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GITEX Africa Keynote: Generative Artificial Intelligence (AI): Reinventing the way work

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Saad Toma

The future of work is here! IBM MEA General Manager, Saad Toma, in his keynote at GITEX explored how generative AI is reinventing the way we work, and gives his insights on AI adoption on the continent and discussed watsonx & real-world success stories

JOHANNESBURG, South Africa, June 6, 2024/APO Group/ — 

After capturing the public’s imagination in 2022, generative Artificial Intelligence (gen AI) began to permeate the business landscape in 2023. 2024 remains a crucial year for the future of AI, with researchers and organizations pushing the boundaries by developing new algorithms and models to tackle increasingly complex tasks. 

A recent IBM report found that three out of four (75%) global CEOs believe that the organization with the most advanced gen AI will have the ultimate advantage. Moreover, 43% of CEOs said they will use gen AI to inform strategic decisions. Companies worldwide are recognizing the benefits of gen AI and its crucial role in their success. This is driving a new era of work, productivity and opportunities across industries. AI is projected to enhance human productivity and unlock an astounding $16 trillion (https://apo-opa.co/4c8KytI) in value by 2030. In perspective, the fifth largest economy by gross domestic product (GDP) in 2023 was about $3.7 trillion. When combined with automation technology, gen AI can help clients improve interactions with customers and partners, as well as boost operational efficiency and productivity.  

Slow but steady AI adoption in Africa

This is not just a global phenomenon; half of the African CEOs surveyed in our IBM report (https://apo-opa.co/3yOCZdH) expect to realise significant value from advanced AI and analytics. However, adopting AI is not without its obstacles. Many businesses on the continent and beyond are grappling with a multitude of challenges. Globally, 82% of IT professionals say IT complexity is impeding success in deploying AI, while 55% of business leaders (https://apo-opa.co/3yLNA93) lack key information regarding their technology spending decisions. In Africa, many organizations face barriers such as costs, market and regulatory factors, workforce readiness, infrastructure, skills gap, ethics and governance. 

Become an AI-first organization to stay ahead

To overcome these challenges, organizations must move to an AI-first approach, where AI is integrated into their business strategy across the lifecycle. Being AI-first enables businesses to be value-creators rather than solely value users. Companies that will lead their respective industries for the next decade or two will be the ones that decide to be AI-first. That is why we launched watsonx (https://apo-opa.co/4catrIm) in 2023 to develop trusted AI and drive innovation for organizations in every sector or industry. Building an open-source AI community is a core part of our AI strategy. At our recent THINK conference, we further enhanced watsonx’s data and automation capabilities to make it more open, cost-effective, and flexible for businesses.  We achieved this by releasing a family of IBM Granite code models to the open-source community. We launched InstructLab (https://apo-opa.co/4catsfo) with Red Hat, to enhance large language models and open the doors for those with minimal machine learning experience to contribute. We also announced IBM Concert (https://apo-opa.co/4cattQu) that uses AI-powered automation to help businesses to discover gaps, prioritize insights, reduce complexity and streamline operations for more innovation and cost-effectiveness.

Putting IBM AI solutions and watsonx to work across industries

Since the launch of watsonx, we have over 700 client pilots running and managing over 1,200 AI models globally. We have also increased the accessibility of watsonx by making it available (https://apo-opa.co/3XbtlvD) on AWS Marketplace, reaching 92 countries worldwide, including 18 in Africa. To name a few examples, we are leveraging watsonx’s geospatial foundation model built from NASA’s satellite data to ensure climate resilience with the Government of Kenya (https://apo-opa.co/4c76YvI) watsonx is enabling local scientists to track and visualize tree-planting activities to assist the government’s goal of planting 15 billion trees by 2032. Working with Neostream Technology, an IBM business partner based in Kenya, we successfully deployed and integrated IBM Instana with M-GAS – a premium provider of liquefied petroleum gas in the country. The deployment of Instana has provided real-time monitoring and visibility. This has empowered M-GAS to track critical business applications with granular application-level insights. This has empowered M-GAS to address issues across all layers of their technology stack that previously could not be delivered by traditional monitoring tools. Lastly, Instana’s intuitive interfaces and customizable dashboards have offered rapid issue identification and resolution, fostering team collaboration, minimizing downtime, and enabling M-GAS to intervene proactively to ensure uninterrupted gas supply to their customers.

