPPO Ads Connect 2025 Southeast Asia Salon was successfully held in Singapore alongside the launch of OPPO Ads’ new Device+ Marketing Solution. This is OPPO Ads’ first platform-level event abroad, showcasing its strategic capabilities, creative accomplishments, market insights, and marketing product solutions. Attended by marketers, service providers, developers, industry practitioners, and other stakeholders, the salon promoted industry development and innovation. Expert speakers sparked discussion of leading-edge market development opportunities and helped to foster commercial growth.

An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.

Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality

Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.

At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:
First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.

OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.

Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power

At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:

Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.

Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.

Device+: A Solution for One-Stop User Management

During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.

Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.

Future Outlook: Collaborating for Long-Term Success

The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.

This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.

Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.

For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.

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The Future of Africa’s Energy Sector: Balancing Fossil Fuels and Renewables (By NJ Ayuk)

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Africa accounts for 3.3% of the global power generation, with a total power generation of over 980 terawatt hours

JOHANNESBURG, South Africa, February 26, 2025/APO Group/ —By NJ Ayuk, Executive Chairman, African Energy Chamber (www.EnergyChamber.org).

There’s a promising future for African renewables as the continent strives to balance its current reliance on fossil fuels.

That’s the prediction of the African Energy Chamber’s 2025 Outlook Report on the State of African Energy.

As I have said before, Africa will eventually rely primarily on renewable energy, as much of the rest of the world strives to — but on its own timetable, not that of Western countries who have benefited for centuries from the exploitation of fossil fuels.

To achieve a carbon neutral future, African nations must have the underlying infrastructure and industry to make the dominance of renewables possible. As things currently stand, most African states lack said infrastructure and industry, and the most feasible and expedient way for them to achieve both is through leveraging the abundant oil and gas resources so many of them possess.

As our report finds:

  • Fossil fuels account for 72% of Africa’s power generation. South Africa and Egypt are Africa’s leading producers, and their dominance will continue into the next decade.
  • Renewables account for over 27% of Africa’s power generation and are projected to increase to 43% by the end of this decade.
  • Africa accounts for 3.3% of the global power generation, with a total power generation of over 980 terawatt hours.
  • 13 GW of utility-scale solar PV and wind projects are under construction – South Africa, Egypt, Morocco, Ethiopia and Algeria account for over 75% of this capacity.

No Electricity at All

Africa will reach a point where we will rely primarily on low carbon and renewable energy

There are also significant challenges facing Africa’s energy sectors, as we cover in detail in our report.

The most pressing of those challenges is the fact that many rural areas across Africa are underserved and lack the necessary power infrastructure to access any electricity at all. In fact, of the 685 million people worldwide living without access to electricity, 590 million (86%) live in Africa. Conversely, even in well-served areas electricity is not cheap and reliable, as population and urbanization growth have outpaced the growth of power infrastructure, placing additional strain on the existing power systems. Many African households still rely on alternative, less efficient energy sources such as biomass, kerosene, etc., for heating and cooking.

One practical solution to these challenges is Western investment.

Western investment — providing both funds and technology — will help expand our existing infrastructure into underserved areas and harness our natural resources, and that will go a long way toward improving economic conditions across the continent. This will in turn improve energy affordability for many Africans as it becomes both more widely available and cheaper to access.

But where and in what should the West invest? That is up to them, but there are many development opportunities across the continent right now. I will cover just a few of the most promising, according to our outlook report.

What we found is that most North African countries see 90% access rates for electricity and are looking to enhance their power sectors while reducing reliance on fossil fuels. The bulk of renewable power share increases by the end of the decade will almost certainly be seated in this region. In contrast, sub-Saharan countries will continue to fight low electricity access for some time. They have been able to increase access to 55% currently, up from 38.3% in 2010. These countries will be ripe for investment, expanding the grid and production infrastructure to improve electrical access.

