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Canon Central & North Africa Hosts Annual Dealer Conference in Dubai to Drive Innovation and Customer Experience

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Canon

The event provided dealers with valuable market insights & trends, a strategic outlook of the African business model, and Canon leadership’s vision for the coming years

DUBAI, United Arab Emirates, October 15, 2024/APO Group/ — 

The conference, themed “ICE,” highlighted Canon’s innovations, customer relationships, and an immersive imaging experience; Canon (www.Canon-CNA.com) recognized top-performing partners in five categories for B2B and B2C businesses at the conference.

Canon, a global leader in imaging solutions, successfully hosted its annual dealer conference at Hilton Habtoor City in Dubai, bringing together 144 channel partners, system integrators, industry verticals and value-added resellers from across Africa. The conference, themed “ICE: Innovation, Customer, and Experience,” focused on showcasing Canon’s latest innovations, strengthening relationships with customers, and providing attendees with an immersive experience of the entire Canon’s imaging ecosystem.

Aligned with Canon’s strategy of getting closer to its customers, the dealer conference served as a platform to foster stronger partnerships and explore new opportunities. The event provided dealers with valuable market insights & trends, a strategic outlook of the African business model, and Canon leadership’s vision for the coming years. The main aim of this comprehensive approach was to empower dealers to gain key insights and tailor their business strategies to the unique needs of the Africa’s imaging market. The event also highlighted Canon’s commitment to delivering cutting-edge solutions that meet the diverse needs of businesses and consumers in Africa.

To facilitate a comprehensive understanding of Canon’s offerings, the conference featured dedicated zones showcasing a wide range of products and solutions.

Business-To-Consumer Zones

We are committed to fostering strong partnerships and delivering exceptional experiences to our customers, empowering them to achieve their goals and unlock new opportunities

  • Content Creator Zone: This zone showcased Canon’s EOS R50, PowerShot V10, and EOS R8 cameras, designed to empower content creators, including photographers, videographers and social media influencers with exceptional image and video quality. Attendees learned how these cameras, paired with the Camera Connect app, streamline content transfer, and enhance workflow efficiency. Additionally, the zone highlighted Canon Academy Video, an immersive virtual online film school which is a valuable resource for content creators seeking to improve their skills on production stages, equipment, techniques and much more.
  • EOS R System Zone: This exclusive zone featured the newly launched EOS R5 Mark II and EOS R1 cameras, designed for professional photographers and videographers. Dealers had the opportunity to experience these cutting-edge products firsthand and witness their capabilities through live demonstrations showcasing their potential applications in various creative fields, such as sports, portrait photography, wildlife photography, documentary filmmaking, and more.
  • Cinema Zone: This zone highlighted Canon’s EOS R Cinema range of cameras and lenses, featuring the newly launched EOS C400 and EOS C80 models. Dealers had the opportunity to explore these professional-grade cameras and learn about their advanced features and capabilities for filmmaking and video production. Engineered to meet the high standards of cinematographers, Canon Cinema lenses offer exceptional optical performance, robust build quality, and versatility to meet the exacting requirements of film productions.
  • Home Zone: This zone focused on Canon’s consumer printing solutions, featuring the Maxify range and its banner printing capabilities. Attendees also explored the G-series printer range and learned about the benefits of i-Sensys Cloud connectivity (https://apo-opa.co/406o0Y6) including seamless hybrid working, agile collaboration, and easy printing and scanning from/to popular cloud storage platforms. The zone also showcased the Canon digital guide and Canon Print Hub (https://apo-opa.co/4eG2fCX) which is the first point of call to find a fountain of knowledge to make the most from your Canon printer (https://apo-opa.co/4gYImIC).
  • Education Zone: This zone highlighted Canon’s World of Education (https://apo-opa.co/4eG2gH1) which displayed the brand’s commitment to education and sustainability. Attendees learned about Canon’s various education programs and how they empower young African youth through technology and knowledge.