In the Middle East, we partnered with the Saudi Data and Artificial Intelligence Authority to launch an open-source Arabic Large Language Model, ALLaM on watsonx (https://apo-opa.co/4catuUy).  This has enabled the deployment of Arabic gen AI models, which opens the possibility of building AI models for Africa using the continent’s rich and diverse languages. Globally, working with Transport for London (https://apo-opa.co/3XebtAe), we deployed IBM Maximo to assist in managing the day-to-day maintenance efforts for more than 10,000 internal technicians within the London Underground. Above ground, the software enables the tracking, support and oversight of numerous contractors – helping extend existing equipment’s life and keeping commuters happy.

Across the world, organizations are leveraging IBM’s AI business solutions to solve business challenges. Their use cases range from banking and financial services, energy, telecommunications, climate change and sustainability, customer services and entertainment to name a few.

The right partnerships and governance are key

The adoption of gen AI is accelerating across enterprises as organizations aim to gain a competitive edge and unlock new opportunities. To achieve this, organizations need to have a robust AI strategy and the right level of investment. They also need to establish and implement clear and consistent standards or guardrails concerning the utilisation of AI across all strategic focus areas. Most importantly, they need the right partner who understands the overall business objective and how to overcome barriers preventing AI adoption. Such collaborative partnerships are critical for developing robust data and AI strategies, filling the skills gaps, and guiding the organizational change necessary for successful AI adoption.

Distributed by APO Group on behalf of GITEX Africa.

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Creative Africa Nexus (CANEX) WKND 2026 opens in Lagos, bringing together leading African and diaspora creatives, investors and policymakers

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The four-day gathering will convene leading voices from film, music, fashion, sport, publishing, gastronomy and business to advance trade, investment and commercial opportunities across Africa’s creative economy

LAGOS, Nigeria, November 5, 2026/APO Group/ –Creative Africa Nexus (CANEX) WKND 2026 has opened today in Lagos, bringing together leading creatives, investors, policymakers, business leaders and cultural figures from across Africa and the diaspora for four days of conversations, deal-making, performances, exhibitions and industry-focused sessions.

 




  

Hosted by the Federal Government of Nigeria and organised by African Export-Import Bank (Afreximbank) through its Creative Africa Nexus (CANEX) programme, this year’s event runs from 5 to 8 November under the theme “One People, United in Culture, Creating for the World.”

The 2026 programme spans film and television, music, fashion, sport, literature and publishing, gastronomy and visual arts, with a strong focus on finance, intellectual property, technology, skills, investment and market access.

Across the four-day programme, CANEX WKND will provide platforms for deal-making, industry dialogue and sector-specific engagement, including the CANEX Deal Room, with the aim of turning creative talent and ideas into stronger businesses, partnerships and commercial opportunities.

That ambition reflects the evolution of Afreximbank’s commitment to Africa’s creative and cultural industries in 2020, subsequently doubling this to US$1 billion before quadrupling the original commitment financing available to US$2 billion.

The expansion reflects Afreximbank’s wider objective of helping African creators and creative businesses build scalable enterprises, strengthen ownership of intellectual property and retain more of the economic value generated by African culture and creativity.

The opening ceremony is expected to feature addresses by Ministers of Culture and Creative Industries across 11 African countries, Dr George Elombi, President and Chairman of the Board of Directors of Afreximbank, H.E. Dr Olajumoke Omoniyi Oduwole, Nigeria’s Minister of Industry, Trade and Investment, H.E. Wamkele Mene, Secretary-General of the African Continental Free Trade Area Secretariat, and H.E. Babajide Sanwo-Olu, Governor of Lagos State among other dignitaries.

The programme will bring together some of Africa and the diaspora’s most influential cultural and industry figures. Participants include Nobel Laureate, writer and playwright Professor Wole Soyinka; Emmy Award-winning actor Uzo Aduba; filmmaker and actor Funke Akindele; actors Richard Mofe-Damijo and Thuso Mbedu; former professional footballers Didier Drogba and Jay-Jay Okocha; alongside leading figures from Africa’s music, film, fashion, sport and creative business sectors.