We also found that hydropower continues to dominate in East Africa, which has some of the largest dams in the world generating 19% of Africa’s overall power generation and providing up to 90% of the available power for countries such as Ethiopia and the Democratic Republic of Congo. Africa’s largest hydroelectric project, the Grand Ethiopian Renaissance Dam (GERD) is nearing completion and is expected to generate 15,760 GWh annually once fully operational. The project is of such importance to the region that it has sparked diplomatic cooperation between the Nile-bound countries of Ethiopia, Egypt, and Sudan in an effort to ensure equitable sharing of the river’s precious waters. Other currently ongoing projects such as Ethiopia’s Gibe III Dam (1870 MW), Zambia and Zimbabwe’s Kariba Dam (1830 MW) and Ghana’s Akosombo Dam (1020 MW) also speak to promising future growth and development opportunities for those willing to get their feet wet in the central and eastern parts of the continent along the Congo and Nile rivers, where nearly 90% of the continent’s hydroelectric potential remains untapped.

Geothermal power in Africa is currently dominated by Kenya, which to date is the seventh largest producer of geothermal power. Kenya’s estimated geothermal power potential is roughly 10 GW, but current operation capacity only allows 1 GW to be harnessed.

International investment is what launched Kenya’s geothermal power in the first place, with the United Nation’s development program providing the requisite research and funds in 1972 to establish the country’s first geothermal plant by the 1980s. Since then, Kenya has expanded independently, creating the state-owned Geothermal Development Company (GDC) in 2008 to both speed up geothermal advancements and lower the initial investment risk for foreign investment.

Solar Power: A Light in the Dark

Solar power offers a veritable gold mine of opportunity given Africa’s high irradiance levels: nearly 80% of the continent receives more than 2 MWh per square meter. This amounts to a solar PV potential of 1 million terawatt hours per year and a solar thermal potential of over 500,000 terawatt hours (for reference, a single terawatt hour is enough to light over 1 million homes for a year). Yet to date, Africa only generates over 35 TWh and 3.3 TWh from solar PV and solar thermal, respectively. Over 13 GW of utility-scale solar PV and wind projects are currently under construction, with hundreds more GW of capacity in the concept phase..

I would like to reiterate: Africa will reach a point where we will rely primarily on low carbon and renewable energy. But we cannot get to that point without building the proper infrastructure, and we cannot fund the building of said infrastructure without leveraging our natural resources, oil and gas being chief among them. If the west wishes to speed along Africa’s progress on this front, the best way is to work with African as partners and investors working towards common goals.

Distributed by APO Group on behalf of African Energy Chamber.

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Congo Energy & Investment Forum (CEIF) 2025 Technical Workshop to Support Congo’s Ambitious Liquefied Natural Gas (LNG) Targets

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The “Monetizing Central Africa’s Natural Gas Potential” technical workshop at the Congo Energy & Investment Forum this March will explore solutions to advance Congo’s natural gas strategy

The Republic of Congo is expected to export an estimated 4.5 billion m3 of LNG in 2025 as part of the second phase of its Congo LNG project. Developed by energy major Eni, the project’s first phase began operations in late 2023 following the installation of the country’s first floating LNG (FLNG) plant at the Marine XII offshore license. A major milestone in Congo’s natural gas journey was reached in February 2024, when the country’s first LNG cargo departed from Pointe-Noire to Italy.

Given Congo’s immense potential to become a major gas hub in Central Africa, a technical workshop at the inaugural Congo Energy & Investment Forum (CEIF) – taking place in Brazzaville from March 24-26 – will explore cutting-edge technologies and practical solutions for unlocking and monetizing gas resources in the region. The workshop will cover the design, planning and deployment of advanced shipping solutions, including LNG carriers, as well as the development of floating gas infrastructure, such as floating storage and regasification units and FLNG facilities.