Rashad Ghani, B2C Business Unit Director mentioned: “Our annual dealer conference in Dubai was a resounding success, providing an excellent opportunity to connect with our valued partners across Africa. By showcasing our latest innovations and highlighting the benefits of our products, we aim to empower our partners to achieve their goals and business objectives. I would also like to congratulate the dealers who have won awards for their remarkable contributions to Canon’s success. We are committed to fostering strong partnerships and delivering exceptional experiences to our customers, empowering them to achieve their goals and unlock new opportunities. “

Business-To-Business Zones

  • B2B Solutions for Remote Working: Revised Paragraph: This zone highlighted Canon’s document and information management solutions (DIMS) and key products tailored to support remote workforces and boost productivity. Among the featured offerings were the laser printers i-SENSYS MF655Cdw and i-SENSYS MF463dw, as well as the inkjet printers GX2040 and GX7040. These products & solutions, designed to cater to business-to-business needs, offer reliable printing solutions for remote workers, ensuring efficient document management and seamless collaboration.
  • SMBs: This zone highlighted Canon’s solutions designed for small and medium-sized businesses, including printers, scanners, and software aimed at streamlining operations and enhancing efficiency. Featured products included the Canon imageRUNNER ADVANCE DX C5800 Series, advanced multifunction devices that accelerate document management and processing, and the Canon imagePROGRAF TM-350/355 MFP Lm36, a sustainable 36-inch multifunction printer renowned for its quiet operation, high productivity, intuitive interface, professional image quality, and integrated scanning capabilities. The integration of uniFLOW software further empowers businesses by automating workflows, optimizing resource allocation, and ensuring secure document handling.
  • Public, Corporate Bodies: This zone highlighted Canon’s solutions designed for government agencies and large corporations, focusing on document management, security, and workflow optimization. Featured products included the Canon imageRUNNER ADVANCE DX 8900 Series, smart and secure A3 monochrome multifunction devices offering professional-quality output and a wide range of finishing options. The Canon imagePROGRAF TX-4200, a versatile 44-inch large format printer, ensures advanced productivity and reliable quality. Additionally, the document scanners integrated with Scan 2x technology provide efficient and secure document capture.
  • Commercial & In-House printing:  This zone showcased Canon’s solutions tailored for commercial and in-house printing, catering to print houses, print solution providers, print centers and organizations seeking in-house printing capabilities. The product featured included Canon imagePRESS V900 Series, which is a range of compact and reliable digital printing presses designed to meet the demanding requirements of print service providers and digital commercial environments. With its exceptional image quality, high productivity, and versatile finishing options, the imagePRESS V900 Series empowers businesses to deliver professional-grade printed materials efficiently and cost-effectively.

Amine Djouahra, B2B Business Unit Director said: “The dealer conference provided a valuable platform to showcase our comprehensive range of products, from scanners to large format printers and production print equipments, offering complete input-to-output solutions tailored to the diverse needs of small businesses, medium-sized enterprises, corporations, and print providers. By demonstrating how our technology can enhance productivity, streamline workflows, and drive business growth, we aim to strengthen our partnerships and position Canon as the preferred choice for businesses across Africa. I would like to commend all our partners who have been recognized with awards for their outstanding achievements. Their dedication and hard work have contributed significantly to Canon’s success.”

To celebrate the conference, Canon hosted a gala dinner and an awards ceremony to recognize and reward its top-performing partners. The awards were presented in five categories for both B2B and B2C businesses, acknowledging their outstanding contributions to Canon’s success.

By hosting this exclusive event, Canon has reinforced its position as a leading imaging solutions provider in Africa and reaffirmed its dedication to innovation, customer satisfaction, and exceptional experiences.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices

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African Energy Chamber

African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership

JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.

Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.

African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.

Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.

Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent

The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.

This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.

“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”

African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.

African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.

The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.

Distributed by APO Group on behalf of African Energy Chamber.

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Sheraton Nouakchott marks the entry of Marriott International in Mauritania

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Nouakchott

As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation

We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country

NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.

 

Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.

Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.

“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.

Local design inspiration

Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.

Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.

Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.

Guest rooms and suites with local charm

Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.

The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.

Local flavours meet international influence

The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.

 

Facilities offering a resort feel in the heart of the city

Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.

Meetings & events curated to perfection

Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.

Gatherings by Sheraton

In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.

Distributed by APO Group on behalf of Marriott International, Inc..

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African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa

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African Energy Chamber

The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future

JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.

 

As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.

 

Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa

The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.

 

Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.

“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”

The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

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