The event will also include performances and appearances from musicians and entertainers such as Davido, Fally Ipupa, Flavour, Libianca and Charlotte Dipanda, reflecting CANEX WKND’s combination of industry engagement with live cultural programming.

Beyond the headline names, the programme places a strong emphasis on the business of Africa’s creative economy.

On 6 November, a high-level conversation titled “One Market, One Culture: Building the Creative Economy of Global Africa” will examine the steps required to convert the growing global influence of African culture into stronger creative businesses, exports and investment. Speakers include Professor Wole Soyinka; ministers responsible for culture and the arts from Côte d’Ivoire, South Africa and Rwanda; International Finance Corporation representatives; and from Afreximbank.

Financing will also be central to the programme. The Creative Economy Finance Summit, presented by Afreximbank in partnership with the Creative Economy Practice at Co-Creation Hub, will bring financial institutions and investors together to examine how creative-economy transactions can be structured, financed and de-risked.

CANEX Creations Inc. will lead discussions on unlocking investment in African intellectual property, while the CANEX Deal Room and Creative Pitch Sessions will connect creative entrepreneurs directly with financiers and investors considering opportunities across film and television, music, fashion, sport, publishing, gastronomy, visual arts and creative infrastructure. Technology and the changing economics of creative production will feature prominently. Sessions will examine artificial intelligence, authorship and intellectual property; the use of technology to reshape creative businesses; and how African creators can use digital tools to develop globally competitive products.

The CANEX CreaThon, delivered with pan-African technology company Gebeya, will bring creators, developers and innovators together around projects in music, video and gaming, supported by African-built digital tools, mentorship, computing resources and a US$50,000 prize pool. Film and television programming will explore both storytelling and the commercial infrastructure required to take African content to wider audiences. Sessions include “Stories Without Borders: Africa, Hollywood & the Global Diaspora”, featuring former Afreximbank President Professor Benedict Oramah, and “Made in Africa, Watched in Africa”, which will examine research into film distribution, audiences and financing across Egypt, Kenya, Nigeria, Rwanda, Senegal and South Africa.

Sport will form another major strand of CANEX WKND 2026. Discussions will examine athlete development, management, commercialisation and the links between sport and the broader creative economy. Didier Drogba and Jay-Jay Okocha are scheduled to participate in “When Giants Speak: The Business of the Game,” while the weekend will conclude with a Legends Football Match at Onikan Stadium on 8 November. Fashion programming will include masterclasses on building profitable African brands, textile value chains, market access and intellectual property, alongside the CANEX Fashion Show and Awards Night.

In gastronomy, the CANEX Junior Chefs Competition, Africa Jollof Wars Competition and a series of live demonstrations and conversations will explore how African food, ingredients and culinary traditions can become stronger commercial propositions across domestic, continental and global markets. Publishing and literature will feature through the CANEX Book Factory, Book Fair, writers’ workshops, manuscript pitching and the CANEX Prize for Publishing, while visual arts programming will combine exhibitions, collector engagement and practical sessions for artists navigating Africa’s growing art ecosystem.

On 7 November, CANEX WKND 2026 will host a major concert bringing together artists from across Africa and the diaspora, before the programme continues into its final day on 8 November with cultural excursions, gastronomy activities, the CANEX Music Factory Songwriting Camp and the Legends Football Game.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Coca-Cola system invests USD 1.22 million to strengthen water security in Namibia

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Coca-Cola

The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030

WINDHOEK, Namibia, November 5, 2026/APO Group/ –As Namibia continues to face recurring droughts and growing water demand, the country’s water resources are under increasing pressure. Windhoek is situated in one of the most water-stressed regions in sub-Saharan Africa, where low and unpredictable rainfall, combined with high evaporation rates, continues to challenge water availability and long-term water security.[1]

 




  

To help address these shared water challenges, the Coca-Cola system is investing USD 1.22 million in the //Gam-i Swakop Basin Resilience Project, designed to help strengthen water security and support ecosystem restoration in the Swakop River Basin, a vital water source for the city of Windhoek and surrounding communities.

The //Gam-i Swakop Basin Resilience Project aims to support improved water availability and help strengthen the resilience of the Swakop River Basin through nature-based solutions that support sustainable water resource management across the catchment area.