The inaugural Congo Energy & Investment Forum, set for March 24-26, 2025, in Brazzaville, under the patronage of President Denis Sassou Nguesso and supported by the Ministry of Hydrocarbons and Société Nationales des Pétroles du Congo, will bring together international investors and local stakeholders to explore national and regional energy and infrastructure opportunities. The event will explore the latest gas-to-power projects and provide updates on ongoing expansions across the country.

By bringing together international experts and local stakeholders, the event aims to address critical challenges to ensure the sustainable development of the region’s energy sector

Congo holds an estimated 10 trillion cubic feet of proven gas reserves, primarily in offshore fields such as Litchendjili, Néné, Minsala and Nkala, located within the Marine XII license operated by Eni’s Congolese subsidiary. With substantial recoverable reserves in fields like Marine XII, Nkossa and Banga Kayo, Congo’s natural gas sector presents an attractive investment opportunity. Ongoing developments – including FLNG and gas reinjection strategies at the Nkossa and M’Boundi fields – ensure a stable supply of natural gas for both domestic power generation and future exports.

The Central African region – home to some of Africa’s most promising oil and gas markets – is well-positioned to leverage its vast resource base to supply the continent with reliable and sustainable energy. Major producers such as Congo, Gabon, Equatorial Guinea and Cameroon have long been significant oil exporters, yet substantial investment in natural gas infrastructure is still required to fully realize the region’s hydrocarbon potential. As such, the Monetizing Central Africa’s Natural Gas Potential technical workshop at CEIF 2025 – taking place on Day 2 of the conference on March 26 – will highlight best practices, address logistical challenges and showcase successful case studies, paving the way for greater regional integration and economic growth.

“CEIF 2025 is an essential platform for exploring innovative solutions and cutting-edge technologies that will help unlock Central Africa’s vast gas resources. By bringing together international experts and local stakeholders, the event aims to address critical challenges to ensure the sustainable development of the region’s energy sector,” states Sandra Jeque, Events and Project Director at Energy Capital & Power.

Distributed by APO Group on behalf of Energy Capital & Power.

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New Report Reveals Key Insights into the African Sports Market Trends for 2025

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African sports industry

The report provides an in-depth analysis of the key trends shaping the African sports industry in 2025, uncovering opportunities, challenges, and market developments

LONDON, United Kingdom, February 26, 2025/APO Group/ –Africa Sports Unified (ASU) (www.ASUnified.com), the world’s leading Pan-African sports business hub, is pleased to announce the release of its highly anticipated 2025 African Sports Market Trends Report.

Through a comprehensive survey conducted by key stakeholders from across the Pan-African sports market, the report provides an in-depth analysis of the key trends shaping the African sports industry in 2025, uncovering opportunities, challenges, and market developments. It highlights the growing impact of digital transformation, investment growth, and grassroots development & governance reform, offering valuable insights for rights holders, investors, sponsors, brands, sports federations, and service providers

“With technology and investment playing a defining role in African sports, this report provides a roadmap for stakeholders looking to capitalise on emerging opportunities while addressing persistent challenges,” said Gabriel Ajala, Founder of Africa Sports Unified. “By analysing key trends and providing expert commentary, we aim to equip industry leaders with the insights necessary to drive the sector forward.”

We aim to equip industry leaders with the insights necessary to drive the sector forward

Key highlights of the report include:

  • Digital Transformation as a Game-Changer: Over 50% of respondents identified digital advancements such as streaming platforms, fan engagement tools, and data analytics as major growth drivers.
  • Investment Growth with Persistent Barriers: While 5-10% growth in investment is expected, governance issues, economic instability, and market data limitations continue to hinder full potential.
  • Grassroots Development and Governance Reform: Over 64% of respondents emphasised the need for resource allocation towards grassroots programs and governance improvements to build a stronger ecosystem.

The 2025 African Sports Market Trends Report serves as a strategic tool for industry stakeholders seeking to understand and navigate the evolving African sports landscape.

To download the full report, please click HERE: https://apo-opa.co/4h6IRiU

Distributed by APO Group on behalf of Africa Sports Unified.

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