Implemented in collaboration with the Global Water Challenge (GWC) and World Wildlife Fund (WWF) Namibia, the project includes the construction of two sand storage dams, restoration of 235 hectares of land through the clearing of invasive alien plants, and the planting of 750 trees in river buffer zones and environmentally degraded areas within Windhoek’s informal settlements. In addition, two boreholes will be drilled to support groundwater recharge in the Windhoek aquifer, and a water resilience action plan has been developed.

Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030.

“Because water challenges are local, our approach to water security is focused on local action and collaboration,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca‑Cola. “The Coca‑Cola system remains focused on helping to promote water stewardship, increasing water use efficiency, and treating and returning safe water to communities.”

Henry Friedrich, General Manager of Coca-Cola Namibia Bottling Company (CCNBC) added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities.”

WWF Namibia Country Director, Dr Juliane Zeidler, said: “Water is one of Namibia’s most precious and increasingly vulnerable resources. This project is an opportunity to demonstrate how investing in healthy ecosystems can deliver tangible benefits for people, while also helping communities become more resilient to future climate pressures. We hope the lessons and partnerships developed through this initiative can inform similar approaches elsewhere in the country.”

“Collaboration is essential to addressing shared water challenges effectively. Coca-Cola and its authorised bottlers continue to work with governments, businesses, and civil society organisations to design and implement strategic interventions,” concluded Olajide.


Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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‘Power, Protect, Purchase’: Africa Made It unveils blueprint to capture USD 34B in GDP and accelerate African industrial sovereignty

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Africa

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit

African culture, design, and storytelling influence global fashion, music, and media like never before

LAGOS, Nigeria, November 5, 2026/APO Group/ –Africa Made It (https://AfricaMadeIt.co/), the continental movement driving Africa’s industrial sovereignty, today officially launched its campaign, “Power, Protect and Purchase,” at the CANEX weekend in Lagos, Nigeria. Aimed at unlocking USD 34 billion in annual GDP contribution through a structural transition from unprocessed raw cotton exports to end-to-end local garment processing, the initiative seeks to turn Africa’s vast natural wealth into sovereign, self-sustaining economic power.

 




  

Africa Made It is driven by a consortium of leading pan-African organisations, advocacy groups, and media organisations who are positioning Africa as a global investment hub. Its flagship campaign, spotlighting the fibre-to-fashion value chain, presents a clear roadmap for continental industrialisation: securing competitive energy power for local industrial mills, enacting policy measures to protect emerging domestic manufacturers from unfair foreign imports, and rallying African consumers to purchase locally manufactured apparel. Together, these three pillars ensure that value created from African resources remains on African soil.

 

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit.  Building the continent’s domestic processing capacity in spinning, weaving, and sewing locally produced cotton will sustain nearly two million permanent industrial jobs and inject approximately USD 33 billion directly into domestic household incomes every year, in addition to a recurring contribution of USD 34 billion to the continent’s GDP.

 

While these figures reveal the immense macro-economic potential of the value chain, the true heart of this transformation lies in its human impact. Industrial wages and local lint purchases leading to increased capital circulation in rural communities can drive community micro-economic vitality and contribute to rural poverty reduction. Additionally, formal employment opportunities can expand drastically for women, as they currently make up between 70-90% of garment factory workers on the continent.

 

Realising this vision and changing the lives of millions of people requires a deliberate combination of targeted investments, supportive trade policies, and consumer mobilisation. A USD 1.8 billion capital allocation toward critical structural enablers for garment transformation is the foundation for bridging Africa’s missing middle in the fibre-to-fashion value chain.

 

Marie Wilke, editor-in-chief of the Africa Made It magazine, said, “African culture, design, and storytelling influence global fashion, music, and media like never before. Yet, without domestic manufacturing infrastructure, Africa’s creative authority yields very little economic return. Linking raw cotton harvest directly to local processing ensures that the intellectual property, commercial margins, and industrial jobs remain on the continent. It is time to wear our power.”

 

To learn more about the potential of Africa’s fibre to fashion value chain, watch the campaign video (https://apo-opa.co/4BKAIvY) or read the Africa Made it (https://apo-opa.co/4zvA5VF)magazine (https://apo-opa.co/4zvA5VF). Access the campaign website and resources in English (https://apo-opa.co/4zvA5VF) and French (https://apo-opa.co/4zrK8e2).

Distributed by APO Group on behalf of Africa Made It.

 

 




 

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